{"id":13247,"date":"2024-03-22T10:21:18","date_gmt":"2024-03-22T10:21:18","guid":{"rendered":"https:\/\/lollypop.design\/?p=13247"},"modified":"2026-06-05T07:59:12","modified_gmt":"2026-06-05T02:29:12","slug":"phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/","title":{"rendered":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam, thi\u1ebft k\u1ebf website ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e0nh l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea5t k\u1ec3 m\u00f4 h\u00ecnh doanh nghi\u1ec7p!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo nghi\u00ean c\u1ee9u t\u1eeb Social Media Today v\u00e0 WebFXResearch, 94% \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi website xu\u1ea5t ph\u00e1t t\u1eeb y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9. Th\u1eadm ch\u00ed, 75% m\u1ee9c \u0111\u1ed9 tin c\u1eady m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ea3m nh\u1eadn t\u1eeb m\u1ed9t website c\u0169ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean s\u1ef1 chuy\u00ean nghi\u1ec7p v\u1ec1 m\u1eb7t thi\u1ebft k\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u00e1c m\u00f4 h\u00ecnh doanh nghi\u1ec7p nh\u01b0 B2B hay B2C s\u1ebd c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t nh\u1ea5t \u0111\u1ecbnh, ch\u1eb3ng h\u1ea1n nh\u01b0 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng hay quy tr\u00ecnh mua b\u00e1n! \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c thi\u1ebft k\u1ebf Website c\u0169ng c\u1ea7n ph\u1ea3i tinh ch\u1ec9nh v\u1ec1 v\u1ec1 Giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng (UI) v\u00e0 Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) nh\u1eb1m t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Lollypop Design Studio t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau trong thi\u1ebft k\u1ebf website <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/\" target=\"_blank\" rel=\"noopener\"><b>B2B v\u00e0 B2C<\/b><\/a><span style=\"font-weight: 400;\">, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u1ed7i m\u00f4 h\u00ecnh doanh nghi\u1ec7p!<\/span><\/p>\n<h2><b>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa m\u00f4 h\u00ecnh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u1edf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n \u1edf c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><b>M\u00f4 h\u00ecnh B2B (Business to Business)<\/b><span style=\"font-weight: 400;\"> li\u00ean quan \u0111\u1ebfn c\u00e1c giao d\u1ecbch gi\u1eefa c\u00e1c doanh nghi\u1ec7p, nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t, \u0111\u1ea1i l\u00fd bu\u00f4n b\u00e1n s\u1ec9 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i kh\u00e1c. C\u00e1c giao d\u1ecbch B2B th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn, chu k\u1ef3 b\u00e1n h\u00e0ng d\u00e0i h\u01a1n v\u00e0 c\u00f3 nhi\u1ec1u b\u01b0\u1edbc \u0111\u00e0m ph\u00e1n ph\u1ee9c t\u1ea1p. Do \u0111\u00f3, website B2B \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a cho ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c trang web B2B \u1edf Vi\u1ec7t Nam bao g\u1ed3m: VinShop, Sapo, Telio, B\u00e1ch H\u00f3a Vi\u1ec7t,\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, <\/span><b>m\u00f4 h\u00ecnh B2C (Business to Consumer)<\/b><span style=\"font-weight: 400;\"> t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n. C\u00e1c giao d\u1ecbch B2C th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng nh\u1ecf h\u01a1n, nh\u01b0ng c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n. V\u00ec v\u1eady, website B2C c\u0169ng s\u1ebd ch\u00fa tr\u1ecdng h\u01a1n v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c trang web TM\u0110T B2C \u1edf Vi\u1ec7t Nam bao g\u1ed3m: Shopee, Lazada, Th\u1ebf gi\u1edbi di \u0111\u1ed9ng, CellphoneS,\u2026<\/span><\/p>\n<p>\u0110\u1ec3 n\u1eafm v\u1eefng n\u1ec1n t\u1ea3ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecdc th\u00eam b\u00e0i vi\u1ebft v\u1ec1 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">Kh\u00e1m ph\u00e1 quy tr\u00ecnh thi\u1ebft k\u1ebf UX\/UI<\/a><\/strong> \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i.<\/p>\n<h2><b>So s\u00e1nh s\u1ef1 kh\u00e1c nhau trong thi\u1ebft k\u1ebf website B2B v\u00e0 B2C<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/b2b-vs-b2c.webp\" alt=\"b2b-vs-b2c\" width=\"1441\" height=\"1038\"><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed7i lo\u1ea1i h\u00ecnh website B2B v\u00e0 B2C \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ph\u1ee5c v\u1ee5 c\u00e1c m\u1ee5c ti\u00eau kinh doanh v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. B\u1edfi v\u1eady, ch\u00fang s\u1ebd c\u00f3 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t v\u1ec1 c\u1ea5u tr\u00fac, n\u1ed9i dung v\u00e0 ch\u1ee9c n\u0103ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa website TM\u0110T B2B v\u00e0 B2C.<\/span><\/p>\n<h3><b>1. \u0110\u1ed1i t\u01b0\u1ee3ng Kh\u00e1ch H\u00e0ng\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Website B2B th\u01b0\u1eddng nh\u1eafm \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, bao g\u1ed3m c\u1ea3 nh\u00e0 s\u1ea3n xu\u1ea5t, nh\u00e0 b\u00e1n s\u1ec9 v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c th\u01b0\u01a1ng m\u1ea1i. M\u1eb7c d\u00f9 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng B2B c\u00f3 th\u1ec3 kh\u00f4ng l\u1edbn, nh\u01b0ng gi\u00e1 tr\u1ecb t\u1eebng giao d\u1ecbch th\u01b0\u1eddng cao h\u01a1n \u0111\u00e1ng k\u1ec3 so v\u1edbi m\u00f4 h\u00ecnh B2C. Quy tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong m\u00f4i tr\u01b0\u1eddng B2B th\u01b0\u1eddng ph\u1ee9c t\u1ea1p v\u00e0 \u0111a t\u1ea7ng, \u0111\u00f2i h\u1ecfi nhi\u1ec1u b\u01b0\u1edbc xem x\u00e9t, so s\u00e1nh v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00e1i l\u1ea1i, website B2C h\u01b0\u1edbng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n v\u00e0 th\u01b0\u1eddng cho ph\u00e9p mua h\u00e0ng \u1ea9n danh v\u1edbi nh\u1eefng \u0111\u01a1n h\u00e0ng c\u00f3 gi\u00e1 tr\u1ecb kh\u00f4ng qu\u00e1 cao. Trang web B2C th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m d\u1ec5 s\u1eed d\u1ee5ng, v\u1edbi giao di\u1ec7n b\u1eaft m\u1eaft v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn. Quy tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng B2C th\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng h\u01a1n so v\u1edbi B2B, do t\u00ednh \u0111\u1ed9c l\u1eadp trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n<h3><b>2. Giao di\u1ec7n v\u00e0 T\u00ednh n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1ec1 thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng, website B2B th\u01b0\u1eddng \u01b0u ti\u00ean s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 b\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng. V\u00ec ph\u1ee5c v\u1ee5 cho ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh c\u1ee7a doanh nghi\u1ec7p, c\u00e1c trang B2B th\u01b0\u1eddng t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng chuy\u00ean s\u00e2u nh\u01b0 qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n, theo d\u00f5i \u0111\u01a1n h\u00e0ng, qu\u1ea3n l\u00fd kho, hay k\u1ebft n\u1ed1i v\u1edbi h\u1ec7 th\u1ed1ng CRM. Do doanh nghi\u1ec7p c\u1ea7n th\u1eddi gian nghi\u00ean c\u1ee9u k\u1ef9 tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u1ee3p t\u00e1c, website B2B c\u0169ng ph\u1ea3i tr\u00ecnh b\u00e0y \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn v\u00e0 c\u00e1c case study.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, website B2C t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o thi\u1ebft k\u1ebf b\u1eaft m\u1eaft v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng li\u1ec1n m\u1ea1ch. H\u00ecnh \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n. C\u00e1c t\u00ednh n\u0103ng nh\u01b0 th\u00eam v\u00e0o danh s\u00e1ch y\u00eau th\u00edch hay xem \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn. \u0110\u1ed3ng th\u1eddi, quy tr\u00ecnh mua s\u1eafm \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng \u201cch\u1ed1t \u0111\u01a1n\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y xem qua v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh \u0111\u1eb7c bi\u1ec7t cho Amazon (B2C) v\u00e0 Amazon Business (B2B).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/amazon-vs-amazon-business.webp\" alt=\"amazon-vs-amazon-business\" width=\"1441\" height=\"1050\"><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li aria-level=\"1\"><b>Thanh \u0111i\u1ec1u h\u01b0\u1edbng: <\/b><span style=\"font-weight: 400;\">Amazon v\u1edbi thi\u1ebft k\u1ebf thanh \u0111i\u1ec1u h\u01b0\u1edbng t\u1ed5ng qu\u00e1t h\u01a1n v\u1edbi c\u00e1c danh m\u1ee5c ph\u1ed5 bi\u1ebfn nh\u01b0 m\u1eb7t h\u00e0ng \u201c\u0110i\u1ec7n t\u1eed\u201d, \u201cS\u00e1ch\u201d, \u201cTh\u1eddi trang\u201d, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u mua s\u1eafm \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n. Ng\u01b0\u1ee3c l\u1ea1i,Amazon Business t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u1edbi thanh \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo ng\u00e0nh h\u00e0ng (Industries) c\u1ee5 th\u1ec3 nh\u01b0 \u201cV\u0103n ph\u00f2ng ph\u1ea9m\u201d, \u201cC\u00f4ng nghi\u1ec7p &amp; Khoa h\u1ecdc\u201d, gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. <\/span><\/li>\n<li aria-level=\"1\"><b> Qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n:<span style=\"font-weight: 400;\"> V\u00ec h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n n\u00ean ph\u1ea7n qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n c\u1ee7a Amazon \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u01a1 b\u1ea3n, kh\u00f4ng \u0111i s\u00e2u v\u00e0o c\u00e1c t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p. Trong khi \u0111\u00f3, Amazon Business cung c\u1ea5p t\u00ednh n\u0103ng qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n n\u00e2ng cao, cho ph\u00e9p doanh nghi\u1ec7p theo d\u00f5i chi ti\u00eau, l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 thi\u1ebft l\u1eadp ph\u00e2n quy\u1ec1n cho c\u00e1c t\u00e0i kho\u1ea3n kh\u00e1c nh\u01b0 ng\u01b0\u1eddi mua, qu\u1ea3n tr\u1ecb vi\u00ean, ng\u01b0\u1eddi ph\u00ea duy\u1ec7t thanh to\u00e1n, gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd chi ti\u00eau v\u00e0 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3.<\/span><\/b><\/li>\n<\/ul>\n<h3><b>3. N\u1ed9i dung Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 B2B, kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p c\u1ea7n th\u1eddi gian xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng. \u0110\u1ec3 t\u0103ng t\u00ednh thuy\u1ebft ph\u1ee5c, c\u00e1c c\u00f4ng ty B2B th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt n\u1ed9i dung tr\u00ean web, bao g\u1ed3m c\u00e1c tuy\u1ebfn n\u1ed9i dung nh\u01b0 h\u01b0\u1edbng d\u1eabn mua h\u00e0ng chi ti\u1ebft, video gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m chuy\u00ean nghi\u1ec7p, case study th\u1ef1c t\u1ebf v\u00e0 b\u00e0i vi\u1ebft chuy\u00ean ng\u00e0nh. M\u1ee5c \u0111\u00edch l\u00e0 cung c\u1ea5p th\u00f4ng tin v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, h\u00e0nh tr\u00ecnh mua h\u00e0ng B2C th\u01b0\u1eddng di\u1ec5n ra nhanh ch\u00f3ng v\u00e0 d\u1ef1a v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac. C\u00e1c website B2C thu h\u00fat kh\u00e1ch h\u00e0ng nh\u1edd t\u1ed1i \u01b0u c\u00e1c n\u1ed9i dung n\u00e0y tr\u00ean website: h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao, khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn, \u0111\u00e1nh gi\u00e1 v\u00e0 b\u00ecnh lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (Social Proof) d\u01b0\u1edbi d\u1ea1ng b\u00ecnh lu\u1eadn v\u00e0 video \u0111\u00e1nh gi\u00e1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede Vi\u1ec7t Nam, c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u nh\u01b0 Shopee, Lazada v\u00e0 Tiki \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c d\u1ea1ng n\u1ed9i dung k\u1ec3 tr\u00ean \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng, v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a ng\u00e0nh E-commerce t\u1ea1i Vi\u1ec7t Nam. Theo <\/span><a href=\"https:\/\/vneconomy.vn\/quy-mo-thi-truong-thuong-mai-dien-tu-viet-nam-uoc-dat-14-7-ty-usd-trong-nam-2024.htm\" target=\"_blank\" rel=\"nofollow noopener\"><b>VnEconomy<\/b><\/a><span style=\"font-weight: 400;\">, ng\u00e0nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Vi\u1ec7t Nam d\u1ef1 ki\u1ebfn \u0111\u1ea1t doanh thu 14,7 t\u1ef7 USD (2024) v\u00e0 23,77 t\u1ef7 USD (2029).<\/span><\/p>\n<h3><b>4. M\u00f4 h\u00ecnh gi\u00e1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng B2B, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh gi\u00e1 linh ho\u1ea1t d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng \u0111\u01a1n h\u00e0ng, tr\u00e1nh hi\u1ec3n th\u1ecb gi\u00e1 tr\u1ef1c ti\u1ebfp, \u0111\u1ec3 m\u1edf ra c\u01a1 h\u1ed9i trao \u0111\u1ed5i v\u00e0 th\u01b0\u01a1ng l\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u00e1i l\u1ea1i, gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 trong m\u00f4i tr\u01b0\u1eddng B2C th\u01b0\u1eddng \u0111\u01b0\u1ee3c ni\u00eam y\u1ebft c\u00f4ng khai tr\u00ean website, k\u00e8m theo \u0111\u00f3 l\u00e0 nh\u1eefng m\u00e3 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i theo m\u00f9a v\u00e0 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 k\u00edch c\u1ea7u mua s\u1eafm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong v\u00ed d\u1ee5 tr\u00ean v\u1ec1 Amazon v\u00e0 Amazon Business, c\u1ea3 hai \u0111\u1ec1u cung c\u1ea5p m\u1ee9c gi\u00e1 c\u1ea1nh tranh, tuy nhi\u00ean Amazon Business cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t nh\u01b0 b\u00e1o gi\u00e1 theo s\u1ed1 l\u01b0\u1ee3ng (mua c\u00e0ng nhi\u1ec1u, gi\u00e1 c\u00e0ng \u01b0u \u0111\u00e3i) v\u00e0 chi\u1ebft kh\u1ea5u theo kh\u1ed1i l\u01b0\u1ee3ng (gi\u1ea3m gi\u00e1 khi mua h\u00e0ng v\u1edbi gi\u00e1 tr\u1ecb l\u1edbn). Ngo\u00e0i ra, c\u00e1c t\u1ed5 ch\u1ee9c th\u1ecfa \u0111i\u1ec1u ki\u1ec7n c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng \u01b0u \u0111\u00e3i mi\u1ec5n thu\u1ebf khi mua h\u00e0ng tr\u00ean Amazon Business, m\u1ed9t ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i gi\u00fap ti\u1ebft ki\u1ec7m \u0111\u00e1ng k\u1ec3 chi ph\u00ed, nh\u01b0ng kh\u00f4ng \u00e1p d\u1ee5ng cho kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n tr\u00ean Amazon.<\/span><\/p>\n<h3><b>5. Quy tr\u00ecnh Thanh to\u00e1n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u00ean c\u00e1c website B2B, quy tr\u00ecnh thanh to\u00e1n th\u01b0\u1eddng k\u1ebft h\u1ee3p gi\u1eefa c\u00e1c b\u01b0\u1edbc t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp t\u1eeb \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean kinh doanh B2B, th\u1ec3 hi\u1ec7n qua c\u00e1c ti\u1ec7n \u00edch\/t\u00ednh n\u0103ng nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c bu\u1ed5i demo s\u1ea3n ph\u1ea9m, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i v\u00e0 tr\u00f2 chuy\u1ec7n video \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng \u0111\u1eb7t h\u00e0ng l\u1ea1i ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t cho c\u00e1c \u0111\u01a1n h\u00e0ng \u0111\u1ecbnh k\u1ef3.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n (Th\u1ebb t\u00edn d\u1ee5ng, thanh to\u00e1n ACH, s\u00e9c,\u2026).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, quy tr\u00ecnh thanh to\u00e1n B2C th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 \u0111\u01a1n gi\u1ea3n. Kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m, th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, nh\u1eadp m\u00e3 gi\u1ea3m gi\u00e1, x\u00e1c nh\u1eadn \u0111\u1ecba ch\u1ec9 giao h\u00e0ng, x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng v\u00e0 thanh to\u00e1n. C\u00e1c t\u00ednh n\u0103ng ph\u1ed5 bi\u1ebfn tr\u00ean c\u00e1c website B2C bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u00eam nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng l\u00fac v\u00e0o gi\u1ecf h\u00e0ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh n\u0103ng nh\u1eafc nh\u1edf \u0111\u1ec3 ng\u0103n ch\u1eb7n gi\u1ecf h\u00e0ng b\u1ecb b\u1ecf qu\u00ean<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng m\u00e3 gi\u1ea3m gi\u00e1 v\u00e0 m\u00e3 gi\u1edbi thi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110a d\u1ea1ng ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n ti\u1ec7n l\u1ee3i (th\u1ebb t\u00edn d\u1ee5ng\/ghi n\u1ee3, v\u00ed \u0111i\u1ec7n t\u1eed, COD\u2026)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a Amazon v\u00e0 Amazon Business, c\u1ea3 hai \u0111\u1ec1u y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n \u0111\u1ec3 mua h\u00e0ng. Tuy nhi\u00ean, Amazon Business y\u00eau c\u1ea7u th\u00eam m\u1ed9t s\u1ed1 th\u00f4ng tin b\u1ed5 sung nh\u01b0 t\u00ean doanh nghi\u1ec7p v\u00e0 m\u00e3 s\u1ed1 thu\u1ebf. V\u1ec1 ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n, Amazon Business cung c\u1ea5p nhi\u1ec1u l\u1ef1a ch\u1ecdn linh ho\u1ea1t h\u01a1n nh\u01b0 thanh to\u00e1n b\u1eb1ng PO (purchase order \u2013 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng), thanh to\u00e1n t\u00edn d\u1ee5ng linh ho\u1ea1t v\u00e0 thanh to\u00e1n theo h\u00f3a \u0111\u01a1n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd d\u00f2ng ti\u1ec1n v\u00e0 vi\u1ec7c thanh to\u00e1n tr\u1edf n\u00ean linh ho\u1ea1t h\u01a1n, cho ph\u00e9p h\u1ecd thanh to\u00e1n d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n v\u00e0 th\u1ecfa thu\u1eadn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1eb7t ra.<\/span><\/p>\n<p>Mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n, h\u00e3y \u0111\u1ecdc th\u00eam v\u1ec1 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/bo-nhan-dien-thuong-hieu-la-gi-quy-trinh-thiet-ke-brand-identity\/\" target=\"_blank\" rel=\"noopener\">T\u00ecm hi\u1ec3u v\u1ec1 quy tr\u00ecnh thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong>.<\/p>\n<h2>5 Tips Thi\u1ebft K\u1ebf Website gi\u00fap n\u00e2ng cao Tr\u1ea3i Nghi\u1ec7m Ng\u01b0\u1eddi D\u00f9ng<\/h2>\n<p><span style=\"font-weight: 400;\">Khi thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t website, vi\u1ec7c \u01b0u ti\u00ean t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) lu\u00f4n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. Ngo\u00e0i nh\u1eefng k\u1ef9 thu\u1eadt ph\u1ed5 bi\u1ebfn nh\u01b0 t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n cho c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng (<\/span><a href=\"https:\/\/lollypop.design\/blog\/2023\/december\/responsive-design-la-gi-toi-uu-thiet-ke-web-responsive-ra-sao\/\" target=\"_blank\" rel=\"noopener\"><b>Responsive design<\/b><\/a><span style=\"font-weight: 400;\">), s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, ho\u1eb7c t\u00edch h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 Social Proof (\u00fd ki\u1ebfn nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, Case Study, v.v.), \u0111\u1ec3 Lollypop b\u1eadt m\u00ed cho b\u1ea1n th\u00eam 5 tips thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 gi\u00fap website e-commerce c\u1ee7a b\u1ea1n tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t, t\u1eeb \u0111\u00f3 gia t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3!<\/span><\/p>\n<h3><b>1. T\u1eadn d\u1ee5ng Micro-interaction (T\u01b0\u01a1ng t\u00e1c nh\u1ecf)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/03\/Artwork-7-gif.gif\" alt=\"Micro-interaction\" width=\"1440\" height=\"750\"><\/p>\n<p style=\"text-align: center;\"><em>Micro-interaction \u2013 <strong>\u00a0<a href=\"https:\/\/zarpazoentertainment.com\/\" target=\"_blank\" rel=\"noopener\">Zarpazo Entertainment<\/a><\/strong><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Micro-interaction l\u00e0 nh\u1eefng t\u01b0\u01a1ng t\u00e1c nh\u1ecf tr\u00ean website \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng <\/span><a href=\"https:\/\/lollypop.design\/blog\/2023\/december\/8-xu-huong-thiet-ke-website-2024-du-doan-se-lam-mua-lam-gio\/\" target=\"_blank\" rel=\"noopener\"><b>xu h\u01b0\u1edbng thi\u1ebft k\u1ebf website n\u0103m 2024<\/b><\/a><span style=\"font-weight: 400;\">. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00e1c t\u00edn hi\u1ec7u tr\u1ef1c quan v\u00e0 ho\u1ea1t \u1ea3nh sinh \u0111\u1ed9ng \u0111\u1ec3 ph\u1ea3n h\u1ed3i cho ng\u01b0\u1eddi d\u00f9ng khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi website. Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd, nh\u1eefng micro-interaction n\u00e0y n\u00e2ng t\u1ea7m tr\u1ea3i nghi\u1ec7m duy\u1ec7t web, c\u1ea3i thi\u1ec7n \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng th\u00e2n thi\u1ec7n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, micro-interaction c\u00f3 th\u1ec3 mang l\u1ea1i \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi d\u00f9ng nh\u1eadn th\u1ee9c v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00f4i khi kh\u00f4ng th\u1ec3 l\u00fd gi\u1ea3i t\u1ea1i sao h\u1ecd c\u1ea3m th\u1ea5y vui th\u00edch hay kh\u00f3 ch\u1ecbu khi tr\u1ea3i nghi\u1ec7p m\u1ed9t Website\/App, nh\u01b0ng ch\u00ednh nh\u1eefng \u1ea5n t\u01b0\u1ee3ng nh\u1ecf b\u00e9 n\u00e0y c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 c\u1ee7a h\u1ecd.<\/span><\/p>\n<h3><b>2. S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng (White Space) h\u1ee3p l\u00fd<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/apple-thiet-ke-toi-gian.webp\" alt=\"apple-thiet-ke-toi-gian\" width=\"1441\" height=\"801\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">White Space \u2013 <\/span><\/i><a href=\"https:\/\/www.apple.com\/vn\/\" target=\"_blank\" rel=\"nofollow noopener\"><b><i>Apple Vietnam<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Kho\u1ea3ng tr\u1eafng (White Space) kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ph\u1ea7n kh\u00f4ng gian tr\u1ed1ng xung quanh c\u00e1c ph\u1ea7n t\u1eed trong thi\u1ebft k\u1ebf m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 tinh t\u1ebf v\u00e0 t\u00ednh chuy\u00ean nghi\u1ec7p c\u1ee7a website. S\u1eed d\u1ee5ng kho\u1ea3ng tr\u1eafng kh\u00e9o l\u00e9o, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m cho n\u1ed9i dung c\u1ee7a m\u00ecnh tr\u1edf n\u00ean d\u1ec5 \u0111\u1ecdc h\u01a1n, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea c\u1ee7a Crazy Egg, vi\u1ec7c b\u1ed1 tr\u00ed kho\u1ea3ng tr\u1eafng xung quanh v\u0103n b\u1ea3n v\u00e0 ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 t\u0103ng s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean t\u1edbi <\/span><b>20%<\/b><span style=\"font-weight: 400;\">, qua \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean website. Ngo\u00e0i ra, kho\u1ea3ng tr\u1eafng c\u0169ng mang l\u1ea1i c\u1ea3m gi\u00e1c t\u01b0\u01a1i m\u1edbi v\u00e0 hi\u1ec7n \u0111\u1ea1i, mang l\u1ea1i m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><b>L\u01b0u \u00fd: <\/b><span style=\"font-weight: 400;\">N\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u kho\u1ea3ng tr\u1eafng c\u00f3 th\u1ec3 v\u00f4 t\u00ecnh b\u1ecf s\u00f3t m\u1ed9t s\u1ed1 th\u00f4ng tin gi\u00e1 tr\u1ecb! V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p B2B v\u00e0 B2C c\u1ea7n t\u00ecm ra s\u1ef1 c\u00e2n b\u1eb1ng \u0111\u1ec3 b\u1ed1 tr\u00ed n\u1ed9i dung v\u00e0 kho\u1ea3ng tr\u1eafng cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n<h3><b>3. T\u1ed1i \u01b0u Ti\u00eau \u0110\u1ec1 v\u00e0 Thi\u1ebft K\u1ebf\u00a0<\/b><\/h3>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/lollypop-toi-uu-thiet-ke-va-tieu-de.webp\" alt=\"lollypop-toi-uu-thiet-ke-va-tieu-de\" width=\"1441\" height=\"801\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u1ed1i \u01b0u Ti\u00eau \u0110\u1ec1 v\u00e0 Thi\u1ebft K\u1ebf \u2013 <\/span><\/i><a href=\"https:\/\/lollypop.design\/\" target=\"_blank\" rel=\"noopener\"><b><i>Lollypop\u00a0<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Trong <\/span><a href=\"https:\/\/lollypop.design\/blog\/2023\/november\/lam-the-nao-de-thiet-ke-website-chuan-seo\/\" target=\"_blank\" rel=\"noopener\"><b>thi\u1ebft k\u1ebf website chu\u1ea9n SEO<\/b><\/a><span style=\"font-weight: 400;\">, ti\u00eau \u0111\u1ec1 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng gh\u00e9 th\u0103m website c\u1ee7a doanh nghi\u1ec7p. Vi\u1ec7c s\u00e1ng t\u1ea1o c\u00e1c ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn gi\u00fap th\u00f4ng tin tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn h\u01a1n, gi\u00fap ng\u01b0\u1eddi d\u00f9ng t\u00ecm th\u1ea5y ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd c\u1ea7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm \u0111\u1eb7c bi\u1ec7t coi tr\u1ecdng ti\u00eau \u0111\u1ec1! V\u00ec v\u1eady, h\u00e3y x\u00e1c \u0111\u1ecbnh c\u00e1c t\u1eeb kh\u00f3a (keywords) v\u00e0 th\u00eam v\u00e0o trong ti\u00eau \u0111\u1ec1. Ch\u00fang s\u1ebd gi\u00fap thu h\u00fat \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 n\u00e2ng cao th\u1ee9 h\u1ea1ng website tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n<h3><b>4. \u00a0\u0110\u1eb7t Thanh \u0110i\u1ec1u H\u01b0\u1edbng H\u00e0nh \u0110\u1ed9ng \u1edf g\u00f3c ph\u1ea3i<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/awwwards-thiet-ke-than-tieu-de.webp\" alt=\"awwwards-thiet-ke-thanh-tieu-de\" width=\"1441\" height=\"801\"><\/p>\n<p style=\"text-align: center;\"><em>Thanh \u0110i\u1ec1u H\u01b0\u1edbng \u2013 <a href=\"https:\/\/www.awwwards.com\/\" target=\"_blank\" rel=\"noopener\"><strong>Awwwards<\/strong><\/a><\/em><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 th\u00f3i quen \u0111\u1ecdc t\u1eeb tr\u00e1i sang ph\u1ea3i! Do \u0111\u00f3, khi thi\u1ebft k\u1ebf thanh \u0111i\u1ec1u h\u01b0\u1edbng (Navigation bar), h\u00e3y b\u1ed1 tr\u00ed th\u00f4ng tin m\u1ed9t c\u00e1ch chi\u1ebfn l\u01b0\u1ee3c:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00ean tr\u00e1i m\u00e0n h\u00ecnh: <\/b><span style=\"font-weight: 400;\">\u0110\u1eb7t c\u00e1c danh m\u1ee5c cung c\u1ea5p th\u00f4ng tin nh\u01b0 \u201cGi\u1edbi Thi\u1ec7u\u201d hay \u201cS\u1ea3n Ph\u1ea9m\u201d, nh\u1eb1m gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng b\u1eaft \u0111\u1ea7u h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1eb7t n\u00fat li\u00ean k\u1ebft v\u1ec1 trang ch\u1ee7 \u1edf ph\u00eda ngo\u00e0i c\u00f9ng c\u0169ng s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng quay v\u1ec1 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u nhanh ch\u00f3ng h\u01a1n.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00ean ph\u1ea3i m\u00e0n h\u00ecnh: <\/b><span style=\"font-weight: 400;\">\u0110\u1eb7t c\u00e1c n\u00fat k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) nh\u01b0 \u201cLi\u00ean H\u1ec7\u201d hay \u201c\u0110\u1eb7t H\u00e0ng\u201d, nh\u1eb1m th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh sau khi \u0111\u00e3 thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c g\u1ee3i \u00fd \u0111\u01a1n gi\u1ea3n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a thanh \u0111i\u1ec1u h\u01b0\u1edbng c\u1ee7a m\u00ecnh \u0111\u1ec3 tr\u1edf n\u00ean th\u00f4ng minh h\u01a1n, tr\u1ea3i nghi\u1ec7m duy\u1ec7t web m\u01b0\u1ee3t m\u00e0 h\u01a1n.<\/span><\/p>\n<h3><b>5. T\u0103ng C\u01b0\u1eddng \u0110\u1ed9 Tin C\u1eady v\u1edbi H\u00ecnh \u1ea2nh Ng\u01b0\u1eddi Th\u1eadt<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/03\/oneshop-hinh-anh-nguoi-that.webp\" alt=\"oneshop-hinh-anh-nguoi-that\" width=\"1441\" height=\"801\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">T\u00edch h\u1ee3p h\u00ecnh \u1ea3nh ng\u01b0\u1eddi th\u1eadt \u2013 <\/span><\/i><a href=\"https:\/\/oneshop.vn\/\" target=\"_blank\" rel=\"noopener\"><b><i>OneShop<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u c\u1ee7a <\/span><a href=\"https:\/\/vwo.com\/blog\/human-landing-page-increase-conversion-rate\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>VWO<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c t\u00edch h\u1ee3p h\u00ecnh \u1ea3nh c\u1ee7a ng\u01b0\u1eddi th\u1eadt v\u00e0o website kh\u00f4ng ch\u1ec9 l\u00e0m t\u0103ng c\u1ea3m gi\u00e1c g\u1ea7n g\u0169i, m\u00e0 c\u00f2n n\u00e2ng cao \u0111\u1ed9 tin c\u1eady trong m\u1eaft kh\u00e1ch truy c\u1eadp t\u1eeb l\u1ea7n \u0111\u1ea7u ti\u00ean. T\u01b0\u01a1ng t\u1ef1, m\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c cho th\u1ea5y vi\u1ec7c th\u00eam m\u1ed9t b\u1ee9c \u1ea3nh ng\u01b0\u1eddi th\u1eadt v\u00e0o trang \u0111\u00edch \u0111\u00e3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 102,5%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y cho th\u1ea5y hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh ng\u01b0\u1eddi th\u1eadt c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn t\u00e2m l\u00fd kh\u00e1ch truy c\u1eadp, g\u00f3p ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 tin c\u1eady th\u00f4ng qua nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u00f3.<\/span><\/p>\n<p><b>L\u01b0u \u00fd:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng ngu\u1ed3n \u1ea3nh nh\u00e2n vi\u00ean c\u00f4ng ty ho\u1eb7c kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng s\u1ef1 l\u1ef1a ch\u1ecdn t\u1ed1t, tuy nhi\u00ean n\u00ean tr\u00e1nh s\u1eed d\u1ee5ng \u1ea3nh stock (\u1ea3nh c\u00f3 s\u1eb5n) v\u00ec kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 nh\u1eadn ra \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m uy t\u00edn c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/chrome-extensions-dac-luc-cho-designer-2024\/\" target=\"_blank\" rel=\"noopener\">C\u00f4ng c\u1ee5 h\u1eefu \u00edch cho nh\u00e0 thi\u1ebft k\u1ebf<\/a><\/strong> \u0111\u1ec3 m\u1edf r\u1ed9ng ki\u1ebfn th\u1ee9c v\u00e0 \u00e1p d\u1ee5ng v\u00e0o d\u1ef1 \u00e1n c\u1ee7a b\u1ea1n.<\/p>\n<h2><b>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t tr\u00ean Website B2B v\u00e0 B2C\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 v\u1eadn h\u00e0nh website hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea7n m\u1ed9t giao di\u1ec7n \u0111\u1eb9p hay tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0. \u0110i\u1ec1u th\u1eadt s\u1ef1 quan tr\u1ecdng n\u1eb1m \u1edf vi\u1ec7c theo d\u00f5i nh\u1eefng ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t (KPIs) \u0111\u1ec3 hi\u1ec3u website \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t \u1edf \u0111\u00e2u v\u00e0 g\u1eb7p v\u1ea5n \u0111\u1ec1 \u1edf \u0111i\u1ec3m n\u00e0o. Khi \u0111\u1ed9i ng\u0169 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u thay v\u00ec c\u1ea3m t\u00ednh, m\u1ecdi quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf s\u1ebd tr\u1edf n\u00ean ch\u00ednh x\u00e1c v\u00e0 c\u00f3 c\u01a1 s\u1edf h\u01a1n.<\/span><\/p>\n<h3><b>1. KPI cho website B2B:<\/b><\/h3>\n<p><b>Lead Generation:<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i s\u1ed1 l\u01b0\u1ee3t \u0111i\u1ec1n form, y\u00eau c\u1ea7u demo, t\u1ea3i t\u00e0i li\u1ec7u ho\u1eb7c \u0111\u0103ng k\u00fd email. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o tr\u1ef1c ti\u1ebfp xem website c\u00f3 \u0111ang \u201cnu\u00f4i d\u01b0\u1ee1ng\u201d kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd t\u01b0\u01a1ng t\u00e1c s\u00e2u h\u01a1n hay kh\u00f4ng. N\u1ebfu ch\u1ec9 s\u1ed1 n\u00e0y th\u1ea5p, v\u1ea5n \u0111\u1ec1 c\u00f3 th\u1ec3 n\u1eb1m \u1edf n\u1ed9i dung, CTA, ho\u1eb7c m\u1ee9c \u0111\u1ed9 r\u00f5 r\u00e0ng c\u1ee7a \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/span><\/p>\n<p><b>Conversion Rates:<\/b><span style=\"font-weight: 400;\"> \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi truy c\u1eadp chuy\u1ec3n \u0111\u1ed5i th\u00e0nh lead ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c kh\u00e1ch h\u00e0ng. Ch\u1ec9 s\u1ed1 n\u00e0y ph\u1ea3n \u00e1nh \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m: b\u1ed1 c\u1ee5c, th\u00f4ng \u0111i\u1ec7p, form \u0111i\u1ec1n, m\u1ee9c \u0111\u1ed9 thuy\u1ebft ph\u1ee5c c\u1ee7a n\u1ed9i dung. Conversion th\u1ea5p th\u01b0\u1eddng l\u00e0 t\u00edn hi\u1ec7u website ch\u01b0a \u0111\u1ee7 r\u00f5 r\u00e0ng ho\u1eb7c \u0111ang g\u00e2y ma s\u00e1t trong flow.<\/span><\/p>\n<p><b>Customer Retention:<\/b><span style=\"font-weight: 400;\"> S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 <\/span><i><span style=\"font-weight: 400;\">Customer Lifetime Value (CLV)<\/span><\/i><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i. Trong B2B, chuy\u1ec3n \u0111\u1ed5i ch\u1ec9 l\u00e0 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u \u2014 y\u1ebfu t\u1ed1 quan tr\u1ecdng l\u00e0 website c\u00f3 \u0111ang h\u1ed7 tr\u1ee3 m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i th\u00f4ng qua t\u00e0i nguy\u00ean, onboarding, ho\u1eb7c n\u1ed9i dung gi\u00e1 tr\u1ecb hay kh\u00f4ng.<\/span><\/p>\n<h3><b>2. KPI cho website B2C:<\/b><\/h3>\n<p><b>Cart Abandonment Ratel<\/b><span style=\"font-weight: 400;\"> Theo d\u00f5i t\u1ea7n su\u1ea5t ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi quy tr\u00ecnh mua h\u00e0ng tr\u01b0\u1edbc khi thanh to\u00e1n xong. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng v\u1edbi c\u00e1c website th\u01b0\u01a1ng m\u1ea1i. N\u1ebfu t\u1ec9 l\u1ec7 b\u1ecf gi\u1ecf cao, r\u1ea5t c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m checkout \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1: qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc, chi ph\u00ed ph\u00e1t sinh b\u1ea5t ng\u1edd, giao di\u1ec7n kh\u00f3 hi\u1ec3u ho\u1eb7c t\u1ed1c \u0111\u1ed9 t\u1ea3i ch\u1eadm.<\/span><\/p>\n<p><b>Average Order Value (AOV):<\/b><span style=\"font-weight: 400;\"> \u0110o gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng. AOV gi\u00fap doanh nghi\u1ec7p hi\u1ec3u m\u1ee9c chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c upsell, cross-sell, ho\u1eb7c c\u00e1ch tr\u00ecnh b\u00e0y s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><b>Engagement Metrics:<\/b><span style=\"font-weight: 400;\"> Bao g\u1ed3m th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i tr\u00ean trang, s\u1ed1 trang \u0111\u01b0\u1ee3c xem v\u00e0 bounce rate. Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft n\u1ed9i dung c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn, flow \u0111i\u1ec1u h\u01b0\u1edbng c\u00f3 h\u1ee3p l\u00fd v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00f3 \u0111ang gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng hay khi\u1ebfn h\u1ecd r\u1eddi \u0111i ngay t\u1eeb nh\u1eefng gi\u00e2y \u0111\u1ea7u ti\u00ean.<\/span><\/p>\n<p><strong>Xem th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2025\/august\/cac-buoc-tich-hop-chatbot-vao-website\/\" target=\"_blank\" rel=\"noopener\">C\u00e1c B\u01b0\u1edbc T\u00edch H\u1ee3p Chatbot V\u00e0o Website Cho M\u1ecdi N\u1ec1n T\u1ea3ng<\/a><\/strong><\/p>\n<h2><b>L\u1eddi k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ebft k\u1ebf website s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi s\u1ef1 s\u00e1ng t\u1ea1o m\u00e0 c\u00f2n y\u00eau c\u1ea7u s\u1ef1 am hi\u1ec3u v\u1ec1 t\u00ednh \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng m\u00f4 h\u00ecnh doanh nghi\u1ec7p, d\u00f9 l\u00e0 B2B hay B2C.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Vietnam<\/b><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y m\u00e0 c\u00f2n cam k\u1ebft \u0111em \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p c\u00e1 nh\u00e2n h\u00f3a, gi\u00fap t\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng (User Journey). V\u1edbi b\u1ec1 d\u00e0y kinh nghi\u1ec7m h\u01a1n 10 n\u0103m trong ng\u00e0nh thi\u1ebft k\u1ebf UI UX, Lollypop Vietnam \u0111\u00e3 tr\u1edf th\u00e0nh <\/span><a href=\"https:\/\/lollypop.design\/blog\/2023\/november\/top-5-cong-ty-thiet-ke-website-chuyen-nghiep-tai-viet-nam\/\" target=\"_blank\" rel=\"noopener\"><b>c\u00f4ng ty thi\u1ebft k\u1ebf website chuy\u00ean nghi\u1ec7p<\/b><\/a> <span style=\"font-weight: 400;\">cho nhi\u1ec1u doanh nghi\u1ec7p B2C v\u00e0 B2B trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u1ed1i t\u00e1c chuy\u00ean thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, \u0111\u00e1p \u1ee9ng ch\u00ednh x\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng B2C v\u00e0 B2B? H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Lollypop Vietnam \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n s\u00e2u v\u1ec1 gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/span><\/p>\n<h2><b>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (FAQs)\u00a0<\/b><\/h2>\n<h3><b>1. \u0110\u00e2u l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c khi thi\u1ebft k\u1ebf website B2B?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf website B2B \u0111em l\u1ea1i m\u1ed9t s\u1ed1 th\u00e1ch th\u1ee9c \u0111\u1eb7c th\u00f9 cho c\u00e1c designer. <\/span><b>Th\u1ee9 nh\u1ea5t<\/b><span style=\"font-weight: 400;\">, c\u00e1c s\u1ea3n ph\u1ea9m B2B th\u01b0\u1eddng c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 workflow ph\u1ee9c t\u1ea1p, v\u00ec v\u1eady c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u00f3a \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng, ngay c\u1ea3 khi t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u c\u00f4ng c\u1ee5 doanh nghi\u1ec7p kh\u00e1c. <\/span><b>Th\u1ee9 hai<\/b><span style=\"font-weight: 400;\">, chu k\u1ef3 b\u00e1n h\u00e0ng B2B k\u00e9o d\u00e0i, n\u00ean thi\u1ebft k\u1ebf ph\u1ea3i gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong nhi\u1ec1u tu\u1ea7n ho\u1eb7c th\u00e1ng, \u0111\u1ed3ng th\u1eddi li\u00ean t\u1ee5c t\u1ea1o ni\u1ec1m tin v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb.\u00a0<\/span><\/p>\n<p><b>Th\u1ee9 ba<\/b><span style=\"font-weight: 400;\">, do s\u1ea3n ph\u1ea9m B2B th\u01b0\u1eddng c\u00f3 gi\u00e1 tr\u1ecb cao, m\u1ecdi y\u1ebfu t\u1ed1 giao di\u1ec7n c\u1ea7n truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng l\u1ee3i \u00edch, ROI v\u00e0 t\u00e1c \u0111\u1ed9ng th\u1ef1c t\u1ebf \u0111\u1ebfn doanh nghi\u1ec7p. <\/span><b>Cu\u1ed1i c\u00f9ng<\/b><span style=\"font-weight: 400;\">, designer ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c y\u00eau c\u1ea7u nghi\u00eam ng\u1eb7t v\u1ec1 b\u1ea3o m\u1eadt v\u00e0 tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh, \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m v\u1eeba \u0111\u00e1ng tin c\u1eady v\u1eeba ph\u00f9 h\u1ee3p v\u1edbi ti\u00eau chu\u1ea9n ng\u00e0nh.<\/span><\/p>\n<h3><b>2. \u0110\u00e2u l\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c khi thi\u1ebft k\u1ebf website B2C?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Website B2C c\u0169ng c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c ri\u00eang. <\/span><b>Th\u1ee9 nh\u1ea5t<\/b><span style=\"font-weight: 400;\">, s\u1ea3n ph\u1ea9m B2C ph\u1ee5c v\u1ee5 m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u0111a d\u1ea1ng, v\u00ec v\u1eady thi\u1ebft k\u1ebf ph\u1ea3i linh ho\u1ea1t, bao g\u1ed3m v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u \u0111\u1ed9 tu\u1ed5i, v\u0103n h\u00f3a v\u00e0 s\u1edf th\u00edch kh\u00e1c nhau. <\/span><b>Th\u1ee9 hai<\/b><span style=\"font-weight: 400;\">, th\u1ecb tr\u01b0\u1eddng B2C c\u1ef1c k\u1ef3 c\u1ea1nh tranh, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 d\u1ec5 d\u00e0ng, n\u00ean thi\u1ebft k\u1ebf c\u1ea7n n\u1ed5i b\u1eadt ngay t\u1eeb \u0111\u1ea7u v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb nhanh ch\u00f3ng.\u00a0<\/span><\/p>\n<p><b>Th\u1ee9 ba<\/b><span style=\"font-weight: 400;\">, gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn, \u0111\u00f2i h\u1ecfi giao di\u1ec7n h\u1ea5p d\u1eabn, flow tr\u1ef1c quan v\u00e0 c\u00e1c t\u01b0\u01a1ng t\u00e1c th\u00fa v\u1ecb \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 thu h\u00fat v\u00e0 khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i. <\/span><b>Cu\u1ed1i c\u00f9ng<\/b><span style=\"font-weight: 400;\">, tr\u1ea3i nghi\u1ec7m B2C th\u01b0\u1eddng mang nhi\u1ec1u y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0 c\u00e1 nh\u00e2n; ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n s\u1ea3n ph\u1ea9m g\u1ea7n g\u0169i, t\u1ea1o c\u1ea3m gi\u00e1c c\u00f3 \u00fd ngh\u0129a. Designer c\u1ea7n x\u00e2y d\u1ef1ng giao di\u1ec7n ch\u1ea1m \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, t\u1ea1o k\u1ebft n\u1ed1i v\u00e0 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh.<\/span><\/p>\n<h3><b>3. B2E l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B2E (Business-to-Employee) l\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m ho\u1eb7c n\u1ec1n t\u1ea3ng m\u00e0 c\u00f4ng ty cung c\u1ea5p <\/span><b>d\u00e0nh ri\u00eang cho nh\u00e2n vi\u00ean<\/b><span style=\"font-weight: 400;\">, thay v\u00ec kh\u00e1ch h\u00e0ng b\u00ean ngo\u00e0i. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 gi\u1ea3i ph\u00e1p B2E bao g\u1ed3m portal n\u1ed9i b\u1ed9, h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1 (HRMS), n\u1ec1n t\u1ea3ng \u0111\u00e0o t\u1ea1o, ho\u1eb7c \u1ee9ng d\u1ee5ng t\u1ef1 ph\u1ee5c v\u1ee5 gi\u00fap nh\u00e2n vi\u00ean qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00f9ng n\u1ed5 t\u1ea1i Vi\u1ec7t Nam, thi\u1ebft k\u1ebf website ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u00e0nh l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, b\u1ea5t k\u1ec3 m\u00f4 h\u00ecnh doanh nghi\u1ec7p!\u00a0 Theo nghi\u00ean c\u1ee9u t\u1eeb Social [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":24621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"blogs_category":[26,27,25],"class_list":["post-13247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-march","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C<\/title>\n<meta name=\"description\" content=\"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa website B2B v\u00e0 B2C v\u00e0 v\u00e0i tips thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0cho 2 lo\u1ea1i m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C\" \/>\n<meta property=\"og:description\" content=\"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa website B2B v\u00e0 B2C v\u00e0 v\u00e0i tips thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0cho 2 lo\u1ea1i m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0y.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/\" \/>\n<meta property=\"og:site_name\" content=\"Lollypop\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-22T10:21:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-05T02:29:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1462\" \/>\n\t<meta property=\"og:image:height\" content=\"943\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"lollypop.marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"lollypop.marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C","description":"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa website B2B v\u00e0 B2C v\u00e0 v\u00e0i tips thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0cho 2 lo\u1ea1i m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0y.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/","og_locale":"en_US","og_type":"article","og_title":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C","og_description":"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa website B2B v\u00e0 B2C v\u00e0 v\u00e0i tips thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0cho 2 lo\u1ea1i m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0y.","og_url":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/","og_site_name":"Lollypop","article_published_time":"2024-03-22T10:21:18+00:00","article_modified_time":"2026-06-05T02:29:12+00:00","og_image":[{"width":1462,"height":943,"url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp","type":"image\/webp"}],"author":"lollypop.marketing","twitter_card":"summary_large_image","twitter_misc":{"Written by":"lollypop.marketing","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#article","isPartOf":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/"},"author":{"name":"lollypop.marketing","@id":"https:\/\/lollypop.design\/#\/schema\/person\/ae1f96fa01d3b59979395a1acad0ab6a"},"headline":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C","datePublished":"2024-03-22T10:21:18+00:00","dateModified":"2026-06-05T02:29:12+00:00","mainEntityOfPage":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/"},"wordCount":6056,"commentCount":0,"publisher":{"@id":"https:\/\/lollypop.design\/#organization"},"image":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp","articleSection":["march"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/","url":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/","name":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C","isPartOf":{"@id":"https:\/\/lollypop.design\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#primaryimage"},"image":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp","datePublished":"2024-03-22T10:21:18+00:00","dateModified":"2026-06-05T02:29:12+00:00","description":"T\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c nhau gi\u1eefa website B2B v\u00e0 B2C v\u00e0 v\u00e0i tips thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u00a0cho 2 lo\u1ea1i m\u00f4 h\u00ecnh doanh nghi\u1ec7p n\u00e0y.","breadcrumb":{"@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#primaryimage","url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp","contentUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/a959c9ae-b2b-vs-b2c-website-design-1.webp","width":1462,"height":943},{"@type":"BreadcrumbList","@id":"https:\/\/lollypop.design\/blog\/2024\/march\/phan-biet-thiet-ke-website-thuong-mai-dien-tu-b2b-va-b2c\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lollypop.design\/"},{"@type":"ListItem","position":2,"name":"Ph\u00e2n bi\u1ec7t thi\u1ebft k\u1ebf website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2B v\u00e0 B2C"}]},{"@type":"WebSite","@id":"https:\/\/lollypop.design\/#website","url":"https:\/\/lollypop.design\/","name":"Lollypop","description":"Designing Human-Centered Digital Experiences.","publisher":{"@id":"https:\/\/lollypop.design\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lollypop.design\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lollypop.design\/#organization","name":"lollypop","url":"https:\/\/lollypop.design\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lollypop.design\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/01\/lollypop-new-logo-2.jpg","contentUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/01\/lollypop-new-logo-2.jpg","width":350,"height":226,"caption":"lollypop"},"image":{"@id":"https:\/\/lollypop.design\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lollypop.design\/#\/schema\/person\/ae1f96fa01d3b59979395a1acad0ab6a","name":"lollypop.marketing","url":"https:\/\/lollypop.design\/author\/lollypop-marketing\/"}]}},"_links":{"self":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts\/13247","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/comments?post=13247"}],"version-history":[{"count":0,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts\/13247\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/media\/24621"}],"wp:attachment":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/media?parent=13247"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/categories?post=13247"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/tags?post=13247"},{"taxonomy":"blogs_category","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/blogs_category?post=13247"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}