{"id":13806,"date":"2024-05-18T05:21:51","date_gmt":"2024-05-18T05:21:51","guid":{"rendered":"https:\/\/lollypop.design\/?p=13806"},"modified":"2026-05-11T14:02:13","modified_gmt":"2026-05-11T08:32:13","slug":"tips-thiet-ke-logo-thuong-hieu-an-tuong","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/may\/tips-thiet-ke-logo-thuong-hieu-an-tuong\/","title":{"rendered":"Tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Theo th\u1ed1ng k\u00ea c\u1ee7a Embryo, 73% \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t \u01b0u ti\u00ean mua h\u00e0ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft \u0111\u1ebfn. Trong \u0111\u00f3, c\u00f3 \u0111\u1ebfn 75% nh\u1eadn di\u1ec7n m\u1ed9t doanh nghi\u1ec7p th\u00f4ng qua thi\u1ebft k\u1ebf Logo c\u1ee7a h\u1ecd. C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf Logo \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u1ebfn nh\u01b0 th\u1ebf n\u00e0o!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u0169ng v\u00ec v\u1eady, kh\u00f4ng qu\u00e1 ng\u1ea1c nhi\u00ean khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Pepsi (2008) hay BBC (2021) s\u1eb5n s\u00e0ng chi ra l\u1ea7n l\u01b0\u1ee3t 1.000.000 v\u00e0 1.800.000 \u0111\u00f4 \u0111\u1ec3 thay \u0111\u1ed5i thi\u1ebft k\u1ebf Logo c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea5t nhi\u00ean, m\u1ed9t thi\u1ebft k\u1ebf Logo th\u00e0nh c\u00f4ng kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c gi\u00e1 c\u1ee7a n\u00f3, m\u00e0 l\u00e0 s\u1ef1 t\u1ed5ng h\u00f2a c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau! Trong qu\u00e1 kh\u1ee9, Nike c\u0169ng ch\u1ec9 t\u1ed1n kho\u1ea3ng 35 \u0111\u00f4 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u201cSwoosh\u201d huy\u1ec1n tho\u1ea1i c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, Lollypop s\u1ebd b\u00e0n lu\u1eadn v\u1ec1 2 tr\u01b0\u1eddng ph\u00e1i \u0111\u1ed1i l\u1eadp trong thi\u1ebft k\u1ebf logo, c\u0169ng nh\u01b0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng ch\u01b0a? B\u1eaft \u0111\u1ea7u th\u00f4i n\u00e0o!<\/span><\/p>\n<h2>T\u00f3m t\u1eaft \u00fd ch\u00ednh<\/h2>\n<ul>\n<li>Thi\u1ebft k\u1ebf logo \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh. Ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua logo.<\/li>\n<li>M\u1ed9t logo t\u1ed1t kh\u00f4ng c\u1ea7n qu\u00e1 \u0111\u1eaft \u0111\u1ecf m\u00e0 c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ni\u1ec1m tin v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>C\u00f3 2 tr\u01b0\u1eddng ph\u00e1i thi\u1ebft k\u1ebf logo ch\u00ednh:\n<ul>\n<li><strong>Logo ph\u1ee9c t\u1ea1p:<\/strong> nhi\u1ec1u chi ti\u1ebft, truy\u1ec1n t\u1ea3i chi\u1ec1u s\u00e2u, l\u1ecbch s\u1eed v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li><strong>Logo \u0111\u01a1n gi\u1ea3n:<\/strong> d\u1ec5 nh\u1eadn di\u1ec7n, d\u1ec5 ghi nh\u1edb, linh ho\u1ea1t tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 \u0111ang l\u00e0 xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn hi\u1ec7n nay.<\/li>\n<\/ul>\n<\/li>\n<li>Kh\u00f4ng c\u00f3 tr\u01b0\u1eddng ph\u00e1i n\u00e0o \u201ct\u1ed1t tuy\u1ec7t \u0111\u1ed1i\u201d; vi\u1ec7c ch\u1ecdn logo \u0111\u01a1n gi\u1ea3n hay ph\u1ee9c t\u1ea1p ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n<li>5 tips quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3:\n<ul>\n<li>Nghi\u00ean c\u1ee9u k\u1ef9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/li>\n<li>Hi\u1ec3u \u01b0u nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng ki\u1ec3u logo<\/li>\n<li>N\u1eafm v\u1eefng t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u1ea1ng<\/li>\n<li>Ph\u00e1c th\u1ea3o nhi\u1ec1u \u00fd t\u01b0\u1edfng tr\u01b0\u1edbc khi ch\u1ed1t thi\u1ebft k\u1ebf<\/li>\n<li>\u0110\u00e1nh gi\u00e1 logo d\u1ef1a tr\u00ean ti\u00eau ch\u00ed nh\u01b0 t\u00ednh kh\u00e1c bi\u1ec7t, d\u1ec5 nh\u1edb, linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p l\u00e2u d\u00e0i<\/li>\n<\/ul>\n<\/li>\n<li>M\u1ed9t logo th\u00e0nh c\u00f4ng c\u1ea7n c\u00e2n b\u1eb1ng gi\u1eefa th\u1ea9m m\u1ef9, t\u00ednh \u1ee9ng d\u1ee5ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><b>Ai n\u00ean \u0111\u1ecdc blog n\u00e0y?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UI\/UX Designers, Graphic Designers \u0111ang quan t\u00e2m v\u1ec1 c\u00e1c \u201ctips\u201d thi\u1ebft k\u1ebf logo hi\u1ec7u qu\u1ea3, nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed7i khi \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c qu\u1ea3n l\u00fd c\u1ea5p cao, Product owners, Marketers \u0111ang l\u00ean k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf v\u00e0 c\u1ea3i ti\u1ebfn<\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/bo-nhan-dien-thuong-hieu-la-gi-quy-trinh-thiet-ke-brand-identity\/\" target=\"_blank\" rel=\"noopener\"> <b>b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/a><span style=\"font-weight: 400;\"> (Brand Identity), mong mu\u1ed1n hi\u1ec3u r\u00f5 nh\u1eefng y\u00eau c\u1ea7u \u201c\u0111\u00fang\u201d d\u00e0nh cho \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf Logo \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1i \u01b0u.<\/span><\/p>\n<h2><b>2 tr\u01b0\u1eddng ph\u00e1i \u0111\u1ed1i l\u1eadp trong thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1ec1 b\u1ea3n ch\u1ea5t, tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed9t chi\u1ebfc logo kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n tr\u1ecdn v\u1eb9n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hay tr\u1ef1c ti\u1ebfp rao b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m. M\u1ed9t chi\u1ebfc logo \u0111\u01b0\u1ee3c cho l\u00e0 thi\u1ebft k\u1ebf t\u1ed1t khi ho\u00e0n th\u00e0nh \u0111\u01b0\u1ee3c nhi\u1ec7m v\u1ee5 ph\u1ea3n \u00e1nh v\u00e0 truy\u1ec1n t\u1ea3i <\/span><b>ni\u1ec1m tin v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/b><span style=\"font-weight: 400;\"> c\u1ee7a doanh nghi\u1ec7p hay nh\u00e0 s\u00e1ng l\u1eadp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi m\u1ed7i doanh nghi\u1ec7p, s\u1ea3n ph\u1ea9m, nh\u00e0 s\u00e1ng l\u1eadp \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 ni\u1ec1m tin \u0111\u1ed9c nh\u1ea5t, c\u00e1c thi\u1ebft k\u1ebf logo c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i v\u00e0o hai tr\u01b0\u1eddng ph\u00e1i ch\u00ednh: ph\u1ee9c t\u1ea1p v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/span><\/p>\n<h3><b>Tr\u01b0\u1eddng ph\u00e1i ph\u1ee9c t\u1ea1p<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13833\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp\" alt=\"Complex logo\" width=\"1462\" height=\"943\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng ph\u00e1i ph\u1ee9c t\u1ea1p, logo th\u01b0\u1eddng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u1edbi nhi\u1ec1u chi ti\u1ebft v\u00e0 y\u1ebfu t\u1ed1 ph\u1ee9c t\u1ea1p. \u0110\u1ec3 thi\u1ebft k\u1ebf m\u1ed9t chi\u1ebfc logo theo tr\u01b0\u1eddng ph\u00e1i ph\u1ee9c t\u1ea1p, c\u00f4ng vi\u1ec7c ch\u00ednh kh\u00f4ng ch\u1ec9 l\u00e0 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf nh\u01b0 h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc v\u00e0 v\u0103n b\u1ea3n m\u00e0 c\u00f2n l\u00e0 <\/span><b>ngh\u1ec7 thu\u1eadt \u0111\u1eb7t \u0111\u1ec3, t\u1ed5ng h\u00f2a<\/b><span style=\"font-weight: 400;\"> t\u1eebng y\u1ebfu t\u1ed1, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u1ec1 b\u1ed1i c\u1ea3nh, l\u1ecbch s\u1eed v\u00e0 s\u1ef1 \u0111a chi\u1ec1u c\u1ee7a m\u00ecnh. Th\u00f4ng th\u01b0\u1eddng, logo ph\u1ee9c t\u1ea1p th\u01b0\u1eddng li\u00ean k\u1ebft v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 th\u1eddi gian (nh\u01b0 n\u0103m th\u00e0nh l\u1eadp), b\u1ed1i c\u1ea3nh l\u1ecbch s\u1eed ho\u1eb7c l\u0129nh v\u1ef1c kinh doanh, \u0111\u1ed3ng th\u1eddi mang l\u1ea1i s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e2u s\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Wikipedia: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 h\u00ecnh d\u1ea1ng m\u1ed9t qu\u1ea3 \u0111\u1ecba c\u1ea7u \u0111\u01b0\u1ee3c l\u1eafp r\u00e1p t\u1eeb c\u00e1c m\u1ea3nh gh\u00e9p ri\u00eang l\u1ebb, ph\u1ea3n \u00e1nh s\u1ee9 m\u1ec7nh ph\u1ed5 bi\u1ebfn ki\u1ebfn th\u1ee9c \u0111a d\u1ea1ng, v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ef1 chung tay \u0111\u00f3ng g\u00f3p c\u1ee7a c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng l\u1edbn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nestl\u00e9:<\/b><span style=\"font-weight: 400;\"> Logo mang h\u00ecnh \u1ea3nh chim m\u1eb9 \u0111ang ch\u0103m s\u00f3c hai ch\u00fa chim con, t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 g\u1eafn k\u1ebft gia \u0111\u00ecnh. Qua nhi\u1ec1u n\u0103m, d\u00f9 \u0111\u00e3 \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ednh th\u1ea9m m\u1ef9 hi\u1ec7n \u0111\u1ea1i, thi\u1ebft k\u1ebf Logo v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 thu\u1ed9c v\u1ec1 di s\u1ea3n truy\u1ec1n th\u1ed1ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unilever:<\/b><span style=\"font-weight: 400;\"> Logo c\u00f3 h\u00ecnh ch\u1eef \u201cU\u201d \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb 25 icon kh\u00e1c nhau, m\u1ed7i icon\u00a0 l\u1ea1i mang m\u1ed9t \u00fd ngh\u0129a ri\u00eang bi\u1ec7t. V\u00ed d\u1ee5: icon \u201choa\u201d t\u01b0\u1ee3ng tr\u01b0ng cho h\u01b0\u01a1ng th\u01a1m, g\u1ee3i nh\u1edb \u0111\u1ebfn b\u1ed9t gi\u1eb7t OMO, n\u01b0\u1edbc x\u1ea3 v\u1ea3i Comfort,\u2026 hay icon \u201cm\u00e1i t\u00f3c\u201d \u0111\u1ea1i di\u1ec7n cho d\u1ea7u g\u1ed9i TRESemm\u00e9 v\u00e0 Lifebuoy,\u2026<\/span><\/li>\n<\/ul>\n<h3><b>Tr\u01b0\u1eddng ph\u00e1i \u0111\u01a1n gi\u1ea3n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong thi\u1ebft k\u1ebf logo, tr\u01b0\u1eddng ph\u00e1i \u0111\u01a1n gi\u1ea3n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng g\u1ecdn g\u00e0ng v\u00e0 d\u1ec5 nh\u1edb. M\u1eb7c d\u00f9 ch\u1ec9 c\u00f3 \u00edt y\u1ebfu t\u1ed1, nh\u01b0ng logo \u0111\u01a1n gi\u1ea3n l\u1ea1i c\u00f3 kh\u1ea3 n\u0103ng giao ti\u1ebfp m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt trong \u0111\u00e1m \u0111\u00f4ng. B\u00ean c\u1ea1nh \u0111\u00f3, t\u00ednh linh ho\u1ea1t c\u1ee7a logo \u0111\u01a1n gi\u1ea3n c\u0169ng cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng n\u00f3 tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, v\u1edbi c\u00e1c y\u00eau c\u1ea7u v\u1ec1 k\u00edch th\u01b0\u1edbc, m\u00e0u s\u1eafc v\u00e0 ch\u1ea5t li\u1ec7u kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong th\u1ef1c t\u1ebf, tr\u01b0\u1eddng ph\u00e1i \u0111\u01a1n gi\u1ea3n \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng thi\u1ebft k\u1ebf logo ph\u1ed5 bi\u1ebfn. Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 logo c\u1ee7a h\u1ecd. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 Apple, t\u1eeb m\u1ed9t phi\u00ean b\u1ea3n logo ban \u0111\u1ea7u c\u00f3 v\u1ebb \u201cc\u1ed3ng k\u1ec1nh\u201d, Steve Jobs \u0111\u00e3 t\u00ecm \u0111\u1ebfn <\/span> <strong><a href=\"https:\/\/robjanoff.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Rob Janoff<\/a><\/strong> <span style=\"font-weight: 400;\">\u0111\u1ec3 t\u1ea1o ra m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1ea7y bi\u1ec3u t\u01b0\u1ee3ng v\u1edbi h\u00ecnh \u1ea3nh \u201cqu\u1ea3 t\u00e1o khuy\u1ebft\u201d.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13834 aligncenter\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp\" alt=\"Simple logo Apple logo\" width=\"1441\" height=\"631\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/www.cghnyc.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Ivan Chermayeff<\/a><\/strong>, m\u1ed9t trong nh\u1eefng Graphic Designer xu\u1ea5t s\u1eafc nh\u1ea5t th\u1ebf k\u1ef7 20, t\u1eebng n\u00f3i: \u201cQu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf Logo th\u01b0\u1eddng k\u00e9o d\u00e0i 2 th\u00e1ng, nh\u01b0ng n\u00ean tr\u00f4ng nh\u01b0 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh ch\u1ec9 trong 5 ph\u00fat.\u201d Tr\u00f9ng h\u1ee3p thay, Janoff c\u0169ng c\u00f3 c\u00f9ng quan \u0111i\u1ec3m. \u00d4ng cho r\u1eb1ng, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t Logo ch\u00ednh l\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n, v\u00e0 nh\u1eefng danh s\u00e1ch d\u00e0i g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea7n c\u00f3 trong Logo s\u1ebd l\u00e0 c\u00f4ng th\u1ee9c d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i!<\/span><\/p>\n<h3><b>N\u00ean ch\u1ecdn thi\u1ebft k\u1ebf logo ph\u1ee9c t\u1ea1p hay \u0111\u01a1n gi\u1ea3n?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 c\u00e1c thi\u1ebft k\u1ebf Logo \u0111\u01a1n gi\u1ea3n \u0111ang \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng h\u01a1n, \u0111i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u1ed3ng ngh\u0129a r\u1eb1ng l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p s\u1ebd d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i. \u0110\u00f4i khi, s\u1ef1 ph\u1ee9c t\u1ea1p trong thi\u1ebft k\u1ebf Logo s\u1ebd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau nh\u01b0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p, b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00e1c logo c\u00f3 th\u1ec3 ho\u00e0n to\u00e0n kh\u00e1c nhau d\u1ef1a tr\u00ean c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a nh\u00e0 s\u00e1ng l\u1eadp, nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi l\u1ea1i trong brief thi\u1ebft k\u1ebf logo. V\u00ed d\u1ee5, Nike kh\u00f4ng mu\u1ed1n logo c\u1ee7a h\u1ecd ch\u1ec9 l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a m\u1ed9t c\u00f4ng ty b\u00e1n gi\u00e0y, m\u00e0 thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u00f4n vinh gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ee9c m\u1ea1nh. Do \u0111\u00f3, chi\u1ebfc logo \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo phong c\u00e1ch \u0111\u01a1n gi\u1ea3n v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u201cswoosh\u201d v\u00e0 sau n\u00e0y, n\u00f3 \u0111\u00e3 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c c\u00e1c chi\u1ebfn d\u1ecbch Marketing, c\u00f9ng nhau truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ee7a t\u1ed1c \u0111\u1ed9 v\u00e0 s\u1ee9c m\u1ea1nh.<\/span><\/p>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y, <\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111i\u1ec3m qua m\u1ed9t s\u1ed1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu kh\u00e1c nhau c\u1ee7a 2 tr\u01b0\u1eddng ph\u00e1i thi\u1ebft k\u1ebf Logo n\u00e0y!<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">\n<p style=\"text-align: center;\"><b>Thi\u1ebft k\u1ebf logo ph\u1ee9c t\u1ea1p<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>Thi\u1ebft k\u1ebf logo \u0111\u01a1n gi\u1ea3n<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Truy\u1ec1n t\u1ea3i \u00fd ngh\u0129a\/b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">D\u1ec5 nh\u1eadn di\u1ec7n, d\u1ec5 ghi nh\u1edb.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">D\u1ec5 t\u0103ng\/gi\u1ea3m k\u00edch th\u01b0\u1edbc, ph\u00f9 h\u1ee3p cho nhi\u1ec1u m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 g\u00e2y kh\u00f3 hi\u1ec3u cho ng\u01b0\u1eddi xem.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">C\u00e1c chi ti\u1ebft b\u1ecb m\u1edd \u0111i khi gi\u1ea3m k\u00edch th\u01b0\u1edbc.<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><span style=\"font-weight: 400;\">C\u00f3 th\u1ec3 tr\u00f4ng h\u01a1i \u201c\u0111\u01a1n \u0111i\u1ec7u\u201d.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Kh\u00f3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi c\u00e1c thi\u1ebft k\u1ebf kh\u00e1c.<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><b>5 Tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ng\u00e0y nay, ti\u00eau ch\u00ed x\u00e1c \u0111\u1ecbnh m\u1ed9t thi\u1ebft k\u1ebf Logo ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eefng gi\u00e1 tr\u1ecb v\u1ec1 m\u1eb7t th\u1ea9m m\u1ef9. N\u00f3 l\u00e0 s\u1ef1 t\u1ed5ng h\u00f2a c\u1ee7a nhi\u1ec1u y\u1ebfu t\u1ed1, \u0111\u00f2i h\u1ecfi s\u1ef1 nghi\u00ean c\u1ee9u t\u1ec9 m\u1ec9 c\u1ea3 v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, l\u1eabn nh\u1eefng t\u00e1c \u0111\u1ed9ng v\u1ec1 m\u1eb7t t\u00e2m l\u00fd m\u00e0 t\u1eebng th\u00e0nh ph\u1ea7n thi\u1ebft k\u1ebf mang l\u1ea1i.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ea7n n\u00e0y,<\/span><b> Lollypop<\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111\u1ec1 xu\u1ea5t m\u1ed9t s\u1ed1 tips li\u00ean quan \u0111\u1ebfn nh\u1eefng y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean, gi\u00fap b\u1ea1n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf Logo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>L\u01b0u \u00fd:<\/strong> C\u00e1c tips d\u01b0\u1edbi \u0111\u00e2y c\u00f3 m\u1ed1i li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi nhau! N\u00ean h\u00e3y ghi nh\u1edb v\u00e0 \u00e1p d\u1ee5ng \u0111\u1ed3ng th\u1eddi \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t nh\u00e9. C\u00f9ng kh\u00e1m ph\u00e1 th\u00f4i n\u00e0o!<\/span><\/p>\n<h3><b>1. Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi l\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf Logo c\u00f4ng ty, b\u1ea1n c\u1ea7n am hi\u1ec3u th\u1eadt s\u00e2u s\u1eafc v\u1ec1 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ed1 kh\u00eda c\u1ea1nh, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00dd ngh\u0129a ho\u1eb7c c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau t\u00ean th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u00ednh c\u00e1ch \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac g\u00ec trong kh\u00e1ch h\u00e0ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng th\u00f4ng tin n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c Logo Style, Typography v\u00e0 Color Pallette ph\u00f9 h\u1ee3p trong qu\u00e1 tr\u00ecnh ph\u00e1c th\u1ea3o \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf.<\/span><\/p>\n<h3><b>2. Hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a m\u1ed7i ki\u1ec3u logo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay c\u00f3 v\u00f4 v\u00e0n ki\u1ec3u logo kh\u00e1c nhau. M\u1ed7i lo\u1ea1i s\u1ebd c\u00f3 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu, c\u0169ng nh\u01b0 tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ri\u00eang bi\u1ec7t. Vi\u1ec7c n\u1eafm r\u00f5 nh\u1eefng th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian khi l\u00ean \u00fd t\u01b0\u1edfng, v\u00e0 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a c\u00f4ng ty.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13835\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp\" alt=\"Hi\u1ec3u r\u00f5 \u0111i\u1ec3m m\u1ea1nh v\u00e0 y\u1ebfu c\u1ee7a m\u1ed7i ki\u1ec3u logo\" width=\"1441\" height=\"2655\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 163w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 556w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 834w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Hieu-ro-diem-manh-va-yeu-cua-moi-kieu-logo.webp 1112w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>3. N\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u1ea1ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u00e0u s\u1eafc v\u00e0 h\u00ecnh d\u1ea1ng t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi! \u0110i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh th\u00f4ng qua nhi\u1ec1u nghi\u00ean c\u1ee9u tr\u01b0\u1edbc \u0111\u00f3. V\u00ec v\u1eady, vi\u1ec7c n\u1eafm v\u1eefng <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/\" target=\"_blank\" rel=\"noopener\">t\u00e2m l\u00fd h\u1ecdc\u00a0 m\u00e0u s\u1eafc<\/a><\/strong> v\u00e0 h\u00ecnh d\u1ea1ng s\u1ebd gi\u00fap b\u1ea1n l\u1ef1a ch\u1ecdn nh\u1eefng \u201cy\u1ebfu t\u1ed1\u201d ph\u00f9 h\u1ee3p, kh\u01a1i g\u1ee3i \u0111\u00fang c\u1ea3m x\u00fac n\u01a1i ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13836\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Nam-vung-kien-thuc-ve-tam-ly-hoc-mau-sac.webp\" alt=\"N\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc\" width=\"1441\" height=\"672\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Nam-vung-kien-thuc-ve-tam-ly-hoc-mau-sac.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Nam-vung-kien-thuc-ve-tam-ly-hoc-mau-sac.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Nam-vung-kien-thuc-ve-tam-ly-hoc-mau-sac.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Nam-vung-kien-thuc-ve-tam-ly-hoc-mau-sac.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 n\u1ebfu b\u1ea1n l\u00e0 Designer thi\u1ebft k\u1ebf Logo cho kh\u00e1ch h\u00e0ng, vi\u1ec7c n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd khi\u1ebfn cho ph\u1ea7n tr\u00ecnh b\u00e0y v\u1ec1 thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 c\u00f3 s\u1ee9c n\u1eb7ng, chi\u1ebfm \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a h\u1ecd. V\u00ec nh\u01b0<\/span> <a href=\"https:\/\/en.wikipedia.org\/wiki\/Paul_Rand\" target=\"_blank\" rel=\"nofollow noopener\"><b>Paul Rand<\/b><\/a><span style=\"font-weight: 400;\">, \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi danh x\u01b0ng \u201cB\u1ed1 gi\u00e0\u201d c\u1ee7a ng\u00e0nh Thi\u1ebft k\u1ebf Logo, t\u1eebng n\u00f3i: \u201cPresentation is key!\u201d. Kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a t\u1ea1o n\u00ean m\u1ed9t thi\u1ebft k\u1ebf Logo doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14376 size-full\" title=\"ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 hi\u0300nh da\u0323ng\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/tam-ly-hoc-ve-hinh-dang.webp\" alt=\"ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 hi\u0300nh da\u0323ng\" width=\"1441\" height=\"671\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/tam-ly-hoc-ve-hinh-dang.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/tam-ly-hoc-ve-hinh-dang.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/tam-ly-hoc-ve-hinh-dang.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/tam-ly-hoc-ve-hinh-dang.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>4. Ph\u00e1c th\u1ea3o nhi\u1ec1u h\u01a1n 1 \u00fd t\u01b0\u1edfng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u1eeb khi b\u1ea1n l\u00e0 Paul Rand, khi \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn c\u1ee7a Steve Jobs v\u1ec1 thi\u1ebft k\u1ebf logo cho th\u01b0\u01a1ng hi\u1ec7u \u201cNext\u201d ch\u1ec9 v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng v\u00e0 m\u1ed9t l\u1ea7n ch\u1ec9nh s\u1eeda duy nh\u1ea5t. R\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh, n\u1ebfu ch\u1ec9 \u0111\u01b0a cho h\u1ecd m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o duy nh\u1ea5t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00e0o \u0111\u00f3, d\u1ef1a tr\u00ean nh\u1eefng hi\u1ec3u bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n l\u00ean \u00fd t\u01b0\u1edfng cho nhi\u1ec1u b\u1ea3n ph\u00e1c th\u1ea3o (sketch) kh\u00e1c nhau. Sau \u0111\u00f3, h\u00e3y l\u1ef1a ch\u1ecdn ra 3 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t \u0111\u1ec3 tr\u00ecnh b\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng. T\u00f9y v\u00e0o l\u1ef1a ch\u1ecdn v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n b\u1ea3n \u201csketch\u201d th\u00e0nh m\u1ed9t phi\u00ean b\u1ea3n ho\u00e0n ch\u1ec9nh.<\/span><\/p>\n<h3><b>5. \u0110\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf Logo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n th\u00e0nh thi\u1ebft k\u1ebf, vi\u1ec7c \u0111\u00e1nh gi\u00e1 Logo s\u1ebd gi\u00fap b\u1ea1n bi\u1ebft xem thi\u1ebft k\u1ebf \u0111\u00e3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u hay ch\u01b0a. M\u1ed9t trong nh\u1eefng c\u00e1ch \u0111\u00e1nh gi\u00e1 ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0<\/span><b> 7 b\u01b0\u1edbc \u0111\u00e1nh gi\u00e1 Logo<\/b><span style=\"font-weight: 400;\"> c\u1ee7a Paul Rand:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Distintive:<\/b><span style=\"font-weight: 400;\"> Logo c\u00f3 kh\u00e1c bi\u1ec7t v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visible: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 d\u1ec5 nh\u00ecn v\u00e0 nh\u1eadn bi\u1ebft \u1edf m\u1ecdi k\u00edch th\u01b0\u1edbc kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adaptable: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 linh ho\u1ea1t v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u n\u1ec1n t\u1ea3ng v\u00e0 ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c nhau kh\u00f4ng?\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Memorable: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 d\u1ec5 g\u1ee3i nh\u1edb m\u1ed7i khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn t\u00ean th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Universal:<\/b><span style=\"font-weight: 400;\"> Logo c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 hi\u1ec3u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Timeless:<\/b><span style=\"font-weight: 400;\"> Logo c\u00f3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 ph\u00f9 h\u1ee3p qua th\u1eddi gian kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Simple: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u00f4ng g\u00e2y r\u1ed1i m\u1eaft kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">H\u00e3y \u0111\u00e1nh gi\u00e1 thi\u1ebft k\u1ebf Logo c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean c\u00e1c b\u01b0\u1edbc tr\u00ean v\u00e0 s\u1eed d\u1ee5ng thang \u0111i\u1ec3m t\u1eeb 1-10 cho 6 b\u01b0\u1edbc \u0111\u1ea7u, v\u00e0 thang \u0111i\u1ec3m t\u1eeb 1-15 cho b\u01b0\u1edbc cu\u1ed1i c\u00f9ng. T\u1ed5ng s\u1ed1 \u0111i\u1ec3m t\u1ed1i \u0111a l\u00e0 75, v\u00e0 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u, thi\u1ebft k\u1ebf c\u1ea7n \u0111\u1ea1t t\u1eeb 60 \u0111i\u1ec3m tr\u1edf l\u00ean.<\/span><\/p>\n<p><b>T\u1ea5t nhi\u00ean,<\/b><span style=\"font-weight: 400;\"> ch\u00fang ta kh\u00f4ng th\u1ec3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u1ed1i v\u1edbi c\u00e1c thi\u1ebft k\u1ebf ph\u1ee9c t\u1ea1p! Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng theo m\u1ed9t s\u1ed1 \u201cmetric\u201d nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Appeal: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 thu h\u00fat v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c cho b\u1ea1n kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Believability: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of identifying: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 ph\u00e2n bi\u1ec7t \u0111\u01b0\u1ee3c kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Purchase intent:<\/b><span style=\"font-weight: 400;\"> Logo c\u00f3 th\u00fac \u0111\u1ea9y b\u1ea1n mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 ph\u00f9 h\u1ee3p v\u00e0 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Uniqueness: <\/b><span style=\"font-weight: 400;\">Logo c\u00f3 \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c kh\u00f4ng?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb \u0111\u00e2y, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ra nh\u1eefng\u00a0 \u201cmetric\u201d ph\u00f9 h\u1ee3p v\u01b0\u1edbi m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u nh\u1eafm \u0111\u1ebfn v\u00e0 ti\u1ebfn h\u00e0nh x\u00e2y d\u1ef1ng b\u1ed9 c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t. Trong \u0111\u00f3, m\u1ed9t d\u1ea1ng c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng ph\u1ed5 bi\u1ebfn l\u00e0\u00a0 Thang \u0111o Likert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi: \u201dThi\u1ebft k\u1ebf logo kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c logo kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o?\u201d v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng \u00e1n l\u1ef1a ch\u1ecdn nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng h\u1ec1 kh\u00e1c bi\u1ec7t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng qu\u00e1 kh\u00e1c bi\u1ec7t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u01a1i kh\u00e1c\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">R\u1ea5t kh\u00e1c bi\u1ec7t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ef1c k\u1ef3 kh\u00e1c bi\u1ec7t<\/span><\/li>\n<\/ul>\n<h2><b>T\u1ea1m k\u1ebft\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t thi\u1ebft k\u1ebf Logo th\u1eadt s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a m\u1ed9t qu\u00e1 tr\u00ecnh d\u00e0y c\u00f4ng nghi\u00ean c\u1ee9u v\u00e0 thi\u1ebft k\u1ebf. Vi\u1ec7c n\u1eafm v\u1eefng nh\u1eefng tip k\u1ec3 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n t\u1ed1i \u01b0u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c, c\u0169ng nh\u01b0 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00e0 n\u1ebfu b\u1ea1n \u0111ang c\u00f3 nhu c\u1ea7u thi\u1ebft k\u1ebf \/\u0111\u1ed5i m\u1edbi B\u1ed9 nh\u1eadn di\u1ec7n v\u00e0 thi\u1ebft k\u1ebf Logo th\u01b0\u01a1ng hi\u1ec7u th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt, h\u00e3y c\u00e2n nh\u1eafc <strong>Lollypop<\/strong> nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c ti\u1ec1m n\u0103ng!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi kinh nghi\u1ec7m h\u01a1n 10 n\u0103m trong l\u0129nh v\u1ef1c, <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Vietnam<\/b><\/a><span style=\"font-weight: 400;\"> l\u00e0 <\/span><b>c\u00f4ng ty thi\u1ebft k\u1ebf UI UX<\/b><span style=\"font-weight: 400;\"> h\u00e0ng \u0111\u1ea7u t\u1ea1i TPHCM, cung c\u1ea5p d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf Logo, <\/span><a href=\"https:\/\/lollypop.design\/branding\/\" target=\"_blank\" rel=\"noopener\"><b>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/a><span style=\"font-weight: 400;\">,\u2026\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 c\u00f9ng nhau t\u1ea1o n\u00ean thi\u1ebft k\u1ebf Logo ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theo th\u1ed1ng k\u00ea c\u1ee7a Embryo, 73% \u0111\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t \u01b0u ti\u00ean mua h\u00e0ng t\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft \u0111\u1ebfn. Trong \u0111\u00f3, c\u00f3 \u0111\u1ebfn 75% nh\u1eadn di\u1ec7n m\u1ed9t doanh nghi\u1ec7p th\u00f4ng qua thi\u1ebft k\u1ebf Logo c\u1ee7a h\u1ecd. C\u00e1c s\u1ed1 li\u1ec7u cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng c\u1ee7a thi\u1ebft k\u1ebf Logo \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,17],"tags":[],"blogs_category":[26,27,25],"class_list":["post-13806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-may","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng<\/title>\n<meta name=\"description\" content=\"Lollypop b\u00e0n lu\u1eadn v\u1ec1 2 tr\u01b0\u1eddng ph\u00e1i \u0111\u1ed1i l\u1eadp trong thi\u1ebft k\u1ebf logo v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt \u1edf b\u00e0i vi\u1ebft n\u00e0y.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2024\/may\/tips-thiet-ke-logo-thuong-hieu-an-tuong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng\" \/>\n<meta property=\"og:description\" content=\"Lollypop b\u00e0n lu\u1eadn v\u1ec1 2 tr\u01b0\u1eddng ph\u00e1i \u0111\u1ed1i l\u1eadp trong thi\u1ebft k\u1ebf logo v\u00e0 \u0111\u01b0a ra m\u1ed9t s\u1ed1 tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt \u1edf b\u00e0i vi\u1ebft n\u00e0y.\" \/>\n<meta property=\"og:url\" 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