{"id":14078,"date":"2024-06-10T06:30:53","date_gmt":"2024-06-10T06:30:53","guid":{"rendered":"https:\/\/lollypop.design\/?p=14078"},"modified":"2026-06-05T07:49:11","modified_gmt":"2026-06-05T02:19:11","slug":"ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/","title":{"rendered":"\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u trong Brand Identity"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 m\u00e0u s\u1eafc t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c v\u00e0 th\u1eadm ch\u00ed th\u00fac \u0111\u1ea9y vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u \u0111\u1ecf \u0111\u01b0\u1ee3c ch\u1ee9ng m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch c\u1ea3m gi\u00e1c th\u00e8m \u0103n, do \u0111\u00f3, gam m\u00e0u n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0110\u1ed3 \u0103n nhanh (KFC, Lotteria, Pizza Hut).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, vi\u1ec7c l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc cho thi\u1ebft k\u1ebf Brand Identity kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 t\u00ednh th\u1ea9m m\u1ef9! N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u1ee9ng d\u1ee5ng T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc, c\u0169ng nh\u01b0 nguy\u00ean t\u1eafc ph\u1ed1i m\u00e0u nh\u1eb1m t\u1ea1o n\u00ean m\u1ed9t B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp n\u1ed1i c\u00e1c b\u00e0i vi\u1ebft v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201c<strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/\" target=\"_blank\" rel=\"noopener\">Brand Identity<\/a><\/strong>\u201d, trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng \u0111i s\u00e2u kh\u00e1m ph\u00e1 \u00fd ngh\u0129a \u0111\u1eb1ng sau m\u1ed7i m\u00e0u s\u1eafc, c\u0169ng nh\u01b0 c\u00e1c c\u00e1ch ph\u1ed1i m\u00e0u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay!<\/span><\/p>\n<h2><b>Nguy\u00ean l\u00fd c\u01a1 b\u1ea3n v\u1ec1 m\u00e0u s\u1eafc<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u00e0n v\u1ec1 t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u trong thi\u1ebft k\u1ebf Brand Identity, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u01a1 qua m\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef chuy\u00ean m\u00f4n li\u00ean quan \u0111\u1ebfn nguy\u00ean l\u00fd m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1c kh\u00e1i ni\u1ec7m n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ti\u1ebfp nh\u1eadn b\u00e0i vi\u1ebft m\u1ed9t c\u00e1ch tr\u1ecdn v\u1eb9n h\u01a1n.<\/span><\/p>\n<h3><b>1. Ph\u00e2n bi\u1ec7t c\u00e1c thu\u1eadt ng\u1eef c\u01a1 b\u1ea3n v\u1ec1 m\u00e0u s\u1eafc<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e0u s\u1eafc (Colors): <\/b><span style=\"font-weight: 400;\">Thu\u1eadt ng\u1eef chung, bao h\u00e0m t\u1ea5t c\u1ea3 c\u00e1c Hue, Tint, Shade, Tone kh\u00e1c nhau m\u00e0 ch\u00fang ta nh\u00ecn th\u1ea5y. Trong \u0111\u00f3, c\u00e1c m\u00e0u nh\u01b0 tr\u1eafng, \u0111en, x\u00e1m c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a \u201cColors\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e0u g\u1ed1c (Hues): <\/b><span style=\"font-weight: 400;\">Thu\u1eadt ng\u1eef \u0111\u1ec1 c\u1eadp \u0111\u1ebfn ngu\u1ed3n g\u1ed1c c\u1ee7a m\u1ed9t m\u00e0u s\u1eafc nh\u1ea5t \u0111\u1ecbnh. V\u00ed d\u1ee5: c\u00e1c m\u00e0u nh\u01b0 xanh n\u01b0\u1edbc bi\u1ec3n, xanh da tr\u1eddi, xanh navy \u0111\u1ec1u thu\u1ed9c m\u00e0u g\u1ed1c l\u00e0 \u201cBlue\u201d. Kh\u00e1c v\u1edbi Color, c\u00e1c m\u00e0u Tr\u1eafng, \u0111en, x\u00e1m kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 \u201cHue\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eafc th\u00e1i (Shades): <\/b><span style=\"font-weight: 400;\">L\u00e0 c\u00e1c gam m\u00e0u t\u1ed1i h\u01a1n c\u1ee7a m\u1ed9t m\u00e0u, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch pha th\u00eam \u0111en v\u00e0o m\u00e0u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>S\u1eafc \u0111\u1ed9 (Tints):<\/b><span style=\"font-weight: 400;\"> L\u00e0 c\u00e1c gam m\u00e0u s\u00e1ng h\u01a1n c\u1ee7a m\u1ed9t m\u00e0u, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch pha th\u00eam tr\u1eafng v\u00e0o m\u00e0u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00f4ng m\u00e0u (Tones): <\/b><span style=\"font-weight: 400;\">L\u00e0 c\u00e1c gam m\u00e0u trung t\u00ednh h\u01a1n c\u1ee7a m\u1ed9t m\u00e0u, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch pha th\u00eam x\u00e1m v\u00e0o m\u00e0u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed9 b\u00e3o h\u00f2a (Saturation):<\/b><span style=\"font-weight: 400;\"> L\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 tinh khi\u1ebft ho\u1eb7c c\u01b0\u1eddng \u0111\u1ed9 c\u1ee7a m\u00e0u. Trong khi m\u00e0u c\u00f3 \u0111\u1ed9 b\u00e3o h\u00f2a cao s\u1ebd tr\u00f4ng v\u00f4 c\u00f9ng r\u1ef1c r\u1ee1 v\u00e0 m\u00e3nh li\u1ec7t, m\u00e0u c\u00f3 \u0111\u1ed9 b\u00e3o h\u00f2a th\u1ea5p c\u00f3 v\u1ebb m\u1edd h\u01a1n ho\u1eb7c nh\u1ea1t h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gi\u00e1 tr\u1ecb (Value): <\/b><span style=\"font-weight: 400;\">L\u00e0 ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 s\u00e1ng \u2013 t\u1ed1i c\u1ee7a m\u1ed9t m\u00e0u ph\u1ea3n chi\u1ebfu t\u1edbi m\u1eaft ng\u01b0\u1eddi nh\u00ecn. Trong \u0111\u00f3, m\u00e0u s\u00e1ng h\u01a1n s\u1ebd c\u00f3 gi\u00e1 tr\u1ecb (value) cao h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 m\u00e0u v\u00e0ng c\u00f3 value cao h\u01a1n so v\u1edbi m\u00e0u t\u00edm ho\u1eb7c m\u00e0u xanh d\u01b0\u01a1ng.<\/span><\/li>\n<\/ul>\n<h3><b>2. B\u00e1nh xe m\u00e0u s\u1eafc<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14079 size-full\" title=\"Ba\u0301nh xe ma\u0300u sa\u0306\u0301c\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Banh-xe-mau-sac.webp\" alt=\"Ba\u0301nh xe ma\u0300u sa\u0306\u0301c trong Brand Identity\" width=\"1462\" height=\"748\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Banh-xe-mau-sac.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Banh-xe-mau-sac.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Banh-xe-mau-sac.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Banh-xe-mau-sac.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e1nh xe m\u00e0u s\u1eafc (<a href=\"https:\/\/en.wikipedia.org\/wiki\/Color_theory\" target=\"_blank\" rel=\"noopener\">Color wheel<\/a>) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tr\u1ef1c quan trong thi\u1ebft k\u1ebf, th\u1ec3 hi\u1ec7n m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c m\u00e0u s\u1eafc v\u00e0 h\u1ed7 tr\u1ee3 vi\u1ec7c ph\u1ed1i m\u00e0u. N\u00f3 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp d\u01b0\u1edbi d\u1ea1ng h\u00ecnh tr\u00f2n v\u1edbi 12 m\u00e0u, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3 m\u00e0u c\u01a1 b\u1ea3n (Primary Colors):<\/b><span style=\"font-weight: 400;\"> ch\u1ec9 nh\u1eefng m\u00e0u kh\u00f4ng th\u1ec3 t\u1ea1o ra b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p hai ho\u1eb7c nhi\u1ec1u m\u00e0u kh\u00e1c v\u1edbi nhau tr\u00ean b\u00e1nh xe m\u00e0u s\u1eafc (\u0110\u1ecf, V\u00e0ng v\u00e0 Xanh lam).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>3 m\u00e0u th\u1ee9 c\u1ea5p (Secondary Colors): <\/b><span style=\"font-weight: 400;\">\u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng s\u1ef1 pha tr\u1ed9n b\u1ea5t k\u1ef3 2 trong 3 m\u00e0u c\u01a1 b\u1ea3n (Cam, Xanh l\u1ee5c v\u00e0 T\u00edm).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>6 m\u00e0u tam c\u1ea5p (Tertiary Colors): <\/b><span style=\"font-weight: 400;\">\u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng s\u1ef1 pha tr\u1ed9n c\u1ee7a 1 m\u00e0u c\u01a1 b\u1ea3n v\u00e0 1 th\u1ee9 c\u1ea5p \u0111\u1ee9ng g\u1ea7n nhau tr\u00ean b\u1ea3ng m\u00e0u.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>3. M\u00e0u n\u00f3ng, m\u00e0u l\u1ea1nh v\u00e0 m\u00e0u trung t\u00ednh<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e0u n\u00f3ng v\u00e0 m\u00e0u l\u1ea1nh:<\/b><span style=\"font-weight: 400;\"> Khi c\u1eaft \u0111\u00f4i b\u00e1nh xe m\u00e0u s\u1eafc l\u00e0m 2 n\u1eeda, ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c nh\u00f3m m\u00e0u n\u00f3ng n\u1eb1m b\u00ean tr\u00e1i (\u0111\u1ecf, cam &amp; v\u00e0ng) v\u00e0 nh\u00f3m m\u00e0u l\u1ea1nh n\u1eb1m b\u00ean ph\u1ea3i (t\u00edm, xanh lam &amp; xanh l\u1ee5c). Trong khi c\u00e1c tone m\u00e0u n\u00f3ng th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi ni\u1ec1m \u0111am m\u00ea v\u00e0 c\u1ea3m gi\u00e1c ph\u1ea5n kh\u00edch. C\u00e1c tone m\u00e0u l\u1ea1nh l\u1ea1i t\u1ea1o ra m\u1ed9t kh\u00f4ng gian thanh b\u00ecnh, y\u00ean t\u0129nh v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>M\u00e0u trung t\u00ednh:<\/b><span style=\"font-weight: 400;\"> L\u00e0 c\u00e1c m\u00e0u s\u1eafc kh\u00f4ng n\u1eb1m tr\u00ean B\u00e1nh xe m\u00e0u s\u1eafc v\u00e0 thu\u1ed9c v\u1ec1 m\u1ed9t m\u00e0u g\u1ed1c (Hues) n\u00e0o c\u1ea3. C\u00e1c m\u00e0u trung t\u00ednh (Tr\u1eafng, x\u00e1m, n\u00e2u &amp; \u0111en) th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf ph\u1ea7n background. Ch\u00fang kh\u00f4ng chi\u1ebfm qu\u00e1 nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, nh\u01b0ng l\u1ea1i h\u1ed7 tr\u1ee3, l\u00e0m n\u1ed5i b\u1eadt c\u00e1c m\u00e0u ch\u1ee7 \u0111\u1ea1o trong thi\u1ebft k\u1ebf.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong thi\u1ebft k\u1ebf <\/span><b>Brand Identity<\/b><span style=\"font-weight: 400;\">, c\u00e1c m\u00e0u trung t\u00ednh kh\u00f4ng ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 ph\u1ee5 tr\u1ee3, m\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u01b0 m\u1ed9t gam m\u00e0u ch\u1ee7 \u0111\u1ea1o. C\u00f9ng v\u1edbi nh\u1eefng gam m\u00e0u n\u00f3ng v\u00e0 l\u1ea1nh, c\u00e1c m\u00e0u trung t\u00ednh c\u00f3 kh\u1ea3 n\u0103ng kh\u01a1i g\u1ee3i nh\u1eefng c\u1ea3m x\u00fac v\u00f4 c\u00f9ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn ng\u01b0\u1eddi xem. C\u00f9ng t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y trong ph\u1ea7n ti\u1ebfp theo v\u1ec1 \u201cT\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc\u201d.<\/span><\/p>\n<p>Mu\u1ed1n x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n, h\u00e3y \u0111\u1ecdc th\u00eam v\u1ec1 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/bo-nhan-dien-thuong-hieu-la-gi-quy-trinh-thiet-ke-brand-identity\/\" target=\"_blank\" rel=\"noopener\">quy tr\u00ecnh thi\u1ebft k\u1ebf brand identity<\/a><\/strong>.<\/p>\n<h2><b>T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf Brand Identity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong <strong><a href=\"https:\/\/lollypop.design\/branding\/\" target=\"_blank\" rel=\"noopener\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> (Branding). M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u (Brand Colors) c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, th\u1eadm ch\u00ed c\u1ea3 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eb1ng c\u00e1ch hi\u1ec3u t\u00e2m l\u00fd \u0111\u1eb1ng sau m\u00e0u s\u1eafc, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p cho thi\u1ebft k\u1ebf Brand Identity c\u1ee7a m\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 9\u00a0 m\u00e0u s\u1eafc th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong Branding v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 v\u1ec1 m\u1eb7t t\u00e2m l\u00fd h\u1ecdc m\u00e0 ch\u00fang t\u1ea1o ra!<\/span><\/p>\n<h3><b>1. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u \u0111\u1ecf<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c:<\/b><span style=\"font-weight: 400;\"> ph\u1ea5n kh\u00edch, n\u0103ng l\u01b0\u1ee3ng, \u0111am m\u00ea<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">T\u1ee9c gi\u1eadn, nguy hi\u1ec3m, \u0111au \u0111\u1edbn<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng s\u1eafc th\u00e1i \u0111\u1ecf r\u1ef1c r\u1ee1 ngay l\u1eadp t\u1ee9c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 truy\u1ec1n t\u1ea3i n\u0103ng l\u01b0\u1ee3ng tr\u1ebb trung v\u00e0 hi\u1ec7n \u0111\u1ea1i. Ch\u00fang c\u00f3 t\u00e1c d\u1ee5ng t\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho ng\u00e0nh gi\u1ea3i tr\u00ed, th\u1ec3 thao, s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u01b0\u1edbng \u0111\u1ebfn h\u00ecnh \u1ea3nh s\u00e1ng t\u1ea1o (Netflix, Youtube, Nintendo,..). M\u00e0u \u0111\u1ecf c\u0169ng th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e8m \u0103n, do \u0111\u00f3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0m m\u00e0u ch\u1ee7 \u0111\u1ea1o trong thi\u1ebft k\u1ebf Brand Identity c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh (KFC, Burger King, Lotteria,..).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00dd ngh\u0129a c\u1ee7a m\u00e0u \u0111\u1ecf c\u0169ng c\u00f3 s\u1ef1 kh\u00e1c nhau gi\u1eefa n\u1ec1n v\u0103n h\u00f3a. \u1ede c\u00e1c n\u01b0\u1edbc ph\u01b0\u01a1ng T\u00e2y nh\u01b0 M\u1ef9, m\u00e0u \u0111\u1ecf kh\u01a1i g\u1ee3i s\u1ef1 ph\u1ea5n kh\u00edch, n\u0103ng l\u01b0\u1ee3ng, v\u00e0 t\u00ecnh y\u00eau, nh\u1eefng y\u1ebfu t\u1ed1 g\u1eafn li\u1ec1n v\u1edbi c\u00e1c ng\u00e0y l\u1ec5 Noel hay Valentine. Trong khi \u0111\u00f3, m\u00e0u \u0111\u1ecf \u1edf c\u00e1c qu\u1ed1c gia ph\u01b0\u01a1ng \u0110\u00f4ng (Trung Qu\u1ed1c, Vi\u1ec7t Nam) l\u1ea1i t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14080 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u \u0111o\u0309\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-do.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u \u0111o\u0309\" width=\"1462\" height=\"630\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-do.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-do.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-do.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-do.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>2. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u cam<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">tr\u1ebb trung, n\u0103ng \u0111\u1ed9ng, l\u1ea1c quan<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">th\u1ea5t v\u1ecdng, thi\u1ebfu tr\u01b0\u1edfng th\u00e0nh, lo \u00e2u<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e0u cam mang l\u1ea1i s\u1ef1 vui v\u1ebb, n\u0103ng \u0111\u1ed9ng, v\u00e0 l\u1ea1c quan. N\u00f3 c\u00f3 th\u1ec3 g\u1ee3i l\u00ean c\u1ea3m h\u1ee9ng s\u00e1ng t\u1ea1o, do \u0111\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong nh\u1eefng m\u00f4i tr\u01b0\u1eddng th\u00fac \u0111\u1ea9y s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 \u0111\u1ed5i m\u1edbi. C\u00f9ng v\u1edbi m\u00e0u \u0111\u1ecf v\u00e0 m\u00e0u v\u00e0ng, m\u00e0u cam l\u00e0 m\u00e0u \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u01b0a th\u00edch nh\u1ea5t. C\u0169ng v\u00ec v\u1eady, C\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Fanta v\u00e0 Soundcloud s\u1eed d\u1ee5ng s\u1eafc cam trong logo c\u1ee7a h\u1ecd \u0111\u1ec3 thu h\u00fat t\u1ec7p kh\u00e1n gi\u1ea3 tr\u1ebb trung, tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14081 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u cam\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-cam.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u cam\" width=\"1462\" height=\"630\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-cam.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-cam.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-cam.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-cam.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>3. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u v\u00e0ng<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">\u1ea5m \u00e1p, l\u1ea1c quan, h\u1ea1nh ph\u00fac<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">kh\u00f3 ch\u1ecbu, lo l\u1eafng, h\u00e8n nh\u00e1t<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e0u v\u00e0ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng t\u00e1c \u0111\u1ed9ng c\u1ea3m x\u00fac tr\u00e1i ng\u01b0\u1ee3c nhau. Khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch, n\u00f3 c\u00f3 th\u1ec3 mang \u0111\u1ebfn s\u1ef1 \u1ea5m \u00e1p, l\u1ea1c quan v\u00e0 h\u1ea1nh ph\u00fac. M\u00e0u v\u00e0ng t\u01b0\u01a1i s\u00e1ng t\u1ea1o c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n v\u00e0 tr\u1ebb trung (DHL, Best Buy v\u00e0 McDonald\u2019s), trong khi \u0111\u00f3 nh\u1eefng m\u00e0u v\u00e0ng d\u1ecbu h\u01a1n truy\u1ec1n t\u1ea3i s\u1ef1 l\u1ea1c quan v\u00e0 s\u00e1ng t\u1ea1o (IKEA v\u00e0 BIC).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1eed d\u1ee5ng m\u00e0u v\u00e0ng m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 ti\u1ebft ch\u1ebf. N\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u ho\u1eb7c kh\u00f4ng \u0111\u00fang c\u00e1ch (ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c gam m\u00e0u s\u00e1ng ch\u00f3i), n\u00f3 c\u00f3 th\u1ec3 g\u00e2y c\u1ea3m gi\u00e1c\u00a0 lo l\u1eafng, kh\u00f3 ch\u1ecbu v\u00e0 cho\u00e1ng ng\u1ee3p cho ng\u01b0\u1eddi xem.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14082 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u va\u0300ng\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-vang.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u va\u0300ng\" width=\"1462\" height=\"630\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-vang.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-vang.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-vang.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-vang.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>4. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u xanh l\u00e1 c\u00e2y<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">T\u0103ng tr\u01b0\u1edfng, \u0111\u1ed5i m\u1edbi, b\u1ec1n v\u1eefng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b>Tr\u00ec tr\u1ec7, b\u1ec7nh t\u1eadt, gh\u00ea t\u1edfm<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e0u xanh l\u00e1 c\u00e2y l\u00e0 m\u00e0u ph\u1ed5 bi\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p th\u1ef1c ph\u1ea9m t\u1ed1t cho s\u1ee9c kh\u1ecfe, v\u00e0 th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng. \u0110\u00e2y c\u0169ng l\u00e0 m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi tin t\u01b0\u1edfng nh\u1ea5t v\u00ec \u1edf m\u1ee9c \u0111\u1ed9 nguy\u00ean th\u1ee7y, m\u00e0u xanh l\u00e1 t\u1ea1o c\u1ea3m gi\u00e1c r\u1eb1ng ch\u00fang ta \u0111ang \u1edf trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng d\u1ed3i d\u00e0o n\u01b0\u1edbc v\u00e0 th\u1ee9c \u0103n, h\u1ed7 tr\u1ee3 nhu c\u1ea7u t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gi\u1ed1ng nh\u01b0 c\u00e1c m\u00e0u kh\u00e1c, b\u1ea1n ph\u1ea3i c\u1ea9n th\u1eadn khi l\u1ef1a ch\u1ecdn c\u00e1c gam m\u00e0u xanh l\u00e1. C\u00e1c s\u1eafc th\u00e1i s\u00e1ng, r\u1ef1c r\u1ee1 h\u01a1n c\u1ee7a m\u00e0u xanh l\u00e1 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn \u00f4 nhi\u1ec5m h\u00f3a ch\u1ea5t ho\u1eb7c b\u1ec7nh t\u1eadt. C\u0169ng v\u00ec v\u1eady, ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c \u00e1p ph\u00edch c\u1ea3nh b\u00e1o v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 an to\u00e0n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14083\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-la-cay.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u xanh la\u0301 ca\u0302y\" width=\"1462\" height=\"629\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-la-cay.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-la-cay.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-la-cay.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-la-cay.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>5. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u xanh lam<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">L\u00f2ng tin Trung th\u00e0nh, tin c\u1eady, y\u00ean b\u00ecnh\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">L\u1ea1nh l\u00f9ng, xa c\u00e1ch, bu\u1ed3n b\u00e3<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1ec1 b\u1ea3n ch\u1ea5t, m\u00e0u xanh lam t\u1ea1o ra m\u1ed9t v\u1ebb t\u0129nh l\u1eb7ng v\u00e0 thanh b\u00ecnh c\u1ee7a \u0111\u1ea1i d\u01b0\u01a1ng. Trong thi\u1ebft k\u1ebf Brand Identity, m\u00e0u xanh lam \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 (Facebook, Samsung &amp; IBM), khi n\u00f3 mang l\u1ea1i c\u1ea3m gi\u00e1c minh b\u1ea1ch, hi\u1ec7n \u0111\u1ea1i v\u00e0 an to\u00e0n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p m\u00e0u xanh lam v\u1edbi c\u00e1c s\u1eafc th\u00e1i kh\u00e1c nhau c\u1ee7a m\u00e0u x\u00e1m c\u00f3 th\u1ec3 l\u00e0m cho thi\u1ebft k\u1ebf tr\u00f4ng b\u00f3ng b\u1ea9y v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n. Trong khi \u0111\u00f3, c\u00e1c gam m\u00e0u xanh nh\u1ea1t h\u01a1n ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c Brand thi\u00ean v\u1ec1 v\u1ec1 s\u1ee9c kh\u1ecfe, du l\u1ecbch v\u00e0 th\u01b0 gi\u00e3n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14084 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u xanh lam\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-lam.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u xanh lam\" width=\"1462\" height=\"629\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-lam.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-lam.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-lam.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-xanh-lam.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>6. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u h\u1ed3ng\u00a0<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c:<\/b><span style=\"font-weight: 400;\"> N\u1eef t\u00ednh, \u0111\u1ed5i m\u1edbi tr\u1ebb trung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">l\u1eadt l\u1ecdng, b\u1ed1c \u0111\u1ed3ng, x\u1ea5u h\u1ed5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e0u h\u1ed3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho n\u1eef gi\u1edbi. S\u1eafc h\u1ed3ng th\u1ec3 hi\u1ec7n s\u1ef1 n\u1eef t\u00ednh v\u00f4 c\u00f9ng r\u00f5 r\u1ec7t v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t s\u1eafc m\u00e0u r\u1ea5t thu h\u00fat, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau ph\u00e1 v\u1ee1 nh\u1eefng khu\u00f4n m\u1eabu v\u00e0 n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 T-Mobile khi th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 s\u1eed d\u1ee5ng m\u00e0u h\u1ed3ng trong thi\u1ebft k\u1ebf Brand Identity \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 di \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e0u h\u1ed3ng c\u0169ng ph\u00e1t huy hi\u1ec7u qu\u1ea3 r\u1ea5t t\u1ed1t khi \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t m\u00e0u \u0111i k\u00e8m. N\u00f3 mang l\u1ea1i c\u1ea3m gi\u00e1c tr\u1ebb trung cho th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng c\u1ea7n l\u01b0u \u00fd v\u00ec n\u1ebfu s\u1eed d\u1ee5ng qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c l\u1eadp d\u1ecb v\u00e0 cho\u00e1ng ng\u1ee3p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14085 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u ho\u0302\u0300ng\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-hong.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u ho\u0302\u0300ng\" width=\"1462\" height=\"629\"><\/p>\n<h3><b>7. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u t\u00edm<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c:<\/b><span style=\"font-weight: 400;\"> Sang tr\u1ecdng, gi\u00e0u tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng, tham v\u1ecdng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b>K\u00e9m c\u1ecfi, s\u1ee3 h\u00e3i, ch\u00e1n ch\u01b0\u1eddng<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u00ean quang ph\u1ed5 m\u00e0u, m\u00e0u t\u00edm c\u00f3 b\u01b0\u1edbc s\u00f3ng ng\u1eafn nh\u1ea5t v\u00e0 c\u0169ng l\u00e0 m\u00e0u cu\u1ed1i c\u00f9ng m\u00e0 con ng\u01b0\u1eddi nh\u00ecn th\u1ea5y tr\u01b0\u1edbc khi ti\u1ebfp x\u00fac v\u1edbi tia c\u1ef1c t\u00edm. Do v\u1ecb tr\u00ed n\u00e0y, n\u00f3 c\u00f3 xu h\u01b0\u1edbng \u0111\u01b0a nh\u1eadn th\u1ee9c l\u00ean m\u1ee9c \u0111\u1ed9 suy ngh\u0129 cao h\u01a1n, th\u00fac \u0111\u1ea9y kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o v\u00e0 tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng. Do \u0111\u00f3, m\u00e0u t\u00edm th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean bao b\u00ec \u0111\u1ed3 ch\u01a1i v\u00e0 k\u1eb9o d\u00e0nh cho tr\u1ebb em.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec m\u00e0u t\u00edm r\u1ea5t g\u1ea7n v\u1edbi m\u00e0u h\u1ed3ng tr\u00ean b\u1ea3ng m\u00e0u, n\u00ean c\u0169ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m d\u00e0nh cho n\u1eef gi\u1edbi. Do \u0111\u00f3, n\u1ebfu \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n t\u1eadp trung v\u00e0o nam gi\u1edbi h\u01a1n, t\u1ed1t nh\u1ea5t b\u1ea1n n\u00ean h\u1ea1n ch\u1ebf ho\u1eb7c tr\u00e1nh s\u1eed d\u1ee5ng m\u00e0u t\u00edm cho Brand c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, m\u00e0u t\u00edm c\u0169ng t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 sang tr\u1ecdng v\u00e0 gi\u00e0u c\u00f3. V\u00ec v\u1eady, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 ho\u1eb7c t\u1ef1 v\u00ed m\u00ecnh nh\u01b0 ho\u00e0ng gia th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00e0u t\u00edm cho c\u00e1c thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14086 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u ti\u0301m\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-tim.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u ti\u0301m\" width=\"1462\" height=\"629\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-tim.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-tim.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-tim.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-tim.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>8. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u \u0111en<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">Quy\u1ec1n l\u1ef1c, sang tr\u1ecdng, ch\u1ea5t l\u01b0\u1ee3ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">\u00c1p b\u1ee9c, l\u1ea1nh l\u00f9ng, tang t\u00f3c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u00e0u \u0111en mang \u0111\u1ebfn m\u1ed9t phong th\u00e1i thanh l\u1ecbch v\u00e0 \u0111\u1eb3ng c\u1ea5p cho c\u00e1c s\u1ea3n ph\u1ea9m. C\u0169ng v\u00ec v\u1eady, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xa x\u1ec9 nh\u01b0 Chanel, Prada, Gucci l\u1ef1a ch\u1ecdn m\u00e0u n\u00e0y cho Brand c\u1ee7a m\u00ecnh. Trong khi \u0111\u00f3, khi s\u1eafc \u0111en k\u1ebft h\u1ee3p v\u1edbi m\u00e0u tr\u1eafng s\u1ebd mang l\u1ea1i v\u1ebb ngo\u00e0i t\u1ed1i gi\u1ea3n cho th\u01b0\u01a1ng hi\u1ec7u, trong \u0111\u00f3 Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng m\u00e0u \u0111en c\u00f3 li\u00ean quan \u0111\u1ebfn c\u00e1i ch\u1ebft v\u00e0 tang t\u00f3c. V\u00ec v\u1eady, c\u1ea7n h\u1ea1n ch\u1ebf s\u1eed d\u1ee5ng n\u00f3 cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 s\u1ee9c kh\u1ecfe.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14087 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u \u0111en\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-den.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u \u0111en\" width=\"1462\" height=\"629\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-den.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-den.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-den.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-den.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>9. T\u00e2m l\u00fd h\u1ecdc v\u1ec1 m\u00e0u tr\u1eafng (C\u00e1c th\u01b0\u01a1ng hi\u1ec7u logo tr\u1eafng \u2013 \u0111en)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac t\u00edch c\u1ef1c: <\/b><span style=\"font-weight: 400;\">S\u1ea1ch s\u1ebd, trong tr\u1ebbo, tinh khi\u1ebft<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3m x\u00fac ti\u00eau c\u1ef1c: <\/b><span style=\"font-weight: 400;\">L\u1ea1nh l\u00f9ng, thi\u1ebfu th\u00e2n thi\u1ec7n, tr\u1ed1ng r\u1ed7ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, m\u00e0u tr\u1eafng th\u01b0\u1eddng \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi s\u1eafc \u0111en, nh\u1eb1m t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng ph\u1ea3n v\u00e0 c\u00e2n b\u1eb1ng. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y mang t\u00ednh c\u1ed5 \u0111i\u1ec3n v\u00e0 v\u01b0\u1ee3t th\u1eddi gian, truy\u1ec1n t\u1ea3i c\u1ea3m gi\u00e1c tinh t\u1ebf, sang tr\u1ecdng v\u00e0 hi\u1ec7n \u0111\u1ea1i. Ngo\u00e0i ra, m\u00e0u tr\u1eafng c\u0169ng mang l\u1ea1i s\u1ef1 t\u01b0\u01a1i m\u1edbi v\u00e0 tinh khi\u1ebft cho c\u00e1c s\u1ea3n ph\u1ea9m v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 \u0111\u1ed3 u\u1ed1ng. Tuy nhi\u00ean, khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng \u0111\u00fang c\u00e1ch, m\u00e0u tr\u1eafng c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c nh\u1ea1t nh\u1ebdo, g\u1ee3i l\u00ean s\u1ef1 tr\u1ed1ng r\u1ed7ng v\u00e0 c\u00f4 l\u1eadp.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14088 size-full\" title=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u tra\u0306\u0301ng\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-trang.webp\" alt=\"Ta\u0302m ly\u0301 ho\u0323c ve\u0302\u0300 ma\u0300u tra\u0306\u0301ng\" width=\"1462\" height=\"630\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-trang.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-trang.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-trang.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Tam-ly-hoc-ve-mau-trang.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p><b>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n xem th\u00eam v\u1ec1:\u00a0<\/b><\/p>\n<ul>\n<li aria-level=\"1\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/may\/tips-thiet-ke-logo-thuong-hieu-an-tuong\/\" target=\"_blank\" rel=\"noopener\"><b>Tips thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng<\/b><\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/design-outsourcing-giai-phap-thiet-ke-toi-uu-chi-phi-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\"><b>Design Outsourcing: Gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf t\u1ed1i \u01b0u chi ph\u00ed cho doanh nghi\u1ec7p<\/b><\/a><\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/inclusive-design-la-gi-chia-khoa-nang-tam-thiet-ke-ux-toan-dien\/\" target=\"_blank\" rel=\"noopener\">Inclusive design l\u00e0 g\u00ec? Ch\u00eca kh\u00f3a n\u00e2ng t\u1ea7m thi\u1ebft k\u1ebf UX to\u00e0n di\u1ec7n<\/a><\/strong><\/li>\n<li aria-level=\"1\"><strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ux-problems-cach-phat-hien-va-giai-quyet-de-giu-chan-nguoi-dung\/\" target=\"_blank\" rel=\"noopener\">UX Problems: C\u00e1ch ph\u00e1t hi\u1ec7n v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng<\/a><\/strong><\/li>\n<\/ul>\n<h2><b>Nguy\u00ean t\u1eafc ph\u1ed1i m\u00e0u hi\u1ec7u qu\u1ea3 trong thi\u1ebft k\u1ebf Brand Identity<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ed1i m\u00e0u c\u00f3 m\u1ed9t quy t\u1eafc mang t\u00ean \u201c60-30-10\u201d \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i trong vi\u1ec7c ph\u00e2n b\u1ed5 t\u1ef7 l\u1ec7 m\u00e0u s\u1eafc trong<\/span><b> thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><span style=\"font-weight: 400;\">. V\u1edbi quy t\u1eafc n\u00e0y, gam m\u00e0u ch\u1ee7 \u0111\u1ea1o (dominant color) s\u1ebd chi\u1ebfm 60% kh\u00f4ng gian thi\u1ebft k\u1ebf, 30% s\u1ebd d\u00e0nh cho gam m\u00e0u ph\u1ee5 (sub-dominant color) v\u00e0 10% c\u00f2n l\u1ea1i s\u1ebd thu\u1ed9c v\u1ec1 m\u00e0u nh\u1ea5n (accent color).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi s\u1eed d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 ch\u1ecdn ra gam m\u00e0u ch\u00ednh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c nguy\u00ean t\u1eafc ph\u1ed1i m\u00e0u v\u00e0 t\u00ecm ra c\u00e1c gam m\u00e0u ph\u1ee5 \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t B\u1ea3ng m\u00e0u (Color Scheme) th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 h\u00e0i h\u00f2a cho \u201cBrand\u201d c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14089 size-full\" title=\"Nguye\u0302n ta\u0306\u0301c pho\u0302\u0301i ma\u0300u hie\u0323\u0302u qua\u0309 trong thie\u0302\u0301t ke\u0302\u0301 Brand Identity\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Nguyen-tac-phoi-mau-hieu-qua-trong-thiet-ke-Brand-Identity.webp\" alt=\"Nguye\u0302n ta\u0306\u0301c pho\u0302\u0301i ma\u0300u hie\u0323\u0302u qua\u0309 trong thie\u0302\u0301t ke\u0302\u0301 Brand Identity\" width=\"1462\" height=\"794\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Nguyen-tac-phoi-mau-hieu-qua-trong-thiet-ke-Brand-Identity.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Nguyen-tac-phoi-mau-hieu-qua-trong-thiet-ke-Brand-Identity.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Nguyen-tac-phoi-mau-hieu-qua-trong-thiet-ke-Brand-Identity.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Nguyen-tac-phoi-mau-hieu-qua-trong-thiet-ke-Brand-Identity.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<h3><b>1. Ph\u1ed1i m\u00e0u \u0111\u01a1n s\u1eafc (Monochromatic)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 t\u00ean g\u1ecdi, \u201cMonochromatic\u201d l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed1i m\u00e0u b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c shades, tints v\u00e0 tones kh\u00e1c nhau c\u1ee7a m\u1ed9t m\u00e0u duy nh\u1ea5t. C\u00e1ch ph\u1ed1i m\u00e0u \u0111\u01a1n s\u1eafc mang l\u1ea1i s\u1ef1 th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c, t\u1ea1o c\u1ea3m gi\u00e1c \u00eam \u0111\u1ec1m v\u00e0 th\u01b0 th\u00e1i. Nh\u1edd v\u1eady, b\u1ed9 n\u00e3o c\u1ee7a ng\u01b0\u1eddi xem s\u1ebd kh\u00f4ng b\u1ecb cho\u00e1ng ng\u1ee3p b\u1edfi qu\u00e1 nhi\u1ec1u nh\u1eadn th\u1ee9c v\u1ec1 m\u00e0u s\u1eafc, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 ti\u1ebfp thu c\u00e1c th\u00f4ng tin nhanh h\u01a1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14095\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Avesha.webp\" alt=\"Brand Identity Avesha\" width=\"1462\" height=\"852\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Avesha.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Avesha.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Avesha.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Avesha.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 ph\u1ed1i m\u00e0u t\u01b0\u01a1ng \u0111\u1ed3ng: <\/span><\/i><a href=\"https:\/\/lollypop.design\/projects\/avesha\/\" target=\"_blank\" rel=\"noopener\"><b><i>Avesha<\/i><\/b><\/a><\/p>\n<h3><b>2. Ph\u1ed1i m\u00e0u t\u01b0\u01a1ng \u0111\u1ed3ng (Analogous)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ed1i m\u00e0u t\u01b0\u01a1ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p m\u1ed9t nh\u00f3m 3-5 m\u00e0u li\u1ec1n k\u1ec1 nhau tr\u00ean B\u00e1nh xe m\u00e0u s\u1eafc. C\u00e1c b\u1ea3ng m\u00e0u \u201cAnalogous\u201d t\u1ea1o ra c\u00e1i nh\u00ecn g\u1eafn k\u1ebft v\u00e0 h\u00e0i h\u00f2a h\u01a1n, mang l\u1ea1i c\u1ea3m gi\u00e1c th\u1ed1ng nh\u1ea5t v\u1ec1 m\u1eb7t th\u1ecb gi\u00e1c. C\u00e1c Designers th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u1ed9t trong nh\u1eefng m\u00e0u t\u01b0\u01a1ng \u0111\u1ed3ng l\u00e0m m\u00e0u ch\u1ee7 \u0111\u1ea1o, trong khi nh\u1eefng m\u00e0u c\u00f2n l\u1ea1i l\u00e0m <\/span><b>m\u00e0u nh\u1ea5n (Accent color)<\/b><span style=\"font-weight: 400;\"> nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh c\u00e2n \u0111\u1ed1i trong thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3.\u00a0<\/span><\/p>\n<p><b>Ch\u00fa th\u00edch: <\/b><span style=\"font-weight: 400;\">M\u00e0u nh\u1ea5n l\u00e0 m\u00e0u s\u1eafc \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng h\u1ea1n ch\u1ebf trong thi\u1ebft k\u1ebf. M\u1ee5c \u0111\u00edch nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o \u0111i\u1ec3m nh\u1ea5n cho c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14096\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Pixm.webp\" alt=\"Brand Identity Pixm\" width=\"1462\" height=\"852\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 ph\u1ed1i m\u00e0u t\u01b0\u01a1ng \u0111\u1ed3ng: <\/span><\/i><a href=\"https:\/\/lollypop.design\/projects\/pixm\/\" target=\"_blank\" rel=\"noopener\"><b><i>Pixm\u00a0<\/i><\/b><\/a><\/p>\n<h3><b>3. Ph\u1ed1i m\u00e0u b\u1ed5 sung (Complementary)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u1ea3ng m\u00e0u b\u1ed5 sung (Complementary color scheme) \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1eb1ng c\u00e1ch ph\u1ed1i 2 m\u00e0u \u0111\u1ed1i di\u1ec7n nhau tr\u00ean B\u00e1nh xe m\u00e0u s\u1eafc (\u0111\u1ecf \u2013 xanh l\u1ee5c, xanh lam \u2013 cam hay v\u00e0ng \u2013 t\u00edm), nh\u1eb1m t\u1ea1o \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cho thi\u1ebft k\u1ebf.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u1eb7t c\u00e1c m\u00e0u b\u1ed5 sung g\u1ea7n nhau, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 c\u01b0\u1eddng \u0111\u1ed9 l\u00e0m cho ch\u00fang tr\u00f4ng s\u1eafc n\u00e9t h\u01a1n. S\u1ef1 k\u1ebft h\u1ee3p c\u0169ng l\u00e0m t\u0103ng c\u1ea3m nh\u1eadn v\u1ec1 \u0111\u1ed9 b\u00e3o h\u00f2a, khi m\u1ed7i m\u00e0u s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n b\u1edfi m\u00e0u kia v\u00e0 l\u00e0m n\u1ed5i b\u1eadt l\u1eabn nhau.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14097\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Tryloka.webp\" alt=\"Brand Identity Tryloka\" width=\"1462\" height=\"852\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Tryloka.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Tryloka.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Tryloka.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Tryloka.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 ph\u1ed1i m\u00e0u b\u1ed5 sung: <\/span><\/i><a href=\"https:\/\/lollypop.design\/projects\/tryloka\/\" target=\"_blank\" rel=\"noopener\"><b><i>Tryloka<\/i><\/b><\/a><\/p>\n<h3><b>4. Ph\u1ed1i m\u00e0u b\u1ed9 ba (Triadic)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Triadic color scheme l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa 3 \u201chues\u201d c\u00e1ch \u0111\u1ec1u nhau tr\u00ean B\u00e1nh xe m\u00e0u s\u1eafc. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, khi b\u1ea1n n\u1ed1i 3 m\u00e0u \u0111\u00e3 ch\u1ecdn b\u1eb1ng c\u00e1c \u0111\u01b0\u1eddng th\u1eb3ng, ch\u00fang s\u1ebd t\u1ea1o th\u00e0nh m\u1ed9t tam gi\u00e1c \u0111\u1ec1u. Ph\u1ed1i m\u00e0u b\u1ed9 ba mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i th\u1ebf trong thi\u1ebft k\u1ebf, bao g\u1ed3m:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mang l\u1ea1i s\u1ef1 c\u00e2n b\u1eb1ng v\u00e0 h\u00e0i h\u00f2a v\u1ec1 m\u00e0u s\u1eafc (color harmony) v\u00ec c\u00e1c gam m\u00e0u s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ec1u tr\u00ean b\u00e1nh xe m\u00e0u.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea1o ra m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng ph\u1ea3n cao, gi\u00fap c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf tr\u00f4ng n\u1ed5i b\u1eadt h\u01a1n v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mang \u0111\u1ebfn s\u1ef1 linh ho\u1ea1t v\u00e0 kh\u00f4ng s\u00e1ng t\u1ea1o l\u1edbn h\u01a1n cho Designers, khi c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u m\u00e0u s\u1eafc kh\u00e1c nhau trong thi\u1ebft k\u1ebf.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14098\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-BurgerKing.webp\" alt=\"Brand Identity BurgerKing\" width=\"1462\" height=\"852\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 ph\u1ed1i m\u00e0u b\u1ed9 ba: <\/span><\/i><b><i>BurgerKing<\/i><\/b><\/p>\n<h3><b>5. Ph\u1ed1i m\u00e0u ch\u1eef nh\u1eadt (Tetradic)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c b\u1ea3ng m\u00e0u ch\u1eef nh\u1eadt (Tetradic color scheme) \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p 4 m\u00e0u c\u00e1ch \u0111\u1ec1u nhau tr\u00ean \u201cColor wheel\u201d.\u00a0 V\u1ec1 b\u1ea3n ch\u1ea5t, b\u1ea3ng m\u00e0u ch\u1eef nh\u1eadt l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a 2 nh\u00f3m m\u00e0u b\u1ed5 sung. Tetradic color scheme t\u1ea1o n\u00ean m\u1ed9t \u201cvibe\u201d \u1ed3n \u00e0o v\u00e0 vui nh\u1ed9n. S\u1ef1 s\u1ed1ng \u0111\u1ed9ng c\u1ee7a ch\u00fang l\u00e0m cho c\u00e1c thi\u1ebft k\u1ebf tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n trong m\u1eaft ng\u01b0\u1eddi xem.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14099\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Google-Microsoft.webp\" alt=\"Brand Identity Google &amp; Microsoft\" width=\"1462\" height=\"852\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Google-Microsoft.webp 1462w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Google-Microsoft.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Google-Microsoft.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/06\/Brand-Identity-Google-Microsoft.webp 768w\" sizes=\"auto, (max-width: 1462px) 100vw, 1462px\"><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 v\u1ec1 ph\u1ed1i m\u00e0u b\u1ed5 sung: <\/span><\/i><b><i>Google<\/i><\/b><\/p>\n<h1><b>T\u1ea1m k\u1ebft<\/b><\/h1>\n<p><span style=\"font-weight: 400;\">Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1c nguy\u00ean l\u00fd c\u01a1 b\u1ea3n, c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd h\u1ecdc \u0111\u1eb1ng sau 10 gam m\u00e0u ph\u1ed5 bi\u1ebfn nh\u1ea5t, c\u0169ng nh\u01b0 5 nguy\u00ean t\u1eafc ph\u1ed1i m\u00e0u trong thi\u1ebft k\u1ebf Brand Identity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c nguy\u00ean t\u1eafc ph\u1ed1i m\u00e0u tr\u00ean c\u00e1c \u1ea4n ph\u1ea9m truy\u1ec1n th\u00f4ng (Digital assets) s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean m\u1ed9t <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/bo-nhan-dien-thuong-hieu-la-gi-quy-trinh-thiet-ke-brand-identity\/\" target=\"_blank\" rel=\"noopener\"><b>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/b><\/a><span style=\"font-weight: 400;\"> th\u1ed1ng nh\u1ea5t v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, t\u1eeb nh\u1eefng y\u1ebfu t\u1ed1 t\u00e2m l\u00fd h\u1ecdc k\u1ec3 tr\u00ean, b\u1ea1n kh\u00f4ng n\u00ean g\u00f2 b\u00f3 v\u00e0o nh\u1eefng khu\u00f4n m\u1eabu m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf Brand Identity! V\u00ed d\u1ee5: N\u1ebfu c\u00f4ng ty b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n ph\u1ea3i\u00a0 ch\u1ecdn s\u1eafc \u201cblue\u201d l\u00e0m m\u00e0u ch\u1ee7 \u0111\u1ea1o. \u0110i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh l\u1ea1i khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thi\u1ebfu n\u1ed5i b\u1eadt, v\u00e0 l\u1ecdt th\u1ecfm gi\u1eefa v\u00f4 v\u00e0n th\u01b0\u01a1ng hi\u1ec7u l\u1edbn h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n<p><b>C\u1ea7n hi\u1ec3u r\u1eb1ng:<\/b><span style=\"font-weight: 400;\"> Quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn b\u1ea3ng m\u00e0u ch\u00ednh cho thi\u1ebft k\u1ebf Brand Identity s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u01b0 Th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 Xu h\u01b0\u1edbng ng\u00e0nh. Vi\u1ec7c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c b\u1ea3ng m\u00e0u ph\u00f9 h\u1ee3p, ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng c\u01b0\u1eddng \u0111\u1ed9 nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang trong qu\u00e1 tr\u00ecnh Branding \/ Rebranding\/ <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/design-audit-la-gi-quy-trinh-design-audit-gom-nhung-buoc-nao\/\" target=\"_blank\" rel=\"noopener\"><b>Brand Audit<\/b><\/a><span style=\"font-weight: 400;\">, h\u00e3y li\u00ean h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 c\u1ee7a <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Vietnam<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u00e0 t\u00ecm ra b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi phong c\u00e1ch c\u1ee7a ri\u00eang b\u1ea1n nh\u00e9!<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 m\u00e0u s\u1eafc t\u00e1c \u0111\u1ed9ng s\u00e2u s\u1eafc \u0111\u1ebfn suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a con ng\u01b0\u1eddi. N\u00f3 c\u00f3 kh\u1ea3 n\u0103ng h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c v\u00e0 th\u1eadm ch\u00ed th\u00fac \u0111\u1ea9y vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh. Ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u \u0111\u1ecf \u0111\u01b0\u1ee3c ch\u1ee9ng m\u00ecnh c\u00f3 kh\u1ea3 n\u0103ng k\u00edch th\u00edch c\u1ea3m gi\u00e1c th\u00e8m \u0103n, do [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,18],"tags":[],"blogs_category":[26,27,25],"class_list":["post-14078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-june","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u trong Brand Identity<\/title>\n<meta name=\"description\" content=\"C\u00f9ng 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Identity.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/","og_locale":"en_US","og_type":"article","og_title":"\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u trong Brand Identity","og_description":"C\u00f9ng Lollypop kh\u00e1m ph\u00e1 \u00fd ngh\u0129a \u0111\u1eb1ng sau m\u1ed7i m\u00e0u s\u1eafc v\u00e0 c\u0169ng nh\u01b0 c\u00e1c c\u00e1ch ph\u1ed1i m\u00e0u ph\u1ed5 bi\u1ebfn hi\u1ec7n nay \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng v\u00e0o Brand 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minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/#article","isPartOf":{"@id":"https:\/\/lollypop.design\/blog\/2024\/june\/ung-dung-tam-ly-hoc-mau-sac-va-cach-phoi-mau-trong-brand-identity\/"},"author":{"name":"lollypop.marketing","@id":"https:\/\/lollypop.design\/#\/schema\/person\/ae1f96fa01d3b59979395a1acad0ab6a"},"headline":"\u1ee8ng d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc v\u00e0 c\u00e1ch ph\u1ed1i m\u00e0u trong Brand 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