{"id":12735,"date":"2024-01-05T11:29:19","date_gmt":"2024-01-05T11:29:19","guid":{"rendered":"https:\/\/lollypop.design\/?p=12735"},"modified":"2026-06-04T14:05:07","modified_gmt":"2026-06-04T08:35:07","slug":"design-audit-la-gi-quy-trinh-design-audit-gom-nhung-buoc-nao","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/january\/design-audit-la-gi-quy-trinh-design-audit-gom-nhung-buoc-nao\/","title":{"rendered":"Design Audit l\u00e0 g\u00ec? Quy tr\u00ecnh Design Audit g\u1ed3m nh\u1eefng b\u01b0\u1edbc n\u00e0o?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">V\u00ec sao t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n l\u1ea1i th\u1ea5p m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp? V\u00ec sao ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ch\u1ec9 xem m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 r\u1ed3i tho\u00e1t kh\u1ecfi \u1ee9ng d\u1ee5ng \u0111\u1ed9t ng\u1ed9t? V\u00ec sao ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi m\u00e0 t\u00f4i v\u1eeba ph\u00e1t tri\u1ec3n? V\u00e0 v\u00ec sao t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng (Cart Abandonment Rate) l\u1ea1i cao nh\u01b0 v\u1eady?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e3 bao gi\u1edd b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi h\u00e0ng lo\u1ea1t c\u00e2u h\u1ecfi \u201cV\u00ec sao\u201d nh\u01b0 v\u1eady? L\u00fd do ra m\u1eaft Website\/App nh\u01b0ng kh\u00f4ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh, nh\u01b0ng r\u1ea5t c\u00f3 th\u1ec3 nguy\u00ean nh\u00e2n c\u1ed1t l\u00f5i \u0111\u1ebfn t\u1eeb sai s\u00f3t trong thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n! Qu\u00e1 tr\u00ecnh Design Audit \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m ph\u00e1t hi\u1ec7n nh\u1eefng l\u1ed7 h\u1ed5ng \u0111\u00f3 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p c\u1ea3i thi\u1ec7n, gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/design-audit-la-gi-quy-trinh-design-audit-gom-nhung-buoc-nao\/\" target=\"_blank\" rel=\"noopener\">Design Audit<\/a> <\/strong>l\u00e0 g\u00ec? T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u00e0m Design Audit? Quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 n\u00e0y di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? C\u00f9ng kh\u00e1m ph\u00e1 \u0111\u00e1p \u00e1n cho nh\u1eefng c\u00e2u h\u1ecfi tr\u00ean qua b\u00e0i vi\u1ebft sau \u0111\u00e2y!<\/span><\/p>\n<h2><b>Design Audit l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Design Audit l\u00e0 qu\u00e1 tr\u00ecnh m\u1ed5 x\u1ebb, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m Website\/App d\u1ef1a tr\u00ean nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau nh\u01b0 Heuristic Evaluation, User Testing, v.v, mang \u0111\u1ebfn c\u00e1i nh\u00ecn kh\u00e1ch quan v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu trong thi\u1ebft k\u1ebf, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u0111i\u1ec1u ch\u1ec9nh nh\u1eb1m c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh Design Audit gi\u00fap doanh nghi\u1ec7p g\u1ee1 r\u1ed1i h\u00e0ng lo\u1ea1t c\u00e2u h\u1ecfi v\u1ec1 nhi\u1ec1u kh\u00eda c\u1ea1nh nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance:<\/b><span style=\"font-weight: 400;\"> Website\/App c\u00f3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111ang g\u1eb7p ph\u1ea3i? C\u00f3 s\u1ef1 ch\u00eanh l\u1ec7ch n\u00e0o gi\u1eefa k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 th\u1ef1c t\u1ebf nh\u1eadn \u0111\u01b0\u1ee3c t\u1eeb s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Value proposition: <\/b><span style=\"font-weight: 400;\">Gi\u00e1 tr\u1ecb Website\/App mang l\u1ea1i li\u1ec7u \u0111\u00e3 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u00edch th\u00edch h\u1ecd quay l\u1ea1i s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Usability: <\/b><span style=\"font-weight: 400;\">Giao di\u1ec7n s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m n\u00e0o c\u00f2n m\u01a1 h\u1ed3 ho\u1eb7c g\u00e2y nh\u1ea7m l\u1eabn kh\u00f4ng? Kh\u00e1ch h\u00e0ng \u0111\u00e3 c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ch\u01b0a?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Action: <\/b><span style=\"font-weight: 400;\">N\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c CTA \u0111\u00e3 ph\u00f9 h\u1ee3p ch\u01b0a? Ch\u00fang c\u00f3 kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<h2><b>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u00e0m Design Audit?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12738 size-full\" title=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u00e0m Design Audit\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Tai-sao-doanh-nghiep-can-lam-Design-Audit.webp\" alt=\"T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n l\u00e0m Design Audit\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Tai-sao-doanh-nghiep-can-lam-Design-Audit.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Tai-sao-doanh-nghiep-can-lam-Design-Audit.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Tai-sao-doanh-nghiep-can-lam-Design-Audit.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Tai-sao-doanh-nghiep-can-lam-Design-Audit.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h3><b>T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh Design Audit mang \u0111\u1ebfn c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng h\u1ea1n ch\u1ebf trong thi\u1ebft k\u1ebf Website\/App c\u1ee7a doanh nghi\u1ec7p, d\u1eabn t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00f4ng m\u1ea5y t\u00edch c\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng. \u0110\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ed9t phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m m\u1edbi, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><b>N\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua Design Audit gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n s\u1ef1 thi\u1ebfu nh\u1ea5t qu\u00e1n v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh l\u1eabn v\u0103n b\u1ea3n trong c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh. T\u00ednh nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf s\u1ebd t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c m\u01b0\u1ee3t m\u00e0 h\u01a1n d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng.\u00a0\u00a0<\/span><\/p>\n<h3><b>Gia t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c kh\u1eafc ph\u1ee5c c\u00e1c l\u1ed7 h\u1ed5ng trong thi\u1ebft k\u1ebf s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh c\u00e1c t\u00e1c v\u1ee5 mong mu\u1ed1n tr\u00ean Website\/App. \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gia t\u0103ng ngu\u1ed3n thu th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<h2><b>Quy tr\u00ecnh Design Audit g\u1ed3m nh\u1eefng b\u01b0\u1edbc n\u00e0o?<\/b><\/h2>\n<h3><b>B\u01b0\u1edbc 1: T\u00ecm hi\u1ec3u doanh nghi\u1ec7p\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u200b\u200bTr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c h\u1ecdp gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, nh\u1eb1m th\u1ed1ng nh\u1ea5t m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a doanh nghi\u1ec7p khi tri\u1ec3n khai Design Audit. M\u1ee5c ti\u00eau c\u1ee7a qu\u00e1 tr\u00ecnh Design Audit c\u00f3 th\u1ec3 bao g\u1ed3m gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean Website\/App ho\u1eb7c ho\u1eb7c c\u1ee7ng c\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00ean c\u1ea1nh vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ch\u00ednh, \u0111\u1ed9i ng\u0169 Audit c\u0169ng c\u1ea7n trao \u0111\u1ed5i \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c nh\u01b0 T\u00ednh c\u00e1ch Th\u01b0\u01a1ng hi\u1ec7u (Brand characteristics), Gi\u1ecdng \u0111i\u1ec7u Th\u01b0\u01a1ng hi\u1ec7u (Brand Tone of Voice), v\u00e0 H\u00e0nh tr\u00ecnh Ng\u01b0\u1eddi d\u00f9ng (User journey) m\u00e0 doanh nghi\u1ec7p mu\u1ed1n th\u1ec3 hi\u1ec7n qua Website\/App.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c n\u00e0y nh\u1eb1m gi\u00fap \u0111\u1ed9i ng\u0169 Audit c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n, c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n c\u00f3 (th\u1eddi gian v\u00e0 ng\u00e2n s\u00e1ch) v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh Audit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 Audit c\u0169ng n\u00ean t\u00ecm hi\u1ec3u c\u00e1c Product Requirement Document (PRD) \u2013 t\u00e0i li\u1ec7u t\u1ed5ng h\u1ee3p th\u00f4ng tin li\u00ean quan gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn Development, Testing v\u00e0 Design trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Vi\u1ec7c xem l\u1ea1i c\u00e1c PRD tr\u01b0\u1edbc \u0111\u00f3 s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u01a1 s\u1edf l\u00fd do \u0111\u1eb1ng sau c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 2: Th\u1ef1c hi\u1ec7n Audit s\u1ea3n ph\u1ea9m<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, \u0111\u1ed9i ng\u0169 Audit s\u1ebd b\u1eaft \u0111\u1ea7u \u00e1p d\u1ee5ng c\u00e1c quy chu\u1ea9n ki\u1ec3m tra\/\u0111\u00e1nh gi\u00e1, nh\u1eb1m t\u00ecm ra c\u00e1c b\u1ea5t c\u1eadp trong thi\u1ebft k\u1ebf Website\/App hi\u1ec7n t\u1ea1i. M\u1ed9t s\u1ed1 quy chu\u1ea9n\/ ti\u00eau ch\u00ed Design Audit \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: <\/span><\/p>\n<h3><b>1. Usability Heuristics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Usability Heuristics\u00a0 l\u00e0 m\u1ed9t b\u1ed9 10 nguy\u00ean t\u1eafc \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng (Usability) c\u1ee7a giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng Website\/App nh\u1eb1m t\u00ecm ra <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ux-problems-cach-phat-hien-va-giai-quyet-de-giu-chan-nguoi-dung\/\" target=\"_blank\" rel=\"noopener\">nh\u1eefng sai s\u00f3t trong UX Design<\/a><\/strong>. Usability Heuristics \u0111\u01b0\u1ee3c xu\u1ea5t b\u1ea3n v\u00e0o n\u0103m 1990 b\u1edfi 2 chuy\u00ean gia v\u1ec1 Website Usability l\u00e0 Jakob Nielsen v\u00e0 Rolf Molich.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/december\/usability-heuristics\/\" target=\"_blank\" rel=\"noopener\"><b>Usability Heuristics<\/b><\/a> <span style=\"font-weight: 400;\">cho th\u1ea5y 43% v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n th\u00f4ng qua quy chu\u1ea9n n\u00e0y kh\u00f4ng th\u1ef1c s\u1ef1\u00a0 l\u00e0 l\u1ed7i. V\u00ec v\u1eady, khi \u00e1p d\u1ee5ng 10 nguy\u00ean t\u1eafc trong Usability Heuristics \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf, Designer th\u01b0\u1eddng s\u1ebd k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u1eddi v\u1edbi Usability Testing \u2013 ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m tra Usability th\u00f4ng qua quan s\u00e1t qu\u00e1 tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u00e1c v\u1ee5 tr\u00ean Website\/App v\u00e0 ghi ch\u00fa l\u1ea1i c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m v\u1ec1 H\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, Th\u1eddi gian t\u01b0\u01a1ng t\u00e1c, Ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng,\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c k\u1ebft h\u1ee3p <\/span><a href=\"https:\/\/lollypop.design\/blog\/2025\/march\/usability-testing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>Usability Testing<\/b><\/a><span style=\"font-weight: 400;\"> s\u1ebd gi\u00fap Designer x\u00e1c th\u1ef1c xem \u0111\u00e2u l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1eadt s\u1ef1, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c trong qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12767\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp\" alt=\"10 Usability Heuristics\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><strong>2<\/strong>. <b>Design Principle<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Design principles (Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf) l\u00e0 m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn gi\u00fap c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf t\u1ea1o ra c\u00e1c thi\u1ebft k\u1ebf c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 cao v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n. Design principles x\u00e9t \u0111\u1ebfn nhi\u1ec1u t\u1ed1 trong thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI Design) nh\u01b0 Color (<strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/\" target=\"_blank\" rel=\"noopener\">M\u00e0u s\u1eafc<\/a><\/strong>), Shape (H\u00ecnh kh\u1ed1i), Balance (S\u1ef1 c\u00e2n b\u1eb1ng), Contrast (\u0110\u1ed9 t\u01b0\u01a1ng ph\u1ea3n),\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 t\u00edch l\u0169y th\u00f4ng qua qu\u00e1 tr\u00ecnh quan s\u00e1t v\u00e0 th\u1ef1c h\u00e0nh, do \u0111\u00f3 kh\u00f4ng c\u00f3 m\u1ed9t b\u1ed9 nguy\u00ean t\u1eafc n\u00e0o \u00e1p d\u1ee5ng cho m\u1ecdi thi\u1ebft k\u1ebf. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c Designer c\u1ea7n linh ho\u1ea1t \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi m\u1ed7i v\u1ea5n \u0111\u1ec1 thi\u1ebft k\u1ebf.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 3: B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12740 size-full\" title=\"B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp\" alt=\"B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t\" width=\"1440\" height=\"1059\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1, \u0111\u1ed9i ng\u0169 Audit s\u1ebd t\u1ed5ng h\u1ee3p c\u00e1c ph\u00e1t hi\u1ec7n trong m\u1ed9t T\u00e0i li\u1ec7u \u0111\u00e1nh gi\u00e1 chi ti\u1ebft, c\u0169ng nh\u01b0 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p, l\u1ed9 tr\u00ecnh, v\u00e0 chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c l\u1ed7i s\u1ebd \u0111\u01b0\u1ee3c ch\u1ec9 ra m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 tr\u1ef1c quan. V\u00ed d\u1ee5: l\u1ed7i vi ph\u1ea1m ti\u00eau chu\u1ea9n Heuristic s\u1ebd \u0111\u01b0\u1ee3c k\u00fd hi\u1ec7u H1, H2, H3,.. t\u01b0\u01a1ng t\u1ef1 l\u1ed7i vi ph\u1ea1m Design Principle s\u1ebd l\u00e0 D1, D2, D3,\u2026 B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c l\u1ed7i c\u0169ng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i theo m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1eeb m\u1ee9c th\u1ea5p nh\u1ea5t l\u00e0 \u201cLowest\u201d, \u0111\u1ebfn \u201cLow \u2013 Moderate \u2013 High\u201d v\u00e0 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t l\u00e0 \u201cCritical\u201d. Vi\u1ec7c ph\u00e2n lo\u1ea1i l\u1ed7i theo t\u1eebng m\u1ee9c \u0111\u1ed9 gi\u00fap Designer \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c c\u0169ng nh\u01b0 th\u1eddi gian c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n xem th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2025\/march\/heuristic-evaluation-la-gi\/\" target=\"_blank\" rel=\"noopener\">Heuristic Evaluation l\u00e0 g\u00ec? S\u1ef1 Kh\u00e1c Bi\u1ec7t gi\u1eefa Heuristic v\u00e0 Usability Testing<\/a><\/strong><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, <\/span><b>Lollypop <\/b><span style=\"font-weight: 400;\">\u0111\u00e3 mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u01a1 b\u1ea3n t\u1eeb \u0111\u1ecbnh ngh\u0129a, l\u1ee3i \u00edch \u0111\u1ebfn quy tr\u00ecnh th\u1ef1c hi\u1ec7n<\/span> <b>Design Audit <\/b><span style=\"font-weight: 400;\">! H\u00e3y xem qu\u00e1 tr\u00ecnh Audit nh\u01b0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ki\u1ec3m tra s\u1ee9c kh\u1ecfe \u0111\u1ecbnh k\u1ef3 h\u00e0ng n\u0103m. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o Website\/App c\u1ee7a m\u00ecnh \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng Internet \u0111\u1ea7y kh\u1eafc nghi\u1ec7t, mang l\u1ea1i tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 tr\u00ean h\u00e0nh tr\u00ecnh \u201ckh\u00e1m s\u1ee9c kh\u1ecfe\u201d cho Website\/App c\u1ee7a b\u1ea1n, \u0111\u1ed9i ng\u0169 <\/span><b>Lollypop <\/b><span style=\"font-weight: 400;\">lu\u00f4n s\u1eb5n l\u00f2ng \u0111\u1ed3ng h\u00e0nh! <\/span><b>Lollypop Vietnam<\/b><span style=\"font-weight: 400;\"> l\u00e0\u00a0 <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>c\u00f4ng ty thi\u1ebft k\u1ebf UI UX<\/b><\/a><span style=\"font-weight: 400;\"> h\u00e0ng \u0111\u1ea7u t\u1ea1i TPHCM, t\u1eadp trung c\u00e1c chuy\u00ean gia thi\u1ebft k\u1ebf gi\u00e0u kinh nghi\u1ec7m, cung c\u1ea5p gi\u1ea3i ph\u00e1p Thi\u1ebft k\u1ebf, Ph\u00e1t tri\u1ec3n v\u00e0 Audit s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y <\/span><a href=\"https:\/\/lollypop.design\/project-enquiry\/\" target=\"_blank\" rel=\"noopener\"><b>k\u1ebft n\u1ed1i v\u1edbi Lollypop<\/b><\/a> <span style=\"font-weight: 400;\">\u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u1ec1 qu\u00e1 tr\u00ecnh Design Audit, gi\u00fap t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n<p>M\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t c\u1ea7n kh\u00f4ng ch\u1ec9 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u01b0\u1ee3t m\u00e0 m\u00e0 c\u00f2n ph\u1ea3i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y. Kh\u00e1m ph\u00e1 <strong><a href=\"https:\/\/spot.lollypop.design\/\" target=\"_blank\" rel=\"noopener\">Spot by Lollypop<\/a><\/strong> \u0111\u1ec3 t\u00ecm hi\u1ec3u c\u00e1ch doanh nghi\u1ec7p B2B n\u00e2ng cao kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng t\u00ecm ki\u1ebfm v\u00e0 AI hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p><a href=\"https:\/\/spot.lollypop.design\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25051 size-full\" title=\"\u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ebft qu\u1ea3 AI\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp\" alt=\"\u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ebft qu\u1ea3 AI\" width=\"1440\" height=\"412\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/a><\/p>\n<h2><b>Frequently Asked Questions (FAQ)<\/b><\/h2>\n<h3><b>1. C\u00f3 th\u1ec3 l\u00e0m Design Audit cho nh\u1eefng ph\u01b0\u01a1ng di\u1ec7n n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Design Audit bao g\u1ed3m nhi\u1ec1u ph\u01b0\u01a1ng di\u1ec7n \u0111\u00e1nh gi\u00e1 nh\u01b0 Brand Design Audit, Website Design Audit hay <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" target=\"_blank\" rel=\"noopener\">UX Audit<\/a><\/strong>, gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n trong thi\u1ebft k\u1ebf website, th\u01b0\u01a1ng hi\u1ec7u, l\u1eabn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><b>2. Doanh nghi\u1ec7p n\u00e0o c\u1ea7n tri\u1ec3n khai Design Audit?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea5t k\u1ec3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai Design Audit, mi\u1ec5n \u0111ang c\u00f3 s\u1eb5n m\u1ed9t phi\u00ean b\u1ea3n thi\u1ebft k\u1ebf.<\/span><\/p>\n<h3><b>3. N\u00ean tri\u1ec3n khai Design Audit khi n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Design Audit th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai \u1edf 2 giai \u0111o\u1ea1n ch\u00ednh. \u0110\u1ea7u ti\u00ean l\u00e0 giai \u0111o\u1ea1n Pre-development (sau khi ho\u00e0n th\u00e0nh phi\u00ean b\u1ea3n thi\u1ebft k\u1ebf) nh\u1eb1m \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf \u0111\u00e1p \u1ee9ng \u0111\u00fang y\u00eau c\u1ea7u doanh nghi\u1ec7p v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. Ti\u1ebfp theo l\u00e0 giai \u0111o\u1ea1n Post Launch (th\u01b0\u1eddng sau 1-2 n\u0103m s\u1ea3n ph\u1ea9m ra m\u1eaft) nh\u1eb1m \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t th\u1ef1c t\u1ebf, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, v\u00e0 duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. <\/span><\/p>\n<h3><b>4. Qu\u00e1 tr\u00ecnh Design Audit th\u01b0\u1eddng k\u00e9o d\u00e0i bao l\u00e2u?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c Design Audit k\u00e9o d\u00e0i bao l\u00e2u s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 s\u1ea3n ph\u1ea9m Audit hay ngu\u1ed3n l\u1ef1c d\u1ef1 \u00e1n. C\u1ee5 th\u1ec3, qu\u00e1 tr\u00ecnh Website Design Audit s\u1ebd t\u1ed1n \u00edt th\u1eddi gian h\u01a1n so v\u1edbi khi Audit cho Desktop\/Mobile App, v\u00ec lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean app th\u01b0\u1eddng ph\u1ee9c t\u1ea1p h\u01a1n. Ngo\u00e0i ra, \u0111\u1ed9i ng\u0169 Audit c\u00e0ng c\u00f3 nhi\u1ec1u th\u00e0nh vi\u00ean c\u0169ng s\u1ebd gi\u00fap r\u00fat ng\u1eafn \u0111\u00e1ng k\u1ec3 qu\u00e1 tr\u00ecnh Design Audit.<\/span><\/p>\n<h3><b>5. Ai s\u1ebd tr\u1ef1c ti\u1ebfp ti\u1ebfn h\u00e0nh Design Audit?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh Design Audit c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi \u0111\u1ed9i ng\u0169 c\u00f3 chuy\u00ean m\u00f4n v\u00e0 kinh nghi\u1ec7m s\u00e2u r\u1ed9ng v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n thi\u1ebft k\u1ebf, tr\u00e1nh t\u00e1c \u0111\u1ed9ng b\u1edfi c\u1ea3m quan c\u00e1 nh\u00e2n l\u00ean k\u1ebft qu\u1ea3 Audit. N\u1ebfu kh\u00f4ng c\u00f3 s\u1eb5n \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf n\u1ed9i b\u1ed9, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi Freelancer ho\u1eb7c c\u00e1c Agency chuy\u00ean nghi\u1ec7p trong l\u0129nh v\u1ef1c Design Audit l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 kh\u00e1ch quan v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u00e1 tr\u00ecnh Audit.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00ec sao t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n l\u1ea1i th\u1ea5p m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t truy c\u1eadp? V\u00ec sao ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ch\u1ec9 xem m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 r\u1ed3i tho\u00e1t kh\u1ecfi \u1ee9ng d\u1ee5ng \u0111\u1ed9t ng\u1ed9t? V\u00ec sao ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi m\u00e0 t\u00f4i v\u1eeba ph\u00e1t tri\u1ec3n? V\u00e0 v\u00ec sao t\u1ef7 l\u1ec7 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13],"tags":[279,280,278,281],"blogs_category":[26,27,25],"class_list":["post-12735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-january","tag-audit-design-la-gi","tag-design-audit","tag-design-audit-la-gi","tag-quy-trinh-design-audit","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Audit l\u00e0 g\u00ec? Quy tr\u00ecnh Design Audit g\u1ed3m nh\u1eefng b\u01b0\u1edbc n\u00e0o?<\/title>\n<meta name=\"description\" content=\"Design Audit l\u00e0 g\u00ec? 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