{"id":13854,"date":"2024-05-24T10:16:21","date_gmt":"2024-05-24T10:16:21","guid":{"rendered":"https:\/\/lollypop.design\/?p=13854"},"modified":"2025-10-14T04:58:36","modified_gmt":"2025-10-14T04:58:36","slug":"simple-logo-vs-complex-logo-and-brand-logo-design-tips","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/may\/simple-logo-vs-complex-logo-and-brand-logo-design-tips\/","title":{"rendered":"\u8907\u96d1\u306a\u30ed\u30b4\u304b\u30b7\u30f3\u30d7\u30eb\u306a\u30ed\u30b4\u304b\uff1f\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30d2\u30f3\u30c8"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Embryo\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u5bfe\u8c61\u306e73%\u304c\u3001\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u300175%\u304c\u4f01\u696d\u3092\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u901a\u3058\u3066\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u60c5\u5831\u304b\u3089\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30cd\u30b9\u52b9\u679c\u306b\u3069\u308c\u307b\u3069\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pepsi\uff082008\u5e74\uff09\u3084BBC\uff082021\u5e74\uff09\u306e\u3088\u3046\u306a\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u308c\u305e\u308c1\u3001000\u3001000\u30c9\u30eb\uff08\u30841\u3001800\u3001000\u30c9\u30eb\uff08\u00a5155\u3001668\u3001500\u2015\u00a5280\u3001203\u3001300\uff09\u3092\u30ed\u30b4\u306e\u5909\u66f4\u306b\u8cbb\u3084\u3059\u3053\u3068\u306f\u9a5a\u304f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3082\u3061\u308d\u3093\u3001\u6210\u529f\u3059\u308b\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u305d\u306e\u4fa1\u683c\u306b\u4f9d\u5b58\u3059\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u7d20\u306e\u7dcf\u5408\u7684\u306a\u7d44\u307f\u5408\u308f\u305b\u306b\u3088\u308b\u3082\u306e\u3067\u3059\u3002\u904e\u53bb\u306b\u306f\u3001Nike\u304c\u300c\u30b9\u30a6\u30c3\u30b7\u30e5\uff08Swoosh\uff09\u300d\u4f1d\u8aac\u7684\u306a\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u7d0435\u30c9\u30eb\uff08\u00a55\u3001448\uff09\u3057\u304b\u8cbb\u3084\u3055\u306a\u304b\u3063\u305f\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u672c\u30d6\u30ed\u30b0\u3067\u306f\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u5bfe\u7acb\u3059\u308b2\u3064\u306e\u6d41\u6d3e\u306b\u3064\u3044\u3066\u8b70\u8ad6\u3057\u3001\u76ee\u7acb\u3064\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6e96\u5099\u306f\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f\u3055\u3042\u3001\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<\/span><\/p>\n<h2><b>\u3053\u306e\u30d6\u30ed\u30b0\u3092\u8aad\u3080\u3079\u304d\u4eba\u306f\u8ab0\uff1f<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">UI\/UX\u30c7\u30b6\u30a4\u30ca\u30fc\u3001\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30ca\u30fc\uff1a\u52b9\u679c\u7684\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30d2\u30f3\u30c8\u306b\u8208\u5473\u304c\u3042\u308a\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u63d0\u6848\u3059\u308b\u3068\u304d\u306b\u304a\u5ba2\u69d8\u3055\u3093\u304b\u3089\u306e\u7d0d\u5f97\u3092\u5f97\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4e0a\u7d1a\u7ba1\u7406\u8077\u3001\u30d7\u30ed\u30c0\u30af\u30c8\u30aa\u30fc\u30ca\u30fc\u3001\u30de\u30fc\u30b1\u30bf\u30fc\uff1a<\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/what-is-brand-identity\/\" target=\"_blank\" rel=\"noopener\"><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/b><\/a><span style=\"font-weight: 400;\">\uff08Brand Identity\uff09\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6539\u5584\u3092\u8a08\u753b\u3057\u3066\u3044\u3066\u3001\u6700\u9ad8\u306e\u7d50\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u30c1\u30fc\u30e0\u306b\u6c42\u3081\u3089\u308c\u308b\u9069\u5207\u306a\u8981\u4ef6\u3092\u77e5\u308a\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u305f\u3061\u3002<\/span><\/p>\n<h2><b>\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3051\u308b2\u3064\u306e\u5bfe\u7acb\u3059\u308b\u6d41\u6d3e<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u8cea\u7684\u306b\u3001\u30ed\u30b4\u306e\u8cac\u4efb\u306f\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u5b8c\u5168\u306a\u7269\u8a9e\u3092\u8a9e\u308b\u3053\u3068\u3084\u3001\u88fd\u54c1\u3092\u76f4\u63a5\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30ed\u30b4\u304c\u3088\u304f\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u3066\u3044\u308b\u3068\u898b\u306a\u3055\u308c\u308b\u306e\u306f\u3001\u305d\u306e\u4f01\u696d\u3084\u5275\u696d\u8005\u306e<\/span><b>\u4fe1\u5ff5\u3084\u4e2d\u6838\u7684\u4fa1\u5024\u89b3<\/b><span style=\"font-weight: 400;\">\u3092\u53cd\u6620\u3057\u3001\u4f1d\u3048\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u308b\u6642\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5404\u4f01\u696d\u3001\u88fd\u54c1\u3001\u5275\u696d\u8005\u304c\u305d\u308c\u305e\u308c\u72ec\u81ea\u306e\u7269\u8a9e\u3068\u4fe1\u5ff5\u3092\u6301\u3064\u4e00\u65b9\u3067\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u5927\u304d\u304f\u5206\u3051\u3066\u300c\u8907\u96d1\u300d\u3068\u300c\u30b7\u30f3\u30d7\u30eb\u300d\u3068\u3044\u30462\u3064\u306e\u4e3b\u8981\u306a\u6d41\u6d3e\u306b\u5206\u985e\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u8907\u96d1\u306a\u6d41\u6d3e(Complex logo)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13833\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp\" alt=\"Complex logo\" width=\"1462\" height=\"943\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Complex-logo.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u8907\u96d1\u306a\u6d41\u6d3e\u306b\u304a\u3044\u3066\u3001\u30ed\u30b4\u306f\u901a\u5e38\u3001\u591a\u304f\u306e\u8a73\u7d30\u3084\u8907\u96d1\u306a\u8981\u7d20\u3067\u69cb\u7bc9\u3055\u308c\u307e\u3059\u3002\u8907\u96d1\u306a\u6d41\u6d3e\u306b\u57fa\u3065\u3044\u3066\u30ed\u30b4\u3092\u8a2d\u8a08\u3059\u308b\u969b\u306e\u4e3b\u306a\u4f5c\u696d\u306f\u3001\u753b\u50cf\u3001\u8272\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u306e\u30c7\u30b6\u30a4\u30f3\u8981\u7d20\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3060\u3051\u3067\u306a\u304f\u3001<\/span><b>\u914d\u7f6e\u306e\u82b8\u8853<\/b><span style=\"font-weight: 400;\">\u3067\u3082\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u8981\u7d20\u3092<\/span><b>\u8abf\u548c\u3055\u305b<\/b><span style=\"font-weight: 400;\">\u3001\u30d6\u30e9\u30f3\u30c9\u304c\u80cc\u666f\u3001\u6b74\u53f2\u3001\u304a\u3088\u3073\u591a\u9762\u7684\u306a\u4fa1\u5024\u89b3\u3092\u5305\u62ec\u7684\u306b\u4f1d\u3048\u308b\u306e\u3092\u652f\u63f4\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u8907\u96d1\u306a\u30ed\u30b4\u306f\u3001\u8a2d\u7acb\u5e74\u306a\u3069\u306e\u6642\u9593\u306b\u95a2\u9023\u3059\u308b\u8981\u7d20\u3084\u3001\u6b74\u53f2\u7684\u306a\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u3001\u307e\u305f\u306f\u30d3\u30b8\u30cd\u30b9\u9818\u57df\u306a\u3069\u306e\u8981\u7d20\u3068\u95a2\u9023\u4ed8\u3051\u3089\u308c\u308b\u50be\u5411\u304c\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u72ec\u81ea\u6027\u3068\u6df1\u307f\u3092\u3082\u305f\u3089\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u5178\u578b\u4f8b\u306b\u306f\u3001\u6b21\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0\u30a6\u30a3\u30ad\u30da\u30c7\u30a3\u30a2\uff08<\/span><b>Wikipedia<\/b><span style=\"font-weight: 400;\">\uff09: \u30ed\u30b4\u306f\u500b\u3005\u306e\u30d1\u30ba\u30eb\u30d4\u30fc\u30b9\u304b\u3089\u69cb\u6210\u3055\u308c\u305f\u5730\u7403\u306e\u5f62\u3092\u3057\u3066\u304a\u308a\u3001\u591a\u69d8\u306a\u77e5\u8b58\u306e\u666e\u53ca\u306e\u4f7f\u547d\u3092\u53cd\u6620\u3057\u3001\u5e83\u7bc4\u306a\u30e6\u30fc\u30b6\u30fc\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306e\u8ca2\u732e\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30cd\u30b9\u30ec\uff08<\/span><b>Nestl\u00e9<\/b><span style=\"font-weight: 400;\">\uff09: \u30ed\u30b4\u306f\u89aa\u9ce5\u304c2\u7fbd\u306e\u5b50\u4f9b\u3092\u4e16\u8a71\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3092\u6301\u3061\u3001\u5bb6\u65cf\u306e\u7d46\u3092\u8c61\u5fb4\u3057\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u5e74\u6708\u304c\u7d4c\u904e\u3057\u3066\u3082\u3001\u73fe\u4ee3\u306e\u7f8e\u7684\u611f\u899a\u306b\u5408\u308f\u305b\u3066\u5fae\u8abf\u6574\u3055\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u4f1d\u7d71\u7684\u306a\u907a\u7523\u306e\u8981\u7d20\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30e6\u30cb\u30ea\u30fc\u30d0\uff08<\/span><b>Unilever<\/b><span style=\"font-weight: 400;\">\uff09: \u300cU\u300d\u3068\u3044\u3046\u6587\u5b57\u306e\u30ed\u30b4\u306f\u300125\u306e\u7570\u306a\u308b\u30a2\u30a4\u30b3\u30f3\u304b\u3089\u69cb\u6210\u3055\u308c\u3001\u305d\u308c\u305e\u308c\u304c\u72ec\u81ea\u306e\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002\u4f8b: \u300c\u82b1\u300d\u30a2\u30a4\u30b3\u30f3\u306f\u9999\u308a\u3092\u8c61\u5fb4\u3057\u3001OMO\u6d17\u5264\u3001\u30b3\u30f3\u30d5\u30a9\u30fc\u30c8\u67d4\u8edf\u5264\u306a\u3069\u3092\u9023\u60f3\u3055\u305b\u307e\u3059\u3002\u307e\u305f\u3001\u300c\u9aea\u306e\u6bdb\u300d\u30a2\u30a4\u30b3\u30f3\u306f\u3001TRESemm\u00e9\u3084Lifebuoy\u306a\u3069\u306e\u30b7\u30e3\u30f3\u30d7\u30fc\u3092\u4ee3\u8868\u3057\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<h3><b>\u30b7\u30f3\u30d7\u30eb\u306a\u6d41\u6d3e(Simple logo)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306b\u304a\u3044\u3066\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30b9\u30bf\u30a4\u30eb\u306f\u3001\u6574\u3063\u305f\u3001\u899a\u3048\u3084\u3059\u3044\u30a2\u30a4\u30b3\u30f3\u3092\u4f5c\u308a\u51fa\u3059\u3053\u3068\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u307e\u3059\u3002\u8981\u7d20\u304c\u5c11\u306a\u3044\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30ed\u30b4\u306f\u5f37\u529b\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3057\u3001\u8a8d\u8b58\u3057\u3084\u3059\u3044\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306f\u7fa4\u8846\u306e\u4e2d\u3067\u76ee\u7acb\u3064\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u30ed\u30b4\u306e\u67d4\u8edf\u6027\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u30b5\u30a4\u30ba\u3001\u8272\u3001\u7d20\u6750\u306e\u8981\u4ef6\u306b\u5408\u308f\u305b\u3066\u3001\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3067\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u5b9f\u969b\u306b\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u6d41\u6d3e\u306f\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u4e00\u822c\u7684\u306a\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u591a\u304f\u306e\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3084\u30ed\u30b4\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u3059\u308b\u305f\u3081\u306b\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u4f8b\u3068\u3057\u3066\u306f\u3001\u30a2\u30c3\u30d7\u30eb\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u306f\u3084\u3084\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u306e\u30ed\u30b4\u3067\u3057\u305f\u304c\u3001\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\uff08Steve Jobs\uff09\u306f\u30ed\u30d6\u30fb\u30b8\u30e3\u30ce\u30d5(<\/span><a href=\"https:\/\/robjanoff.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> <b>Rob Janoff<\/b><\/a><span style=\"font-weight: 400;\"> )\u306b\u4f9d\u983c\u3057\u3001\u300c\u6b20\u3051\u305f\u30ea\u30f3\u30b4\u300d\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u8c61\u5fb4\u7684\u306a\u30a2\u30a4\u30b3\u30f3\u3092\u4f5c\u308a\u51fa\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-13834\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp\" alt=\"Simple logo Apple logo\" width=\"1441\" height=\"631\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/Simple-logo-Apple-logo.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u30a2\u30a4\u30f4\u30a1\u30f3\u30fb\u30b7\u30e3\u30fc\u30e1\u30a4\u30a8\u30d5\uff08<\/span><a href=\"https:\/\/www.cghnyc.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><b>Ivan Chermayeff<\/b><\/a><b>\uff09<\/b><span style=\"font-weight: 400;\">\u300120\u4e16\u7d00\u3067\u6700\u3082\u512a\u308c\u305f\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30b6\u30a4\u30ca\u30fc\u306e\u4e00\u4eba\u306f\u3001\u300c\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u306f\u901a\u5e382\u30f6\u6708\u304b\u304b\u308a\u307e\u3059\u304c\u30015\u5206\u3067\u5b8c\u4e86\u3057\u305f\u304b\u306e\u3088\u3046\u306b\u898b\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u300d\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002\u5076\u7136\u306b\u3082\u3001Janoff\u3082\u540c\u3058\u8003\u3048\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u306f\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306f\u30b7\u30f3\u30d7\u30eb\u3055\u3067\u3042\u308a\u3001\u30ed\u30b4\u306b\u5fc5\u8981\u306a\u8981\u7d20\u306e\u9577\u3044\u30ea\u30b9\u30c8\u306f\u5931\u6557\u306b\u3064\u306a\u304c\u308b\u30ec\u30b7\u30d4\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<h3><b>\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u8907\u96d1\u306b\u3059\u308b\u3079\u304d\u304b\u3001\u30b7\u30f3\u30d7\u30eb\u306b\u3059\u308b\u3079\u304d\u304b\uff1f<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30b7\u30f3\u30d7\u30eb\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u304c\u4eba\u6c17\u3092\u96c6\u3081\u3066\u3044\u307e\u3059\u304c\u3001\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\u3068\u5fc5\u305a\u3057\u3082\u5931\u6557\u306b\u3064\u306a\u304c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u6642\u306b\u306f\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u8907\u96d1\u3055\u304c\u30d6\u30e9\u30f3\u30c9\u306b\u7279\u5225\u306a\u5229\u70b9\u3092\u3082\u305f\u3089\u3059\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u7d42\u7684\u306a\u6c7a\u5b9a\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u767a\u5c55\u65b9\u5411\u3001\u5e02\u5834\u74b0\u5883\u3001\u304a\u3088\u3073\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u8981\u56e0\u306b\u4f9d\u5b58\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u540c\u3058\u88fd\u54c1\u3067\u3082\u3001\u30ed\u30b4\u306f\u5275\u696d\u8005\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u3084\u30d3\u30b8\u30e7\u30f3\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u901a\u5e38\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30d6\u30ea\u30fc\u30d5\u306b\u8a18\u9332\u3055\u308c\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001Nike\u306f\u81ea\u793e\u306e\u30ed\u30b4\u3092\u5358\u306a\u308b\u9774\u306e\u8ca9\u58f2\u4f1a\u793e\u306e\u8c61\u5fb4\u306b\u3057\u305f\u304f\u306a\u304b\u3063\u305f\u306e\u3067\u3001\u30b9\u30d4\u30fc\u30c9\u3068\u30d1\u30ef\u30fc\u306e\u4fa1\u5024\u3092\u79f0\u8cdb\u3059\u308b\u3053\u3068\u3092\u671b\u307f\u307e\u3057\u305f\u3002\u305d\u306e\u305f\u3081\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u300c\u30b9\u30a6\u30c3\u30b7\u30e5\uff08swoosh\uff09\u300d\u306e\u30a2\u30a4\u30b3\u30f3\u3067\u30c7\u30b6\u30a4\u30f3\u3055\u308c\u305f\u30ed\u30b4\u304c\u4f5c\u6210\u3055\u308c\u3001\u5f8c\u306b\u305d\u308c\u306f\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u652f\u63f4\u3057\u3001\u30b9\u30d4\u30fc\u30c9\u3068\u30d1\u30ef\u30fc\u306e\u4fa1\u5024\u3092\u5171\u6709\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3057\u305f\u3002<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u4ee5\u4e0b\u306e\u8868\u3067\u306f\u3001Lollypop\u304c2\u3064\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u6d41\u6d3e\u306e\u7570\u306a\u308b\u5229\u70b9\u3068\u6b20\u70b9\u3092\u30ea\u30b9\u30c8\u30a2\u30c3\u30d7\u3057\u307e\u3059\u3002<\/span><\/p>\n<table class=\" aligncenter\" style=\"height: 234px;\" width=\"768\">\n<tbody>\n<tr>\n<td>\n<p style=\"text-align: center;\"><b>\u8907\u96d1\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/b><\/p>\n<\/td>\n<td>\n<p style=\"text-align: center;\"><b>\u30b7\u30f3\u30d7\u30eb\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u7c21\u5358\u306b\u6ce8\u76ee\u3092\u96c6\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u610f\u5473\/\u80cc\u666f\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u308b\u3002\u00a0<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u8a8d\u8b58\u3057\u3084\u3059\u304f\u3001\u899a\u3048\u3084\u3059\u3044\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30ba\u306e\u5909\u66f4\u304c\u7c21\u5358\u3067\u3001\u69d8\u3005\u306a\u7528\u9014\u306b\u9069\u3057\u3066\u3044\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u898b\u308b\u4eba\u306b\u3068\u3063\u3066\u308f\u304b\u308a\u306b\u304f\u3044\u3053\u3068\u304c\u3042\u308b\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30b5\u30a4\u30ba\u3092\u5c0f\u3055\u304f\u3059\u308b\u3068\u3001\u7d30\u90e8\u304c\u307c\u3084\u3051\u308b\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c11\u3057\u5358\u8abf\u306b\u898b\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u4ed6\u306e\u30c7\u30b6\u30a4\u30f3\u3068\u306e\u5dee\u5225\u5316\u304c\u96e3\u3057\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>5\u3064\u306e\u76ee\u7acb\u3064\u30d6\u30e9\u30f3\u30c9\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30d2\u30f3\u30c8<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u4eca\u65e5\u3001\u54c1\u8cea\u306e\u9ad8\u3044\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u6c7a\u5b9a\u3059\u308b\u57fa\u6e96\u306f\u7f8e\u7684\u4fa1\u5024\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u308c\u306f\u591a\u304f\u306e\u8981\u7d20\u306e\u7dcf\u5408\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3084\u3001\u5404\u30c7\u30b6\u30a4\u30f3\u8981\u7d20\u304c\u3082\u305f\u3089\u3059\u5fc3\u7406\u7684\u5f71\u97ff\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306a\u7814\u7a76\u3092\u5fc5\u8981\u3068\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u3067\u306f\u3001<\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\">\u304c\u4e0a\u8a18\u306e\u8981\u7d20\u306b\u95a2\u9023\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u30d2\u30f3\u30c8\u3092\u63d0\u6848\u3057\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u30d7\u30ed\u30bb\u30b9\u3067\u306e\u52b9\u679c\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u6ce8\u610f: \u4ee5\u4e0b\u306e\u30d2\u30f3\u30c8\u306f\u4e92\u3044\u306b\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\uff01 \u6700\u5927\u306e\u52b9\u679c\u3092\u5f97\u308b\u305f\u3081\u306b\u306f\u3001\u540c\u6642\u306b\u899a\u3048\u3066\u9069\u7528\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u3055\u3042\u3001\u63a2\u691c\u3057\u307e\u3057\u3087\u3046\uff01<\/span><\/p>\n<h3><b>1. \u30d6\u30e9\u30f3\u30c9\u3068\u30e6\u30fc\u30b6\u30fc\u306e\u7814\u7a76<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u4f1a\u793e\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u8003\u3048\u308b\u524d\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u6027\u3084\u3001\u4f1a\u793e\u304c\u5bfe\u8c61\u3068\u3059\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u3064\u3044\u3066\u6df1\u304f\u7406\u89e3\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u6bb5\u968e\u3067\u306f\u3001\u6b21\u306e\u3044\u304f\u3064\u304b\u306e\u5074\u9762\u306b\u6ce8\u610f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u00a0\u00a0\u00a0<\/span><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u540d\u306e\u80cc\u5f8c\u306b\u3042\u308b\u610f\u5473\u3084\u7269\u8a9e\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u7279\u5fb4\u7684\u306a\u6027\u683c\u306f\u4f55\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u9867\u5ba2\u306f\u8ab0\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u30d6\u30e9\u30f3\u30c9\u306f\u9867\u5ba2\u306b\u3069\u306e\u3088\u3046\u306a\u611f\u60c5\u3092\u559a\u8d77\u3057\u305f\u3044\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u308c\u3089\u306e\u60c5\u5831\u304b\u3089\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u30b9\u30b1\u30c3\u30c1\u3059\u308b\u969b\u306b\u9069\u5207\u306a\u30ed\u30b4\u30b9\u30bf\u30a4\u30eb\u3001\u30bf\u30a4\u30dd\u30b0\u30e9\u30d5\u30a3\u3001\u304a\u3088\u3073\u30ab\u30e9\u30fc\u30d1\u30ec\u30c3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><b>2. \u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u73fe\u5728\u306e\u5e02\u5834\u3067\u306f\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30ed\u30b4\u304c\u6570\u591a\u304f\u5b58\u5728\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u305e\u308c\u306e\u7a2e\u985e\u306b\u306f\u9577\u6240\u3084\u77ed\u6240\u304c\u3042\u308a\u3001\u307e\u305f\u7570\u306a\u308b\u4f7f\u7528\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u60c5\u5831\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u30a2\u30a4\u30c7\u30a2\u3092\u8003\u3048\u308b\u969b\u306e\u6642\u9593\u3092\u7bc0\u7d04\u3057\u3001\u4f01\u696d\u306e\u30cb\u30fc\u30ba\u306b\u9069\u3057\u305f\u30c7\u30b6\u30a4\u30f3\u3092\u9078\u629e\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13863 size-full\" title=\"\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/%E5%90%84%E7%A8%AE%E3%83%AD%E3%82%B4%E3%81%AE%E9%95%B7%E6%89%80%E3%81%A8%E7%9F%AD%E6%89%80%E3%81%AE%E7%90%86%E8%A7%A3.webp\" alt=\"\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3\" width=\"1441\" height=\"2655\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 163w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 556w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 834w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u5404\u7a2e\u30ed\u30b4\u306e\u9577\u6240\u3068\u77ed\u6240\u306e\u7406\u89e3.webp 1112w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<h3><b>3. \u8272\u5f69\u5fc3\u7406\u5b66\u3068\u56f3\u5f62\u5fc3\u7406\u5b66\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u3057\u3063\u304b\u308a\u628a\u63e1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u8272\u5f69\u3068\u56f3\u5f62\u306f\u4eba\u9593\u306e\u8a8d\u8b58\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\uff01\u3053\u308c\u306f\u4ee5\u524d\u306e\u591a\u304f\u306e\u7814\u7a76\u306b\u3088\u3063\u3066\u8a3c\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u305f\u304c\u3063\u3066\u3001\u8272\u5f69\u5fc3\u7406\u5b66\u3068\u56f3\u5f62\u306b\u95a2\u3059\u308b\u77e5\u8b58\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3001\u9069\u5207\u306a\u8981\u7d20\u3092\u9078\u629e\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u611f\u60c5\u3092\u6b63\u3057\u304f\u559a\u8d77\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13864 size-full\" title=\"\u8272\u5f69\u5fc3\u7406\u5b66\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/%E8%89%B2%E5%BD%A9%E5%BF%83%E7%90%86%E5%AD%A6.webp\" alt=\"\u8272\u5f69\u5fc3\u7406\u5b66\" width=\"1441\" height=\"672\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u8272\u5f69\u5fc3\u7406\u5b66.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u8272\u5f69\u5fc3\u7406\u5b66.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u8272\u5f69\u5fc3\u7406\u5b66.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u8272\u5f69\u5fc3\u7406\u5b66.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/span><\/p>\n<p><b>\u3053\u3099\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3053\u3099\u89a7\u4e0b\u3055\u3044\u307e\u305b: <\/b><strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/apply-color-psychology-and-color-combination-in-brand-identity-design\/\" target=\"_blank\" rel=\"noopener\">\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u306b\u304a\u3051\u308b\u8272\u5f69\u5fc3\u7406\u5b66\u3068\u914d\u8272\u306e\u5fdc\u7528<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u3042\u306a\u305f\u304c\u9867\u5ba2\u306e\u305f\u3081\u306b\u30ed\u30b4\u3092\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u30c7\u30b6\u30a4\u30ca\u30fc\u3067\u3042\u308b\u5834\u5408\u3001\u3053\u306e\u77e5\u8b58\u3092\u3057\u3063\u304b\u308a\u3068\u628a\u63e1\u3057\u3066\u3044\u308b\u3053\u3068\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3059\u308b\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u672c\u5f53\u306b\u91cd\u8981\u3067\u3001\u304a\u5ba2\u69d8\u3055\u3093\u306e\u4fe1\u983c\u3092\u7372\u5f97\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30dd\u30fc\u30eb\u30fb\u30e9\u30f3\u30c9\uff08<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Paul_Rand\" target=\"_blank\" rel=\"nofollow noopener\"> <b>Paul Rand<\/b><\/a><span style=\"font-weight: 400;\">)\u306f\u300c\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u9375\u3067\u3042\u308b\uff01\u300d\u3068\u8a00\u3063\u305f\u3088\u3046\u306b\u3001\u30d7\u30ec\u30bc\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u304c\u6210\u529f\u3057\u305f\u4f01\u696d\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u4f5c\u308b\u305f\u3081\u306e\u9375\u3067\u3059\u3002<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14325\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/%E5%9B%B3-%E5%BD%A2%E5%BF%83%E7%90%86%E5%AD%A6.webp\" alt=\"\u56f3 \u5f62\u5fc3\u7406\u5b66\" width=\"2881\" height=\"1440\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 2881w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 1536w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/05\/\u56f3-\u5f62\u5fc3\u7406\u5b66.webp 2048w\" sizes=\"auto, (max-width: 2881px) 100vw, 2881px\"><\/p>\n<h3><b>4. \u8907\u6570\u306e\u30a2\u30a4\u30c7\u30a2\u306e\u30b9\u30b1\u30c3\u30c1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30dd\u30fc\u30eb\u30fb\u30e9\u30f3\u30c9\u3067\u3042\u308b\u9650\u308a\u3001\u30b9\u30c6\u30a3\u30fc\u30d6\u30fb\u30b8\u30e7\u30d6\u30ba\u304b\u3089\u300cNext\u300d\u3068\u3044\u3046\u30d6\u30e9\u30f3\u30c9\u306e\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306b\u3064\u3044\u3066\u306e\u627f\u8a8d\u30921\u3064\u306e\u30a2\u30a4\u30c7\u30a2\u30681\u56de\u306e\u7de8\u96c6\u3067\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u5834\u5408\u3092\u9664\u3044\u3066\u3001\u9867\u5ba2\u3092\u81ea\u5206\u306e\u30a2\u30a4\u30c7\u30a2\u306b\u7d0d\u5f97\u3055\u305b\u308b\u306e\u306f\u975e\u5e38\u306b\u96e3\u3057\u3044\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u306e\u4ee3\u308f\u308a\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u95a2\u3059\u308b\u77e5\u8b58\u306b\u57fa\u3065\u3044\u3066\u3001\u3055\u307e\u3056\u307e\u306a\u30b9\u30b1\u30c3\u30c1\u3092\u8003\u6848\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u5f8c\u3001\u9867\u5ba2\u306b\u63d0\u793a\u3059\u308b\u305f\u3081\u306b\u6700\u826f\u306e3\u3064\u306e\u30a2\u30a4\u30c7\u30a2\u3092\u9078\u629e\u3057\u307e\u3059\u3002\u9867\u5ba2\u306e\u9078\u629e\u3068\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u306b\u5fdc\u3058\u3066\u3001\u30b9\u30b1\u30c3\u30c1\u3092\u5b8c\u6210\u3057\u305f\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u767a\u5c55\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h3><b>5. \u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306e\u8a55\u4fa1<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u30c7\u30b6\u30a4\u30f3\u3092\u5b8c\u6210\u3055\u305b\u305f\u5f8c\u3001\u30ed\u30b4\u306e\u8a55\u4fa1\u306f\u3001\u30c7\u30b6\u30a4\u30f3\u304c\u8981\u4ef6\u3092\u6e80\u305f\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u77e5\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u6700\u3082\u4e00\u822c\u7684\u306a\u30ed\u30b4\u306e\u8a55\u4fa1\u65b9\u6cd5\u306e1\u3064\u306f\u3001Paul Rand\u306b\u3088\u308b<\/span><b>7\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306e\u30ed\u30b4\u8a55\u4fa1<\/b><span style=\"font-weight: 400;\">\u3067\u3059<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u72ec\u81ea\u6027(Distintive):<\/b><span style=\"font-weight: 400;\"> \u30ed\u30b4\u306f\u7af6\u5408\u4ed6\u793e\u3068\u306f\u7570\u306a\u308a\u3001\u7c21\u5358\u306b\u8b58\u5225\u3067\u304d\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u53ef\u8996\u6027(Visible): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u3042\u3089\u3086\u308b\u30b5\u30a4\u30ba\u3067\u898b\u3084\u3059\u304f\u8b58\u5225\u3057\u3084\u3059\u3044\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9069\u5fdc\u6027(Adaptable): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u3055\u307e\u3056\u307e\u306a\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3084\u30e1\u30c7\u30a3\u30a2\u306b\u9069\u5fdc\u3057\u3001\u67d4\u8edf\u3067\u3059\u304b\uff1f\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8a18\u61b6\u306b\u6b8b\u308b(Memorable): <\/b><span style=\"font-weight: 400;\">\u9867\u5ba2\u304c\u30d6\u30e9\u30f3\u30c9\u540d\u306b\u89e6\u308c\u308b\u305f\u3073\u306b\u30ed\u30b4\u306f\u7c21\u5358\u306b\u899a\u3048\u3089\u308c\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u666e\u904d\u6027(Universal):<\/b><span style=\"font-weight: 400;\"> \u30ed\u30b4\u306f\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u304a\u5ba2\u69d8\u3055\u3093\u306b\u9069\u3057\u3066\u304a\u308a\u3001\u7406\u89e3\u3057\u3084\u3059\u3044\u3067\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u6c38\u7d9a\u6027(Timeless):<\/b><span style=\"font-weight: 400;\"> \u30ed\u30b4\u306f\u5404\u6642\u4ee3\u3092\u901a\u3058\u3066\u9069\u5207\u6027\u3092\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30b7\u30f3\u30d7\u30eb\u3055(Simple): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u5358\u7d14\u3067\u76ee\u3092\u304f\u3089\u307e\u305b\u306a\u3044\u3067\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u4e0a\u8a18\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u57fa\u3065\u3044\u3066\u3001\u30c7\u30b6\u30a4\u30f3\u3092\u8a55\u4fa1\u3057\u3001\u6700\u521d\u306e6\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u306b1\u301c10\u306e\u8a55\u4fa1\u3092\u3001\u6700\u5f8c\u306e\u30b9\u30c6\u30c3\u30d7\u306b1\u301c15\u306e\u8a55\u4fa1\u3092\u4f7f\u7528\u3057\u307e\u3059\u3002\u6700\u5927\u30dd\u30a4\u30f3\u30c8\u306f75\u30dd\u30a4\u30f3\u30c8\u3067\u3001\u8981\u4ef6\u3092\u6e80\u305f\u3059\u306b\u306f60\u30dd\u30a4\u30f3\u30c8\u4ee5\u4e0a\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<p><b>\u3082\u3061\u308d\u3093<\/b><span style=\"font-weight: 400;\">\u3001\u3053\u306e\u65b9\u6cd5\u306f\u8907\u96d1\u306a\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u9069\u7528\u3067\u304d\u307e\u305b\u3093\uff01\u305d\u306e\u305f\u3081\u3001\u9867\u5ba2\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u8abf\u67fb\u3092\u884c\u3044\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u6307\u6a19\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u9b45\u529b(Appeal): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u826f\u3044\u5370\u8c61\u3092\u4e0e\u3048\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u4fe1\u983c\u6027(Believability): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u30d6\u30e9\u30f3\u30c9\u3092\u4fe1\u983c\u3067\u304d\u308b\u3068\u611f\u3058\u3055\u305b\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8b58\u5225\u306e\u5bb9\u6613\u3055(Ease of identifying): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u7c21\u5358\u306b\u8b58\u5225\u30fb\u533a\u5225\u3067\u304d\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u8cfc\u5165\u610f\u6b32(Purchase intent):<\/b><span style=\"font-weight: 400;\"> \u30ed\u30b4\u306f\u88fd\u54c1\u307e\u305f\u306f\u30b5\u30fc\u30d3\u30b9\u306e\u8cfc\u5165\u3092\u4fc3\u9032\u3057\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u95a2\u9023\u6027(Relevance): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u9069\u5207\u3067\u95a2\u9023\u3057\u3066\u3044\u307e\u3059\u304b\uff1f<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30e6\u30cb\u30fc\u30af\u6027(Uniqueness): <\/b><span style=\"font-weight: 400;\">\u30ed\u30b4\u306f\u4ed6\u306e\u30d6\u30e9\u30f3\u30c9\u3068\u72ec\u81ea\u3067\u7570\u306a\u308a\u307e\u3059\u304b\uff1f<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u3053\u3053\u304b\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u76ee\u6a19\u306b\u9069\u3057\u305f\u300c\u6307\u6a19\u300d\u3092\u9078\u629e\u3057\u3001\u8abf\u67fb\u8cea\u554f\u306e\u30bb\u30c3\u30c8\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3001\u5e83\u304f\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u8cea\u554f\u5f62\u5f0f\u306e1\u3064\u306f\u3001Likert\u5c3a\u5ea6\u3067\u3059\u3002\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4f8b\u3048\u3070\u3001\u300c\u4ed6\u306e\u30ed\u30b4\u3068\u306e\u9055\u3044\u306f\u3069\u308c\u304f\u3089\u3044\u3067\u3059\u304b\uff1f\u300d\u3068\u5c0b\u306d\u3001\u6b21\u306e\u3088\u3046\u306a\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5168\u304f\u7570\u306a\u3089\u306a\u3044<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u5c11\u3057\u7570\u306a\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u3084\u3084\u7570\u306a\u308b\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u304b\u306a\u308a\u7570\u306a\u308b<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u975e\u5e38\u306b\u7570\u306a\u308b<\/span><\/li>\n<\/ul>\n<h2><b>\u6700\u5f8c\u306b\u8ff0\u3079\u307e\u3059\u304c<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u672c\u5f53\u306b\u8cea\u306e\u9ad8\u3044\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u306f\u3001\u7dbf\u5bc6\u306a\u8abf\u67fb\u3068\u8a2d\u8a08\u306e\u904e\u7a0b\u306e\u7d50\u679c\u3067\u3059\u3002\u4e0a\u8a18\u306e\u30d2\u30f3\u30c8\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3068\u52b4\u529b\u3092\u6700\u9069\u5316\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u8981\u4ef6\u306b\u5408\u3063\u305f\u9078\u629e\u80a2\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u305d\u3057\u3066\u3001\u3042\u306a\u305f\u306e\u30d6\u30e9\u30f3\u30c9\u306e\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u3084\u30ed\u30b4\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u8a2d\u8a08\u30fb\u66f4\u65b0\u3057\u305f\u3044\u5834\u5408\u306f\u3001Lollypop\u3092\u6f5c\u5728\u7684\u306a\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u3057\u3066\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\uff01\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10\u5e74\u4ee5\u4e0a\u306e\u7d4c\u9a13\u3092\u6301\u3064<\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-studio-in-japan-jp\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Japan<\/b><\/a><span style=\"font-weight: 400;\">\u306f\u3001\u65e5\u672c\u5e02\u5834\u3067\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e<a href=\"https:\/\/lollypop.design\/blog\/2024\/may\/must-know-brand-identity-design-company-in-japan\/\" target=\"_blank\" rel=\"noopener\"><strong>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3<\/strong><\/a><\/span><b>\u30c7\u30b6\u30a4\u30f3\u306e\u30a2\u30a6\u30c8\u30bd\u30fc\u30b7\u30f3\u30b0\u4f1a\u793e<\/b><span style=\"font-weight: 400;\">\u3067\u3042\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u30c7\u30b6\u30a4\u30f3\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3001<\/span><a href=\"https:\/\/lollypop.design\/branding\/\" target=\"_blank\" rel=\"noopener\"><b>\u30d6\u30e9\u30f3\u30c9\u30a2\u30a4\u30c7\u30f3\u30c6\u30a3\u30c6\u30a3\u30c7\u30b6\u30a4\u30f3<\/b><\/a><span style=\"font-weight: 400;\">\u306a\u3069\u306e\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u7121\u6599\u76f8\u8ac7\u3092\u53d7\u3051\u308b\u305f\u3081\u306b\u304a\u6c17\u8efd\u306b\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002\u4e00\u7dd2\u306b\u3001\u30d6\u30e9\u30f3\u30c9\u306b\u6700\u9069\u306a\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u4f5c\u308a\u4e0a\u3052\u307e\u3057\u3087\u3046\uff01<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Embryo\u306e\u7d71\u8a08\u306b\u3088\u308b\u3068\u3001\u8abf\u67fb\u5bfe\u8c61\u306e73%\u304c\u3001\u3059\u3067\u306b\u77e5\u3063\u3066\u3044\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u3092\u512a\u5148\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u300175%\u304c\u4f01\u696d\u3092\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u3092\u901a\u3058\u3066\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u60c5\u5831\u304b\u3089\u3001\u30ed\u30b4\u30c7\u30b6\u30a4\u30f3\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30d3\u30b8\u30cd\u30b9\u52b9\u679c\u306b\u3069\u308c\u307b\u3069\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002 Pepsi\uff082008\u5e74\uff09\u3084BBC\uff082021\u5e74\uff09\u306e\u3088\u3046\u306a\u5927\u624b\u30d6\u30e9\u30f3\u30c9\u304c\u305d\u308c\u305e\u308c1\u3001000\u3001000\u30c9\u30eb\uff08\u30841\u3001800\u3001000\u30c9\u30eb\uff08\u00a5155\u3001668\u3001500\u2015\u00a5280\u3001203\u3001300\uff09\u3092\u30ed\u30b4\u306e\u5909\u66f4\u306b\u8cbb\u3084\u3059\u3053\u3068\u306f\u9a5a\u304f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002 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