{"id":13221,"date":"2024-03-15T10:14:55","date_gmt":"2024-03-15T10:14:55","guid":{"rendered":"https:\/\/lollypop.design\/?p=13221"},"modified":"2026-06-04T13:53:32","modified_gmt":"2026-06-04T08:23:32","slug":"ux-audit-la-gi","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/","title":{"rendered":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 UX Audit: \u0110\u1ecbnh Ngh\u0129a, C\u00e1c Lo\u1ea1i H\u00ecnh v\u00e0 Quy Tr\u00ecnh Th\u1ef1c Hi\u1ec7n"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n v\u1eadn h\u00e0nh m\u1ed9t trang E-commerce v\u00e0 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp. H\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i kh\u00f4ng ti\u1ebfn \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n. T\u1ef7 l\u1ec7 t\u1eeb b\u1ecf \u0111\u01a1n h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra v\u1edbi Website ho\u1eb7c App c\u1ee7a m\u00ecnh?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00ecnh hu\u1ed1ng tr\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng g\u1eb7p trong ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. V\u00e0 \u0111\u00e2y l\u00e0 l\u00fac b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n UX Audit nh\u1eb1m t\u00ecm ra l\u1ed7 h\u1ed5ng trong s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u00ecm ra ph\u01b0\u01a1ng \u00e1n c\u1ea3i thi\u1ec7 ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" target=\"_blank\" rel=\"noopener\">UX Audit l\u00e0 l\u00e0m g\u00ec<\/a> <\/strong>v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao? Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Site Audit? V\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y!<\/span><\/p>\n<h2><b>UX Audit l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UX Audit l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1 (Website\/App). <\/span><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 ph\u00e1t hi\u1ec7n c\u00e1c v\u1ea5n \u0111\u1ec1 trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, ki\u1ec3m tra UX c\u0169ng gi\u00fap nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec3m m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m, nh\u01b0 c\u00e1c lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 ho\u1eb7c nh\u1eefng t\u00ednh n\u0103ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, UX Audit c\u0169ng gi\u00fap tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi then ch\u1ed1t, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng v\u1ea5n \u0111\u1ec1 hay th\u00e1ch th\u1ee9c ch\u00ednh m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i l\u00e0 g\u00ec?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 ti\u1ec1m \u1ea9n n\u00e0o g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng y\u1ebfu t\u1ed1 hay lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng (user flow) n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 nh\u1ea5t?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Nh\u1eefng c\u1ea3i ti\u1ebfn UX n\u00e0o c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3?<\/span><\/li>\n<\/ul>\n<h2><b>Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Audit?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16956\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/thuc-hien-UX-Audit.webp\" alt=\"th\u1ef1c hi\u1ec7n UX Audit\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/thuc-hien-UX-Audit.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/thuc-hien-UX-Audit.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/thuc-hien-UX-Audit.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/thuc-hien-UX-Audit.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c giai \u0111o\u1ea1n ph\u1ed5 bi\u1ebfn nh\u1ea5t m\u00e0 c\u00f4ng ty c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n UX Audit bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf giao di\u1ec7n (UI): <\/b><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n UI Design, UX Audit \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u1ee7a thi\u1ebft k\u1ebf, t\u1eeb \u0111\u00f3 ph\u00e1t hi\u1ec7n l\u1ed7i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh nh\u1eb1m t\u1ed1i \u01b0u qu\u00e1 tr\u00ecnh <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\"><b>thi\u1ebft k\u1ebf giao di\u1ec7n<\/b><\/a><span style=\"font-weight: 400;\"> v\u00e0 l\u1eadp tr\u00ecnh sau \u0111\u00f3.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ph\u00e1t sinh v\u1ea5n \u0111\u1ec1 v\u1ec1 hi\u1ec7u su\u1ea5t: <\/b><span style=\"font-weight: 400;\">Khi c\u00e1c ch\u1ec9 s\u1ed1 UX nh\u01b0 t\u1ef7 l\u1ec7 tho\u00e1t trang cao, gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf r\u01a1i, ho\u1eb7c t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng th\u1ea5p kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng, vi\u1ec7c th\u1ef1c hi\u1ec7n UX Audit s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c c\u0103n nh\u00e2n c\u1ee7a v\u1ea5n \u0111\u1ec1, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p kh\u1eafc ph\u1ee5c hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>T\u00e1i thi\u1ebft k\u1ebf (Redesign): <\/b><span style=\"font-weight: 400;\">UX Audit c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n khi doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u c\u1ea3i ti\u1ebfn Website ho\u1eb7c App, gi\u00fap \u0111\u00e1nh gi\u00e1 lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng (User Flow) v\u00e0 ph\u00e1t hi\u1ec7n\u00a0 \u201c\u0111i\u1ec3m ngh\u1ebdn\u201d c\u1ea3n tr\u1edf ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n t\u00e1c v\u1ee5, t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ed9t thi\u1ebft k\u1ebf m\u1edbi hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3: <\/b><span style=\"font-weight: 400;\">UX Audit c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh m\u1ed9t c\u00e1ch ch\u1ee7 \u0111\u1ed9ng, 2 n\u0103m m\u1ed9t l\u1ea7n. Vi\u1ec7c n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/november\/product-design-la-gi-quy-trinh-thiet-ke-san-pham\/\" target=\"_blank\" rel=\"noopener\">thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m<\/a><\/strong> lu\u00f4n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 duy tr\u00ec c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<p><b><\/b><b>L\u01b0u \u00fd: <\/b><span style=\"font-weight: 400;\">\u0110\u1ec3 ti\u1ebfn h\u00e0nh UX Audit, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf UX n\u1ed9i b\u1ed9, ho\u1eb7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c UI\/UX Design \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh. Ngo\u00e0i ra, vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c<strong> c\u00f4ng c\u1ee5 ki\u1ec3m to\u00e1n UX<\/strong> t\u1ef1 \u0111\u1ed9ng nh\u01b0 UserReport, Google Analytics, Maze, v\u00e0 Hotjar c\u0169ng l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 cung c\u1ea5p d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n xem th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ux-problems-cach-phat-hien-va-giai-quyet-de-giu-chan-nguoi-dung\/\" target=\"_blank\" rel=\"noopener\">UX Problems: C\u00e1ch ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/a><\/strong><\/p>\n<h2><b>5 lo\u1ea1i h\u00ecnh UX Audit ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16957\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/5-loai-hinh-UX-Audit-pho-bien-hien-nay.webp\" alt=\"5 lo\u1ea1i h\u00ecnh UX Audit ph\u1ed5 bi\u1ebfn hi\u1ec7n nay\" width=\"1441\" height=\"1466\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/5-loai-hinh-UX-Audit-pho-bien-hien-nay.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/5-loai-hinh-UX-Audit-pho-bien-hien-nay.webp 295w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/5-loai-hinh-UX-Audit-pho-bien-hien-nay.webp 1007w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/5-loai-hinh-UX-Audit-pho-bien-hien-nay.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>1. Usability Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Usability Audit (Ki\u1ec3m to\u00e1n kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng) t\u1eadp trung ph\u00e2n t\u00edch h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u01b0 lu\u1ed3ng \u0111i\u1ec1u h\u01b0\u1edbng, thi\u1ebft k\u1ebf t\u01b0\u01a1ng t\u00e1c, c\u00e1ch b\u1ed1 tr\u00ed th\u00f4ng tin v\u00e0 t\u00ednh n\u0103ng t\u1ed5ng th\u1ec3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau l\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n t\u00e1c v\u1ee5 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Khi kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c c\u00e1c r\u00e0o c\u1ea3n n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 lo\u1ea1i b\u1ecf nh\u1eefng \u0111i\u1ec3m ngh\u1ebdn g\u00e2y kh\u00f3 ch\u1ecbu, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><b>2. Accessibility Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/november\/ux-accessibility-audit\/\" target=\"_blank\" rel=\"noopener\"><strong>Accessibility Audit<\/strong><\/a> (Ki\u1ec3m to\u00e1n kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn) \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c b\u1edfi t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, bao g\u1ed3m c\u1ea3 nh\u1eefng ng\u01b0\u1eddi khuy\u1ebft t\u1eadt. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tu\u00e2n th\u1ee7 Web Content Accessibility Guidelines (WCAG) th\u00f4ng qua c\u00e1c ti\u00eau ch\u00ed nh\u01b0 \u0111i\u1ec1u h\u01b0\u1edbng b\u1eb1ng b\u00e0n ph\u00edm, kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch v\u1edbi tr\u00ecnh \u0111\u1ecdc m\u00e0n h\u00ecnh, \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n m\u00e0u s\u1eafc, v\u0103n b\u1ea3n thay th\u1ebf cho h\u00ecnh \u1ea3nh, v.v.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 gi\u00fap \u0111\u00e1p \u1ee9ng ti\u00eau chu\u1ea9n ph\u00e1p l\u00fd, Accessibility Audit c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 h\u00f2a nh\u1eadp, gi\u00fap s\u1ea3n ph\u1ea9m ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c.<\/span><\/p>\n<h3><b>3. Information Architecture Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/december\/information-architecture-audit\/\" target=\"_blank\" rel=\"noopener\">Information Architecture Audit<\/a> <\/strong>(Ki\u1ec3m to\u00e1n ki\u1ebfn tr\u00fac th\u00f4ng tin) t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 c\u00e1ch n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c v\u00e0 g\u1eafn nh\u00e3n trong s\u1ea3n ph\u1ea9m. Qu\u00e1 tr\u00ecnh n\u00e0y xem x\u00e9t li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y th\u00f4ng tin c\u1ea7n thi\u1ebft hay kh\u00f4ng, \u0111\u1ed3ng th\u1eddi ph\u00e1t hi\u1ec7n c\u00e1c l\u1ed7 h\u1ed5ng trong n\u1ed9i dung, c\u00e1c trang d\u01b0 th\u1eeba ho\u1eb7c c\u1ea5u tr\u00fac r\u1ed1i r\u1eafm l\u00e0m gi\u00e1n \u0111o\u1ea1n h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c c\u1ea3i thi\u1ec7n c\u1ea5u tr\u00fac th\u00f4ng tin s\u1ebd t\u1ea1o ra lu\u1ed3ng n\u1ed9i dung r\u00f5 r\u00e0ng, logic, gi\u1ea3m t\u1ea3i nh\u1eadn th\u1ee9c cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng.<\/span><\/p>\n<h3><b>4. Visual Design Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Visual Design Audit (Ki\u1ec3m to\u00e1n thi\u1ebft k\u1ebf giao di\u1ec7n) \u0111\u00e1nh gi\u00e1 c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) nh\u01b0 b\u1ed1 c\u1ee5c, b\u1ea3ng m\u00e0u, ki\u1ec3u ch\u1eef v\u00e0 s\u1ef1 \u0111\u1ed3ng b\u1ed9 th\u01b0\u01a1ng hi\u1ec7u. Qu\u00e1 tr\u00ecnh n\u00e0y \u0111\u1ea3m b\u1ea3o thi\u1ebft k\u1ebf kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang l\u1ea1i tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan h\u1ea5p d\u1eabn.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng t\u1eebng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan v\u1eeba h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng v\u1eeba t\u1ea1o \u1ea5n t\u01b0\u1ee3ng \u0111\u1eb9p m\u1eaft v\u00e0 \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><b>5. Content Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/november\/ux-content-audit\/\" target=\"_blank\" rel=\"noopener\"><strong>UX Content Audit<\/strong><\/a> (Ki\u1ec3m to\u00e1n n\u1ed9i dung) t\u1eadp trung \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 li\u00ean quan, \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 gi\u1ecdng \u0111i\u1ec7u c\u1ee7a n\u1ed9i dung, \u0111\u1ea3m b\u1ea3o ch\u00fang \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb v\u0103n b\u1ea3n \u0111\u1ebfn h\u00ecnh \u1ea3nh, qu\u00e1 tr\u00ecnh n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh n\u1ed9i dung l\u1ed7i th\u1eddi, kh\u00f4ng nh\u1ea5t qu\u00e1n ho\u1eb7c thi\u1ebfu s\u00f3t, g\u00e2y c\u1ea3n tr\u1edf h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c tinh ch\u1ec9nh n\u1ed9i dung gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao s\u1ef1 tin t\u01b0\u1edfng, r\u00f5 r\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft, \u0111\u1ea3m b\u1ea3o m\u1ed7i t\u01b0\u01a1ng t\u00e1c \u0111\u1ec1u mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h2><b>Quy tr\u00ecnh UX Audit di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16958\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Quy-trinh-UX-Audit-dien-ra-nhu-the-nao.webp\" alt=\"Quy tr\u00ecnh UX Audit di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Quy-trinh-UX-Audit-dien-ra-nhu-the-nao.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Quy-trinh-UX-Audit-dien-ra-nhu-the-nao.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Quy-trinh-UX-Audit-dien-ra-nhu-the-nao.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Quy-trinh-UX-Audit-dien-ra-nhu-the-nao.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh UX Audit c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi team In-house c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c m\u1ed9t Design Agency thu\u00ea ngo\u00e0i. D\u1ec5 hi\u1ec3u, vi\u1ec7c t\u1eadn d\u1ee5ng \u0111\u1ed9i ng\u0169 In-house c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed. Tuy nhi\u00ean, \u201coutsource\u201d c\u00f4ng \u0111o\u1ea1n n\u00e0y cho 1 \u0111\u01a1n v\u1ecb kh\u00e1c s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 chuy\u00ean s\u00e2u v\u00e0 kh\u00e1ch quan h\u01a1n.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e2y gi\u1edd, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u 5 giai \u0111o\u1ea1n c\u01a1 b\u1ea3n trong quy tr\u00ecnh UX Audit nh\u00e9!<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 1: L\u00e0m r\u00f5 m\u1ee5c ti\u00eau doanh nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u200b\u200bTr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u, c\u1ea7n ti\u1ebfn h\u00e0nh m\u1ed9t cu\u1ed9c h\u1ecdp gi\u1eefa c\u00e1c b\u00ean li\u00ean quan, nh\u1eb1m th\u1ed1ng nh\u1ea5t m\u1ee5c ti\u00eau tri\u1ec3n khai UX Audit (Gia t\u0103ng chuy\u1ec3n \u0111\u1ed5i, T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m,\u2026). T\u1eeb \u0111\u00e2y, \u0111\u1ed9i ng\u0169 Audit c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch ch\u00ednh x\u00e1c c\u00e1c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n, c\u00e1c ngu\u1ed3n l\u1ef1c c\u1ea7n c\u00f3 v\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 ho\u00e0n th\u00e0nh c\u0169ng nh\u01b0 hi\u1ec7u qu\u1ea3 Audit.\u00a0<\/span><\/p>\n<p><b><i>L\u01b0u \u00fd: <\/i><\/b><i><span style=\"font-weight: 400;\">\u0110\u1eb7t m\u1ee5c ti\u00eau r\u1ea5t c\u1ea7n thi\u1ebft, tuy nhi\u00ean \u0111\u1eb7t \u0111\u00fang m\u1ee5c ti\u00eau m\u1edbi l\u00e0 \u0111i\u1ec1u ti\u00ean quy\u1ebft!<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Peter Drucker \u2013 Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 T\u01b0 v\u1ea5n qu\u1ea3n tr\u1ecb \u2013 t\u1eebng n\u00f3i: \u201cWhat gets measured gets improved.\u201d (T\u1ea1m d\u1ecbch: \u201cCh\u1ec9 nh\u1eefng th\u1ee9 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c m\u1edbi c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c.\u201d). C\u00e2u n\u00f3i n\u00e0y nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111o l\u01b0\u1eddng s\u1ed1 li\u1ec7u (data) trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady, th\u1ebf n\u00e0o l\u00e0 m\u1ed9t m\u1ee5c ti\u00eau \u201c\u0111\u00fang chu\u1ea9n\u201d? M\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn ph\u1ed5 bi\u1ebfn l\u00e0 h\u00e3y \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau b\u1ea1n \u0111\u1eb7t ra \u0111\u00e1p \u1ee9ng 5 ti\u00eau ch\u00ed c\u1ee7a <\/span><a href=\"https:\/\/www.mindtools.com\/a4wo118\/smart-goals\" target=\"_blank\" rel=\"noopener nofollow\"><b>m\u00f4 h\u00ecnh SMART<\/b><\/a><span style=\"font-weight: 400;\">, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S<\/b><span style=\"font-weight: 400;\">pecific (C\u1ee5 th\u1ec3)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M<\/b><span style=\"font-weight: 400;\">easurable (C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A<\/b><span style=\"font-weight: 400;\">ttainable<\/span> <span style=\"font-weight: 400;\">(C\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>R<\/b><span style=\"font-weight: 400;\">elevant (Li\u00ean quan)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T<\/b><span style=\"font-weight: 400;\">ime-bound (C\u00f3 deadline c\u1ee5 th\u1ec3)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y v\u00e0o b\u1ed1i c\u1ea3nh UX Audit, thay v\u00ec ch\u1ec9 \u0111\u1eb7t m\u1ee5c ti\u00eau \u201cGia t\u0103ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean trang web\u201d, h\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau \u201cSMART\u201d h\u01a1n nh\u01b0 \u201cT\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i tr\u00ean Website l\u00ean 20% trong v\u00f2ng 6 th\u00e1ng t\u1eeb qu\u00fd 2 \u0111\u1ebfn qu\u00fd 4 n\u0103m 2024\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn v\u00e0o \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ea1t \u2158 ti\u00eau ch\u00ed c\u1ee7a m\u00f4 h\u00ecnh SMART. V\u1edbi ti\u00eau ch\u00ed \u201cAttainable\u201d, b\u1ea1n c\u1ea7n nh\u00ecn v\u00e0o m\u1ee9c t\u0103ng doanh thu trong 6 th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3 ho\u1eb7c trong c\u00f9ng k\u1ef3 n\u0103m 2023 . N\u1ebfu m\u1ee9c t\u0103ng c\u1ee7a k\u1ef3 tr\u01b0\u1edbc tr\u01b0\u1edbc ch\u1ec9 \u0111\u1ea1t 2%, c\u00f3 l\u1ebd con s\u1ed1 5-8% s\u1ebd ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 2: Thu th\u1eadp d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m &amp; ch\u1ec9 s\u1ed1 UX\u00a0<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13330\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Nghien-cuu-doi-tuong-nguoi-dung-UX-research.webp\" alt=\"Nghi\u00ean c\u1ee9u \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng ( UX research)\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Nghien-cuu-doi-tuong-nguoi-dung-UX-research.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Nghien-cuu-doi-tuong-nguoi-dung-UX-research.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Nghien-cuu-doi-tuong-nguoi-dung-UX-research.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/Nghien-cuu-doi-tuong-nguoi-dung-UX-research.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh ki\u1ec3m to\u00e1n UX, \u0111\u1ed9i ng\u0169 Audit c\u1ea7n xem l\u1ea1i m\u1ed9t s\u1ed1 t\u00e0i li\u1ec7u v\u1ec1 s\u1ea3n ph\u1ea9m nh\u01b0 l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m <\/span><b>(product roadmap)<\/b><span style=\"font-weight: 400;\">, ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng<\/span><b> (user personas)<\/b><span style=\"font-weight: 400;\"> hay h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng<\/span><b> (user journey)<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 hi\u1ec3u r\u00f5 \u00fd \u0111\u1ecbnh ban \u0111\u1ea7u khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp theo, nh\u00f3m c\u1ea7n thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t li\u00ean quan nh\u01b0 b\u1ea3n \u0111\u1ed3 nhi\u1ec7t <\/span><b>(heatmaps)<\/b><span style=\"font-weight: 400;\">, t\u1ea7n su\u1ea5t phi\u00ean<\/span><b> (session frequency)<\/b><span style=\"font-weight: 400;\"> hay s\u1ed1 l\u1ea7n nh\u1ea5p chu\u1ed9t<\/span><b> (clicks),..<\/b><span style=\"font-weight: 400;\">. Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y s\u1ebd mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, c\u00e1c UX Auditor c\u0169ng c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <\/span><b>Google Search Console<\/b><span style=\"font-weight: 400;\">, <\/span><b>Google Analytics<\/b><span style=\"font-weight: 400;\">, <\/span><b>Semrush<\/b><span style=\"font-weight: 400;\">, <\/span><b>Hubspot<\/b><span style=\"font-weight: 400;\">,\u2026 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c lu\u1ed3ng (flow) ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3 tr\u00ean Website\/App. Trong \u0111\u00f3, m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 UX quan tr\u1ecdng c\u1ea7n ch\u00fa \u00fd bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion <\/b><a href=\"https:\/\/lollypop.design\/blog\/2023\/july\/top-5-ux-metrics-frameworks-to-measure-your-design-performance\/\" target=\"_blank\" rel=\"noopener\"><b>UX metrics<\/b><\/a><b> (Ch\u1ec9 s\u1ed1 UX chuy\u1ec3n \u0111\u1ed5i): <\/b><span style=\"font-weight: 400;\">\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a website trong vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer care data (D\u1eef li\u1ec7u ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng): <\/b><span style=\"font-weight: 400;\">Bao g\u1ed3m th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb ph\u1ea3n h\u1ed3i ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng \u0111i\u1ec3m g\u00e2y kh\u00f3 kh\u0103n v\u00e0 nh\u1eefng khu v\u1ef1c c\u1ea7n c\u1ea3i thi\u1ec7n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic\/engagement (L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp\/t\u01b0\u01a1ng t\u00e1c): <\/b><span style=\"font-weight: 400;\">Cho bi\u1ebft c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi truy c\u1eadp trang web c\u1ee7a b\u1ea1n. C\u00e0ng nhi\u1ec1u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Average session duration time (Th\u1eddi l\u01b0\u1ee3ng phi\u00ean trung b\u00ecnh): <\/b><span style=\"font-weight: 400;\">T\u00ednh to\u00e1n th\u1eddi l\u01b0\u1ee3ng trung b\u00ecnh c\u1ee7a phi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean m\u1ed9t trang web. N\u00f3 cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u1eddi gian kh\u00e1ch truy c\u1eadp d\u00e0nh cho trang web c\u1ee7a b\u1ea1n, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u1ed1t \u0111\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng kh\u00f3 kh\u0103n trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pages-per-session ratio (T\u1ef7 l\u1ec7 s\u1ed1 trang tr\u00ean m\u1ed7i phi\u00ean): <\/b><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c t\u00ednh b\u1eb1ng c\u00e1ch chia s\u1ed1 l\u01b0\u1ee3t xem trang cho t\u1ed5ng s\u1ed1 phi\u00ean. N\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 th\u00fa v\u1ecb c\u1ee7a trang web c\u1ee7a b\u1ea1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mouse hover, clicking, scrolling (Di chu\u1ed9t, nh\u1ea5p chu\u1ed9t, cu\u1ed9n):<\/b><span style=\"font-weight: 400;\"> Cung c\u1ea5p th\u00f4ng tin v\u1ec1 nh\u1eefng ph\u1ea7n tr\u00ean website thu h\u00fat nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd nh\u1ea5t v\u00e0 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thu th\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 UX tr\u00ean gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng hi\u1ec7n t\u1ea1i, c\u0169ng nh\u01b0 ph\u00e1t hi\u1ec7n c\u00e1c giao di\u1ec7n \u0111ang x\u1ea3y ra v\u1ea5n \u0111\u1ec1.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 3: Ti\u1ebfn h\u00e0nh UI UX Design Audit<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi x\u00e1c \u0111\u1ecbnh c\u00e1c giao di\u1ec7n c\u00f3 v\u1ea5n \u0111\u1ec1, gi\u1edd l\u00e0 l\u00fac Designers s\u1ebd \u00e1p d\u1ee5ng c\u00e1c ti\u00eau chu\u1ea9n Usability Heuristics v\u00e0 Design Principles \u0111\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c l\u1ed7i sai trong thi\u1ebft k\u1ebf.<\/span><\/p>\n<ol>\n<li><b> Usability Heuristics\u00a0<\/b><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12767\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp\" alt=\"10 Usability Heuristics\" width=\"1440\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/10-Usability-Heuristics.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><a href=\"https:\/\/lollypop.design\/blog\/2024\/december\/usability-heuristics\/\" target=\"_blank\" rel=\"noopener\"><b>Usability Heuristics<\/b><\/a><span style=\"font-weight: 400;\"> (hay Heuristic UX Audit) l\u00e0 m\u1ed9t b\u1ed9 10 nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng (Usability) v\u00e0 ph\u00e1t hi\u1ec7n nh\u1eefng l\u1ed7i v\u1ec1 UX trong thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng. C\u00f4ng c\u1ee5 ki\u1ec3m tra Usability Heuristics \u0111\u01b0\u1ee3c ra \u0111\u1eddi v\u00e0o n\u0103m 1990 b\u1edfi Jakob Nielsen v\u00e0 Rolf Molich, hai chuy\u00ean gia v\u1ec1 Website Usability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u01b0u \u00fd: M\u1ed9t nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng 43% v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c ph\u00e1t hi\u1ec7n th\u00f4ng qua Usability Heuristics kh\u00f4ng ph\u1ea3i l\u1ed7i th\u1ef1c s\u1ef1. Do \u0111\u00f3, khi s\u1eed d\u1ee5ng quy chu\u1ea9n n\u00e0y \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf, c\u00e1c Designer th\u01b0\u1eddng k\u1ebft h\u1ee3p v\u1edbi <a href=\"https:\/\/lollypop.design\/blog\/2025\/march\/usability-testing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>Usability Testing<\/strong><\/a> \u2013 ph\u01b0\u01a1ng ph\u00e1p ki\u1ec3m tra kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng th\u00f4ng qua quan s\u00e1t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y gi\u00fap c\u00e1c Designer x\u00e1c minh xem nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0o l\u00e0 th\u1ef1c s\u1ef1 quan tr\u1ecdng, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c trong qu\u00e1 tr\u00ecnh Web \/ App Redesign (Thi\u1ebft k\u1ebf l\u1ea1i).\u00a0<\/span><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n xem th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2025\/march\/heuristic-evaluation-la-gi\/\" target=\"_blank\" rel=\"noopener\">Heuristic Evaluation l\u00e0 g\u00ec?\u00a0<\/a><\/strong><\/p>\n<ol start=\"2\">\n<li><b> Design Principles<\/b><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16959\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/10-Design-Principle.webp\" alt=\"10 Design Principle\" width=\"1441\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/10-Design-Principle.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/10-Design-Principle.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/10-Design-Principle.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/10-Design-Principle.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\">Nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf (Design Principles) cung c\u1ea5p c\u00e1c h\u01b0\u1edbng d\u1eabn quan tr\u1ecdng, h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf trong vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u1ed1 \u0111\u1eb9p m\u1eaft v\u00e0 thu h\u00fat. Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0y t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) nh\u01b0 m\u00e0u s\u1eafc, h\u00ecnh d\u1ea1ng, s\u1ef1 c\u00e2n b\u1eb1ng, \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n, v.v. Ch\u00fang \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft t\u1eeb qu\u00e1 tr\u00ecnh quan s\u00e1t s\u00e2u s\u1eafc v\u00e0 kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng kh\u00f4ng c\u00f3 b\u1ed9 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf n\u00e0o c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 cho m\u1ecdi d\u1ef1 \u00e1n. Hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nguy\u00ean t\u1eafc n\u00e0y thay \u0111\u1ed5i t\u00f9y theo b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3, y\u00eau c\u1ea7u c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ph\u1ea3i nh\u1ea1y b\u00e9n, linh ho\u1ea1t v\u00e0 bi\u1ebft \u0111i\u1ec1u ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft t\u1eebng th\u00e1ch th\u1ee9c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t.<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 4: T\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ec1 xu\u1ea5t gi\u1ea3i ph\u00e1p<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12740\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp\" alt=\"B\u00e1o c\u00e1o k\u1ebft qu\u1ea3 v\u00e0 \u0111\u01b0a ra \u0111\u1ec1 xu\u1ea5t\" width=\"1440\" height=\"1059\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/01\/Bao-cao-ket-qua-va-dua-ra-de-xuat.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1, \u0111\u1ed9i ng\u0169 Audit s\u1ebd t\u1ed5ng h\u1ee3p c\u00e1c ph\u00e1t hi\u1ec7n, c\u00f9ng nh\u1eefng \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n trong m\u1ed9t t\u00e0i li\u1ec7u b\u00e1o c\u00e1o UX Audit chi ti\u1ebft, g\u1ecdi l\u00e0 \u201c<strong>UX Audit report<\/strong>\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ee5 th\u1ec3 h\u01a1n, c\u00e1c l\u1ed7i s\u1ebd \u0111\u01b0\u1ee3c ch\u1ec9 ra m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 tr\u1ef1c quan. V\u00ed d\u1ee5, l\u1ed7i vi ph\u1ea1m ti\u00eau chu\u1ea9n Heuristic s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u b\u1eb1ng c\u00e1c m\u00e3 H1, H2, H3. Ngo\u00e0i ra, c\u00e1c l\u1ed7i c\u0169ng \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, t\u1eeb m\u1ee9c th\u1ea5p nh\u1ea5t l\u00e0 \u201cLowest\u201d \u0111\u1ebfn \u201cLow \u2013 Moderate \u2013 High\u201d v\u00e0 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t l\u00e0 \u201cCritical\u201d. Vi\u1ec7c ph\u00e2n lo\u1ea1i l\u1ed7i theo t\u1eebng m\u1ee9c \u0111\u1ed9 gi\u00fap Designer \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ea3i thi\u1ec7n ph\u00f9 h\u1ee3p v\u1edbi ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh UX Audit c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong m\u1ed9t quy tr\u00ecnh thi\u1ebft k\u1ebf. Tuy nhi\u00ean, kho\u1ea3n \u0111\u1ea7u t\u01b0 n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p ph\u00e1t hi\u1ec7n m\u1ecdi r\u1ee7i ro ti\u1ec1m t\u00e0ng \u0111\u1ec3 c\u1ea3i thi\u1ec7n k\u1ecbp th\u1eddi. T\u1eeb \u0111\u00e2y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 an t\u00e2m h\u01a1n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hi\u1ec7n nay \u0111ang trong t\u00ecnh tr\u1ea1ng nh\u01b0 th\u1ebf n\u00e0o? N\u1ebfu b\u1ea1n \u0111ang c\u00f3 mong mu\u1ed1n \u201cki\u1ec3m tra s\u1ee9c kh\u1ecfe\u201d cho chi\u1ebfc Website ho\u1eb7c App c\u1ee7a m\u00ecnh, h\u00e3y tin t\u01b0\u1edfng \u0111\u1ec3 c\u00e1c Designer t\u1ea1i <\/span><b>Lollypop <\/b><span style=\"font-weight: 400;\">\u201cth\u0103m kh\u00e1m\u201d m\u1ed9t c\u00e1ch ch\u1ec9n chu nh\u1ea5t!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n t\u1ea1i, <\/span><b>Lollypop Design Studio Vietnam<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t trong<\/span> <a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>top c\u00f4ng ty thi\u1ebft k\u1ebf UI UX<\/b><\/a><span style=\"font-weight: 400;\"> h\u00e0ng \u0111\u1ea7u t\u1ea1i TPHCM, Vi\u1ec7t Nam, c<\/span><span style=\"font-weight: 400;\">ung c\u1ea5p gi\u1ea3i ph\u00e1p Audit to\u00e0n di\u1ec7n t\u1eeb UI UX Audit, Website UX Audit \u0111\u1ebfn UX Content Audit tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1. H\u00e3y li\u00ean h\u1ec7 v\u1edbi <\/span><b>Lollypop <\/b><span style=\"font-weight: 400;\">v\u00e0 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 qu\u00e1 tr\u00ecnh UX Audit d\u00e0nh ri\u00eang cho Website ho\u1eb7c App c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n<p>\u0110\u1eebng ch\u1ec9 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u2014 h\u00e3y t\u1ed1i \u01b0u kh\u1ea3 n\u0103ng \u0111\u01b0\u1ee3c AI t\u00ecm th\u1ea5y v\u1edbi <strong><a href=\"https:\/\/spot.lollypop.design\/\" target=\"_blank\" rel=\"noopener\">Spot by Lollypop<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/spot.lollypop.design\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"\u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ebft qu\u1ea3 AI\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/fbf65534-artwork-5.webp\" alt=\"\u0110o l\u01b0\u1eddng \u0111\u1ed9 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong k\u1ebft qu\u1ea3 AI\" width=\"1440\" height=\"412\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng b\u1ea1n v\u1eadn h\u00e0nh m\u1ed9t trang E-commerce v\u00e0 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp. H\u1ecd ch\u1ecdn s\u1ea3n ph\u1ea9m, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i kh\u00f4ng ti\u1ebfn \u0111\u1ebfn b\u01b0\u1edbc thanh to\u00e1n. T\u1ef7 l\u1ec7 t\u1eeb b\u1ecf \u0111\u01a1n h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng, b\u1ea1n b\u1eaft \u0111\u1ea7u t\u1ef1 h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec \u0111ang x\u1ea3y ra [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13327,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,15],"tags":[],"blogs_category":[26,27,25],"class_list":["post-13221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-march","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 UX Audit: \u0110\u1ecbnh Ngh\u0129a, C\u00e1c Lo\u1ea1i H\u00ecnh v\u00e0 Quy Tr\u00ecnh<\/title>\n<meta name=\"description\" content=\"UX Audit l\u00e0 g\u00ec v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao? Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Audit website? V\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 UX Audit: \u0110\u1ecbnh Ngh\u0129a, C\u00e1c Lo\u1ea1i H\u00ecnh v\u00e0 Quy Tr\u00ecnh\" \/>\n<meta property=\"og:description\" content=\"UX Audit l\u00e0 g\u00ec v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao? Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Audit website? V\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" \/>\n<meta property=\"og:site_name\" content=\"Lollypop\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-15T10:14:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-04T08:23:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/UX-Audit-la-gi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1462\" \/>\n\t<meta property=\"og:image:height\" content=\"943\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"lollypop.marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lollypop.marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 UX Audit: \u0110\u1ecbnh Ngh\u0129a, C\u00e1c Lo\u1ea1i H\u00ecnh v\u00e0 Quy Tr\u00ecnh","description":"UX Audit l\u00e0 g\u00ec v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao? Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Audit website? V\u00e0 qu\u00e1 tr\u00ecnh n\u00e0y di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/","og_locale":"en_US","og_type":"article","og_title":"T\u1ea5t t\u1ea7n t\u1eadt v\u1ec1 UX Audit: \u0110\u1ecbnh Ngh\u0129a, C\u00e1c Lo\u1ea1i H\u00ecnh v\u00e0 Quy Tr\u00ecnh","og_description":"UX Audit l\u00e0 g\u00ec v\u00e0 n\u00f3 ho\u1ea1t \u0111\u1ed9ng ra sao? Khi n\u00e0o n\u00ean th\u1ef1c hi\u1ec7n UX Audit website? 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