{"id":21498,"date":"2025-11-14T08:46:10","date_gmt":"2025-11-14T08:46:10","guid":{"rendered":"https:\/\/lollypop.design\/?p=21498"},"modified":"2026-06-11T12:30:06","modified_gmt":"2026-06-11T07:00:06","slug":"empathy-map-bieu-do-thau-cam","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2025\/november\/empathy-map-bieu-do-thau-cam\/","title":{"rendered":"Empathy Map l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">B\u1ea1n c\u00f3 t\u1eebng loay hoay gi\u1eefa h\u00e0ng t\u00e1 ghi ch\u00fa, file kh\u1ea3o s\u00e1t hay d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u m\u00e0 v\u1eabn kh\u00f4ng th\u1ec3 gh\u00e9p l\u1ea1i th\u00e0nh m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bao gi\u1edd l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng \u2014 nh\u1ea5t l\u00e0 khi th\u00f4ng tin n\u1eb1m r\u1ea3i r\u00e1c v\u00e0 m\u1ed7i th\u00e0nh vi\u00ean trong nh\u00f3m l\u1ea1i c\u00f3 m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c nhau. Kh\u00f4ng \u00edt \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf, d\u00f9 \u0111\u1ea7y t\u00e2m huy\u1ebft, v\u1eabn r\u01a1i v\u00e0o t\u00ecnh tr\u1ea1ng x\u00e2y t\u00ednh n\u0103ng theo c\u1ea3m t\u00ednh n\u1ed9i b\u1ed9, thay v\u00ec d\u1ef1a tr\u00ean insight th\u1eadt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady l\u00e0m sao \u0111\u1ec3 tho\u00e1t kh\u1ecfi g\u00f3c nh\u00ecn ch\u1ee7 quan v\u00e0 th\u1eadt s\u1ef1 \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng? C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf <\/span><a href=\"https:\/\/lollypop.design\/blog\/2025\/november\/empathy-map-bieu-do-thau-cam\/\" target=\"_blank\" rel=\"noopener\"><b>Empathy Map <\/b><\/a><span style=\"font-weight: 400;\">\u2014 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n tr\u1ef1c quan h\u00f3a c\u1ea3m x\u00fac, suy ngh\u0129 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1eeb \u0111\u00f3 gi\u00fap c\u1ea3 \u0111\u1ed9i ng\u0169 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng s\u00e2u s\u1eafc h\u01a1n v\u00e0 c\u00f9ng nh\u00ecn v\u1ec1 m\u1ed9t h\u01b0\u1edbng trong su\u1ed1t qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, Lollypop s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 Empathy Map l\u00e0 g\u00ec, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, v\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m hi\u1ec7u qu\u1ea3 \u2014 \u0111\u1ec3 m\u1ed7i quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf \u0111\u1ec1u b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 th\u1ea5u hi\u1ec3u th\u1eadt s\u1ef1.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u th\u00f4i n\u00e0o!<\/span><\/p>\n<h2>T\u00f3m t\u1eaft \u00fd ch\u00ednh<\/h2>\n<ul>\n<li>Empathy Map gi\u00fap \u0111\u1ed9i ng\u0169 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng s\u00e2u s\u1eafc h\u01a1n b\u1eb1ng c\u00e1ch tr\u1ef1c quan h\u00f3a suy ngh\u0129, c\u1ea3m x\u00fac, h\u00e0nh vi v\u00e0 nhu c\u1ea7u th\u1ef1c t\u1ebf thay v\u00ec d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh ch\u1ee7 quan.<\/li>\n<li>C\u00f4ng c\u1ee5 n\u00e0y gi\u00fap \u0111\u1ed3ng b\u1ed9 g\u00f3c nh\u00ecn gi\u1eefa c\u00e1c ph\u00f2ng ban nh\u01b0 UX, UI, PM, Marketing v\u00e0 Dev, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n h\u01a1n.<\/li>\n<li>Empathy Map hi\u1ec7n \u0111\u1ea1i t\u1eadp trung v\u00e0o 8 y\u1ebfu t\u1ed1 ch\u00ednh g\u1ed3m: Who, Need to do, See, Hear, Say, Do, Pains v\u00e0 Gains \u0111\u1ec3 ph\u00e2n t\u00edch to\u00e0n di\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>M\u1ed9t Empathy Map hi\u1ec7u qu\u1ea3 c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf nh\u01b0 user interview, kh\u1ea3o s\u00e1t, quan s\u00e1t h\u00e0nh vi, usability testing v\u00e0 analytics.<\/li>\n<li>Quy tr\u00ecnh x\u00e2y d\u1ef1ng Empathy Map g\u1ed3m 4 b\u01b0\u1edbc: x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, thu th\u1eadp d\u1eef li\u1ec7u, ph\u00e2n b\u1ed5 insight l\u00ean bi\u1ec3u \u0111\u1ed3 v\u00e0 li\u00ean t\u1ee5c c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<li>C\u00e1c sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh g\u1ed3m: d\u1ef1a tr\u00ean \u0111\u1ecbnh ki\u1ebfn c\u00e1 nh\u00e2n, b\u1ecf qua y\u1ebfu t\u1ed1 v\u0103n h\u00f3a\/ng\u1eef c\u1ea3nh v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng n\u00f3i thay v\u00ec h\u00e0nh vi th\u1ef1c t\u1ebf.<\/li>\n<li>Empathy Map l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng c\u1ee7a Design Thinking, gi\u00fap t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u th\u1eadt, t\u0103ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh l\u00e2u d\u00e0i.<\/li>\n<\/ul>\n<h2><b>Empathy Map l\u00e0 g\u00ec?<\/b><\/h2>\n<p><b>Empathy Map (Bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m)<\/b><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quen thu\u1ed9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\"><b>quy tr\u00ecnh thi\u1ebft k\u1ebf UI UX<\/b><\/a><span style=\"font-weight: 400;\">, gi\u00fap \u0111\u1ed9i ng\u0169 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u2014 t\u1eeb nhu c\u1ea7u, suy ngh\u0129, c\u1ea3m x\u00fac cho \u0111\u1ebfn h\u00e0nh vi khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec ch\u1ec9 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng ho\u1eb7c ph\u1ecfng \u0111o\u00e1n ch\u1ee7 quan, Empathy Map gi\u00fap Designer \u201c\u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng\u201d \u2014 hi\u1ec3u h\u1ecd ngh\u0129 g\u00ec, n\u00f3i g\u00ec, l\u00e0m g\u00ec v\u00e0 c\u1ea3m th\u1ea5y ra sao, t\u1eeb \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 \u00fd ngh\u0129a.<\/span><\/p>\n<h3><b>1. C\u1ea5u tr\u00fac Empathy Map (truy\u1ec1n th\u1ed1ng)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Empathy Map l\u1ea7n \u0111\u1ea7u \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi <\/span><b>Scott Matthews v\u00e0o n\u0103m 2010<\/b><span style=\"font-weight: 400;\"> nh\u1eb1m gi\u00fap c\u00e1c nh\u00f3m thi\u1ebft k\u1ebf hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3, m\u00f4 h\u00ecnh n\u00e0y tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong cu\u1ed1n <\/span><i><span style=\"font-weight: 400;\">Gamestorming<\/span><\/i><span style=\"font-weight: 400;\"> c\u1ee7a Dave Gray, v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng trong thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX Design).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t Empathy Map Template\u200b truy\u1ec1n th\u1ed1ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh 4 ph\u1ea7n ch\u00ednh, v\u1edbi ng\u01b0\u1eddi d\u00f9ng (users) n\u1eb1m \u1edf trung t\u00e2m:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21499\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-la-gi.webp\" alt=\"Empathy Map l\u00e0 g\u00ec\" width=\"1440\" height=\"800\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-la-gi.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-la-gi.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-la-gi.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-la-gi.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h3><b>2. C\u1ea5u tr\u00fac Empathy Map Canvas (hi\u1ec7n \u0111\u1ea1i)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Empathy-Map-Canvas.webp\" alt=\"Empathy Map Canvas\" width=\"1440\" height=\"1015\"><\/p>\n<p><span style=\"font-weight: 400;\">So v\u1edbi phi\u00ean b\u1ea3n ban \u0111\u1ea7u, <\/span><b>Empathy Map Canvas<\/b><span style=\"font-weight: 400;\"> c\u1ee7a Dave Gray (2017) \u0111\u00e3 m\u1edf r\u1ed9ng ph\u1ea1m vi quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng v\u1edbi r\u1ea5t nhi\u1ec1u nh\u1eefng thay \u0111\u1ed5i nh\u01b0 sau:<\/span><\/p>\n<h4><b>Thi\u1ebft l\u1eadp hai y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i cho m\u1ecdi ph\u00e2n t\u00edch<\/b><\/h4>\n<ul>\n<li><b>Who: <\/b><span style=\"font-weight: 400;\">\u0110\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 \u0111ang \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u.<\/span><\/li>\n<li><b>Need to do: <\/b><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau ho\u1eb7c nhi\u1ec7m v\u1ee5 c\u1ed1t l\u00f5i m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang c\u1ed1 g\u1eafng ho\u00e0n th\u00e0nh.<\/span><\/li>\n<\/ul>\n<h4><b>Duy tr\u00ec c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap \u0111\u00e0o s\u00e2u h\u00e0nh vi v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh ng\u01b0\u1eddi d\u00f9ng<\/b><\/h4>\n<ul>\n<li><b>See &amp; Hear: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y ho\u1eb7c nghe \u0111\u01b0\u1ee3c t\u1eeb m\u00f4i tr\u01b0\u1eddng xung quanh (b\u1ea1n b\u00e8, gia \u0111\u00ecnh, MXH,\u2026)<\/span><\/li>\n<li><b>Say &amp; Do: <\/b><span style=\"font-weight: 400;\">Nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng n\u00f3i ra ho\u1eb7c nh\u1eefng h\u00e0nh vi m\u00e0 h\u1ecd th\u1ec3 hi\u1ec7n.<\/span><\/li>\n<\/ul>\n<h4><b> G\u1ed9p \u201cThink &amp; Feel\u201d v\u00e0 chi ti\u1ebft h\u00f3a th\u00e0nh 2 y\u1ebfu t\u1ed1 \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ea3i ph\u00e1p:<\/b><\/h4>\n<ul>\n<li><b>Pains:<\/b><span style=\"font-weight: 400;\"> X\u00e1c \u0111\u1ecbnh n\u1ed7i th\u1ea5t v\u1ecdng, n\u1ed7i s\u1ee3 h\u00e3i ho\u1eb7c r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/span><\/li>\n<li><b>Gains:<\/b><span style=\"font-weight: 400;\"> L\u00e0m r\u00f5 mong mu\u1ed1n, nhu c\u1ea7u v\u00e0 ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u2013 t\u1ee9c \u0111i\u1ec1u h\u1ecd hy v\u1ecdng \u0111\u1ea1t \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<\/ul>\n<h2><b>T\u1ea7m quan tr\u1ecdng c\u1ee7a Empathy Map\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Empathy Map Tool gi\u00fap \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 hi\u1ec3u h\u00e0nh vi, m\u00e0 c\u00f2n ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, suy ngh\u0129 v\u00e0 \u0111\u1ed9ng c\u01a1 \u1ea9n sau m\u1ed7i quy\u1ebft \u0111\u1ecbnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng l\u00fd do khi\u1ebfn Empathy Map UX tr\u1edf n\u00ean quan tr\u1ecdng, \u0111\u00f3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf:<\/b><span style=\"font-weight: 400;\"> Khi hi\u1ec3u r\u00f5 c\u1ea3m x\u00fac v\u00e0 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, nh\u00f3m thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c ti\u1ec5n thay v\u00ec d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh hay kinh nghi\u1ec7m c\u00e1 nh\u00e2n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Th\u1ed1ng nh\u1ea5t g\u00f3c nh\u00ecn trong \u0111\u1ed9i ng\u0169:<\/b><span style=\"font-weight: 400;\"> Empathy Map cung c\u1ea5p m\u1ed9t b\u1ee9c tranh tr\u1ef1c quan, gi\u00fap c\u00e1c th\u00e0nh vi\u00ean UX, UI, PM, Marketing v\u00e0 Dev c\u00f9ng \u0111\u1ed3ng thu\u1eadn v\u1ec1 ng\u01b0\u1eddi d\u00f9ng, gi\u1ea3m thi\u1ec3u m\u00e2u thu\u1eabn v\u00e0 sai l\u1ec7ch trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kh\u01a1i g\u1ee3i insight ti\u1ec1m \u1ea9n:<\/b><span style=\"font-weight: 400;\"> Khi t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh t\u00ednh t\u1eeb ph\u1ecfng v\u1ea5n, quan s\u00e1t hay kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng l\u00ean bi\u1ec3u \u0111\u1ed3, nh\u00f3m thi\u1ebft k\u1ebf c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n nh\u1eefng insight s\u00e2u s\u1eafc m\u00e0 c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea kh\u00f3 th\u1ec3 hi\u1ec7n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u0103ng kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng:<\/b><span style=\"font-weight: 400;\"> S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u th\u1ef1c s\u1ef1 v\u1ec1 c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng s\u1ebd gi\u00fap h\u1ecd c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u00e0 trung th\u00e0nh.<\/span><\/li>\n<\/ul>\n<h2><b>C\u00e1ch t\u1ea1o n\u00ean m\u1ed9t Empathy Map chu\u1ea9n ch\u1ec9nh?\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh 4 b\u01b0\u1edbc gi\u00fap b\u1ea1n t\u1ea1o m\u1ed9t Empathy Map hi\u1ec7u qu\u1ea3 trong c\u00e1c d\u1ef1 \u00e1n th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-21503\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Quy-trinh-xay-dung-Empathy-Map.webp\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng Empathy Map\" width=\"1440\" height=\"615\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Quy-trinh-xay-dung-Empathy-Map.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Quy-trinh-xay-dung-Empathy-Map.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Quy-trinh-xay-dung-Empathy-Map.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2025\/11\/Quy-trinh-xay-dung-Empathy-Map.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h3><b>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi ph\u00e1c th\u1ea3o Customer Empathy Map, h\u00e3y t\u1ef1 h\u1ecfi: <\/span><b>\u201cM\u1ee5c \u0111\u00edch c\u1ee7a bi\u1ec3u \u0111\u1ed3 n\u00e0y l\u00e0 g\u00ec?\u201d\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t Empathy Map t\u1ed1t kh\u00f4ng ch\u1ec9 ghi l\u1ea1i insight ng\u01b0\u1eddi d\u00f9ng, m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a nh\u00f3m thi\u1ebft k\u1ebf. T\u00f9y v\u00e0o b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng, Empathy Map c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh theo nh\u1eefng h\u01b0\u1edbng kh\u00e1c nhau:\u00a0<\/span><\/p>\n<h4><b>\u0110\u1ed3ng b\u1ed9 nh\u1eadn th\u1ee9c trong team khi b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n<\/b><\/h4>\n<ul>\n<li><b>Y\u00eau c\u1ea7u: <\/b><span style=\"font-weight: 400;\">Empathy Map c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf linh ho\u1ea1t, d\u1ec5 \u0111i\u1ec1u ch\u1ec9nh v\u00e0 mang t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, khuy\u1ebfn kh\u00edch m\u1ecdi th\u00e0nh vi\u00ean chia s\u1ebb quan \u0111i\u1ec3m, quan s\u00e1t v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh.<\/span><\/li>\n<li><b>\u0110\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n: <\/b><span style=\"font-weight: 400;\">Designer, Developer, Researcher v\u00e0 Marketer \u2014 c\u00e1c vai tr\u00f2 c\u00f9ng \u0111\u00f3ng g\u00f3p \u0111\u1ec3 h\u00ecnh th\u00e0nh b\u1ee9c tranh to\u00e0n c\u1ea3nh v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<h4><b>Tr\u00ecnh b\u00e0y tr\u01b0\u1edbc stakeholder khi pitching gi\u1ea3i ph\u00e1p<\/b><\/h4>\n<ul>\n<li><b>Y\u00eau c\u1ea7u: <\/b><span style=\"font-weight: 400;\">Empathy Map c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c m\u1ee5c ti\u00eau kinh doanh, gi\u00fap stakeholder hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a nh\u1eefng insight thu th\u1eadp \u0111\u01b0\u1ee3c.<\/span><\/li>\n<li><b>\u0110\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n: <\/b><span style=\"font-weight: 400;\">C\u00e1c th\u00e0nh vi\u00ean ch\u1ee7 ch\u1ed1t c\u1ee7a d\u1ef1 \u00e1n (Decision Maker, Researcher, Product Designer, PM) \u2014 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u s\u00e2u v\u1ea5n \u0111\u1ec1 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng tr\u00ecnh b\u00e0y thuy\u1ebft ph\u1ee5c tr\u01b0\u1edbc stakeholder.<\/span><\/li>\n<\/ul>\n<h4><b>Ph\u00e2n t\u00edch pain point \u0111\u1ec3 t\u00e1i thi\u1ebft k\u1ebf<\/b><\/h4>\n<ul>\n<li><b>Y\u00eau c\u1ea7u: <\/b><span style=\"font-weight: 400;\">Empathy Map c\u1ea7n \u0111i s\u00e2u h\u01a1n \u2014 kh\u00f4ng ch\u1ec9 ghi l\u1ea1i \u201cng\u01b0\u1eddi d\u00f9ng n\u00f3i g\u00ec\u201d m\u00e0 c\u00f2n l\u00fd gi\u1ea3i \u201ct\u1ea1i sao h\u1ecd c\u1ea3m th\u1ea5y nh\u01b0 v\u1eady\u201d, t\u1eeb \u0111\u00f3 gi\u00fap nh\u00f3m nh\u00ecn ra \u0111i\u1ec3m ngh\u1ebdn trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li><b>\u0110\u1ed9i ng\u0169 th\u1ef1c hi\u1ec7n: <\/b><span style=\"font-weight: 400;\">UX Researcher, Data Analyst v\u00e0 c\u00e1c th\u00e0nh vi\u00ean ph\u1ee5 tr\u00e1ch nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh \u2014 tr\u1ef1c ti\u1ebfp khai th\u00e1c insight t\u1eeb ph\u1ecfng v\u1ea5n s\u00e2u, quan s\u00e1t th\u1ef1c \u0111\u1ecba ho\u1eb7c nghi\u00ean c\u1ee9u ethnographic.<\/span><\/li>\n<\/ul>\n<h3><b>2. Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau, nh\u00f3m thi\u1ebft k\u1ebf s\u1ebd tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc nghi\u00ean c\u1ee9u \u0111\u1ec3 thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng. M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u1ed5 bi\u1ebfn c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/span><\/p>\n<h4><b> Nghi\u00ean c\u1ee9u th\u1ee9 c\u1ea5p (Secondary Research\/ Desk Research)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc t\u1ed5ng h\u1ee3p nh\u1eefng th\u00f4ng tin c\u00f3 s\u1eb5n \u0111\u1ec3 n\u1eafm b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u1edf m\u1ee9c \u0111\u1ed9 t\u1ed5ng quan. Bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u00e1o c\u00e1o ng\u00e0nh, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, whitepaper, case study<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 nh\u1eadn di\u1ec7n xu h\u01b0\u1edbng v\u00e0 c\u00e1c ti\u00eau chu\u1ea9n \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong ng\u00e0nh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>D\u1eef li\u1ec7u n\u1ed9i b\u1ed9<\/b><span style=\"font-weight: 400;\"> (nh\u01b0 CRM, Google Analytics, App Analytics\u2026) \u0111\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m tr\u00ean th\u1ef1c t\u1ebf nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c b\u00ecnh lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\/di\u1ec5n \u0111\u00e0n<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 hi\u1ec3u ph\u1ea3n h\u1ed3i th\u1eadt \u2013 nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng th\u00edch, gh\u00e9t ho\u1eb7c mong ch\u1edd.<\/span><\/li>\n<\/ul>\n<h4><b> Nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p (Primary Research)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Giai \u0111o\u1ea1n n\u00e0y gi\u00fap \u0111\u1ed9i ng\u0169 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng nhu c\u1ea7u v\u00e0 c\u1ea3m x\u00fac m\u00e0 d\u1eef li\u1ec7u kh\u00f4ng th\u1ec3 hi\u1ec7n. Bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interviews:<\/b><span style=\"font-weight: 400;\"> T\u00ecm hi\u1ec3u c\u00e2u chuy\u1ec7n th\u1eadt, c\u1ea3m x\u00fac v\u00e0 l\u00fd do \u0111\u1eb1ng sau c\u00e1c h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Surveys \/ Questionnaires:<\/b><span style=\"font-weight: 400;\"> Thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1ec1 th\u00f3i quen, nhu c\u1ea7u v\u00e0 nh\u1eefng \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu ph\u1ed5 bi\u1ebfn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Observation \/ Shadowing:<\/b><span style=\"font-weight: 400;\"> Quan s\u00e1t ng\u01b0\u1eddi d\u00f9ng trong b\u1ed1i c\u1ea3nh th\u1ef1c t\u1ebf \u0111\u1ec3 th\u1ea5y r\u00f5 h\u00e0nh vi v\u00e0 pain point m\u00e0 h\u1ecd c\u00f3 th\u1ec3 kh\u00f4ng n\u00f3i ra.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/lollypop.design\/blog\/2025\/march\/usability-testing-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>Usability Testing<\/b><\/a><b>:<\/b><span style=\"font-weight: 400;\"> Ki\u1ec3m th\u1eed s\u1ea3n ph\u1ea9m ho\u1eb7c prototype v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 quan s\u00e1t c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c, c\u00e1c kh\u00f3 kh\u0103n g\u1eb7p ph\u1ea3i v\u00e0 ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Discovery Workshops:<\/b><span style=\"font-weight: 400;\"> L\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f9ng kh\u00e1m ph\u00e1 v\u1ea5n \u0111\u1ec1, nhu c\u1ea7u v\u00e0 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n.<\/span><\/li>\n<\/ul>\n<h3><b>3. Ph\u00e2n b\u1ed5 insight l\u00ean bi\u1ec3u \u0111\u1ed3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng, nh\u00f3m s\u1ebd ti\u1ebfn h\u00e0nh ph\u00e2n b\u1ed5 c\u00e1c ph\u00e1t hi\u1ec7n v\u00e0o t\u1eebng ph\u1ea7n c\u1ee7a Persona Empathy Map. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn c\u00e1ch \u0111i\u1ec1n th\u00f4ng tin cho c\u00e1c ph\u1ea7n tr\u00ean bi\u1ec3u \u0111\u1ed3 c\u1ea3m x\u00fac:<\/span><\/p>\n<p><b> \u0110\u1ed1i v\u1edbi 2 y\u1ebfu t\u1ed1 n\u1ec1n t\u1ea3ng<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Who: <\/b><span style=\"font-weight: 400;\">Ghi l\u1ea1i <\/span><i><span style=\"font-weight: 400;\">ng\u01b0\u1eddi d\u00f9ng c\u1ee5 th\u1ec3 l\u00e0 ai<\/span><\/i><span style=\"font-weight: 400;\">, h\u1ecd thu\u1ed9c nh\u00f3m n\u00e0o, \u0111\u1eb7c \u0111i\u1ec3m h\u00e0nh vi n\u1ed5i b\u1eadt ra sao. (V\u00ed d\u1ee5: \u201cNh\u00e2n vi\u00ean v\u0103n ph\u00f2ng 24\u201332 tu\u1ed5i, th\u01b0\u1eddng \u0111\u1eb7t \u0111\u1ed3 \u0103n qua app 3\u20134 l\u1ea7n\/tu\u1ea7n v\u00ec kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian chu\u1ea9n b\u1ecb b\u1eefa tr\u01b0a.\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Need to do:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i <\/span><i><span style=\"font-weight: 400;\">m\u1ee5c ti\u00eau ho\u1eb7c nhi\u1ec7m v\u1ee5 ch\u00ednh<\/span><\/i><span style=\"font-weight: 400;\"> m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n ho\u00e0n th\u00e0nh. (V\u00ed d\u1ee5: \u201cC\u1ea7n t\u00ecm \u0111\u01b0\u1ee3c m\u00f3n \u0103n ph\u00f9 h\u1ee3p v\u00e0 ho\u00e0n t\u1ea5t \u0111\u1eb7t m\u00f3n trong 2-3 ph\u00fat khi \u0111ang di chuy\u1ec3n ho\u1eb7c \u0111ang h\u1ecdp.\u201d)<\/span><\/li>\n<\/ul>\n<p><b> \u0110\u1ed1i v\u1edbi 4 y\u1ebfu t\u1ed1 v\u1ec1\u00a0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u00f4i tr\u01b0\u1eddng xung quanh<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>See:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i nh\u1eefng \u0111i\u1ec1u ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y h\u1eb1ng ng\u00e0y v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ef3 v\u1ecdng, h\u00e0nh vi ho\u1eb7c quy\u1ebft \u0111\u1ecbnh c\u1ee7a h\u1ecd. (V\u00ed d\u1ee5: \u201cTh\u1ea5y c\u00e1c app \u0111\u1ed1i th\u1ee7 c\u00f3 giao di\u1ec7n \u0111\u01a1n gi\u1ea3n v\u00e0 nhi\u1ec1u \u01b0u \u0111\u00e3i d\u1ec5 nh\u00ecn.\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hear:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng nghe \u0111\u01b0\u1ee3c t\u1eeb nh\u1eefng ng\u01b0\u1eddi xung quanh nh\u01b0 b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p ho\u1eb7c MXH. (V\u00ed d\u1ee5: \u201cNghe b\u1ea1n b\u00e8 than phi\u1ec1n r\u1eb1ng \u1ee9ng d\u1ee5ng hi\u1ec7n t\u1ea1i load qu\u00e1 ch\u1eadm.\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Say:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp n\u00f3i ra trong ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t \u0111\u1ecbnh t\u00ednh ho\u1eb7c usability testing. (V\u00ed d\u1ee5: \u201cSao \u0111\u1eb7t m\u00f3n m\u00e0 ph\u1ea3i thao t\u00e1c nhi\u1ec1u m\u00f3n qu\u00e1 nh\u1ec9?\u201d, \u201cT\u1ea1i sao t\u00ednh n\u0103ng n\u00e0y l\u1ea1i b\u1ecb \u1ea9n \u1edf \u0111\u00e2y ta?\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Do:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i nh\u1eefng h\u00e0nh \u0111\u1ed9ng th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m. (V\u00ed d\u1ee5: \u201cTh\u01b0\u1eddng cu\u1ed9n nhanh xu\u1ed1ng ph\u1ea7n g\u1ee3i \u00fd thay v\u00ec xem danh m\u1ee5c.\u201d, \u201cB\u1ecf gi\u1eefa ch\u1eebng khi ch\u01b0a ho\u00e0n th\u00e0nh t\u00e1c v\u1ee5.\u201d)<\/span><\/li>\n<\/ul>\n<p><b> \u0110\u1ed1i v\u1edbi 2 y\u1ebfu t\u1ed1 gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng gi\u1ea3i ph\u00e1p<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pains:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i nh\u1eefng kh\u00f3 kh\u0103n, s\u1ef1 b\u1ef1c b\u1ed9i, n\u1ed7i lo ho\u1eb7c r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng kh\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau. (V\u00ed d\u1ee5: \u201cC\u1ea3m th\u1ea5y phi\u1ec1n khi ph\u1ea3i nh\u1eadp l\u1ea1i th\u00f4ng tin m\u1ed7i l\u1ea7n thanh to\u00e1n.\u201d)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Gains:<\/b><span style=\"font-weight: 400;\"> Ghi l\u1ea1i mong mu\u1ed1n, k\u1ef3 v\u1ecdng v\u00e0 ti\u00eau ch\u00ed th\u00e0nh c\u00f4ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng h\u01b0\u1edbng \u0111\u1ebfn. (V\u00ed d\u1ee5: \u201cMu\u1ed1n app t\u1ef1 g\u1ee3i \u00fd m\u00f3n \u0103n ph\u00f9 h\u1ee3p theo th\u00f3i quen \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian.\u201d)<\/span><\/li>\n<\/ul>\n<h3><b>4. C\u1eadp nh\u1eadt v\u00e0 ho\u00e0n thi\u1ec7n bi\u1ec3u \u0111\u1ed3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi c\u00e1c insight \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 \u0111\u1ea7y \u0111\u1ee7, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 r\u00e0 so\u00e1t, tinh ch\u1ec9nh v\u00e0 ho\u00e0n thi\u1ec7n Empathy Map. \u1ede giai \u0111o\u1ea1n n\u00e0y, nh\u00f3m thi\u1ebft k\u1ebf n\u00ean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ki\u1ec3m tra t\u00ednh ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ea7y \u0111\u1ee7:<\/b><span style=\"font-weight: 400;\"> \u0110\u1ea3m b\u1ea3o m\u1ecdi d\u1eef li\u1ec7u quan tr\u1ecdng t\u1eeb nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u01b0\u1ee3c ghi l\u1ea1i, kh\u00f4ng b\u1ecf s\u00f3t h\u00e0nh vi, c\u1ea3m x\u00fac hay pain point n\u1ed5i b\u1eadt.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed3ng b\u1ed9 nh\u1eadn th\u1ee9c trong team:<\/b><span style=\"font-weight: 400;\"> M\u1eddi c\u00e1c th\u00e0nh vi\u00ean, bao g\u1ed3m designer, researcher, PM v\u00e0 nh\u1eefng ng\u01b0\u1eddi li\u00ean quan, c\u00f9ng xem l\u1ea1i bi\u1ec3u \u0111\u1ed3 \u0111\u1ec3 th\u1ed1ng nh\u1ea5t c\u00e1ch hi\u1ec3u v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tinh ch\u1ec9nh tr\u1ef1c quan:<\/b><span style=\"font-weight: 400;\"> S\u1eafp x\u1ebfp th\u00f4ng tin r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 thao t\u00e1c, c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00e0u s\u1eafc, icon ho\u1eb7c nh\u00f3m th\u00f4ng tin theo ch\u1ee7 \u0111\u1ec1 \u0111\u1ec3 bi\u1ec3u \u0111\u1ed3 tr\u1ef1c quan h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>C\u1eadp nh\u1eadt li\u00ean t\u1ee5c:<\/b><span style=\"font-weight: 400;\"> Empathy Map kh\u00f4ng ph\u1ea3i l\u00e0 t\u00e0i li\u1ec7u c\u1ed1 \u0111\u1ecbnh; khi c\u00f3 d\u1eef li\u1ec7u m\u1edbi t\u1eeb nghi\u00ean c\u1ee9u hay feedback th\u1ef1c t\u1ebf, bi\u1ec3u \u0111\u1ed3 n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 ph\u1ea3n \u00e1nh insight m\u1edbi nh\u1ea5t.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ec7n Empathy Map gi\u00fap Product Team hi\u1ec3u r\u00f5 b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng, l\u00e0m n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c b\u01b0\u1edbc thi\u1ebft k\u1ebf ti\u1ebfp theo.<\/span><\/p>\n<p><b>Xem th\u00eam: <\/b><a href=\"https:\/\/lollypop.design\/blog\/2025\/may\/problem-statement-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>Problem Statement l\u00e0 g\u00ec? L\u00e0m sao \u0111\u1ec3 vi\u1ebft m\u1ed9t Problem Statement chu\u1ea9n ch\u1ec9nh?<\/b><\/a><\/p>\n<h2><b>Sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng Empathy Map\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Empathy Map l\u00e0 c\u00f4ng c\u1ee5 n\u1ec1n t\u1ea3ng trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, gi\u00fap \u0111\u1ed9i ng\u0169 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf. Tuy nhi\u00ean, n\u1ebfu th\u1ef1c hi\u1ec7n sai c\u00e1ch, bi\u1ec3u \u0111\u1ed3 n\u00e0y r\u1ea5t d\u1ec5 tr\u1edf th\u00e0nh \u201ctranh minh h\u1ecda c\u1ea3m t\u00ednh\u201d h\u01a1n l\u00e0 c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u c\u00f3 gi\u00e1 tr\u1ecb.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c team thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m th\u01b0\u1eddng g\u1eb7p:<\/span><\/p>\n<h3><b>1. D\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh v\u00e0 \u0111\u1ecbnh ki\u1ebfn c\u00e1 nh\u00e2n<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong nhi\u1ec1u d\u1ef1 \u00e1n, designer ho\u1eb7c stakeholder c\u00f3 xu h\u01b0\u1edbng ph\u00e1c h\u1ecda<\/span><a href=\"https:\/\/lollypop.design\/blog\/2025\/june\/user-persona-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b> ch\u00e2n dung ng\u01b0\u1eddi d\u00f9ng<\/b><\/a><span style=\"font-weight: 400;\"> d\u1ef1a tr\u00ean kinh nghi\u1ec7m c\u00e1 nh\u00e2n ho\u1eb7c c\u1ea3m nh\u1eadn ch\u1ee7 quan. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t d\u1ec5 x\u1ea3y ra khi nh\u00f3m kh\u00f4ng c\u00f3 \u0111\u1ee7 th\u1eddi gian ho\u1eb7c d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi Empathy Map \u0111\u01b0\u1ee3c <\/span><b>x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh<\/b><span style=\"font-weight: 400;\">, c\u00e1c quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf \u0111\u01b0a ra d\u1ec5 b\u1ecb sai l\u1ec7ch. S\u1ea3n ph\u1ea9m ph\u1ea3n \u00e1nh suy ngh\u0129 c\u1ee7a designer ho\u1eb7c stakeholder, ch\u1ee9 kh\u00f4ng ph\u1ea3i nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. K\u1ebft qu\u1ea3 l\u00e0 s\u1ea3n ph\u1ea9m tr\u00f4ng c\u00f3 v\u1ebb h\u1ee3p l\u00fd tr\u00ean gi\u1ea5y, nh\u01b0ng l\u1ea1i th\u1ea5t b\u1ea1i khi ra m\u1eaft.<\/span><\/p>\n<p><b>Tip \u0111\u1ec3 tr\u00e1nh sai l\u1ea7m:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin ghi tr\u00ean Empathy map \u0111\u1ec1u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1eadt (user interview, survey, usability testing).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c nh\u1eadn l\u1ea1i insight b\u1eb1ng c\u00e1ch tham kh\u1ea3o nhi\u1ec1u ngu\u1ed3n thay v\u00ec g\u00f3c nh\u00ecn \u0111\u01a1n l\u1ebb.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Khuy\u1ebfn kh\u00edch nh\u00f3m \u0111\u1eb7t c\u00e2u h\u1ecfi \u201cT\u1ea1i sao ch\u00fang ta tin \u0111i\u1ec1u n\u00e0y \u0111\u00fang?\u201d tr\u01b0\u1edbc khi ghi insight l\u00ean bi\u1ec3u \u0111\u1ed3.<\/span><\/li>\n<\/ul>\n<h3><b>2. B\u1ecf qua y\u1ebfu t\u1ed1 v\u0103n h\u00f3a, b\u1ed1i c\u1ea3nh v\u00e0 s\u1ef1 \u0111a d\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong m\u00f4i tr\u01b0\u1eddng to\u00e0n c\u1ea7u ho\u1eb7c s\u1ea3n ph\u1ea9m ph\u1ee5c v\u1ee5 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng, s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 v\u0103n h\u00f3a, ng\u00f4n ng\u1eef, v\u00e0 m\u00f4i tr\u01b0\u1eddng s\u1ed1ng \u1ea3nh h\u01b0\u1edfng m\u1ea1nh \u0111\u1ebfn h\u00e0nh vi v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, nhi\u1ec1u \u0111\u1ed9i ng\u0169 l\u1ea1i thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean m\u1ed9t nh\u00f3m m\u1eabu nh\u1ecf, d\u1eabn \u0111\u1ebfn bi\u1ec3u \u0111\u1ed3 kh\u00f4ng ph\u1ea3n \u00e1nh \u0111\u1ee7 s\u1ef1 \u0111a d\u1ea1ng n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi empathy map ch\u1ec9 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t nh\u00f3m thi\u1ec3u s\u1ed1, s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 tr\u1edf n\u00ean xa l\u1ea1 ho\u1eb7c kh\u00f3 s\u1eed d\u1ee5ng v\u1edbi c\u00e1c nh\u00f3m ng\u01b0\u1eddi d\u00f9ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m, gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p><b>Tip \u0111\u1ec3 tr\u00e1nh sai l\u1ea7m:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng t\u1eeb nhi\u1ec1u khu v\u1ef1c, \u0111\u1ed9 tu\u1ed5i, ho\u1eb7c ho\u00e0n c\u1ea3nh kh\u00e1c nhau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lu\u00f4n ghi r\u00f5 b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng trong m\u1ed7i ph\u00e1t hi\u1ec7n (v\u00ed d\u1ee5: \u201cng\u01b0\u1eddi d\u00f9ng ngo\u00e0i tr\u1eddi\u201d, \u201cng\u01b0\u1eddi d\u00f9ng kh\u00f4ng quen c\u00f4ng ngh\u1ec7\u201d).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ki\u1ec3m tra ch\u00e9o empathy map gi\u1eefa c\u00e1c ph\u00e2n kh\u00fac \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p \u0111a d\u1ea1ng ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<h3><b>3. Kh\u00f4ng ch\u00fa \u00fd \u0111\u1ebfn h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn kh\u00e1c trong vi\u1ec7c x\u00e2y d\u1ef1ng Empathy Map l\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec ng\u01b0\u1eddi d\u00f9ng <\/span><i><span style=\"font-weight: 400;\">n\u00f3i<\/span><\/i><span style=\"font-weight: 400;\"> thay v\u00ec nh\u1eefng g\u00ec h\u1ecd <\/span><i><span style=\"font-weight: 400;\">l\u00e0m<\/span><\/i><span style=\"font-weight: 400;\">. Trong khi ph\u1ecfng v\u1ea5n, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u00f4 t\u1ea3 mong mu\u1ed1n l\u00fd t\u01b0\u1edfng ho\u1eb7c h\u00e0nh vi gi\u1ea3 \u0111\u1ecbnh, nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf tr\u1ea3i nghi\u1ec7m khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi empathy map thi\u1ebfu d\u1eef li\u1ec7u h\u00e0nh vi th\u1ef1c t\u1ebf, team d\u1ec5 b\u1ecf qua c\u00e1c \u0111i\u1ec3m ngh\u1ebdn trong tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean \u201c\u0111\u1eb9p tr\u00ean gi\u1ea5y\u201d nh\u01b0ng kh\u00f3 d\u00f9ng trong \u0111\u1eddi th\u1eadt, l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb thi\u1ebft k\u1ebf v\u00e0 ROI c\u1ee7a d\u1ef1 \u00e1n.<\/span><\/p>\n<p><b>Tip \u0111\u1ec3 tr\u00e1nh sai l\u1ea7m:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">K\u1ebft h\u1ee3p ph\u1ecfng v\u1ea5n \u0111\u1ecbnh t\u00ednh v\u1edbi quan s\u00e1t h\u00e0nh vi th\u1ef1c t\u1ebf (usability testing, heatmap, session replay).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lu\u00f4n h\u1ecfi: \u201cNg\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 l\u00e0m g\u00ec kh\u00e1c v\u1edbi \u0111i\u1ec1u h\u1ecd n\u00f3i?\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1eadp nh\u1eadt empathy map sau m\u1ed7i v\u00f2ng ki\u1ec3m th\u1eed \u0111\u1ec3 ph\u1ea3n \u00e1nh d\u1eef li\u1ec7u h\u00e0nh vi m\u1edbi.<\/span><\/li>\n<\/ul>\n<p><b>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n xem th\u00eam v\u1ec1: <\/b><a href=\"https:\/\/lollypop.design\/blog\/2024\/july\/top-cognitive-bias-trong-ux-research\/\" target=\"_blank\" rel=\"noopener\"><b>Top 7 Cognitive Bias trong UX Research<\/b><\/a><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t <\/span><b>empathy map<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng k\u1ef9 l\u01b0\u1ee1ng s\u1ebd gi\u00fap \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf nh\u00ecn th\u1ea5y th\u1ebf gi\u1edbi qua g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u2014 hi\u1ec3u r\u00f5 h\u1ecd \u0111ang ngh\u0129 g\u00ec, c\u1ea3m nh\u1eadn ra sao, v\u00e0 \u0111\u00e2u l\u00e0 r\u00e0o c\u1ea3n th\u1ef1c s\u1ef1 khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m. \u0110\u00e2y ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng quan tr\u1ecdng c\u1ee7a Design Thinking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, \u0111\u1eebng qu\u00ean r\u1eb1ng \u0111\u1ed9i ng\u0169 UI UX Designer t\u1ea1i <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Design Studio<\/b><\/a> <span style=\"font-weight: 400;\">lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh. L\u00e0 m\u1ed9t trong nh\u1eefng <\/span><a href=\"https:\/\/lollypop.design\/blog\/2023\/november\/top-5-cong-ty-thiet-ke-website-chuyen-nghiep-tai-viet-nam\/\" target=\"_blank\" rel=\"noopener\"><b>c\u00f4ng ty thi\u1ebft k\u1ebf UI UX h\u00e0ng \u0111\u1ea7u<\/b><\/a><span style=\"font-weight: 400;\"> t\u1ea1i Vi\u1ec7t Nam, <\/span><b>Lollypop <\/b><span style=\"font-weight: 400;\">cung c\u1ea5p tr\u1ecdn g\u00f3i d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf UI UX, t\u1eeb nghi\u00ean c\u1ee9u gi\u1ea3i ph\u00e1p, thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX\/UI Design), <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>\u0111\u00e1nh gi\u00e1 UX<\/b><\/a><span style=\"font-weight: 400;\"> (UX Audit) cho \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1.<\/span><\/p>\n<p><a href=\"https:\/\/lollypop.design\/project-enquiry\/\" target=\"_blank\" rel=\"noopener\"><b>Li\u00ean h\u1ec7 v\u1edbi Lollypop<\/b><\/a> <span style=\"font-weight: 400;\">ngay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed v\u1ec1 c\u00e1ch t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u00e9!\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n c\u00f3 t\u1eebng loay hoay gi\u1eefa h\u00e0ng t\u00e1 ghi ch\u00fa, file kh\u1ea3o s\u00e1t hay d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u m\u00e0 v\u1eabn kh\u00f4ng th\u1ec3 gh\u00e9p l\u1ea1i th\u00e0nh m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng? Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng ch\u01b0a bao gi\u1edd l\u00e0 vi\u1ec7c d\u1ec5 d\u00e0ng \u2014 nh\u1ea5t l\u00e0 khi th\u00f4ng tin n\u1eb1m r\u1ea3i r\u00e1c v\u00e0 m\u1ed7i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":21500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,23],"tags":[],"blogs_category":[26,27,25],"class_list":["post-21498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-november","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Empathy Map l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn t\u1ea1o bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m - Lollypop<\/title>\n<meta name=\"description\" content=\"Lollypop s\u1ebd c\u00f9ng b\u1ea1n kh\u00e1m ph\u00e1 Empathy Map l\u00e0 g\u00ec, c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng, v\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t bi\u1ec3u \u0111\u1ed3 th\u1ea5u c\u1ea3m hi\u1ec7u qu\u1ea3.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2025\/november\/empathy-map-bieu-do-thau-cam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empathy Map l\u00e0 g\u00ec? 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