{"id":13572,"date":"2024-04-25T08:21:33","date_gmt":"2024-04-25T08:21:33","guid":{"rendered":"https:\/\/lollypop.design\/?p=13572"},"modified":"2025-11-07T04:06:35","modified_gmt":"2025-11-07T04:06:35","slug":"what-is-brand-identity","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/april\/what-is-brand-identity\/","title":{"rendered":"\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\uff1f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u69cb\u7bc9\u306e\u6a19\u6e96\u7684\u306a\u30d7\u30ed\u30bb\u30b9\u3092\u7d39\u4ecb"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u3001<\/span><span style=\"font-weight: 400;\">2023<\/span><span style=\"font-weight: 400;\">\u5e74\u306b\u306f<\/span><span style=\"font-weight: 400;\">5,481,437<\/span><span style=\"font-weight: 400;\">\u793e\u306e\u65b0\u3057\u3044\u4f01\u696d\u304c\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u3002\u3064\u307e\u308a<\/span><span style=\"font-weight: 400;\">5<\/span><span style=\"font-weight: 400;\">\u767e\u4e07\u4ee5\u4e0a\u306e\u65b0\u3057\u3044\u30ed\u30b4\u304c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u7279\u5b9a\u306e\u696d\u754c\u306b\u95a2\u3057\u3066\u306f\u3001\u5b9f\u969b\u306b\u306f<\/span><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">\u304b\u3089<\/span><span style=\"font-weight: 400;\">5<\/span><span style=\"font-weight: 400;\">\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u307f\u304c\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u660e\u78ba\u306b\u73fe\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u8003\u3048\u308b\u3068\u3001\u300c<\/span><span style=\"font-weight: 400;\">Apple<\/span><span style=\"font-weight: 400;\">\u300d\u306e\u6b20\u3051\u305f\u30ea\u30f3\u30b4\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u601d\u3044\u6d6e\u304b\u3079\u305a\u306b\u306f\u3044\u3089\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u70ad\u9178\u98f2\u6599\u3092\u9023\u60f3\u3059\u308b\u3068\u3001\u300c<\/span><span style=\"font-weight: 400;\">Coca-cola<\/span><span style=\"font-weight: 400;\">\u300d\u306e\u8d64\u3044\u66f2\u7dda\u306e\u6587\u5b57\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u751f\u307f\u51fa\u3059\u8981\u56e0\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u529f\u7e3e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u8d77\u56e0\u3057\u307e\u3059\u3002\u30ed\u30b4\u3001\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u306a\u3069\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8981\u7d20\u306f\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u6d88\u3048\u308b\u3053\u3068\u306e\u306a\u3044\u5f37\u70c8\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u7dfb\u5bc6\u306b\u7d44\u307f\u5408\u308f\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u304a\u3051\u308b\u3059\u3079\u3066\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u3001<\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\">\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u63a2\u6c42\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u3067\u306f\u3001\u59cb\u3081\u307e\u3057\u3087\u3046\uff01\uff01<\/span><\/p>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u306f<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13574\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/%E3%83%96%E3%83%A9%E3%83%B3%E3%83%89%E3%82%A2%E3%82%A4%E3%83%87%E3%83%B3%E3%83%86%E3%82%A3%E3%83%86%E3%82%A3%E3%83%91%E3%83%83%E3%82%B1%E3%83%BC%E3%82%B8.webp\" alt=\"\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8\" width=\"1441\" height=\"865\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8\uff08<\/span><span style=\"font-weight: 400;\">Brand Identity Package<\/span><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u304a\u3088\u3073\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u306a\u3069\u306e\u8981\u7d20\u3092\u542b\u3080\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\uff08<\/span><span style=\"font-weight: 400;\">Brand assets<\/span><span style=\"font-weight: 400;\">\uff09\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8996\u899a\u8981\u7d20\uff08<\/span><span style=\"font-weight: 400;\">Visual elements<\/span><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u3059\u3079\u3066\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u7d71\u4e00\u6027\u3068\u5c02\u9580\u6027\u3092\u8868\u73fe\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u69cb\u7bc9\u8981\u7d20\u3092\u6a19\u6e96\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u9867\u5ba2\u306e\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u72ec\u81ea\u6027\u3092\u78ba\u7acb\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5e02\u5834\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u305f\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u76f8\u4e92\u4f5c\u7528\u3092\u5bb9\u6613\u306b\u3057\u3001\u4f01\u696d\u306e\u5b89\u5b9a\u6027\u3068\u8fc5\u901f\u306a\u6210\u9577\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e00\u822c\u7684\u306b\u3001<\/span><strong><a href=\"https:\/\/lollypop.design\/branding\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9<\/a><\/strong><span style=\"font-weight: 400;\">\u306f\u3001\u6b21\u306e3\u3064\u306e\u4e3b\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u884c\u308f\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u30fb\u4f01\u696d\u306e\u8a2d\u7acb\u3001\u4f01\u696d\u5408\u4f75\u30d7\u30ed\u30bb\u30b9\u3001\u307e\u305f\u306f\u5e02\u5834\u62e1\u5927\u3001\u88fd\u54c1\u30e9\u30a4\u30f3\u306e\u62e1\u5145\u306e\u5834\u5408<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u30fb\u9867\u5ba2\u30d5\u30a1\u30a4\u30eb\u306e\u5909\u66f4\u3001\u518d\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306a\u3069\u3001\u4f01\u696d\u304c\u6226\u7565\u7684\u306a\u5909\u66f4\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0\u30fb\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u6642\u4ee3\u306e\u8981\u8acb\u3092\u53cd\u6620\u3057\u3001\u73fe\u4ee3\u306e\u5e02\u5834\u306e\u8981\u4ef6\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u66f4\u65b0\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u306f\u4f55\u304c\u542b\u307e\u308c\u307e\u3059\u304b\uff1f<\/b><\/h2>\n<h3><b>1. <\/b><b>\u30ed\u30b4<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u5358\u306a\u308b\u30b7\u30f3\u30dc\u30eb\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9854\u3068\u898b\u306a\u3055\u308c\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u63a5\u89e6\u3059\u308b\u969b\u306b\u6700\u521d\u306b\u6ce8\u76ee\u3057\u3001\u899a\u3048\u308b\u3082\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p>\u73fe\u5728\u3001\u5358\u8a9e\uff08Wordmark\uff09\u3001\u30de\u30b9\u30b3\u30c3\u30c8\uff08Mascot\uff09\u3001\u30a2\u30d6\u30b9\u30c8\u30e9\u30af\u30c8\uff08Abstract\uff09\u3001\u6587\u5b57\u3068\u30b7\u30f3\u30dc\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\uff08Combination mark\uff09\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30ed\u30b4\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400;\">\u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u304c\u307e\u3059\u307e\u3059\u6210\u9577\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u767b\u5834\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u4e2d\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u306e\u30ed\u30b4\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u30ed\u30b4\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff08<\/span><span style=\"font-weight: 400;\">Logo variations<\/span><span style=\"font-weight: 400;\">\uff09\u3092\u4f5c\u6210\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">\u3053\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u30ed\u30b4\u3092\u67d4\u8edf\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">Web<\/span><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u30e2\u30d0\u30a4\u30eb\u753b\u9762\u3001\u5e83\u544a\u770b\u677f\u3001\u30a4\u30d9\u30f3\u30c8\u30d0\u30ca\u30fc\u306a\u3069\u3067\u3001\u9867\u5ba2\u306e\u76ee\u306e\u524d\u3068\u5fc3\u306e\u4e2d\u306b\u5b58\u5728\u3059\u308b\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13528\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Logo-variations.webp\" alt=\"Logo variations\" width=\"1441\" height=\"1374\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Logo-variations.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Logo-variations.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Logo-variations.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Logo-variations.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>2. <\/b><b>\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\uff08Color System\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u4e3b\u8981\u306a\u8272\uff08<\/span><span style=\"font-weight: 400;\">Primary color<\/span><span style=\"font-weight: 400;\">\uff09\u3001\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30ab\u30e9\u30fc\uff08<\/span><span style=\"font-weight: 400;\">Secondary color<\/span><span style=\"font-weight: 400;\">\uff09\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30bb\u30c3\u30c8\u3067\u3042\u308a\u3001\u88fd\u54c1\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u3067\u8272\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u4e00\u8cab\u6027\u3068\u67d4\u8edf\u6027\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/05\/Group-48099451-2048x1439.webp\" width=\"2048\" height=\"1439\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Lollypop x <a href=\"https:\/\/lollypop.design\/projects\/avesha\/\" target=\"_blank\" rel=\"noopener\">Avesha<\/a><\/span><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf<\/span><\/p>\n<h3><b>3. <\/b><b>\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3<\/b><b> \uff08Typography\uff09<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u306e\u90e8\u5206\u306b\u306f\u3001\u4f7f\u7528\u3055\u308c\u308b\u30d5\u30a9\u30f3\u30c8\u306e\u7a2e\u985e\uff08\u30bb\u30ea\u30d5\u3001\u30e2\u30f3\u30bb\u30e9\u30c3\u30c8\u3001\u30b9\u30af\u30ea\u30d7\u30c8\u306a\u3069\uff09\u3001\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u3001\u304a\u3088\u3073\u4f7f\u7528\u30b1\u30fc\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u90e8\u5206\u3067\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u30b5\u30a4\u30ba\u3001\u9593\u9694\u3001\u914d\u7f6e\u306b\u95a2\u3059\u308b\u898f\u5b9a\u3082\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-11327 aligncenter\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/06\/Group-1171279521.svg\" alt=\"Typography\" style=\"max-width:100%;height:auto;\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Lollypop x Mosambee<\/span><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf<\/span><\/p>\n<h3><b>4. <\/b><b>\u30b9\u30bf\u30a4\u30eb(<\/b><b>Style<\/b><b>)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b9\u30bf\u30a4\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u542b\u307e\u308c\u3001\u5199\u771f\u3001\u30a2\u30a4\u30b3\u30f3\u3001\u30a4\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30b9\u30c8\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u7a2e\u985e\u306e\u5f79\u5272\u3068\u4f7f\u7528\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u306e\u7c21\u6f54\u306a\u8aac\u660e\u3092\u542b\u307f\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3068\u4fa1\u5024\u3092\u6b63\u78ba\u306b\u53cd\u6620\u3057\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u5f37\u529b\u3067\u5370\u8c61\u7684\u306a\u8a8d\u8b58\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u614e\u91cd\u306b\u9078\u629e\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13532\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Styles.webp\" alt=\"Styles\" width=\"1441\" height=\"1197\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Styles.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Styles.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Styles.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/Styles.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Lollypop x Avesha<\/span><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf<\/span><\/p>\n<h3><b>5. <\/b><b>\u30d1\u30bf\u30fc\u30f3(<\/b><b>Patterns<\/b><b>)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u4e00\u8cab\u6027\u3068\u7d71\u4e00\u611f\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30d1\u30bf\u30fc\u30f3\u306b\u306f\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u88c5\u98fe\u3084\u5370\u5237\u7269\u3001\u307e\u305f\u306f\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u98fe\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u753b\u50cf\u3084\u6a21\u69d8\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u7279\u5fb4\u7684\u3067\u7c21\u5358\u306b\u8a8d\u8b58\u3067\u304d\u308b\u30b9\u30bf\u30a4\u30eb\u3092\u751f\u307f\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5f37\u529b\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u9867\u5ba2\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u4fc3\u3057\u307e\u3059\u3002<\/span><\/p>\n<h3><b>6. <\/b><b>\u30b3\u30e9\u30c6\u30e9\u30eb<\/b><b> (Collaterals)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u6700\u5f8c\u306b\u3001\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u5185\u306e\u30b3\u30e9\u30c6\u30e9\u30eb\u306b\u306f\u3001<\/span><span style=\"font-weight: 400;\">Web<\/span><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u3001\u540d\u523a\u3001\u30ec\u30bf\u30fc\u30d8\u30c3\u30c9\u3001\u30dd\u30b9\u30bf\u30fc\u3001\u30d0\u30ca\u30fc\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u306b\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u304b\u306e\u4f8b\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>\u3053\u3099\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3099\u89a7\u4e0b\u3055\u3044\u307e\u305b: <a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/apply-color-psychology-and-color-combination-in-brand-identity-design\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u304a\u3051\u308b\u8272\u5f69\u5fc3\u7406\u5b66\u3068\u914d\u8272\u306e\u5fdc\u7528<\/a><\/b><\/p>\n<h2><b>Lollypop<\/b><b>\u306b\u304a\u3051\u308b\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u69cb\u7bc9\u306e\u30d7\u30ed\u30bb\u30b9<\/b><\/h2>\n<h3><b>\u30b9\u30c6\u30c3\u30d7<\/b><b>1<\/b><b>\uff1a\u8abf\u67fb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u69cb\u7bc9\u30d7\u30ed\u30bb\u30b9\u306e\u6700\u521d\u306e\u6bb5\u968e\u3067\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u3001\u5e02\u5834\u3001\u304a\u3088\u3073\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306a\u8abf\u67fb\u304c\u884c\u308f\u308c\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u6a19\u3084\u6838\u5fc3\u4fa1\u5024\u3092\u8003\u616e\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u767a\u5c55\u65b9\u5411\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u57fa\u76e4\u3068\u898b\u306a\u3055\u308c\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001<\/span><span style=\"font-weight: 400;\">Lollypop<\/span><span style=\"font-weight: 400;\">\u30c1\u30fc\u30e0\u306f\u4ee5\u4e0b\u306e\u4f5c\u696d\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li><b>\u30a2\u30f3\u30b1\u30fc\u30c8\uff06\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/b><span style=\"font-weight: 400;\">\uff1a\u9867\u5ba2\u306b\u30a2\u30f3\u30b1\u30fc\u30c8\u3092\u9001\u4fe1\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30e7\u30f3\u3001\u6027\u683c\u3001\u304a\u3088\u3073\u9867\u5ba2\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3064\u3044\u3066\u306e\u7406\u89e3\u3092\u6df1\u3081\u308b\u305f\u3081\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span><b>\u7af6\u5408\u5206\u6790<\/b><span style=\"font-weight: 400;\">\uff1a\u5e02\u5834\u306e\u72b6\u6cc1\u3092\u8abf\u67fb\u3057\u3001\u7af6\u5408\u4ed6\u793e\u306e\u5f37\u307f\u3068\u5f31\u307f\u3092\u5206\u6790\u3057\u3001\u7af6\u5408\u4ed6\u793e\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u3067\u3001\u30e6\u30cb\u30fc\u30af\u3067\u76ee\u7acb\u3064\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u69cb\u7bc9\u306e\u63d0\u6848\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0 <\/span><b>\u30c7\u30a3\u30b9\u30ab\u30d0\u30ea\u30fc\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7<\/b><span style=\"font-weight: 400;\">\uff1a1-2\u3064\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u7d39\u4ecb\u3057\u3001\u9867\u5ba2\u304b\u3089\u306e\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u53d7\u3051\u53d6\u308a\u307e\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u901a\u3058\u3066\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u6700\u9069\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u5171\u6709\u3059\u308b\u305f\u3081\u306b\u5408\u610f\u5f62\u6210\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"> <b>\u3053\u3099\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3099\u89a7\u4e0b\u3055\u3044\u307e\u305b:<\/b><\/span><\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d7<\/b><b>2<\/b><b>\uff1a\u69cb\u7bc9<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u78ba\u5b9a\u3057\u305f\u5f8c\u3001<\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\">\u30c1\u30fc\u30e0\u306f\u300c\u69cb\u7bc9\u300d\u6bb5\u968e\u306b\u5165\u308a\u3001<a href=\"https:\/\/lollypop.design\/blog\/2024\/may\/simple-logo-vs-complex-logo-and-brand-logo-design-tips\/\" target=\"_blank\" rel=\"noopener\"><strong>\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/strong><\/a>\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30b9\u30b1\u30c3\u30c1\u3057\u307e\u3059\u3002\u30c7\u30b6\u30a4\u30ca\u30fc\u305f\u3061\u306f\u3001\u6700\u9069\u306a<\/span><span style=\"font-weight: 400;\">3<\/span><span style=\"font-weight: 400;\">\u3064\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u3092\u7d71\u5408\u3057\u3001\u767a\u5c55\u3055\u305b\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u306b\u306f\u72ec\u81ea\u306e\u7269\u8a9e\u3068\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6b21\u56de\u306e\u9867\u5ba2\u30df\u30fc\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5404\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u4f5c\u8005\u304c\u30ed\u30b4\u306e\u5404\u8981\u7d20\u306e\u610f\u5473\u3092\u8aac\u660e\u3057\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3057\u307e\u3059\u3002<\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\">\u306f\u3001\u5404\u30b3\u30f3\u30bb\u30d7\u30c8\u306e\u80cc\u5f8c\u306b\u3042\u308b\u7269\u8a9e\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3092\u6b63\u3057\u304f\u53cd\u6620\u3057\u305f\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3068\u4fe1\u3058\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6700\u7d42\u7684\u306b\u9078\u629e\u3055\u308c\u305f\u30b3\u30f3\u30bb\u30d7\u30c8\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4ed6\u306e\u8981\u7d20\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3068\u306a\u308a\u307e\u3059\u3002\u3053\u308c\u306b\u306f\u3001\u30ed\u30b4\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3001\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u3001\u30a2\u30a4\u30b3\u30ce\u30b0\u30e9\u30d5\u30a3\u306a\u3069\u304c\u542b\u307e\u308c\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d7<\/b><b>3<\/b><b>\uff1a\u30c6\u30b9\u30c8\u3068\u6539\u5584<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\u3092\u5b8c\u6210\u3057\u305f\u5f8c\u3001\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306f\u305d\u308c\u3089\u3092Web\u30b5\u30a4\u30c8\u3001\u540d\u523a\u3001\u30ec\u30bf\u30fc\u30d8\u30c3\u30c9\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u306e\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u306b\u9069\u7528\u3057\u3001\u5305\u88c5\u3001\u30c1\u30e9\u30b7\u306a\u3069\u306e\u30aa\u30d5\u30e9\u30a4\u30f3\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3082\u9069\u7528\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u3053\u308c\u3089\u306e\u300c\u8cc7\u7523\u300d\u306e\u9069\u5408\u5ea6\u3068\u4e92\u63db\u6027\u3092\u8a55\u4fa1\u3057\u307e\u3059\u3002\u3053\u306e\u30c6\u30b9\u30c8\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u52b9\u679c\u7684\u306b\u6a5f\u80fd\u3059\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u6700\u826f\u306e\u6210\u679c\u7269\u3092\u9867\u5ba2\u306b\u63d0\u51fa\u3057\u3001\u5fc5\u8981\u306b\u5fdc\u3058\u3066\u4fee\u6b63\u3092\u884c\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u30b9\u30c6\u30c3\u30d7<\/b><b>4<\/b><b>\uff1a\u6210\u679c\u7269\u306e\u5b8c\u6210<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u3059\u3079\u3066\u306e\u4fee\u6b63\u4f5c\u696d\u304c\u5b8c\u4e86\u3057\u305f\u5f8c\u3001<\/span><span style=\"font-weight: 400;\">Lollypop<\/span><span style=\"font-weight: 400;\">\u306f\u6700\u7d42\u6210\u679c\u7269\u3092\u9867\u5ba2\u306b\u63d0\u51fa\u3057\u307e\u3059\u3002\u6700\u7d42\u6210\u679c\u7269\u306f\u5404\u30c7\u30b8\u30bf\u30eb\u30a2\u30bb\u30c3\u30c8\u3067\u306e\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u306a\u3069\u306e\u5404\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u898f\u5b9a\u306e\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3067\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u3059\u3079\u3066\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u306e\u4e00\u8cab\u6027\u3092\u78ba\u4fdd\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u4fe1\u983c\u3068\u5f37\u70c8\u306a\u5370\u8c61\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u3053\u3099\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3099\u89a7\u4e0b\u3055\u3044\u307e\u305b:<\/b><a href=\"https:\/\/lollypop.design\/blog\/2024\/may\/must-know-brand-identity-design-company-in-japan\/\" target=\"_blank\" rel=\"noopener\"><strong>\u65e5\u672c\u5e02\u5834\u3067\u306e\u77e5\u540d\u5ea6\u304c\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u4f1a\u793e8\u9078<\/strong><\/a><\/p>\n<h2><b>Lollypop<\/b><b>\u304c\u30c7\u30b6\u30a4\u30f3\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30bb\u30c3\u30c8<\/b><\/h2>\n<h3><b>1. <\/b><b>Knowledgehut \u2013 <\/b><b>\u6559\u80b2\u6280\u8853<\/b><b>(Edtech)<\/b><\/h3>\n<p><a href=\"https:\/\/lollypop.design\/projects\/knowledgehut\/\" target=\"_blank\" rel=\"noopener\"><b>Knowledgehut<\/b><\/a> <span style=\"font-weight: 400;\">\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u74b0\u5883\u3067\u5c02\u9580\u77e5\u8b58\u3068\u30b9\u30ad\u30eb\u3092\u958b\u767a\u3059\u308b\u305f\u3081\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u3059\u3002<\/span> <span style=\"font-weight: 400;\">\u300c\u52b4\u50cd\u8005\u306b\u6a29\u529b\u3092\u4e0e\u3048\u308b\u300d\u3068\u3044\u3046\u7406\u5ff5\u306b\u57fa\u3065\u304d\u3001\u81ea\u7531\u3067\u67d4\u8edf\u306a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3068\u3057\u3066\u4f4d\u7f6e\u4ed8\u3051\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">Knowledgehut<\/span><span style=\"font-weight: 400;\">\u306f\u3001\u4eba\u3005\u304c\u3044\u3064\u3067\u3082\u3069\u3053\u3067\u3082\u81ea\u7531\u306b\u5b66\u7fd2\u3057\u3001\u6559\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u6240\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13534\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp\" alt=\"KnowledgeHut\" width=\"1441\" height=\"5326\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp 81w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp 277w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/04\/KnowledgeHut.webp 554w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>2. Mosambee \u2013 <\/b><b>\u96fb\u5b50\u5546\u53d6\u5f15(<\/b><b>E-commerce<\/b><b>)<\/b><\/h3>\n<p><a href=\"https:\/\/lollypop.design\/projects\/mosambee\/\" target=\"_blank\" rel=\"noopener\"><b>Mosambee<\/b><\/a> <span style=\"font-weight: 400;\">\u306f\u3001\u5e97\u8217\u30aa\u30fc\u30ca\u30fc\u304c\u8ca9\u58f2\u6642\u70b9\u60c5\u5831\u7ba1\u7406\uff08<\/span><span style=\"font-weight: 400;\">POS<\/span><span style=\"font-weight: 400;\">\uff09\u30b7\u30b9\u30c6\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u8ffd\u8de1\u30fb\u7ba1\u7406\u3057\u3001\u69d8\u3005\u306a\u65b9\u6cd5\u3067\u652f\u6255\u3044\u3092\u53d7\u3051\u4ed8\u3051\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8ca9\u58f2\u30b5\u30a4\u30c8\u3092\u4f5c\u6210\u30fb\u7ba1\u7406\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u5305\u62ec\u7684\u306a\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-11828\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png\" alt=\"Mosambee project\" width=\"1314\" height=\"2034\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png 1314w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png 194w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png 662w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2023\/07\/Group-1171279517-1.png 992w\" sizes=\"auto, (max-width: 1314px) 100vw, 1314px\"><\/p>\n<h3><b>3. Run Adam \u2013 <\/b><b>\u30b9\u30dd\u30fc\u30c4\u30c6\u30c3\u30af<\/b><b>(Sport Tech<\/b><b>)<\/b><\/h3>\n<p><a href=\"https:\/\/lollypop.design\/projects\/runadam\/\" target=\"_blank\" rel=\"noopener\"><b>Run Adam<\/b><\/a> <span style=\"font-weight: 400;\">\u306f\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u304c\u30b9\u30dd\u30f3\u30b5\u30fc\u3001\u30b9\u30dd\u30fc\u30c4\u5c02\u9580\u5bb6\u3001\u30b3\u30fc\u30c1\u3001\u30a2\u30ab\u30c7\u30df\u30fc\u306a\u3069\u69d8\u3005\u306a\u30b5\u30dd\u30fc\u30c8\u30ea\u30bd\u30fc\u30b9\u3068\u3064\u306a\u304c\u308b\u306e\u3092\u52a9\u3051\u308b\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u3059\u3002\u3053\u308c\u3092\u901a\u3057\u3066\u3001\u30a2\u30b9\u30ea\u30fc\u30c8\u306e\u30b9\u30ad\u30eb\u5411\u4e0a\u3068\u30ad\u30e3\u30ea\u30a2\u30a2\u30c3\u30d7\u3092\u652f\u63f4\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/02\/logo-construction.gif\" width=\"1204\" height=\"1008\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/02\/03-min.jpeg\" width=\"1204\" height=\"739\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/02\/05-min.jpeg\" width=\"1204\" height=\"758\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/02\/illustrations-animation.gif\" width=\"1204\" height=\"1104\"><\/p>\n<p><span style=\"font-weight: 400;\">Lollypop<\/span><span style=\"font-weight: 400;\">\u306e\u4ed6\u306e\u8a18\u4e8b\u3092\u3053\u3061\u3089\u3067\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%82%B1%E3%83%BC%E3%82%B9%E3%82%B9%E3%82%BF%E3%83%87%E3%82%A3%E3%81%AB%E3%82%88%E3%82%8B%E5%AE%9A%E7%BE%A9%E3%81%A8%E3%83%87%E3%82%B6%E3%82%A4\/\" target=\"_blank\" rel=\"noopener\"><b>UI\/UX<\/b><b>\u30c7\u30b6\u30a4\u30f3\uff1a\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u3088\u308b\u5b9a\u7fa9\u3068\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/2024%E5%B9%B4%E5%A4%A7%E3%81%8D%E3%81%8F%E6%B3%A8%E7%9B%AE%E4%BA%88%E6%83%B3%E3%81%95%E3%82%8C%E3%81%A6%E3%81%84%E3%82%8B8%E3%81%A4%E3%81%AEweb%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%83%88%E3%83%AC\/\" target=\"_blank\" rel=\"noopener\"><b>2024<\/b><b>\u5e74\u5927\u304d\u304f\u6ce8\u76ee\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b<\/b><b>8<\/b><b>\u3064\u306e<\/b><b>WEB<\/b><b>\u30c7\u30b6\u30a4\u30f3\u30c8\u30ec\u30f3\u30c9<\/b><\/a><\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/lollypop.design\/blog\/2025\/october\/saas-ux-design-jp\/\" target=\"_blank\" rel=\"noopener\">SaaS UX\u30c7\u30b6\u30a4\u30f3\uff1aMavic\u306e\u4e8b\u4f8b\u304b\u3089\u5b66\u3076\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306e\u63a2\u6c42<\/a><\/strong><\/li>\n<\/ul>\n<h2><b>\u3088\u304f\u3042\u308b\u8cea\u554f\uff08<\/b><b>FAQ<\/b><b>\uff09<\/b><\/h2>\n<ol>\n<li><b> <\/b><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30b8\u30e3\u30fc\u30ca\u30eb<\/span><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.thebrandingjournal.com\/2023\/03\/brand-identity\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>Branding Journal<\/b><\/a><span style=\"font-weight: 400;\">)<\/span><span style=\"font-weight: 400;\">\u306b\u3088\u308b\u3068\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3068\u306f\u3001\u6b74\u53f2\u3001\u500b\u6027\u306a\u3069\u3001\u6709\u5f62\u7121\u5f62\u306e\u8981\u7d20\u3092\u542b\u3080\u72ec\u81ea\u306e\u7279\u5fb4\u3092\u6307\u3059\u3082\u306e\u3067\u3059\u3002\u5168\u3066\u306e\u8981\u7d20\u304c\u7d44\u307f\u5408\u308f\u3055\u308b\u3053\u3068\u3067\u3001\u30d6\u30e9\u30f3\u30c9\u72ec\u81ea\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u5f62\u6210\u3055\u308c\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"2\">\n<li><b> <\/b><b>\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3068<\/b><b>(Brand guideline)<\/b><b>\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u307e\u305f\u306f\u30d6\u30e9\u30f3\u30c9\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8981\u7d20\u3067\u3042\u308b\u540d\u524d\u3001\u30ed\u30b4\u3001\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u3001\u30a2\u30a4\u30b3\u30f3\u306a\u3069\u306e\u4f7f\u7528\u65b9\u6cd5\u306b\u95a2\u3059\u308b\u6a19\u6e96\u30bb\u30c3\u30c8\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a4\u30e1\u30fc\u30b8\u306e\u4e00\u8cab\u6027\u3092\u3059\u3079\u3066\u306e\u63a5\u89e6\u30dd\u30a4\u30f3\u30c8\u3067\u78ba\u4fdd\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"3\">\n<li><b> <\/b><b>\u30c7\u30b8\u30bf\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<\/b><b>(Digital branding)<\/b><b>\u3068\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b8\u30bf\u30eb\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\uff08Digital Branding\uff09\u306f\u3001\u4f01\u696d\u304c<\/span><span style=\"font-weight: 400;\">Web<\/span><span style=\"font-weight: 400;\">\u30b5\u30a4\u30c8\u3001\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u901a\u3058\u3066\u30d6\u30e9\u30f3\u30c9\u306e\u6226\u7565\u3001\u30c7\u30b6\u30a4\u30f3\u3001\u69cb\u7bc9\u3092\u884c\u3046\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002\u3053\u306e\u30d7\u30ed\u30bb\u30b9\u306b\u3088\u308a\u3001\u7af6\u5408\u4ed6\u793e\u3068\u306e\u5dee\u5225\u5316\u3092\u56f3\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u72ec\u81ea\u6027\u3092\u4e0e\u3048\u307e\u3059\u3002<\/span><\/p>\n<ol start=\"4\">\n<li><b> <\/b><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\uff08<\/b><b>Brand Identity<\/b><b>\uff09\u3068\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\uff08<\/b><b>Brand Image<\/b><b>\uff09\u306e\u9055\u3044\u306f\u4f55\u3067\u3059\u304b\uff1f<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u7c21\u6f54\u306b\u8a00\u3048\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\uff08<\/span><span style=\"font-weight: 400;\">Brand Image<\/span><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u5b9f\u969b\u306b\u4eba\u3005\u304c\u30d6\u30e9\u30f3\u30c9\u3092\u8a8d\u8b58\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002\u305d\u308c\u306b\u5bfe\u3057\u3066\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\uff08<\/span><span style=\"font-weight: 400;\">Brand Identity<\/span><span style=\"font-weight: 400;\">\uff09\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u81ea\u5206\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306b\u8a8d\u8b58\u3055\u308c\u305f\u3044\u304b\u3092\u793a\u3059\u65b9\u6cd5\u3067\u3059\u3002<\/span><\/p>\n<h2><b>\u6700\u5f8c\u306b\u8ff0\u3079\u307e\u3059\u304c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9 \u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\u306f\u3001\u9577\u671f\u7684\u306a\u30d6\u30e9\u30f3\u30c9\u6226\u7565\u306b\u3068\u3063\u3066\u5207\u308a\u96e2\u305b\u306a\u3044\u90e8\u5206\u3067\u3059\u3002\u7dfb\u5bc6\u306b\u8a2d\u8a08\u3055\u308c\u7d71\u4e00\u3055\u308c\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u72ec\u81ea\u306e\u5370\u8c61\u3092\u4f5c\u308a\u51fa\u3057\u3001\u5e02\u5834\u3067\u306e\u5730\u4f4d\u3092\u5f37\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3057\u3042\u306a\u305f\u304c\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u307e\u305f\u306f\u30ea\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u306e\u65c5\u306b\u51fa\u3066\u3001\u81ea\u793e\u30d6\u30e9\u30f3\u30c9\u306b\u65b0\u305f\u306a\u98a8\u3092\u5439\u304b\u305b\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306a\u3089\u3001<\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-studio-in-japan-jp\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Japan<\/b><\/a><span style=\"font-weight: 400;\">\u3092\u6f5c\u5728\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u691c\u8a0e\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u3092\u6301\u3064<\/span><b>Lollypop Design Studio<\/b><span style=\"font-weight: 400;\">\u306f\u3001<\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/february\/%E6%97%A5%E6%9C%AC%E5%B8%82%E5%A0%B4%E3%81%A7%E3%81%AE%E7%9F%A5%E5%90%8D%E5%BA%A6%E3%81%8C%E3%81%82%E3%82%8Bui-ux%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E4%BC%9A%E7%A4%BE10%E9%81%B8\/\" target=\"_blank\" rel=\"noopener\"><b>\u65e5\u672c\u5e02\u5834\u3067\u306e\u77e5\u540d\u5ea6\u304c\u3042\u308bUI\/UX\u30c7\u30b6\u30a4\u30f3\u30d1\u30fc\u30c8\u30ca\u30fc<\/b><\/a><span style=\"font-weight: 400;\">\u3068\u3057\u3066\u306e\u5b9f\u7e3e\u3092\u6301\u3061\u3001UX UI\u30c7\u30b6\u30a4\u30f3\u3001<\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E7%9B%A3%E6%9F%BB%E3%81%A8%E3%81%AF-%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E7%9B%A3%E6%9F%BB%E3%83%97%E3%83%AD%E3%82%BB%E3%82%B9%E3%81%AB%E3%81%AF%E3%81%A9%E3%81%AE\/\" target=\"_blank\" rel=\"noopener\"><b>\u30c7\u30b6\u30a4\u30f3\u76e3\u67fb<\/b><\/a><span style=\"font-weight: 400;\">\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30c7\u30b6\u30a4\u30f3\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3055\u306a\u3044\u3067\u304f\u3060\u3055\u3044\uff01 \u305c\u3072\u7121\u6599\u76f8\u8ac7\u3092\u3054\u5229\u7528\u3044\u305f\u3060\u304d\u3001\u3054\u81ea\u8eab\u306e\u30b9\u30bf\u30a4\u30eb\u306b\u5408\u3063\u305f\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3092\u4e00\u7dd2\u306b\u898b\u3064\u3051\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u56fd\u52e2\u8abf\u67fb\u5c40\u306e\u30c7\u30fc\u30bf\u306b\u3088\u308c\u3070\u30012023\u5e74\u306b\u306f5,481,437\u793e\u306e\u65b0\u3057\u3044\u4f01\u696d\u304c\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f\u3002\u3064\u307e\u308a5\u767e\u4e07\u4ee5\u4e0a\u306e\u65b0\u3057\u3044\u30ed\u30b4\u304c\u30d3\u30b8\u30cd\u30b9\u30c1\u30e3\u30fc\u30c8\u306b\u8ffd\u52a0\u3055\u308c\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u7279\u5b9a\u306e\u696d\u754c\u306b\u95a2\u3057\u3066\u306f\u3001\u5b9f\u969b\u306b\u306f3\u304b\u30895\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u307f\u304c\u6d88\u8cbb\u8005\u306e\u5fc3\u306b\u660e\u78ba\u306b\u73fe\u308c\u307e\u3059\u3002 \u4f8b\u3048\u3070\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3092\u8003\u3048\u308b\u3068\u3001\u300cApple\u300d\u306e\u6b20\u3051\u305f\u30ea\u30f3\u30b4\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u601d\u3044\u6d6e\u304b\u3079\u305a\u306b\u306f\u3044\u3089\u308c\u307e\u305b\u3093\u3002\u307e\u305f\u3001\u70ad\u9178\u98f2\u6599\u3092\u9023\u60f3\u3059\u308b\u3068\u3001\u300cCoca-cola\u300d\u306e\u8d64\u3044\u66f2\u7dda\u306e\u6587\u5b57\u304c\u6d6e\u304b\u3073\u4e0a\u304c\u3063\u3066\u304d\u307e\u3059\u3002 \u3053\u306e\u5f37\u529b\u306a\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u3092\u751f\u307f\u51fa\u3059\u8981\u56e0\u306f\u4f55\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u306e\u529f\u7e3e\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u8d77\u56e0\u3057\u307e\u3059\u3002\u30ed\u30b4\u3001\u8272\u3001\u30d5\u30a9\u30f3\u30c8\u306a\u3069\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u8981\u7d20\u306f\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u6d88\u3048\u308b\u3053\u3068\u306e\u306a\u3044\u5f37\u70c8\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u7dfb\u5bc6\u306b\u7d44\u307f\u5408\u308f\u3055\u308c\u307e\u3059\u3002 \u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u304a\u3051\u308b\u3059\u3079\u3066\u306e\u91cd\u8981\u306a\u8981\u7d20\u3068\u3001Lollypop\u3067\u306e\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\u306e\u30d7\u30ed\u30bb\u30b9\u3092\u63a2\u6c42\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u305d\u308c\u3067\u306f\u3001\u59cb\u3081\u307e\u3057\u3087\u3046\uff01\uff01 \u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8\u3068\u306f \u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30d1\u30c3\u30b1\u30fc\u30b8\uff08Brand Identity Package\uff09\u306f\u3001\u30ed\u30b4\u3001\u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u3001\u30d1\u30bf\u30fc\u30f3\u3001\u304a\u3088\u3073\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u306a\u3069\u306e\u8981\u7d20\u3092\u542b\u3080\u30d6\u30e9\u30f3\u30c9\u8cc7\u7523\uff08Brand assets\uff09\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u8996\u899a\u8981\u7d20\uff08Visual elements\uff09\u306f\u3001\u3059\u3079\u3066\u306e\u30e1\u30c7\u30a3\u30a2\u3067\u30d6\u30e9\u30f3\u30c9\u306e\u7d71\u4e00\u6027\u3068\u5c02\u9580\u6027\u3092\u8868\u73fe\u3059\u308b\u305f\u3081\u306e\u57fa\u76e4\u3067\u3059\u3002 \u69cb\u7bc9\u8981\u7d20\u3092\u6a19\u6e96\u5316\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306f\u9867\u5ba2\u306e\u5fc3\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u72ec\u81ea\u6027\u3092\u78ba\u7acb\u3057\u3001\u305d\u308c\u306b\u3088\u3063\u3066\u5e02\u5834\u7af6\u4e89\u4e0a\u306e\u512a\u4f4d\u6027\u3092\u751f\u307f\u51fa\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u9867\u5ba2\u304c\u4f01\u696d\u306e\u4fe1\u983c\u6027\u3092\u69cb\u7bc9\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u540c\u6642\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u901a\u3058\u305f\u6f5c\u5728\u7684\u306a\u9867\u5ba2\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3068\u76f8\u4e92\u4f5c\u7528\u3092\u5bb9\u6613\u306b\u3057\u3001\u4f01\u696d\u306e\u5b89\u5b9a\u6027\u3068\u8fc5\u901f\u306a\u6210\u9577\u306b\u5bc4\u4e0e\u3057\u307e\u3059\u3002 \u4e00\u822c\u7684\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306e\u69cb\u7bc9\u306f\u3001\u6b21\u306e3\u3064\u306e\u4e3b\u8981\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u884c\u308f\u308c\u307e\u3059\u3002 \u00a0\u30fb\u4f01\u696d\u306e\u8a2d\u7acb\u3001\u4f01\u696d\u5408\u4f75\u30d7\u30ed\u30bb\u30b9\u3001\u307e\u305f\u306f\u5e02\u5834\u62e1\u5927\u3001\u88fd\u54c1\u30e9\u30a4\u30f3\u306e\u62e1\u5145\u306e\u5834\u5408 \u00a0\u30fb\u9867\u5ba2\u30d5\u30a1\u30a4\u30eb\u306e\u5909\u66f4\u3001\u518d\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u306a\u3069\u3001\u4f01\u696d\u304c\u6226\u7565\u7684\u306a\u5909\u66f4\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408 \u00a0\u30fb\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u304c\u6642\u4ee3\u306e\u8981\u8acb\u3092\u53cd\u6620\u3057\u3001\u73fe\u4ee3\u306e\u5e02\u5834\u306e\u8981\u4ef6\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u66f4\u65b0\u3055\u308c\u308b\u5fc5\u8981\u304c\u3042\u308b\u5834\u5408. \u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u306f\u4f55\u304c\u542b\u307e\u308c\u307e\u3059\u304b\uff1f 1. \u30ed\u30b4 \u30ed\u30b4\u306f\u5358\u306a\u308b\u30b7\u30f3\u30dc\u30eb\u3067\u306f\u306a\u304f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9854\u3068\u898b\u306a\u3055\u308c\u3001\u9867\u5ba2\u304c\u4f01\u696d\u3068\u63a5\u89e6\u3059\u308b\u969b\u306b\u6700\u521d\u306b\u6ce8\u76ee\u3057\u3001\u899a\u3048\u308b\u3082\u306e\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u8b58\u5ea6\u3092\u9ad8\u3081\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u73fe\u5728\u3001\u5358\u8a9e\uff08Wordmark\uff09\u3001\u30de\u30b9\u30b3\u30c3\u30c8\uff08Mascot\uff09\u3001\u30a2\u30d6\u30b9\u30c8\u30e9\u30af\u30c8\uff08Abstract\uff09\u3001\u6587\u5b57\u3068\u30b7\u30f3\u30dc\u30eb\u306e\u7d44\u307f\u5408\u308f\u305b\uff08Combination mark\uff09\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30ed\u30b4\u304c\u3042\u308a\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e02\u5834\u304c\u307e\u3059\u307e\u3059\u6210\u9577\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u767b\u5834\u3059\u308b\u6a5f\u4f1a\u304c\u5897\u3048\u308b\u4e2d\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u306e\u30ed\u30b4\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u306b\u3057\u3066\u3082\u3001\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u30ed\u30b4\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\uff08Logo variations\uff09\u3092\u4f5c\u6210\u3059\u308b\u3079\u304d\u3067\u3059\u3002 \u00a0\u3053\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u308a\u3001\u4f01\u696d\u306f\u3055\u307e\u3056\u307e\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3067\u30ed\u30b4\u3092\u67d4\u8edf\u306b\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002Web\u30b5\u30a4\u30c8\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3001\u30e2\u30d0\u30a4\u30eb\u753b\u9762\u3001\u5e83\u544a\u770b\u677f\u3001\u30a4\u30d9\u30f3\u30c8\u30d0\u30ca\u30fc\u306a\u3069\u3067\u3001\u9867\u5ba2\u306e\u76ee\u306e\u524d\u3068\u5fc3\u306e\u4e2d\u306b\u5b58\u5728\u3059\u308b\u6a5f\u4f1a\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002 2. \u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\uff08Color System\uff09 \u30ab\u30e9\u30fc\u30b7\u30b9\u30c6\u30e0\u306f\u3001\u4e3b\u8981\u306a\u8272\uff08Primary color\uff09\u3001\u30bb\u30ab\u30f3\u30c0\u30ea\u30fc\u30ab\u30e9\u30fc\uff08Secondary color\uff09\u3001\u304a\u3088\u3073\u305d\u306e\u4ed6\u306e\u30ab\u30e9\u30fc\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30bb\u30c3\u30c8\u3067\u3042\u308a\u3001\u88fd\u54c1\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u8cc7\u6599\u3067\u8272\u3092\u4f7f\u7528\u3059\u308b\u969b\u306e\u4e00\u8cab\u6027\u3068\u67d4\u8edf\u6027\uff08\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u304c\u3042\u308b\uff09\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 Lollypop x Avesha\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf 3. \u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3 \uff08Typography\uff09 \u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u306e\u90e8\u5206\u306b\u306f\u3001\u4f7f\u7528\u3055\u308c\u308b\u30d5\u30a9\u30f3\u30c8\u306e\u7a2e\u985e\uff08\u30bb\u30ea\u30d5\u3001\u30e2\u30f3\u30bb\u30e9\u30c3\u30c8\u3001\u30b9\u30af\u30ea\u30d7\u30c8\u306a\u3069\uff09\u3001\u305d\u308c\u305e\u308c\u306e\u5f79\u5272\u3001\u304a\u3088\u3073\u4f7f\u7528\u30b1\u30fc\u30b9\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u90e8\u5206\u3067\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u306e\u30b5\u30a4\u30ba\u3001\u9593\u9694\u3001\u914d\u7f6e\u306b\u95a2\u3059\u308b\u898f\u5b9a\u3082\u8aac\u660e\u3057\u307e\u3059\u3002 Lollypop x Mosambee\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf 4. \u30b9\u30bf\u30a4\u30eb(Style) \u30b9\u30bf\u30a4\u30eb\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u542b\u307e\u308c\u3001\u5199\u771f\u3001\u30a2\u30a4\u30b3\u30f3\u3001\u30a4\u30e9\u30b9\u30c8\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u30ea\u30b9\u30c8\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u7a2e\u985e\u306e\u5f79\u5272\u3068\u4f7f\u7528\u30b1\u30fc\u30b9\u306b\u3064\u3044\u3066\u306e\u7c21\u6f54\u306a\u8aac\u660e\u3092\u542b\u307f\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u8981\u7d20\u306f\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u672c\u8cea\u3068\u4fa1\u5024\u3092\u6b63\u78ba\u306b\u53cd\u6620\u3057\u3001\u9867\u5ba2\u306e\u5fc3\u306b\u5f37\u529b\u3067\u5370\u8c61\u7684\u306a\u8a8d\u8b58\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u614e\u91cd\u306b\u9078\u629e\u3055\u308c\u307e\u3059\u3002 Lollypop x Avesha\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u753b\u50cf 5. \u30d1\u30bf\u30fc\u30f3(Patterns) \u30d1\u30bf\u30fc\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u6b20\u304b\u305b\u306a\u3044\u91cd\u8981\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u4e00\u8cab\u6027\u3068\u7d71\u4e00\u611f\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002\u30d1\u30bf\u30fc\u30f3\u306b\u306f\u901a\u5e38\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u88c5\u98fe\u3084\u5370\u5237\u7269\u3001\u307e\u305f\u306f\u4ed6\u306e\u30e1\u30c7\u30a3\u30a2\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u98fe\u308b\u305f\u3081\u306b\u4f7f\u7528\u3055\u308c\u308b\u753b\u50cf\u3084\u6a21\u69d8\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u7279\u5fb4\u7684\u3067\u7c21\u5358\u306b\u8a8d\u8b58\u3067\u304d\u308b\u30b9\u30bf\u30a4\u30eb\u3092\u751f\u307f\u51fa\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u5f37\u529b\u306a\u5370\u8c61\u3092\u4e0e\u3048\u3001\u9867\u5ba2\u3068\u306e\u7d50\u3073\u3064\u304d\u3092\u4fc3\u3057\u307e\u3059\u3002 6. \u30b3\u30e9\u30c6\u30e9\u30eb (Collaterals) \u6700\u5f8c\u306b\u3001\u30b9\u30bf\u30a4\u30eb\u30ac\u30a4\u30c9\u5185\u306e\u30b3\u30e9\u30c6\u30e9\u30eb\u306b\u306f\u3001Web\u30b5\u30a4\u30c8\u3001\u540d\u523a\u3001\u30ec\u30bf\u30fc\u30d8\u30c3\u30c9\u3001\u30dd\u30b9\u30bf\u30fc\u3001\u30d0\u30ca\u30fc\u3001\u30d1\u30f3\u30d5\u30ec\u30c3\u30c8\u306a\u3069\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30c7\u30b8\u30bf\u30eb\u8cc7\u7523\u306b\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u5408\u308f\u305b\u308b\u304b\u306e\u4f8b\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u00a0 \u3053\u3099\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3099\u89a7\u4e0b\u3055\u3044\u307e\u305b: \u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u304a\u3051\u308b\u8272\u5f69\u5fc3\u7406\u5b66\u3068\u914d\u8272\u306e\u5fdc\u7528 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