{"id":14470,"date":"2024-07-31T04:17:55","date_gmt":"2024-07-31T04:17:55","guid":{"rendered":"https:\/\/lollypop.design\/?p=14470"},"modified":"2026-01-13T12:02:36","modified_gmt":"2026-01-13T12:02:36","slug":"top-cognitive-bias-trong-ux-research","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2024\/july\/top-cognitive-bias-trong-ux-research\/","title":{"rendered":"Top 7 Cognitive Bias trong UX Research"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX Research), vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ee5c ti\u00eau ti\u00ean quy\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn, ph\u1ea3n h\u1ed3i v\u00e0 x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a c\u1ea3 UX Researcher v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t y\u1ebfu t\u1ed1 trong t\u00e2m l\u00fd h\u1ecdc mang t\u00ean Cognitive Bias (Thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c). \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 tin c\u1eady c\u1ee7a nh\u1eefng d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng <strong>Lollypop<\/strong> \u0111i t\u00ecm \u0111\u00e1p \u00e1n cho c\u00e2u h\u1ecfi \u201cthi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c l\u00e0 g\u00ec?\u201d, t\u00ecm hi\u1ec3u c\u00e1c <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/july\/top-cognitive-bias-trong-ux-research\/\" target=\"_blank\" rel=\"noopener\">Cognitive Bias<\/a><\/strong> ph\u1ed5 bi\u1ebfn nh\u1ea5t trong UX Research, c\u0169ng nh\u01b0 t\u00ecm ra c\u00e1ch th\u1ee9c gi\u1ea3m thi\u1ec3u t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u00fang!\u00a0<\/span><\/p>\n<h2><b>Cognitive Bias l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cognitive Bias (Thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c) l\u00e0 nh\u1eefng sai l\u1ec7ch h\u1ec7 th\u1ed1ng trong suy ngh\u0129 v\u00e0 ph\u00e1n \u0111o\u00e1n c\u1ee7a con ng\u01b0\u1eddi, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta nh\u00ecn nh\u1eadn v\u00e0 x\u1eed l\u00fd th\u00f4ng tin. C\u00e1c thi\u00ean ki\u1ebfn n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn r\u1ea5t nhi\u1ec1u nh\u1eefng kh\u00eda c\u1ea1nh kh\u00e1c nhau trong \u0111\u1eddi s\u1ed1ng v\u00e0 c\u00f4ng vi\u1ec7c c\u1ee7a ch\u00fang ta, ngay c\u1ea3 trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y, Lollypop s\u1ebd chia s\u1ebb v\u1edbi b\u1ea1n v\u1ec1 Top nh\u1eefng Cognitive Biases \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (<strong><a href=\"https:\/\/lollypop.design\/ux-research\/\" target=\"_blank\" rel=\"noopener\">UX Research<\/a><\/strong>).<\/span><\/p>\n<h2><b>Top 7 Cognitive Biases trong UX Research<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14487\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp\" alt=\"Top 7 Cognitive Biases trong UX Research\" width=\"2880\" height=\"1728\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 2880w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 1536w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2024\/07\/Top-7-Cognitive-Biases-trong-UX-Research.webp 2048w\" sizes=\"auto, (max-width: 2880px) 100vw, 2880px\"><\/p>\n<h3><b>1. <\/b><b>Confirmation bias (Thi\u00ean ki\u1ebfn x\u00e1c nh\u1eadn)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Confirmation bias x\u1ea3y ra khi UX Resxearcher ch\u1ec9 t\u1eadp trung t\u00ecm ki\u1ebfm, ti\u1ebfp nh\u1eadn v\u00e0 ghi nh\u1edb nh\u1eefng th\u00f4ng tin c\u1ee7ng c\u1ed1 cho gi\u1ea3 thuy\u1ebft c\u1ee7a h\u1ecd, \u0111\u1ed3ng th\u1eddi ph\u1edbt l\u1edd ho\u1eb7c b\u00e1c b\u1ecf nh\u1eefng th\u00f4ng tin tr\u00e1i chi\u1ec1u, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u kh\u00f4ng ch\u00ednh x\u00e1c ho\u1eb7c thi\u1ebfu t\u00ednh \u0111\u1ea1i di\u1ec7n.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Confirmation Bias trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ec9 ph\u1ecfng v\u1ea5n nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng quan \u0111i\u1ec3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng th\u00f4ng tin h\u1ed7 tr\u1ee3 cho gi\u1ea3 thuy\u1ebft.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef ho\u1eb7c ng\u1eef \u0111i\u1ec7u \u0111i\u1ec1u h\u01b0\u1edbng ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi theo c\u00e1ch m\u00ecnh mu\u1ed1n.<\/span><\/li>\n<\/ul>\n<h3><b>2. Courtesy Bias (Thi\u00ean v\u1ecb x\u00e3 giao)\u00a0<\/b><\/h3>\n<p><b>Courtesy Bias <\/b><span style=\"font-weight: 400;\">x\u1ea3y ra khi \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u kh\u00f4ng b\u00e0y t\u1ecf h\u1ebft \u00fd ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n, \u0111\u1eb7c bi\u1ec7t khi \u00fd ki\u1ebfn \u0111\u00f3 tr\u00e1i ng\u01b0\u1ee3c v\u1edbi suy ngh\u0129 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong nh\u00f3m. Xu h\u01b0\u1edbng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb mong mu\u1ed1n gi\u1eef h\u00f2a kh\u00ed, tr\u00e1nh xung \u0111\u1ed9t ho\u1eb7c lo ng\u1ea1i b\u1ecb \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u1ed1t.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Courtesy Bias trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u1ed3ng \u00fd v\u1edbi \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u00e0y t\u1ecf \u00fd ki\u1ebfn tr\u00e1i chi\u1ec1u m\u1ed9t c\u00e1ch d\u00e8 d\u1eb7t ho\u1eb7c kh\u00f4ng r\u00f5 r\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1eef im l\u1eb7ng khi c\u00f3 \u00fd ki\u1ebfn kh\u00e1c bi\u1ec7t.<\/span><\/li>\n<\/ul>\n<h3><b>3. <\/b><b>Observer-expectancy Effect\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">(T\u1ea1m d\u1ecbch: Hi\u1ec7u \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi quan s\u00e1t)<\/span><\/p>\n<p><b>Observer-Expectancy Effect <\/b><span style=\"font-weight: 400;\">x\u1ea3y ra khi UX Researcher v\u00f4 t\u00ecnh th\u1ec3 hi\u1ec7n nh\u1eefng ph\u1ea3n \u1ee9ng (b\u1eb1ng l\u1eddi n\u00f3i ho\u1eb7c ng\u00f4n ng\u1eef c\u01a1 th\u1ec3) v\u1ec1 h\u00e0nh vi ho\u1eb7c c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u. \u0110i\u1ec1u n\u00e0y g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ph\u1ea3n h\u1ed3i sau \u0111\u00f3\u00a0 c\u1ee7a h\u1ecd, l\u00e0m sai l\u1ec7ch k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Observer-Expectancy Effect trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eb7t c\u00e2u h\u1ecfi mang t\u00ednh ch\u1ea5t \u0111\u1ecbnh h\u01b0\u1edbng ng\u01b0\u1eddi tham gia.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ec9m c\u01b0\u1eddi, g\u1eadt \u0111\u1ea7u t\u00e1n th\u00e0nh khi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0a ra \u00fd ki\u1ebfn t\u00edch c\u1ef1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cau m\u00e0y ho\u1eb7c th\u1edf d\u00e0i khi \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u01b0a ra \u00fd ki\u1ebfn ti\u00eau c\u1ef1c.<\/span><\/li>\n<\/ul>\n<h3><b>4. Framing Effect (Hi\u1ec7u \u1ee9ng \u0111\u00f3ng khung)<\/b><\/h3>\n<p><b>Framing Effect<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd, trong \u0111\u00f3 c\u00e1ch m\u1ed9t v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ngay c\u1ea3 khi c\u00e1c l\u1ef1a ch\u1ecdn v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 gi\u1ed1ng nhau.\u00a0<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Framing Effect trong UX Research:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1eb7t c\u00e2u h\u1ecfi mang t\u00ednh ch\u1ea5t g\u1ee3i \u00fd.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khi h\u1ecfi \u201cB\u1ea1n c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng?\u201d, ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 l\u1eddi t\u00edch c\u1ef1c h\u01a1n so v\u1edbi \u201cB\u1ea1n c\u00f3 b\u1ea5t m\u00e3n v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y kh\u00f4ng?\u201d.<\/span><\/li>\n<\/ul>\n<h3><b>5. Anchoring Bias (Hi\u1ec7u \u1ee9ng m\u1ecf neo)<\/b><\/h3>\n<p><b>Anchoring Bias<\/b><span style=\"font-weight: 400;\"> x\u1ea3y ra khi UX Researcher \u0111\u01b0a ra th\u00f4ng tin ban \u0111\u1ea7u cho \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u, t\u1ea1o ra m\u1ed9t \u201c\u0111i\u1ec3m neo\u201d (anchor) v\u00e0 v\u00f4 t\u00ecnh l\u00e0m m\u1ea5t \u0111i t\u00ednh kh\u00e1ch quan trong \u0111\u00e1nh gi\u00e1 sau \u0111\u00f3 c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Anchoring Bias trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">So s\u00e1nh s\u1ea3n ph\u1ea9m v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 gi\u00e1 cao h\u01a1n ho\u1eb7c th\u1ea5p h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cho tr\u1ea3i nghi\u1ec7m phi\u00ean b\u1ea3n giao di\u1ec7n c\u0169 tr\u01b0\u1edbc, thay v\u00ec tr\u1ea3i nghi\u1ec7m giao di\u1ec7n m\u1edbi m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp.<\/span><\/li>\n<\/ul>\n<h3><b>6. False-consensus bias (Hi\u1ec7u \u1ee9ng \u0111\u1ed3ng thu\u1eadn gi\u1ea3)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">False-consensus bias x\u1ea3y ra khi UX Researchers tin t\u01b0\u1edfng qu\u00e1 m\u1ee9c r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi kh\u00e1c s\u1ebd \u0111\u1ed3ng \u00fd v\u1edbi \u00fd ki\u1ebfn, ni\u1ec1m tin ho\u1eb7c s\u1edf th\u00edch c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd \u0111\u01b0a ra nh\u1eefng <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ux-problems-cach-phat-hien-va-giai-quyet-de-giu-chan-nguoi-dung\/\" target=\"_blank\" rel=\"noopener\">l\u1ed7i thi\u1ebft k\u1ebf UX<\/a> <\/strong>kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 False-consensus bias trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u1ea3 \u0111\u1ecbnh r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd hi\u1ec3u v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m theo c\u00e1ch m\u00ecnh mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ecf qua nh\u1eefng \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00ec cho r\u1eb1ng h\u1ecd l\u00e0 thi\u1ec3u s\u1ed1.<\/span><\/li>\n<\/ul>\n<h3><b>7. Empathy Gap (Kho\u1ea3ng c\u00e1ch th\u1ea5u c\u1ea3m)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Empathy Gap l\u00e0 m\u1ed9t thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c x\u1ea3y ra khi UX Researchers kh\u00f4ng nh\u1eadn ra ho\u1eb7c kh\u00f4ng \u0111\u00e1nh gi\u00e1 \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u1ea3m x\u00fac l\u00ean h\u00e0nh vi v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c h\u1ecd kh\u00f4ng th\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, do \u0111\u00f3 \u0111\u01b0a ra c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u kh\u00f4ng ch\u00ednh x\u00e1c.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5 v\u1ec1 Empathy Gap trong UX Research:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ecf qua c\u1ea3m gi\u00e1c b\u1ee1 ng\u1ee1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng m\u1edbi khi b\u1eaft \u0111\u1ea7u \u0111\u1ea7u s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ecf qua nh\u1eefng kh\u00f3 kh\u0103n v\u1ec1 m\u1eb7t t\u00e2m l\u00fd m\u00e0 ng\u01b0\u1eddi d\u00f9ng l\u1edbn tu\u1ed5i khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<p><strong>Xem th\u00eam: <a href=\"https:\/\/lollypop.design\/blog\/2025\/november\/empathy-map-bieu-do-thau-cam\/\" target=\"_blank\" rel=\"noopener\">Empathy Map l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m<\/a><\/strong><\/p>\n<h2><b>C\u00e1ch tr\u00e1nh kh\u1ecfi Cognitive Bias trong UX Research<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">R\u1ea5t kh\u00f3 \u0111\u1ec3 lo\u1ea1i b\u1ecf ho\u00e0n to\u00e0n Cognitive Bias trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u <a href=\"https:\/\/lollypop.design\/blog\/2025\/june\/user-persona-la-gi\/\" target=\"_blank\" rel=\"noopener\"><strong>ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng<\/strong><\/a>! Tuy nhi\u00ean, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 gi\u1ea3m thi\u1ec3u \u0111\u00e1ng k\u1ec3 t\u00e1c \u0111\u1ed9ng t\u1eeb nh\u1eefng thi\u00ean ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n th\u00f4ng qua nh\u1eefng c\u00e1ch sau:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14488\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/74396b44-5-cach-vuot-qua-cognitive-bias-khi-nghien-cuu-ux.webp\" alt=\"5 c\u00e1ch v\u01b0\u1ee3t qua Cognitive Bias khi nghi\u00ean c\u1ee9u UX\" width=\"2880\" height=\"1728\"><\/p>\n<h3><b>1. X\u00e1c \u0111\u1ecbnh c\u00e1c gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc khi nghi\u00ean c\u1ee9u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfp c\u1eadn m\u1ed9t d\u1ef1 \u00e1n nghi\u00ean c\u1ee9u, ch\u00fang ta th\u01b0\u1eddng c\u00f3 cho m\u00ecnh nh\u1eefng gi\u1ea3 \u0111\u1ecbnh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, s\u1ea3n ph\u1ea9m ho\u1eb7c v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch ch\u00fang ta ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 l\u00e0m sai l\u1ec7ch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do \u0111\u00f3, h\u00e3y l\u00e0m r\u00f5 nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u00e0y ngay t\u1eeb giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a d\u1ef1 \u00e1n, t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf nghi\u00ean c\u1ee9u \u0111\u1ec3 gi\u1ea3m thi\u1ec3u ch\u00fang. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a Jennifer Ibrahim khi c\u00f4 s\u1eed d\u1ee5ng s\u1eed d\u1ee5ng <\/span><a href=\"https:\/\/bootcamp.uxdesign.cc\/5-useful-tips-to-reducing-bias-in-ux-research-a-beginners-guide-83ee67c2b370\" target=\"_blank\" rel=\"nofollow noopener\"><b>ph\u01b0\u01a1ng ph\u00e1p 5W1H<\/b><\/a> <span style=\"font-weight: 400;\">\u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c gi\u1ea3 \u0111\u1ecbnh ti\u1ec1m \u1ea9n c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nghi\u00ean c\u1ee9u c\u1ee7a c\u00f4 \u1ea5y kh\u00f4ng b\u1ecb thi\u00ean v\u1ecb.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who:<\/b><span style=\"font-weight: 400;\"> T\u00f4i tin r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a t\u00f4i l\u00e0 ai?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What:<\/b><span style=\"font-weight: 400;\"> Gi\u1ea3i ph\u00e1p c\u1ee7a t\u00f4i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec cho h\u1ecd?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>When:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi d\u00f9ng s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i khi n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Where:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi d\u00f9ng s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i \u1edf \u0111\u00e2u?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi d\u00f9ng s\u1ebd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<\/ul>\n<h3><b>2. K\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, t\u1eadp trung v\u00e0o c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, ph\u1ecfng v\u1ea5n t\u1eadp trung v\u00e0o quan \u0111i\u1ec3m ch\u1ee7 quan c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, trong khi quan s\u00e1t tr\u1ef1c ti\u1ebfp l\u1ea1i t\u1eadp trung v\u00e0o h\u00e0nh vi th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ec9 ti\u1ebfn h\u00e0nh m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u01a1n l\u1ebb c\u00f3 th\u1ec3 khi\u1ebfn UX Researcher thi\u1ebfu \u0111i g\u00f3c nh\u00ecn to\u00e0n di\u1ec7n v\u00e0 gia t\u0103ng r\u1ee7i ro b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Cognitive Bias c\u1ee7a b\u1ea3n th\u00e2n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3, gi\u00fap thu th\u1eadp d\u1eef li\u1ec7u \u0111a chi\u1ec1u, t\u0103ng \u0111\u1ed9 tin c\u1eady c\u1ee7a k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/span><\/p>\n<h3><b>3. T\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng chia s\u1ebb c\u1edfi m\u1edf<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi ti\u1ebfn h\u00e0nh Interview ho\u1eb7c Focus Group, m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 tr\u1edf n\u00ean d\u00e8 nh\u1eb7t, kh\u00f4ng d\u00e1m chia s\u1ebb th\u1eb3ng th\u1eafn nh\u1eefng suy ngh\u0129, tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi \u1ea5y, h\u00e3y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng chia s\u1ebb an to\u00e0n trong \u0111\u00f3 kh\u00f4ng c\u00f3 c\u00e2u tr\u1ea3 l\u1eddi \u0111\u00fang hay sai, ch\u1ec9 c\u00f3 nh\u1eefng quan \u0111i\u1ec3m kh\u00e1c nhau. B\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o nh\u1eefng ng\u01b0\u1eddi tham gia hi\u1ec3u r\u1eb1ng nh\u1eefng suy ngh\u0129, tr\u1ea3i nghi\u1ec7m kh\u00e1c bi\u1ec7t c\u1ee7a h\u1ecd s\u1ebd gi\u00fap \u00edch r\u1ea5t nhi\u1ec1u cho c\u00f4ng cu\u1ed9c thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m sau n\u00e0y.<\/span><\/p>\n<p><b>L\u01b0u \u00fd: <\/b><span style=\"font-weight: 400;\">Khi ch\u01b0a hi\u1ec3u r\u00f5 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi tham gia, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi m\u1edf nh\u01b0 \u201cT\u1ea1i sao b\u1ea1n ngh\u0129 v\u1eady?\u201d v\u00e0 l\u1eafng nghe h\u1ecd tr\u1ea3 l\u1eddi. Tuy\u1ec7t \u0111\u1ed1i tr\u00e1nh \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi g\u1ee3i \u00fd ho\u1eb7c t\u1ef1 \u00fd gi\u1ea3i th\u00edch c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a h\u1ecd theo suy ngh\u0129 c\u1ee7a m\u00ecnh.\u00a0\u00a0<\/span><\/p>\n<h3><b>4. Gi\u1eef th\u00e1i \u0111\u1ed9 trung l\u1eadp\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi tham gia do \u1ea3nh h\u01b0\u1edfng c\u1ee7a Observer-expectancy Effect. V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n l\u1eafc \u0111\u1ea7u khi h\u1ecd di chuy\u1ec3n \u0111\u1ec3 nh\u1ea5p v\u00e0o m\u1ed9t n\u00fat c\u1ee5 th\u1ec3, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn nh\u1ea5p v\u00e0o m\u1ed9t n\u00fat kh\u00e1c thay th\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 thu \u0111\u01b0\u1ee3c ph\u1ea3i h\u1ed3i t\u1ef1 nhi\u00ean nh\u1ea5t t\u1eeb ph\u00eda ng\u01b0\u1eddi tham gia, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o gi\u1eef th\u00e1i \u0111\u1ed9 trung l\u1eadp trong m\u1ecdi t\u00ecnh hu\u1ed1ng. H\u00e3y tr\u00e1nh th\u1ec3 hi\u1ec7n b\u1ea5t k\u1ef3 c\u1ea3m x\u00fac vui m\u1eebng, ng\u1ea1c nhi\u00ean ho\u1eb7c th\u1ea5t v\u1ecdng v\u1edbi b\u1ea5t k\u1ef3 ph\u1ea3n h\u1ed3i n\u00e0o b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c!<\/span><\/p>\n<h3><b>5. Ghi ch\u00e9p s\u1ef1 th\u1eadt, kh\u00f4ng ph\u1ea3i \u00fd ki\u1ebfn<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ghi ch\u00e9p l\u00e0 m\u1ed9t trong nh\u1eefng k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u01b0ng th\u01b0\u1eddng b\u1ecb \u0111\u00e1nh gi\u00e1 th\u1ea5p trong nghi\u00ean c\u1ee9u <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a><\/strong> (UX). D\u00f9 b\u1ea1n \u0111ang \u0111i\u1ec1u ph\u1ed1i m\u1ed9t phi\u00ean nghi\u00ean c\u1ee9u hay ch\u1ec9 quan s\u00e1t, b\u1ea1n c\u1ea7n ghi ch\u00e9p nhanh ch\u00f3ng v\u00e0 r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch sau n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 tr\u00e1nh b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi Cognitive Bias trong qu\u00e1 tr\u00ecnh ghi ch\u00e9p, b\u1ea1n ch\u1ec9 n\u00ean ghi l\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 quan s\u00e1t m\u1ed9t c\u00e1ch kh\u00e1ch quan, thay v\u00ec c\u1ed1 g\u1eafng gi\u1ea3i th\u00edch h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi tham gia.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5: <\/b><span style=\"font-weight: 400;\">N\u1ebfu ng\u01b0\u1eddi tham gia cau m\u00e0y sau khi m\u1edf m\u1ed9t giao di\u1ec7n m\u1edbi thi\u1ebft k\u1ebf l\u1ea1i, h\u00e3y ghi \u201cNg\u01b0\u1eddi tham gia m\u1edf giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng m\u1edbi, th\u1edf d\u00e0i v\u00e0 cau m\u00e0y\u201d thay v\u00ec \u201cNg\u01b0\u1eddi tham gia kh\u00f4ng th\u00edch giao di\u1ec7n ng\u01b0\u1eddi d\u00f9ng m\u1edbi\u201d.<\/span><\/p>\n<p><b>L\u01b0u \u00fd: <\/b><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft l\u00fd do \u0111\u1eb1ng sau ph\u1ea3n \u1ee9ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 h\u1ecd chia s\u1ebb suy ngh\u0129, tr\u00e1nh t\u1ef1 \u0111\u01b0a ra k\u1ebft lu\u1eadn theo suy ngh\u0129 c\u1ee7a m\u00ecnh.<\/span><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2024\/april\/ux-content-la-gi-tai-sao-nen-ban-dia-hoa-noi-dung-san-pham\/\" target=\"_blank\" rel=\"noopener\">UX Content l\u00e0 g\u00ec? T\u1ea1i sao n\u00ean b\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung s\u1ea3n ph\u1ea9m?<\/a><\/strong><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng qua b\u00e0i vi\u1ebft n\u00e0y, <strong>Lollypop<\/strong> \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c (Cognitive Bias) ph\u1ed5 bi\u1ebfn trong UX Research. Vi\u1ec7c nh\u1eadn th\u1ee9c v\u00e0 hi\u1ec3u r\u00f5 nh\u1eefng thi\u00ean ki\u1ebfn n\u00e0y l\u00e0 r\u1ea5t quan tr\u1ecdng, g\u00f3p ph\u1ea7n gia t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 ch\u00ednh x\u00e1c trong nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ed1i \u01b0u, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n t\u1ea1i, <\/span><b>Lollypop Design Studio Vietnam<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t trong<\/span> <a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\"><b>top c\u00f4ng ty thi\u1ebft k\u1ebf UI UX<\/b><\/a><span style=\"font-weight: 400;\"> h\u00e0ng \u0111\u1ea7u t\u1ea1i TPHCM, Vi\u1ec7t Nam v\u1ec1 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/design-outsourcing-giai-phap-thiet-ke-toi-uu-chi-phi-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noopener\">outsource d\u1ecbch v\u1ee5 <\/a><\/strong><\/span><span style=\"font-weight: 400;\">Nghi\u00ean c\u1ee9u Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX Research), Thi\u1ebft k\u1ebf UI\/UX v\u00e0 Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m. Ngo\u00e0i ra, <strong>Lollypop<\/strong> c\u0169ng cung c\u1ea5p d\u1ecbch v\u1ee5 <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" target=\"_blank\" rel=\"noopener\">UX Audit<\/a><\/strong> h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c ph\u00e1t hi\u1ec7n c\u00e1i r\u1ee7i ro trong thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y <strong><a href=\"https:\/\/lollypop.design\/project-enquiry\/\" target=\"_blank\" rel=\"noopener\">li\u00ean h\u1ec7 v\u1edbi Lollypop<\/a><\/strong><\/span><b> \u2013 <\/b><span style=\"font-weight: 400;\">v\u00e0 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n d\u00e0nh cho Website ho\u1eb7c App c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Khi ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX Research), vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00e0 m\u1ee5c ti\u00eau ti\u00ean quy\u1ebft.\u00a0 Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh ti\u1ebfp nh\u1eadn, ph\u1ea3n h\u1ed3i v\u00e0 x\u1eed l\u00fd th\u00f4ng tin c\u1ee7a c\u1ea3 UX Researcher v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng nghi\u00ean c\u1ee9u c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,19],"tags":[],"blogs_category":[26,27,25],"class_list":["post-14470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-july","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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