{"id":17993,"date":"2025-05-16T01:00:12","date_gmt":"2025-05-16T01:00:12","guid":{"rendered":"https:\/\/lollypop.design\/?p=17993"},"modified":"2026-05-19T13:54:49","modified_gmt":"2026-05-19T08:24:49","slug":"problem-statement-la-gi","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2025\/may\/problem-statement-la-gi\/","title":{"rendered":"Problem Statement l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 vi\u1ebft m\u1ed9t Problem Statement chu\u1ea9n ch\u1ec9nh?"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">\u201cN\u1ebfu t\u00f4i c\u00f3 m\u1ed9t gi\u1edd \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u00f4i s\u1ebd d\u00e0nh 55 ph\u00fat \u0111\u1ec3 suy ngh\u0129 v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 ch\u1ec9 5 ph\u00fat c\u00f2n l\u1ea1i \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p.\u201d \u2014 Albert Einstein<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng tr\u00ean kh\u00f4ng ch\u1ec9 \u0111\u00fang trong cu\u1ed9c s\u1ed1ng m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t ch\u00ednh x\u00e1c trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf UI UX. Trong m\u1ed7i d\u1ef1 \u00e1n, c\u00e1c Designer th\u01b0\u1eddng ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u v\u1ea5n \u0111\u1ec1 \u0111an xen gi\u1eefa nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh. L\u00fac n\u00e0y, thay v\u00ec v\u1ed9i v\u00e0ng lao v\u00e0o t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p, vi\u1ec7c d\u00e0nh th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u00fang tr\u1ecdng t\u00e2m c\u1ee7a v\u1ea5n \u0111\u1ec1 l\u00e0 \u0111i\u1ec1u ti\u00ean quy\u1ebft.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y c\u0169ng l\u00e0 l\u00fac <\/span><a href=\"https:\/\/lollypop.design\/blog\/2025\/may\/problem-statement-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>Problem Statement<\/b><\/a><span style=\"font-weight: 400;\"> tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 d\u1ef1 \u00e1n. M\u1ed9t Problem Statement hi\u1ec7u qu\u1ea3 gi\u00fap \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau chung, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong c\u00e1ch ti\u1ebfp c\u1eadn. \u0110i\u1ec1u n\u00e0y gi\u00fap tr\u00e1nh \u0111\u01b0\u1ee3c s\u1ef1 lan man trong t\u01b0 duy thi\u1ebft k\u1ebf, ti\u1ebft ki\u1ec7m ngu\u1ed3n l\u1ef1c, v\u00e0 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 t\u00ednh \u1ee9ng d\u1ee5ng cao h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, Lollypop s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 kh\u00e1i ni\u1ec7m Problem Statement d\u01b0\u1edbi g\u00f3c nh\u00ecn thi\u1ebft k\u1ebf UX: t\u1eeb vai tr\u00f2, th\u1eddi \u0111i\u1ec3m \u00e1p d\u1ee5ng cho \u0111\u1ebfn quy tr\u00ecnh thi\u1ebft k\u1ebf m\u1ed9t Problem Statement chu\u1ea9n ch\u1ec9nh. C\u00f9ng b\u1eaft \u0111\u1ea7u th\u00f4i n\u00e0o!<\/span><\/p>\n<h2><b>Problem statement l\u00e0 g\u00ec?<\/b><\/h2>\n<p><b>Problem Statement<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn, s\u00fac t\u00edch nh\u01b0ng c\u00f3 chi\u1ec1u s\u00e2u, t\u00f3m l\u01b0\u1ee3c l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (<strong>UX Problems<\/strong>). \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1ch \u201cg\u1ecdi t\u00ean v\u1ea5n \u0111\u1ec1\u201d, m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh ai \u0111ang b\u1ecb \u1ea3nh h\u01b0\u1edfng, gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 \u0111\u00f3 x\u1ea3y ra trong ng\u1eef c\u1ea3nh n\u00e0o, nguy\u00ean nh\u00e2n l\u00e0 g\u00ec, v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng ra sao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Problem Statement l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh insight c\u1ed1t l\u00f5i. Khi \u0111\u01b0\u1ee3c vi\u1ebft \u0111\u00fang c\u00e1ch, n\u00f3 gi\u00fap \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf gi\u1ea3i ph\u00e1p t\u1eadp trung v\u00e0o \u0111\u00fang \u0111i\u1ec3m \u0111au (pain point) c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, l\u00e0m c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u00e0 c\u00f3 \u00fd ngh\u0129a trong giai \u0111o\u1ea1n ti\u1ebfp theo.<\/span><\/p>\n<h2><b>T\u1ea7m quan tr\u1ecdng c\u1ee7a Problem statement\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Problem statement ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf ph\u00e1t tri\u1ec3n nh\u1eefng gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u, \u0111em \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u1ef1c ti\u1ec5n cho ng\u01b0\u1eddi d\u00f9ng. C\u1ee5 th\u1ec3, nh\u1eefng l\u1ee3i \u00edch m\u00e0 Problem statement UX mang l\u1ea1i, bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho nh\u00f3m thi\u1ebft k\u1ebf: <\/b><span style=\"font-weight: 400;\">M\u1ed9t Problem Statement \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh r\u00f5 r\u00e0ng gi\u00fap \u0111\u1ed9i ng\u0169 hi\u1ec3u ch\u00ednh x\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft. Nh\u1edd \u0111\u00f3, team c\u00f3 th\u1ec3 t\u1eadp trung t\u1ed1i \u0111a v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p th\u1eadt s\u1ef1 \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ea1o s\u1ef1 \u0111\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c b\u00ean li\u00ean quan: <\/b><span style=\"font-weight: 400;\">Khi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean (designer, developer, doanh nghi\u1ec7p,\u2026) c\u00f9ng nh\u00ecn v\u1ec1 m\u1ed9t Problem Statement chung, s\u1ef1 \u0111\u1ed3ng thu\u1eadn s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 r\u00fat ng\u1eafn th\u1eddi gian trao \u0111\u1ed5i, m\u00e0 c\u00f2n h\u1ea1n ch\u1ebf nh\u1eefng xung \u0111\u1ed9t do hi\u1ec3u sai m\u1ee5c ti\u00eau.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c: <\/b><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng r\u1ee7i ro l\u1edbn nh\u1ea5t c\u1ee7a c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng th\u1ee9 kh\u00f4ng th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 t\u1eeb \u0111\u1ea7u gi\u00fap \u0111\u1ed9i ng\u0169 t\u1ed1i \u01b0u th\u1eddi gian, nh\u00e2n l\u1ef1c v\u00e0 ng\u00e2n s\u00e1ch v\u00e0o nh\u1eefng g\u00ec th\u1eadt s\u1ef1 t\u1ea1o gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 d\u1ec5 d\u00e0ng: <\/b><span style=\"font-weight: 400;\">Khi v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean insight ng\u01b0\u1eddi d\u00f9ng, nh\u00f3m c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng (KPIs) ph\u00f9 h\u1ee3p \u0111\u1ec3 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a gi\u1ea3i ph\u00e1p.<\/span><\/li>\n<\/ul>\n<h2><b>C\u00e1ch t\u1ea1o n\u00ean m\u1ed9t Problem Statement chu\u1ea9n ch\u1ec9nh?\u00a0<\/b><\/h2>\n<h3><b>1. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u ki\u1ec7n c\u1ea7n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t problem statement hi\u1ec7u qu\u1ea3 l\u00e0 \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf ph\u1ea3i hi\u1ec3u t\u01b0\u1eddng t\u1eadn c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a v\u1ea5n \u0111\u1ec1, c\u1ea3 t\u1eeb ph\u00eda doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n<h4><b>B\u01b0\u1edbc 1. \u0110\u1eb7t c\u00e2u h\u1ecfi<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 hi\u1ec3u \u0111\u00fang v\u1ea5n \u0111\u1ec1 l\u00e0 <\/span><b>\u0111\u1eb7t c\u00e2u h\u1ecfi<\/b><span style=\"font-weight: 400;\">. D\u1ef1a tr\u00ean Project Brief ban \u0111\u1ea7u, c\u00e1c Designer s\u1ebd \u0111\u01b0a ra nhi\u1ec1u c\u00e2u h\u1ecfi xoay quanh ng\u1eef c\u1ea3nh, h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng nh\u01b0 doanh nghi\u1ec7p \u2013 t\u1eeb \u0111\u00f3 t\u1eebng b\u01b0\u1edbc g\u1ee1 r\u1ed1i b\u00e0i to\u00e1n thi\u1ebft k\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u1edf giai \u0111o\u1ea1n n\u00e0y l\u00e0 <\/span><b>5W1H<\/b><span style=\"font-weight: 400;\"> \u2013 k\u1ef9 thu\u1eadt \u0111\u1eb7t c\u00e2u h\u1ecfi kinh \u0111i\u1ec3n, gi\u00fap l\u00e0m r\u00f5 b\u1ee9c tranh t\u1ed5ng th\u1ec3 theo 6 h\u01b0\u1edbng:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17996\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp\" alt=\"ph\u01b0\u01a1ng ph\u00e1p 5W1H Problem Statement\" width=\"1441\" height=\"1566\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp 276w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp 942w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/phuong-phap-5W1H-Problem-Statement.webp 1413w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><b>C\u00f9ng kh\u00e1m ph\u00e1 m\u1ed9t case study th\u1ef1c t\u1ebf t\u1ea1i Lollypop v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u FMCG. H\u00e3y xem chi ti\u1ebft Design Brief trong \u1ea3nh d\u01b0\u1edbi \u0111\u00e2y!<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17995\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Cach-tao-nen-mot-problem-statement-chuan-chinh-.webp\" alt=\"C\u00e1ch t\u1ea1o n\u00ean m\u1ed9t problem statement chu\u1ea9n ch\u1ec9nh\u00a0\" width=\"1440\" height=\"950\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Cach-tao-nen-mot-problem-statement-chuan-chinh-.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Cach-tao-nen-mot-problem-statement-chuan-chinh-.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Cach-tao-nen-mot-problem-statement-chuan-chinh-.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Cach-tao-nen-mot-problem-statement-chuan-chinh-.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 c\u00f3 th\u1ec3 l\u00e0m r\u00f5 y\u00eau c\u1ea7u v\u00e0 m\u00f4 t\u1ea3 v\u1ea5n \u0111\u1ec1 nghi\u00ean c\u1ee9u hi\u1ec7n t\u1ea1i, team \u0111\u00e3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ed9 c\u00e2u h\u1ecfi theo <\/span><b>ph\u01b0\u01a1ng ph\u00e1p 5W1H<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who<\/b><span style=\"font-weight: 400;\">: Ai l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a \u1ee9ng d\u1ee5ng n\u00e0y? H\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? Khi s\u1eed d\u1ee5ng app, h\u1ecd k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>What:<\/b><span style=\"font-weight: 400;\"> Gi\u00e1 tr\u1ecb \u1ee9ng d\u1ee5ng mang l\u1ea1i l\u00e0 g\u00ec? \u0110i\u1ec1u g\u00ec khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng h\u1ee9ng th\u00fa khi s\u1eed d\u1ee5ng app? L\u1ee3i \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (Unique Selling Point) c\u1ee7a \u1ee9ng d\u1ee5ng l\u00e0 g\u00ec?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Where &amp; Why: <\/b><span style=\"font-weight: 400;\">\u0110\u00e2u l\u00e0 nh\u1eefng \u0111i\u1ec3m ch\u1ea1m khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u1eddi b\u1ecf \u1ee9ng d\u1ee5ng? V\u00ec sao h\u1ecd l\u1ea1i r\u1eddi b\u1ecf \u1edf nh\u1eefng b\u01b0\u1edbc \u0111\u00f3?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>How<\/b><span style=\"font-weight: 400;\">: T\u1ec9 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh c\u00e1c t\u00e1c v\u1ee5 ch\u00ednh tr\u00ean app l\u00e0 bao nhi\u00eau?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00e0 c\u00f2n r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi kh\u00e1c ti\u1ebfp t\u1ee5c \u0111\u01b0\u1ee3c \u0111\u00e0o s\u00e2u trong su\u1ed1t qu\u00e1 tr\u00ecnh.<\/span><\/p>\n<h4><b>B\u01b0\u1edbc 2. T\u00ecm c\u00e2u tr\u1ea3 l\u1eddi<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 t\u00ecm ra c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c cho c\u00e1c c\u00e2u h\u1ecfi \u0111\u00e3 \u0111\u1eb7t ra, team thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u00e0 ki\u1ec3m ch\u1ee9ng gi\u1ea3 thuy\u1ebft, bao g\u1ed3m:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00ecm hi\u1ec3u doanh nghi\u1ec7p: <\/b><span style=\"font-weight: 400;\">Th\u1ef1c hi\u1ec7n c\u00e1c bu\u1ed5i workshop kh\u00e1m ph\u00e1 (discovery workshop) \u0111\u1ec3 n\u1eafm b\u1eaft m\u1ee5c ti\u00eau kinh doanh, quy tr\u00ecnh hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c th\u00e1ch th\u1ee9c \u0111ang \u0111\u1ed1i m\u1eb7t.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng: <\/b><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 ph\u1ecfng v\u1ea5n (user interviews), quan s\u00e1t h\u00e0nh vi (observation), v\u00e0 kh\u1ea3o s\u00e1t \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u200b, thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ph\u00e2n t\u00edch th\u1ee9 c\u1ea5p (Secondary Research):<\/b><span style=\"font-weight: 400;\"> Nghi\u00ean c\u1ee9u c\u00e1c t\u00e0i li\u1ec7u, b\u00e1o c\u00e1o, v\u00e0 d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ec3 b\u1ed5 sung th\u00f4ng tin.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">K\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh thu th\u1eadp th\u00f4ng tin n\u00e0y s\u1ebd l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c v\u1ea5n \u0111\u1ec1 l\u1edbn nh\u1ecf kh\u00e1c nhau t\u1eeb ph\u00eda doanh nghi\u1ec7p l\u1eabn ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o n\u1ec1n t\u1ea3ng cho b\u01b0\u1edbc ph\u00e2n t\u00edch ti\u1ebfp theo.<\/span><\/p>\n<h3><b>2. Ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 t\u1ea1o Problem Statement<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 . T\u1eeb \u0111\u00e2y, nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc, l\u00e0m n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng c\u00e1c Problem Statement.\u00a0<\/span><\/p>\n<h4><b>B\u01b0\u1edbc 1. Ph\u00e2n t\u00edch th\u00f4ng tin<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Tron qu\u00e1 tr\u00ecnh n\u00e0y, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 <\/span><b>Affinity Mapping<\/b><span style=\"font-weight: 400;\">. \u0110\u00e2y l\u00e0 k\u1ef9 thu\u1eadt nh\u00f3m c\u00e1c \u00fd t\u01b0\u1edfng, quan s\u00e1t, ph\u00e1t hi\u1ec7n ho\u1eb7c d\u1eef li\u1ec7u c\u00f3 li\u00ean quan l\u1ea1i v\u1edbi nhau th\u00e0nh t\u1eebng c\u1ee5m n\u1ed9i dung c\u00f3 ch\u1ee7 \u0111\u1ec1 chung (m\u1ed7i c\u1ee5m s\u1ebd t\u01b0\u1ee3ng tr\u01b0ng cho m\u1ed9t problem statement ri\u00eang).\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17997\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Affinity-Mapping.webp\" alt=\"Affinity Mapping\" width=\"1441\" height=\"1050\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Affinity-Mapping.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Affinity-Mapping.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Affinity-Mapping.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Affinity-Mapping.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y gi\u00fap c\u1ea3 nh\u00f3m nh\u00ecn th\u1ea5y b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c m\u1eabu (patterns) trong d\u1eef li\u1ec7u. Nh\u1edd \u0111\u00f3, team c\u00f3 th\u1ec3 ch\u1ecdn ra c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u1ecdng y\u1ebfu nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai th\u00e0nh m\u1ed9t problem statement\u00a0 chu\u1ea9n ch\u1ec9nh, ph\u1ee5c v\u1ee5 cho giai \u0111o\u1ea1n thi\u1ebft k\u1ebf v\u1ec1 sau.<\/span><\/p>\n<h4><b>B\u01b0\u1edbc 2. Vi\u1ebft Problem Statement<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00f3 nhi\u1ec1u c\u00e1c \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t problem statement chu\u1ea9n ch\u1ec9nh, trong \u0111\u00f3 m\u1ed9t trong nh\u1eefng khu\u00f4n m\u1eabu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u00f3 l\u00e0 Point of View (POV) Madlib.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-17998\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Viet-problem-statement.webp\" alt=\"Vi\u1ebft problem statement\" width=\"1441\" height=\"406\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Viet-problem-statement.webp 1441w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Viet-problem-statement.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Viet-problem-statement.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/05\/Viet-problem-statement.webp 768w\" sizes=\"auto, (max-width: 1441px) 100vw, 1441px\"><\/p>\n<p><b>C\u1ee5 th\u1ec3:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ng\u01b0\u1eddi d\u00f9ng (User):<\/b><span style=\"font-weight: 400;\"> Ai \u0111ang g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1? H\u1ecd thu\u1ed9c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nhu c\u1ea7u (User\u2019s Need):<\/b><span style=\"font-weight: 400;\"> H\u1ecd \u0111ang c\u1ea7n \u0111i\u1ec1u g\u00ec trong m\u1ed9t ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Insight:<\/b><span style=\"font-weight: 400;\"> H\u1ecd \u0111ang c\u1ea3m th\u1ea5y ho\u1eb7c h\u00e0nh \u0111\u1ed9ng ra sao? C\u00f3 r\u00e0o c\u1ea3n n\u00e0o \u0111ang khi\u1ebfn h\u1ecd ch\u01b0a th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u \u0111\u00f3?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Tr\u1edf l\u1ea1i v\u1edbi <\/span><b>v\u00ed d\u1ee5 v\u1ec1 d\u1ef1 \u00e1n c\u1ee7a Lollypop <\/b><span style=\"font-weight: 400;\">v\u1edbi th\u01b0\u01a1ng hi\u1ec7u FMCG. Sau khi ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng, quan s\u00e1t h\u00e0nh vi v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, nh\u00f3m ph\u00e1t hi\u1ec7n ra r\u1eb1ng:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y tr\u1ea3i nghi\u1ec7m \u0111\u1ed5i th\u01b0\u1edfng tr\u00ean \u1ee9ng d\u1ee5ng E-Promotion kh\u00e1 kh\u00f3 hi\u1ec3u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh \u0111\u1ed5i th\u01b0\u1edfng ph\u1ee9c t\u1ea1p khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng c\u1ea3m th\u1ea5y qu\u00e1 t\u1ea3i v\u00e0 mu\u1ed1n b\u1ecf cu\u1ed9c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1 s\u1ed1 ng\u01b0\u1eddi kh\u00f4ng bi\u1ebft ph\u1ea3i l\u00e0m g\u00ec tr\u00ean App, n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">\u00c1p d\u1ee5ng c\u00f4ng th\u1ee9c POV Madlib, ta c\u00f3 <\/span><b>v\u00ed d\u1ee5 v\u1ec1 Problem Statement<\/b><span style=\"font-weight: 400;\"> nh\u01b0 sau:<\/span><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cNg\u01b0\u1eddi mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u FMCG <\/span><\/i><b><i>(User) <\/i><\/b><i><span style=\"font-weight: 400;\">c\u1ea7n m\u1ed9t c\u00e1ch th\u1ee9c \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng \u0111\u1ec3 \u0111\u1ed5i th\u01b0\u1edfng sau khi mua h\u00e0ng <\/span><\/i><b><i>(User\u2019s need)<\/i><\/b><i><span style=\"font-weight: 400;\">, b\u1edfi v\u00ec quy tr\u00ecnh hi\u1ec7n t\u1ea1i tr\u00ean \u1ee9ng d\u1ee5ng qu\u00e1 ph\u1ee9c t\u1ea1p, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u00e0 qu\u00e1 t\u1ea3i <\/span><\/i><b><i>(Insight)<\/i><\/b><i><span style=\"font-weight: 400;\">.\u201d<\/span><\/i><\/p>\n<p><b>L\u01b0u \u00fd:<\/b><span style=\"font-weight: 400;\"> M\u1ee5c ti\u00eau c\u1ee7a vi\u1ec7c t\u1ea1o ra Problem Statement l\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/june\/ux-problems-cach-phat-hien-va-giai-quyet-de-giu-chan-nguoi-dung\/\" target=\"_blank\" rel=\"noopener\">v\u1ea5n \u0111\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/a><\/strong> \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 m\u1edf ra c\u01a1 h\u1ed9i thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p. V\u00ec v\u1eady, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i r\u00e0ng bu\u1ed9c c\u00e1ch vi\u1ebft theo c\u00f4ng th\u1ee9c tr\u00ean. H\u00e3y \u01b0u ti\u00ean di\u1ec5n \u0111\u1ea1t sao cho th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u nh\u1ea5t.<\/span><\/p>\n<p><b>V\u00ed d\u1ee5:<\/b> <i><span style=\"font-weight: 400;\">\u201cNg\u01b0\u1eddi mua h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u FMCG \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ed5i qu\u00e0 sau khi mua s\u1ea3n ph\u1ea9m, v\u00ec quy tr\u00ecnh hi\u1ec7n t\u1ea1i tr\u00ean \u1ee9ng d\u1ee5ng qu\u00e1 r\u01b0\u1eddm r\u00e0 v\u00e0 g\u00e2y nh\u1ea7m l\u1eabn. H\u1ecd c\u1ea7n m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed5i th\u01b0\u1edfng tr\u1ef1c quan, nhanh ch\u00f3ng v\u00e0 d\u1ec5 thao t\u00e1c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u00f4ng b\u1ecf l\u1ee1 nh\u1eefng quy\u1ec1n l\u1ee3i c\u1ee7a m\u00ecnh.\u201d<\/span><\/i><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n ch\u01b0a bi\u1ebft:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/lollypop.design\/blog\/2025\/november\/empathy-map-bieu-do-thau-cam\/\" target=\"_blank\" rel=\"noopener\">Empathy Map l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/lollypop.design\/blog\/2025\/june\/user-persona-la-gi\/\" target=\"_blank\" rel=\"noopener\"> User persona l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/lollypop.design\/blog\/2026\/january\/xu-huong-thiet-ke-ui\/\" target=\"_blank\" rel=\"noopener\">Top 10 Xu H\u01b0\u1edbng Thi\u1ebft K\u1ebf UI n\u1ed5i b\u1eadt 2026<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">UI\/UX Design l\u00e0 g\u00ec? Quy tr\u00ecnh thi\u1ebft k\u1ebf UI UX linh ho\u1ea1t<\/a><\/strong><\/li>\n<\/ul>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t <\/span><b>problem statement<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ch\u1ec9n chu s\u1ebd gi\u00fap c\u00e1c Designer nh\u00ecn r\u00f5 g\u1ed1c r\u1ec5 v\u1ea5n \u0111\u1ec1 khi <strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">thi\u1ebft k\u1ebf UX UI<\/a><\/strong>. N\u00f3 c\u0169ng s\u1ebd gi\u00fap m\u1edf ra h\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u00e1c gi\u1ea3i ph\u00e1p kh\u1ea3 thi \u2014 th\u00fac \u0111\u1ea9y t\u01b0 duy thi\u1ebft k\u1ebf l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m\u200b<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang \u1ea5p \u1ee7 cho m\u1ed9t d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, h\u00e3y nh\u1edb r\u1eb1ng \u0111\u1ed9i ng\u0169 UI\/UX Designer t\u1ea1i <a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><strong>Lollypop Vietnam<\/strong><\/a> lu\u00f4n s\u1eb5n h\u00e0ng \u0111\u1ed3ng h\u00e0nh. L\u00e0 m\u1ed9t trong <a href=\"https:\/\/lollypop.design\/blog\/2023\/november\/top-5-cong-ty-thiet-ke-website-chuyen-nghiep-tai-viet-nam\/\" target=\"_blank\" rel=\"noopener\"><strong>top c\u00f4ng ty thi\u1ebft k\u1ebf UI UX<\/strong><\/a> h\u00e0ng \u0111\u1ea7u t\u1ea1i TPHCM, Vi\u1ec7t Nam, <strong>Lollypop<\/strong> cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n t\u1eeb Nghi\u00ean c\u1ee9u gi\u1ea3i ph\u00e1p, Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX Design) \u0111\u1ebfn Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y <\/span><a href=\"https:\/\/lollypop.design\/project-enquiry\/\" target=\"_blank\" rel=\"noopener\"><b>li\u00ean h\u1ec7 v\u1edbi Lollypop<\/b><\/a><span style=\"font-weight: 400;\"> v\u00e0 c\u00f9ng chuy\u1ec3n bi\u1ebfn nh\u1eefng d\u1ef1 \u0111\u1ecbnh c\u1ee7a b\u1ea1n th\u00e0nh hi\u1ec7n th\u1ef1c nh\u00e9!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cN\u1ebfu t\u00f4i c\u00f3 m\u1ed9t gi\u1edd \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1, t\u00f4i s\u1ebd d\u00e0nh 55 ph\u00fat \u0111\u1ec3 suy ngh\u0129 v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 ch\u1ec9 5 ph\u00fat c\u00f2n l\u1ea1i \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p.\u201d \u2014 Albert Einstein C\u00e2u n\u00f3i n\u1ed5i ti\u1ebfng tr\u00ean kh\u00f4ng ch\u1ec9 \u0111\u00fang trong cu\u1ed9c s\u1ed1ng m\u00e0 c\u00f2n \u0111\u1eb7c bi\u1ec7t ch\u00ednh x\u00e1c trong l\u0129nh v\u1ef1c thi\u1ebft [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,17],"tags":[],"blogs_category":[26,27,25],"class_list":["post-17993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-may","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Problem Statement l\u00e0 g\u00ec? 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