{"id":23249,"date":"2026-01-06T07:25:49","date_gmt":"2026-01-06T07:25:49","guid":{"rendered":"https:\/\/lollypop.design\/?p=23249"},"modified":"2026-06-18T09:07:59","modified_gmt":"2026-06-18T03:37:59","slug":"website-redesign","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/","title":{"rendered":"Website Redesign l\u00e0 g\u00ec? D\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">L\u1ea7n g\u1ea7n nh\u1ea5t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n <\/span><\/i><b><i>t\u00e1i thi\u1ebft k\u1ebf Website (Website Redesign)<\/i><\/b><i><span style=\"font-weight: 400;\"> l\u00e0 khi n\u00e0o?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng ngh\u1ec7 v\u00e0 ti\u00eau chu\u1ea9n tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u00ean t\u1ee5c thay \u0111\u1ed5i, website ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t <\/span><b>\u0111i\u1ec3m ch\u1ea1m chi\u1ebfn l\u01b0\u1ee3c<\/b><span style=\"font-weight: 400;\">, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i cho doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p v\u1eabn duy tr\u00ec website trong th\u1eddi gian d\u00e0i m\u00e0 kh\u00f4ng \u0111\u00e1nh gi\u00e1 l\u1ea1i m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Website c\u00f3 th\u1ec3 v\u1eabn \u201c\u0111ang ho\u1ea1t \u0111\u1ed9ng\u201d, nh\u01b0ng kh\u00f4ng c\u00f2n h\u1ed7 tr\u1ee3 hi\u1ec7u qu\u1ea3 cho nhu c\u1ea7u t\u0103ng tr\u01b0\u1edfng hay c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing nh\u01b0 k\u1ef3 v\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu l\u1ea7n t\u00e1i thi\u1ebft k\u1ebf website c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00e1ch \u0111\u00e2y h\u01a1n 3 n\u0103m, r\u1ea5t c\u00f3 th\u1ec3 c\u1ea5u tr\u00fac n\u1ed9i dung, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 kh\u00f4ng c\u00f2n theo k\u1ecbp th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn website d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m ngh\u1ebdn thay v\u00ec l\u00e0 \u0111\u00f2n b\u1ea9y cho chi\u1ebfn l\u01b0\u1ee3c s\u1ed1 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n l\u00e0m r\u00f5 <\/span><a href=\"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/\" target=\"_blank\" rel=\"noopener\"><b>Website Redesign l\u00e0 g\u00ec<\/b><\/a><span style=\"font-weight: 400;\">, khi n\u00e0o doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc t\u00e1i thi\u1ebft k\u1ebf website, nh\u1eefng d\u1ea5u hi\u1ec7u ph\u1ed5 bi\u1ebfn cho th\u1ea5y website c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i t\u1ed5, c\u0169ng nh\u01b0 quy tr\u00ecnh Website Redesign t\u1ea1i Lollypop.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00f9ng b\u1eaft \u0111\u1ea7u th\u00f4i!<\/span><\/p>\n<h2>T\u00f3m t\u1eaft \u00fd ch\u00ednh<\/h2>\n<ul>\n<li><strong>Website redesign kh\u00f4ng ch\u1ec9 l\u00e0 l\u00e0m m\u1edbi giao di\u1ec7n<\/strong> m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n v\u1ec1 n\u1ed9i dung, ki\u1ebfn tr\u00fac th\u00f4ng tin, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, hi\u1ec7u su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng nh\u1eb1m ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n m\u1ee5c ti\u00eau kinh doanh.<\/li>\n<li><strong>Doanh nghi\u1ec7p n\u00ean \u0111\u00e1nh gi\u00e1 website \u0111\u1ecbnh k\u1ef3, th\u01b0\u1eddng t\u1eeb 2\u20135 n\u0103m\/l\u1ea7n<\/strong>, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1 v\u00e0 t\u1ed1c \u0111\u1ed9 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c l\u0129nh v\u1ef1c nh\u01b0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, fintech v\u00e0 c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u1ea7n t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/li>\n<li><strong>5 d\u1ea5u hi\u1ec7u cho th\u1ea5y website c\u1ea7n \u0111\u01b0\u1ee3c redesign g\u1ed3m<\/strong>: t\u1ef7 l\u1ec7 tho\u00e1t cao, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ch\u1eadm, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, n\u1ed9i dung v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ed7i th\u1eddi, ho\u1eb7c tr\u1ea3i nghi\u1ec7m tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng ch\u01b0a \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u.<\/li>\n<li><strong>Website redesign v\u00e0 website refresh l\u00e0 hai kh\u00e1i ni\u1ec7m kh\u00e1c nhau<\/strong>. Refresh ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c c\u1eadp nh\u1eadt giao di\u1ec7n ho\u1eb7c n\u1ed9i dung, trong khi redesign t\u00e1c \u0111\u1ed9ng s\u00e2u \u0111\u1ebfn c\u1ea5u tr\u00fac, tr\u1ea3i nghi\u1ec7m v\u00e0 n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt c\u1ee7a website.<\/li>\n<li>M\u1ed9t quy tr\u00ecnh redesign hi\u1ec7u qu\u1ea3 c\u1ea7n <strong>b\u1eaft \u0111\u1ea7u t\u1eeb nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong>, bao g\u1ed3m \u0111\u00e1nh gi\u00e1 website hi\u1ec7n t\u1ea1i, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau kinh doanh, nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u01b0u ti\u00ean c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n.<\/li>\n<li><strong>Quy tr\u00ecnh Website Redesign t\u1ea1i Lollypop g\u1ed3m 4 giai \u0111o\u1ea1n<\/strong>: Kh\u00e1m ph\u00e1 &amp; X\u00e1c \u0111\u1ecbnh (Discover &amp; Define), Thi\u1ebft k\u1ebf (Design), Ph\u00e1t tri\u1ec3n (Development) v\u00e0 Tri\u1ec3n khai (Deployment), \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng gi\u1eefa tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, m\u1ee5c ti\u00eau kinh doanh v\u00e0 t\u00ednh kh\u1ea3 thi v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt.<\/li>\n<li><strong>Website \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf \u0111\u00fang c\u00e1ch s\u1ebd gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/strong>, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o n\u1ec1n t\u1ea3ng t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p trong d\u00e0i h\u1ea1n.<\/li>\n<\/ul>\n<h2><b>Website redesign l\u00e0 g\u00ec?<\/b><\/h2>\n<p><b>Website redesign<\/b><span style=\"font-weight: 400;\"> l\u00e0 qu\u00e1 tr\u00ecnh t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n tr\u1ea3i nghi\u1ec7m s\u1ed1 c\u1ee7a m\u1ed9t website, nh\u1eb1m gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 hi\u1ec7n t\u1ea1i, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau kinh doanh. Thay v\u00ec ch\u1ec9 l\u00e0m m\u1edbi giao di\u1ec7n, redesign t\u1eadp trung v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n c\u00e1ch website ho\u1ea1t \u0111\u1ed9ng, c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1ch gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb g\u00f3c nh\u00ecn Product Design, qu\u00e1 tr\u00ecnh t\u00e1i thi\u1ebft k\u1ebf web bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content strategy:<\/b><span style=\"font-weight: 400;\"> R\u00e0 so\u00e1t v\u00e0 t\u1ed1i \u01b0u n\u1ed9i dung \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00f4ng tin r\u00f5 r\u00e0ng, \u0111\u00fang ng\u1eef c\u1ea3nh s\u1eed d\u1ee5ng v\u00e0 h\u1ed7 tr\u1ee3 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Information architecture:<\/b><span style=\"font-weight: 400;\"> Thi\u1ebft k\u1ebf l\u1ea1i c\u1ea5u tr\u00fac th\u00f4ng tin, lu\u1ed3ng \u0111i\u1ec1u h\u01b0\u1edbng v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c trang nh\u1eb1m gi\u1ea3m cognitive load v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Interaction &amp; UI design:<\/b><span style=\"font-weight: 400;\"> L\u00e0m m\u1edbi h\u1ec7 th\u1ed1ng giao di\u1ec7n, t\u01b0\u01a1ng t\u00e1c, m\u00e0u s\u1eafc, typography v\u00e0 visual hierarchy \u0111\u1ec3 t\u1ea1o tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Navigation &amp; usability:<\/b><span style=\"font-weight: 400;\"> C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng \u0111i\u1ec1u h\u01b0\u1edbng d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf, gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Performance &amp; scalability:<\/b><span style=\"font-weight: 400;\"> T\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t, t\u1ed1c \u0111\u1ed9 t\u1ea3i v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m m\u01b0\u1ee3t m\u00e0 tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">M\u1ed9t website \u0111\u01b0\u1ee3c redesign t\u1ed1t s\u1ebd mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n, \u0111\u1ed3ng th\u1eddi \u0111\u1eb7t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<h2><b>Bao l\u00e2u n\u00ean t\u00e1i thi\u1ebft k\u1ebf website m\u1ed9t l\u1ea7n?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 v\u00e0 t\u00e1i thi\u1ebft k\u1ebf website l\u00e0 m\u1ed9t vi\u1ec7c n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ecbnh k\u1ef3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o website lu\u00f4n theo k\u1ecbp s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, kh\u00f4ng t\u1ed3n t\u1ea1i m\u1ed9t \u201ccon s\u1ed1 chu\u1ea9n\u201d \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 doanh nghi\u1ec7p. Chu k\u1ef3 t\u00e1i thi\u1ebft k\u1ebf c\u00f2n ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o ng\u00e0nh ngh\u1ec1, h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ed1i c\u1ea3nh ph\u00e1t tri\u1ec3n c\u1ee5 th\u1ec3 c\u1ee7a t\u1eebng t\u1ed5 ch\u1ee9c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo nghi\u00ean c\u1ee9u c\u1ee7a <\/span><a href=\"https:\/\/huemor.rocks\/blog\/how-often-should-you-redesign-a-website\/\" target=\"_blank\" rel=\"noopener\"><b>Huemor (2023)<\/b><\/a><span style=\"font-weight: 400;\"> tr\u00ean h\u01a1n 500 doanh nghi\u1ec7p thu\u1ed9c danh s\u00e1ch INC-5000, t\u1ea7n su\u1ea5t t\u00e1i thi\u1ebft k\u1ebf website c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa c\u00e1c ng\u00e0nh.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/website-redesign-cycle.webp\" alt=\"website-redesign-cycle\" width=\"1440\" height=\"950\"><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn v\u00e0o d\u1eef li\u1ec7u tr\u00ean, ch\u00fang ta c\u00f3 th\u1ec3 r\u00fat ra m\u1ed9t v\u00e0i \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 <\/span><b>Gi\u00e1o d\u1ee5c<\/b><span style=\"font-weight: 400;\">, n\u01a1i website ch\u1ee7 y\u1ebfu \u0111\u00f3ng vai tr\u00f2 cung c\u1ea5p th\u00f4ng tin v\u00e0 x\u00e2y d\u1ef1ng uy t\u00edn, chu k\u1ef3 t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u1eddng d\u00e0i h\u01a1n, trung b\u00ecnh kho\u1ea3ng <\/span><b>4\u20135 n\u0103m<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong khi \u0111\u00f3, \u1edf nh\u1eefng <\/span><b>ng\u00e0nh c\u00f3 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh <\/b><span style=\"font-weight: 400;\">(nh\u01b0 E-commerce, Fintech, IT, v.v.), website l\u00e0 \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p trong c\u00e1c l\u0129nh v\u1ef1c n\u00e0y th\u01b0\u1eddng c\u1ea7n t\u00e1i thi\u1ebft k\u1ebf web kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><b>L\u01b0u \u00fd:\u00a0<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">S\u1ed1 li\u1ec7u ng\u00e0nh Gi\u00e1o d\u1ee5c c\u00f3 th\u1ec3 ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ed1i c\u1ea3nh ng\u00e0nh Edtech v\u1ed1n y\u00eau c\u1ea7u s\u1ef1 t\u00edch h\u1ee3p c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m li\u00ean t\u1ee5c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p t\u00e1i thi\u1ebft k\u1ebf website li\u00ean t\u1ee5c kh\u00f4ng ph\u1ea3i v\u00ec th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i, m\u00e0 do n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt k\u00e9m ho\u1eb7c thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng t\u1eeb \u0111\u1ea7u, khi\u1ebfn Website tr\u00f4ng \u0111\u00e3 l\u1ed7i th\u1eddi ngay khi v\u1eeba ra m\u1eaft.<\/span><\/li>\n<\/ul>\n<h2><b>5 D\u1ea5u Hi\u1ec7u \u0110\u00e3 \u0110\u1ebfn L\u00fac Redesign Website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, vi\u1ec7c \u201credesign\u201d website trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p kh\u00f4ng th\u1ef1c s\u1ef1 \u0111\u1ebfn t\u1eeb s\u1ef1 thay \u0111\u1ed5i tr\u00ean th\u1ecb tr\u01b0\u1eddng, m\u00e0 do \u0111\u1ed9i ng\u0169 thi\u1ebfu \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng \u1edf nh\u1eefng l\u1ea7n t\u00e1i thi\u1ebft k\u1ebf tr\u01b0\u1edbc \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u00fang th\u1eddi \u0111i\u1ec3m t\u00e1i thi\u1ebft k\u1ebf, c\u1ea7n quan s\u00e1t nh\u1eefng d\u1ea5u hi\u1ec7u c\u1ee5 th\u1ec3 \u0111ang di\u1ec5n ra tr\u00ean ch\u00ednh website, thay v\u00ec ch\u1ec9 nh\u00ecn v\u00e0o xu h\u01b0\u1edbng chung!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady \u0111\u00e2u l\u00e0 nh\u1eefng d\u1ea5u hi\u1ec7u c\u1ea3nh b\u00e1o \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?\u00a0<\/span><\/p>\n<h3><b>1. Bounce rate cao<\/b><\/h3>\n<p><b>Bounce rate (t\u1ef7 l\u1ec7 tho\u00e1t trang) <\/b><span style=\"font-weight: 400;\">ph\u1ea3n \u00e1nh kh\u1ea3 n\u0103ng website gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng ngay t\u1eeb l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean. Khi ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n th\u00eam b\u1ea5t k\u1ef3 t\u01b0\u01a1ng t\u00e1c n\u00e0o, \u0111i\u1ec1u \u0111\u00f3 cho th\u1ea5y n\u1ed9i dung, tr\u1ea3i nghi\u1ec7m ho\u1eb7c c\u00e1ch tr\u00ecnh b\u00e0y th\u00f4ng tin ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u00fang k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ch\u1ec9 s\u1ed1 n\u00e0y thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 t\u00f9y theo m\u1ee5c \u0111\u00edch v\u00e0 lo\u1ea1i h\u00ecnh website. V\u1edbi website e-commerce, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng duy\u1ec7t nhi\u1ec1u trang s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua, n\u00ean bounce rate c\u00f3 xu h\u01b0\u1edbng th\u1ea5p h\u01a1n. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c landing page t\u1eadp trung v\u00e0o m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 th\u01b0\u1eddng ch\u1ea5p nh\u1eadn t\u1ef7 l\u1ec7 tho\u00e1t cao h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Theo benchmark t\u1eeb <\/span><b>CXL (2025)<\/b><span style=\"font-weight: 400;\">, m\u1ee9c bounce rate trung b\u00ecnh theo t\u1eebng lo\u1ea1i website:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>E-commerce:<\/b><span style=\"font-weight: 400;\"> 20\u201345%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website B2B:<\/b><span style=\"font-weight: 400;\"> 25\u201355%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Website thu th\u1eadp lead:<\/b><span style=\"font-weight: 400;\"> 30\u201355%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Landing page:<\/b><span style=\"font-weight: 400;\"> 60\u201390%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Blog, c\u1ed5ng th\u00f4ng tin, t\u1eeb \u0111i\u1ec3n:<\/b><span style=\"font-weight: 400;\"> 65\u201390%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Khi bounce rate c\u1ee7a website <\/span><b>v\u01b0\u1ee3t \u0111\u00e1ng k\u1ec3 m\u1ee9c trung b\u00ecnh c\u1ee7a ng\u00e0nh<\/b><span style=\"font-weight: 400;\">, \u0111\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y c\u1ea5u tr\u00fac n\u1ed9i dung, giao di\u1ec7n ho\u1eb7c tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111ang k\u00e9m hi\u1ec7u qu\u1ea3. Redesign l\u00fac n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ed1i \u01b0u website \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/span><\/p>\n<h3><b>2. Website load ch\u1eadm<\/b><\/h3>\n<p><b>Website Loading Speed (T\u1ed1c \u0111\u1ed9 t\u1ea3i trang) <\/b><span style=\"font-weight: 400;\">l\u00e0 ch\u1ec9 s\u1ed1 tr\u1ef1c ti\u1ebfp ph\u1ea3n \u00e1nh ch\u1ea5t l\u01b0\u1ee3ng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a website. Ng\u01b0\u1eddi d\u00f9ng ng\u00e0y nay k\u1ef3 v\u1ecdng website ph\u1ea3n h\u1ed3i g\u1ea7n nh\u01b0 ngay l\u1eadp t\u1ee9c; b\u1ea5t k\u1ef3 \u0111\u1ed9 tr\u1ec5 n\u00e0o c\u0169ng l\u00e0m gi\u1ea3m s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u1ed1ng k\u00ea cho th\u1ea5y th\u1eddi gian t\u1ea3i trang trung b\u00ecnh l\u00e0 kho\u1ea3ng <\/span><b>2,5 gi\u00e2y tr\u00ean desktop<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>8,6 gi\u00e2y tr\u00ean mobile<\/b><span style=\"font-weight: 400;\">. Khi th\u1eddi gian t\u1ea3i t\u0103ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eeb 1 \u2192 3 gi\u00e2y: <\/b><span style=\"font-weight: 400;\">t\u1ef7 l\u1ec7 tho\u00e1t t\u0103ng 32%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eeb 1 \u2192 5 gi\u00e2y: <\/b><span style=\"font-weight: 400;\">t\u1ef7 l\u1ec7 tho\u00e1t t\u0103ng 90%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1eeb 1 \u2192 10 gi\u00e2y: <\/b><span style=\"font-weight: 400;\">t\u1ef7 l\u1ec7 tho\u00e1t t\u0103ng 123%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u1ebfu website c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean t\u1ea3i ch\u1eadm, \u0111\u00f3 l\u00e0 d\u1ea5u hi\u1ec7u h\u1ec7 th\u1ed1ng k\u1ef9 thu\u1eadt, c\u1ea5u tr\u00fac trang ho\u1eb7c t\u00e0i nguy\u00ean (h\u00ecnh \u1ea3nh, code, plugin) \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. Redesign k\u1ebft h\u1ee3p v\u1edbi t\u1ed1i \u01b0u k\u1ef9 thu\u1eadt l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t, gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ed7 tr\u1ee3 SEO.<\/span><\/p>\n<h3><b>3. Conversion Rate th\u1ea5p<\/b><\/h3>\n<p><b>Conversion rate (T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><span style=\"font-weight: 400;\">) ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 website \u0111ang h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau kinh doanh hi\u1ec7u qu\u1ea3 \u0111\u1ebfn \u0111\u00e2u. Khi website c\u00f3 l\u01b0\u1ee3ng truy c\u1eadp \u1ed5n \u0111\u1ecbnh nh\u01b0ng kh\u00f4ng t\u1ea1o ra \u0111\u01a1n h\u00e0ng, \u0111\u0103ng k\u00fd hay lead, v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng kh\u00f4ng n\u1eb1m \u1edf traffic m\u00e0 \u1edf tr\u1ea3i nghi\u1ec7m v\u00e0 thi\u1ebft k\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u th\u01b0\u1eddng g\u1eb7p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA kh\u00f4ng \u0111\u1ee7 n\u1ed5i b\u1eadt ho\u1eb7c kh\u00f4ng d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Form y\u00eau c\u1ea7u qu\u00e1 nhi\u1ec1u th\u00f4ng tin, khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng b\u1ecf d\u1edf gi\u1eefa ch\u1eebng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quy tr\u00ecnh checkout ho\u1eb7c \u0111\u0103ng k\u00fd ph\u1ee9c t\u1ea1p, thi\u1ebfu r\u00f5 r\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, redesign gi\u00fap t\u00e1i c\u1ea5u tr\u00fac lu\u1ed3ng tr\u1ea3i nghi\u1ec7m, t\u1ed1i \u01b0u h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng v\u00e0 bi\u1ebfn l\u01b0\u1ee3t truy c\u1eadp th\u00e0nh gi\u00e1 tr\u1ecb kinh doanh th\u1ef1c s\u1ef1.<\/span><\/p>\n<h3><b>4. N\u1ed9i dung l\u1ed7i th\u1eddi<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Website l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean n\u01a1i ng\u01b0\u1eddi d\u00f9ng h\u00ecnh th\u00e0nh \u0111\u00e1nh gi\u00e1 v\u1ec1 m\u1ee9c \u0111\u1ed9 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a doanh nghi\u1ec7p. Ch\u1ec9 trong v\u00e0i gi\u00e2y, h\u1ecd \u0111\u00e3 c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ti\u1ebfp t\u1ee5c hay r\u1eddi \u0111i d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn v\u1ec1 giao di\u1ec7n v\u00e0 n\u1ed9i dung.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi n\u1ed9i dung ho\u1eb7c h\u00ecnh \u1ea3nh kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i, website s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c c\u0169 k\u1ef9 v\u00e0 thi\u1ebfu nh\u1ea5t qu\u00e1n. M\u1ed9t s\u1ed1 d\u1ea5u hi\u1ec7u ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh minh ho\u1ea1 l\u1ed7i th\u1eddi ho\u1eb7c kh\u00f4ng theo k\u1ecbp xu h\u01b0\u1edbng thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Logo, m\u00e0u s\u1eafc v\u00e0 th\u00f4ng \u0111i\u1ec7p kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog, n\u1ed9i dung t\u01b0 v\u1ea5n ho\u1eb7c FAQ kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh \u0111\u00fang nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m hi\u1ec7n t\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, redesign gi\u00fap l\u00e0m m\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng b\u1ed9 th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/p>\n<h3><b>5. Kh\u00f4ng t\u1ed1i \u01b0u cho thi\u1ebft b\u1ecb di \u0111\u1ed9ng<\/b><\/h3>\n<p><b>Kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 s\u1eed d\u1ee5ng t\u1ed1t tr\u00ean mobile l\u00e0 ti\u00eau chu\u1ea9n t\u1ed1i thi\u1ec3u c\u1ee7a m\u1ed9t website hi\u1ec7n \u0111\u1ea1i.<\/b><span style=\"font-weight: 400;\"> Khi h\u01a1n 60% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, m\u1ed9t website ch\u1ec9 t\u1ed1i \u01b0u cho desktop s\u1ebd l\u00e0m gi\u00e1n \u0111o\u1ea1n nghi\u00eam tr\u1ecdng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c thi\u1ebfu responsive d\u1eabn \u0111\u1ebfn nhi\u1ec1u v\u1ea5n \u0111\u1ec1 nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ch\u1eef qu\u00e1 nh\u1ecf, bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i ph\u00f3ng to \u0111\u1ec3 \u0111\u1ecdc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u00fat b\u1ea5m \u0111\u1eb7t qu\u00e1 g\u1ea7n nhau, d\u1ec5 thao t\u00e1c nh\u1ea7m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh, banner ho\u1eb7c form kh\u00f4ng co gi\u00e3n theo k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y kh\u00f4ng ch\u1ec9 g\u00e2y kh\u00f3 ch\u1ecbu m\u00e0 c\u00f2n l\u00e0m gi\u1ea3m m\u1ea1nh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. \u0110\u00e2y l\u00e0 d\u1ea5u hi\u1ec7u r\u00f5 r\u00e0ng cho th\u1ea5y website c\u1ea7n \u0111\u01b0\u1ee3c redesign theo h\u01b0\u1edbng mobile-first, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/p>\n<h2><b>Website redesign vs Website refresh: S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa t\u00e1i thi\u1ebft k\u1ebf v\u00e0 l\u00e0m m\u1edbi website<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Khi website b\u1eaft \u0111\u1ea7u xu\u1ea5t hi\u1ec7n nh\u1eefng d\u1ea5u hi\u1ec7u suy gi\u1ea3m v\u1ec1 hi\u1ec7u qu\u1ea3, doanh nghi\u1ec7p c\u1ea7n c\u00f3 c\u00e1c \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Tuy nhi\u00ean, <\/span><b>kh\u00f4ng ph\u1ea3i v\u1ea5n \u0111\u1ec1 n\u00e0o c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ed9t quy tr\u00ecnh website redesign to\u00e0n di\u1ec7n<\/b><span style=\"font-weight: 400;\"> \u2014 b\u1edfi vi\u1ec7c t\u00e1i thi\u1ebft k\u1ebf t\u1ed5ng th\u1ec3 c\u00f3 th\u1ec3 ti\u00eau t\u1ed1n nhi\u1ec1u th\u1eddi gian, chi ph\u00ed v\u00e0 ngu\u1ed3n l\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, <\/span><b>website refresh<\/b><span style=\"font-weight: 400;\"> (l\u00e0m m\u1edbi website) \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 kh\u1eafc ph\u1ee5c c\u00e1c \u0111i\u1ec3m y\u1ebfu hi\u1ec7n t\u1ea1i, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau kinh doanh, m\u00e0 kh\u00f4ng c\u1ea7n can thi\u1ec7p s\u00e2u v\u00e0o c\u1ea5u tr\u00fac ho\u1eb7c h\u1ec7 th\u1ed1ng n\u1ec1n t\u1ea3ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady <\/span><b>website redesign<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>website refresh<\/b><span style=\"font-weight: 400;\"> kh\u00e1c nhau \u1edf \u0111i\u1ec3m n\u00e0o? B\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t c\u1ee7a t\u1eebng gi\u1ea3i ph\u00e1p \u0111\u1ec3 \u0111\u01b0a ra l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/website-redesign-vs-website-refresh.webp\" alt=\"website-redesign-vs-website-refresh\" width=\"1440\" height=\"713\"><\/p>\n<h2><b>Quy tr\u00ecnh t\u00e1i thi\u1ebft k\u1ebf website t\u1ea1i Lollypop Design Studio<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/website-redesign-process-lollypop.webp\" alt=\"website-redesign-process-lollypop\" width=\"1440\" height=\"800\"><\/p>\n<h3><b>Giai \u0111o\u1ea1n 1. Kh\u00e1m ph\u00e1 &amp; X\u00e1c \u0111\u1ecbnh (Discover &amp; Define)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong giai \u0111o\u1ea1n \u0111\u1ea7u c\u1ee7a <\/span><b>quy tr\u00ecnh t\u00e1i thi\u1ebft k\u1ebf website<\/b><span style=\"font-weight: 400;\">, \u0111\u1ed9i ng\u0169 Lollypop s\u1ebd t\u1eadp trung <\/span><b>thu th\u1eadp v\u00e0 l\u00e0m r\u00f5 c\u00e1c y\u00eau c\u1ea7u kinh doanh (Business Requirements)<\/b><span style=\"font-weight: 400;\"> nh\u1eb1m hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 vai tr\u00f2 c\u1ee7a website trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00f3, \u0111\u1ed9i ng\u0169 s\u1ebd ti\u1ebfn h\u00e0nh <\/span><a href=\"https:\/\/lollypop.design\/blog\/2024\/march\/ux-audit-la-gi\/\" target=\"_blank\" rel=\"noopener\"><b>UX audit website<\/b><\/a> <span style=\"font-weight: 400;\">hi\u1ec7n t\u1ea1i<\/span> <span style=\"font-weight: 400;\">(theo y\u00eau c\u1ea7u doanh nghi\u1ec7p) \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t, c\u1ea5u tr\u00fac n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. C\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u s\u01a1 c\u1ea5p (<\/span><b>Primary Research<\/b><span style=\"font-weight: 400;\">) v\u00e0 th\u1ee9 c\u1ea5p (<\/span><b>Secondary Research<\/b><span style=\"font-weight: 400;\">) c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1eb1m l\u00e0m r\u00f5 b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1eeb nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, nh\u00f3m s\u1ebd b\u01b0\u1edbc sang giai \u0111o\u1ea1n <\/span><b>Requirement Define<\/b><span style=\"font-weight: 400;\">, t\u1eadp trung ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin \u0111\u1ec3:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i m\u00e0 website hi\u1ec7n t\u1ea1i \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00e1m ph\u00e1 c\u00e1c insights \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">X\u00e1c \u0111\u1ecbnh c\u00e1c khu v\u1ef1c c\u1ea7n \u01b0u ti\u00ean t\u00e1i thi\u1ebft k\u1ebf trong ph\u1ea1m vi website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sau qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch n\u00e0y, Lollypop s\u1ebd ti\u1ebfn h\u00e0nh t\u01b0 v\u1ea5n v\u1ec1 ti\u1ebfn tr\u00ecnh t\u00e1i thi\u1ebft k\u1ebf website t\u1ed1i \u01b0u nh\u1ea5t. V\u00e0 t\u00f9y theo ph\u1ea3n h\u1ed5i c\u1ee7a ph\u00eda doanh nghi\u1ec7p, Lollypop s\u1ebd tinh ch\u1ec9nh l\u1ea1i ph\u1ea1m vi v\u00e0\u00a0 l\u1ed9 tr\u00ecnh tri\u1ec3n khai, nh\u1eb1m c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau kinh doanh, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 ngu\u1ed3n l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><b>T\u00ecm hi\u1ec3u th\u00eam: <\/b><a href=\"https:\/\/lollypop.design\/blog\/2025\/february\/website-audit\/\" target=\"_blank\" rel=\"noopener\"><b>Website Audit l\u00e0 g\u00ec? 7 kh\u00eda c\u1ea1nh c\u1ed1t l\u00f5i c\u1ea7n quan t\u00e2m khi Audit Website<\/b><\/a><\/p>\n<h3><b>Giai \u0111o\u1ea1n 2. Thi\u1ebft k\u1ebf (Design)<\/b><\/h3>\n<p><b>2.1. Ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf UI\/UX (UI\/UX Implementation)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n t\u1ea5t giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean, \u0111\u1ed9i ng\u0169 Design c\u1ee7a Lollypop b\u1eaft \u0111\u1ea7u tri\u1ec3n khai thi\u1ebft k\u1ebf UI\/UX (<strong><a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">UI\/UX Design<\/a><\/strong>) cho phi\u00ean b\u1ea3n website m\u1edbi, d\u1ef1a tr\u00ean c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede kh\u00eda c\u1ea1nh UX Design, \u0111\u1ed9i ng\u0169 t\u1eadp trung:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00e1i c\u1ea5u tr\u00fac Information Architecture (IA):<\/b><span style=\"font-weight: 400;\"> S\u1eafp x\u1ebfp l\u1ea1i h\u1ec7 th\u1ed1ng n\u1ed9i dung v\u00e0 c\u00e1c nh\u00f3m th\u00f4ng tin nh\u1eb1m ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau kinh doanh.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u User Flow:<\/b><span style=\"font-weight: 400;\"> \u0110i\u1ec1u ch\u1ec9nh c\u00e1c lu\u1ed3ng t\u01b0\u01a1ng t\u00e1c hi\u1ec7n c\u00f3 \u0111\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng hi\u1ec7u qu\u1ea3 h\u01a1n t\u1eeb \u0111i\u1ec3m v\u00e0o \u0111\u1ebfn khi ho\u00e0n th\u00e0nh m\u1ee5c ti\u00eau.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tinh g\u1ecdn Task Flow:<\/b><span style=\"font-weight: 400;\"> R\u00e0 so\u00e1t v\u00e0 t\u1ed1i \u01b0u c\u00e1c t\u00e1c v\u1ee5 ch\u00ednh tr\u00ean website, gi\u1ea3m s\u1ed1 b\u01b0\u1edbc th\u1ef1c hi\u1ec7n, h\u1ea1n ch\u1ebf ma s\u00e1t v\u00e0 l\u1ed7i trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u1ec1 kh\u00eda c\u1ea1nh UI Design, \u0111\u1ed9i ng\u0169 s\u1ebd:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>X\u00e2y d\u1ef1ng Design Direction m\u1edbi:<\/b><span style=\"font-weight: 400;\"> Nh\u1eadn di\u1ec7n v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c y\u1ebfu t\u1ed1 th\u1ecb gi\u00e1c kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p, \u0111\u1ed3ng th\u1eddi x\u00e1c l\u1eadp \u0111\u1ecbnh h\u01b0\u1edbng thi\u1ebft k\u1ebf nh\u1ea5t qu\u00e1n v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thi\u1ebft l\u1eadp UI Style Guide:<\/b><span style=\"font-weight: 400;\"> Chu\u1ea9n ho\u00e1 c\u00e1c quy t\u1eafc v\u1ec1 m\u00e0u s\u1eafc, typography, layout, icon v\u00e0 th\u00e0nh ph\u1ea7n UI nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n khi tri\u1ec3n khai website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">T\u1eeb IA v\u00e0 c\u00e1c lu\u1ed3ng tr\u1ea3i nghi\u1ec7m \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u, \u0111\u1ed9i ng\u0169 UX x\u00e2y d\u1ef1ng <\/span><b>Wireframe<\/b><span style=\"font-weight: 400;\">, sau \u0111\u00f3 ph\u1ed1i h\u1ee3p v\u1edbi UI Designer ph\u00e1t tri\u1ec3n th\u00e0nh <\/span><b>UI Screens<\/b><span style=\"font-weight: 400;\"> v\u00e0 <\/span><b>Prototype<\/b><span style=\"font-weight: 400;\">, m\u00f4 ph\u1ecfng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a website m\u1edbi \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m th\u1eed.<\/span><\/p>\n<p><b>2.2. \u0110\u00e1nh gi\u00e1 doanh nghi\u1ec7p (Business Review)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Khi c\u00e1c giao ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n, Lollypop s\u1ebd t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i <\/span><b>Business Review<\/b><span style=\"font-weight: 400;\"> nh\u1eb1m tr\u00ecnh b\u00e0y gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf, so s\u00e1nh gi\u1eefa hi\u1ec7n tr\u1ea1ng c\u0169 v\u00e0 ph\u01b0\u01a1ng \u00e1n m\u1edbi, \u0111\u1ed3ng th\u1eddi l\u00e0m r\u00f5 c\u00e1c c\u1ea3i ti\u1ebfn \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ph\u00eda doanh nghi\u1ec7p v\u00e0\/ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng s\u1ebd cung c\u1ea5p ph\u1ea3n h\u1ed3i d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u1edbi Prototype. \u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd t\u1ed5ng h\u1ee3p, ph\u00e2n lo\u1ea1i m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean c\u1ee7a feedback v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft. Qu\u00e1 tr\u00ecnh n\u00e0y c\u00f3 th\u1ec3 l\u1eb7p l\u1ea1i nhi\u1ec1u v\u00f2ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o gi\u1ea3i ph\u00e1p cu\u1ed1i c\u00f9ng v\u1eeba \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh, v\u1eeba t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi to\u00e0n b\u1ed9 thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c ph\u00ea duy\u1ec7t, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd ti\u1ebfn h\u00e0nh <\/span><b>Knowledge Transfer (KT)<\/b><span style=\"font-weight: 400;\"> c\u00e1c giao ph\u1ea9m nh\u01b0 UI Screens, Prototype, guideline v\u00e0 UX Annotations cho \u0111\u1ed9i Development, \u0111\u1ea3m b\u1ea3o qu\u00e1 tr\u00ecnh tri\u1ec3n khai website di\u1ec5n ra ch\u00ednh x\u00e1c v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n<h3><b>Giai \u0111o\u1ea1n 3. Ph\u00e1t tri\u1ec3n (Development)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi c\u00e1c giao ph\u1ea9m thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c chuy\u1ec3n giao, \u0111\u1ed9i ng\u0169 <\/span><b>Development<\/b><span style=\"font-weight: 400;\"> s\u1ebd b\u1eaft \u0111\u1ea7u tri\u1ec3n khai x\u00e2y d\u1ef1ng phi\u00ean b\u1ea3n website m\u1edbi. \u1ede giai \u0111o\u1ea1n n\u00e0y, <\/span><b>Back-end Developer<\/b><span style=\"font-weight: 400;\"> ch\u1ecbu tr\u00e1ch nhi\u1ec7m ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee9c n\u0103ng, logic h\u1ec7 th\u1ed1ng v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng li\u00ean quan (CMS, database, third-party services). \u0110\u1ed3ng th\u1eddi, <\/span><b>Front-end Developer<\/b><span style=\"font-weight: 400;\"> ti\u1ebfn h\u00e0nh chuy\u1ec3n \u0111\u1ed5i c\u00e1c thi\u1ebft k\u1ebf UI th\u00e0nh giao di\u1ec7n website ho\u00e0n ch\u1ec9nh, \u0111\u1ea3m b\u1ea3o hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u00fang theo b\u1ea3n thi\u1ebft k\u1ebf \u0111\u00e3 th\u1ed1ng nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, \u0111\u1ed9i ng\u0169 <\/span><b>QC (Quality Control)<\/b><span style=\"font-weight: 400;\"> s\u1ebd th\u1ef1c hi\u1ec7n ki\u1ec3m tra website d\u1ef1a tr\u00ean c\u00e1c t\u00e0i li\u1ec7u thi\u1ebft k\u1ebf, UI Screens, Prototype v\u00e0 UX Annotations. T\u1eeb \u0111\u00f3, c\u00e1c <\/span><b>test case<\/b><span style=\"font-weight: 400;\"> \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u1eb1m ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c l\u1ed7i v\u1ec1 ch\u1ee9c n\u0103ng, hi\u1ec3n th\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 \u0111\u1ed9i Front-end v\u00e0 Back-end k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sau khi qu\u00e1 tr\u00ecnh ki\u1ec3m th\u1eed ho\u00e0n t\u1ea5t, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd ti\u1ebfn h\u00e0nh <\/span><b>Design QC<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 \u0111\u1ed1i chi\u1ebfu phi\u00ean b\u1ea3n website \u0111\u00e3 ph\u00e1t tri\u1ec3n v\u1edbi thi\u1ebft k\u1ebf g\u1ed1c. B\u01b0\u1edbc n\u00e0y nh\u1eb1m \u0111\u1ea3m b\u1ea3o giao di\u1ec7n, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c tri\u1ec3n khai ch\u00ednh x\u00e1c, \u0111\u00e1p \u1ee9ng \u0111\u00fang c\u00e1c y\u00eau c\u1ea7u \u0111\u00e3 \u0111\u1eb7t ra.<\/span><\/p>\n<h3><b>Giai \u0111o\u1ea1n 4. Tri\u1ec3n khai (Deployment)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi phi\u00ean b\u1ea3n website redesign \u0111\u00e3 ho\u00e0n thi\u1ec7n, Lollypop t\u1ed5 ch\u1ee9c bu\u1ed5i <\/span><b>Demo<\/b><span style=\"font-weight: 400;\"> v\u1edbi ph\u00eda doanh nghi\u1ec7p \u0111\u1ec3 r\u00e0 so\u00e1t to\u00e0n b\u1ed9 c\u1ea5u tr\u00fac, lu\u1ed3ng tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1c t\u00ednh n\u0103ng ch\u00ednh tr\u00ean phi\u00ean b\u1ea3n website m\u1edbi tr\u01b0\u1edbc khi go-live. Bu\u1ed5i Demo n\u00e0y s\u1ebd bao g\u1ed3m to\u00e0n b\u1ed9 c\u00e1c th\u00e0nh vi\u00ean ch\u1ee7 ch\u1ed1t c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Song song \u0111\u00f3, m\u1ed9t m\u00f4i tr\u01b0\u1eddng <\/span><b>User Acceptance Test (UAT)<\/b><span style=\"font-weight: 400;\"> s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, cho ph\u00e9p doanh nghi\u1ec7p v\u00e0 c\u00e1c b\u00ean li\u00ean quan tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m website trong \u0111i\u1ec1u ki\u1ec7n g\u1ea7n v\u1edbi m\u00f4i tr\u01b0\u1eddng th\u1ef1c t\u1ebf. C\u00e1c ph\u1ea3n h\u1ed3i li\u00ean quan \u0111\u1ebfn giao di\u1ec7n, t\u01b0\u01a1ng t\u00e1c ho\u1eb7c hi\u1ec7u n\u0103ng s\u1ebd \u0111\u01b0\u1ee3c ghi nh\u1eadn v\u00e0 \u01b0u ti\u00ean x\u1eed l\u00fd nh\u1eb1m \u0111\u1ea3m b\u1ea3o website \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u1eadn h\u00e0nh v\u00e0 k\u1ef3 v\u1ecdng kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cu\u1ed1i c\u00f9ng, \u0111\u1ed9i QC s\u1ebd ti\u1ebfn h\u00e0nh <\/span><b>Regression Test, <\/b><span style=\"font-weight: 400;\">ki\u1ec3m tra l\u1ea1i to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n n\u00e0o ph\u00e1t sinh l\u1ed7i tr\u01b0\u1edbc khi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n<p><strong>C\u00f3 th\u1ec3 b\u1ea1n mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1: <a href=\"https:\/\/lollypop.design\/blog\/2024\/november\/product-design-la-gi-quy-trinh-thiet-ke-san-pham\/\" target=\"_blank\" rel=\"noopener\">Quy tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m t\u1ea1i Lollypop Design Studio<\/a><\/strong><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Qu\u00e1 tr\u00ecnh <\/span><b>Website Redesign<\/b><span style=\"font-weight: 400;\"> kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i. M\u1ed9t website \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf \u0111\u00fang c\u00e1ch s\u1ebd kh\u00f4ng ch\u1ec9 \u201c\u0111\u1eb9p h\u01a1n\u201d, m\u00e0 c\u00f2n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 b\u1ec1n v\u1eefng h\u01a1n trong d\u00e0i h\u1ea1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady website c\u1ee7a b\u1ea1n hi\u1ec7n \u0111ang \u1edf tr\u1ea1ng th\u00e1i n\u00e0o? N\u1ebfu b\u1ea1n c\u1ea3m th\u1ea5y website ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u00fang b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng c\u00f2n nhi\u1ec1u \u0111i\u1ec3m c\u1ea3n tr\u1edf, hay hi\u1ec7u qu\u1ea3 kinh doanh ch\u01b0a nh\u01b0 k\u1ef3 v\u1ecdng, \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 l\u00fac b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn vi\u1ec7c t\u00e1i thi\u1ebft k\u1ebf!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hi\u1ec7n t\u1ea1i, <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Design Studio Vietnam<\/b><\/a><span style=\"font-weight: 400;\"> l\u00e0 m\u1ed9t trong nh\u1eefng <\/span><b>c\u00f4ng ty thi\u1ebft k\u1ebf Website<\/b><span style=\"font-weight: 400;\"> chu\u1ea9n UI UX h\u00e0ng \u0111\u1ea7u t\u1ea1i TP.HCM. Ch\u00fang t\u00f4i chuy\u00ean cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf Website, t\u00e1i thi\u1ebft k\u1ebf Website to\u00e0n di\u1ec7n \u2013 t\u1eeb nghi\u00ean c\u1ee9u, t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m UI\/UX \u0111\u1ebfn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong><a href=\"https:\/\/lollypop.design\/contact\/\" target=\"_blank\" rel=\"noopener\">Li\u00ean h\u1ec7 v\u1edbi Lollypop<\/a> <\/strong>\u0111\u1ec3 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 gi\u1ea3i ph\u00e1p t\u00e1i thi\u1ebft k\u1ebf Website theo y\u00eau c\u1ea7u ri\u00eang bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u00e9!<\/span><\/p>\n<h2><b>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (\u200bFAQs)<\/b><\/h2>\n<h3><b>1. S\u1ef1 kh\u00e1c nhau gi\u1eefa t\u00e1i thi\u1ebft k\u1ebf website d\u1ecbch v\u1ee5 v\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 g\u00ec?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Website d\u1ecbch v\u1ee5 th\u01b0\u1eddng t\u1eadp trung v\u00e0o gi\u1edbi thi\u1ec7u th\u00f4ng tin, x\u00e2y d\u1ef1ng uy t\u00edn v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m thu\u1eadn ti\u1ec7n cho kh\u00e1ch h\u00e0ng t\u00ecm hi\u1ec3u d\u1ecbch v\u1ee5. Trong khi \u0111\u00f3, website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ea7n ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ee9c n\u0103ng mua h\u00e0ng, gi\u1ecf h\u00e0ng, thanh to\u00e1n v\u00e0 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u1ef1c tuy\u1ebfn. Do \u0111\u00f3, qu\u00e1 tr\u00ecnh t\u00e1i thi\u1ebft k\u1ebf c\u1ee7a 2 lo\u1ea1i website n\u00e0y kh\u00e1c nhau v\u1ec1 t\u00ednh n\u0103ng, b\u1ed1 c\u1ee5c v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean.<\/span><\/p>\n<h3><b>2. Chi ph\u00ed \u0111\u1ec3 t\u00e1i thi\u1ebft k\u1ebf m\u1ed9t website l\u00e0 bao nhi\u00eau?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chi ph\u00ed t\u00e1i thi\u1ebft k\u1ebf website ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p, t\u00ednh n\u0103ng c\u1ea7n t\u00edch h\u1ee3p, quy m\u00f4 website v\u00e0 m\u1ee9c \u0111\u1ed9 t\u00f9y ch\u1ec9nh v\u1ec1 thi\u1ebft k\u1ebf. M\u1ed9t website c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 t\u1eeb v\u00e0i tri\u1ec7u \u0111\u1ebfn v\u00e0i ch\u1ee5c tri\u1ec7u \u0111\u1ed3ng, trong khi c\u00e1c d\u1ef1 \u00e1n l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c doanh nghi\u1ec7p l\u1edbn, chi ph\u00ed c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn h\u00e0ng tr\u0103m tri\u1ec7u \u0111\u1ed3ng.<\/span><\/p>\n<h3><b>3. T\u00e1i thi\u1ebft k\u1ebf website c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f3, t\u00e1i thi\u1ebft k\u1ebf website c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn. Vi\u1ec7c thay \u0111\u1ed5i c\u1ea5u tr\u00fac URL, n\u1ed9i dung, t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 k\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m th\u1ee9 h\u1ea1ng tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. Do \u0111\u00f3, c\u1ea7n \u0111\u1ea3m b\u1ea3o l\u1eadp k\u1ebf ho\u1ea1ch SEO t\u1eeb \u0111\u1ea7u v\u00e0 theo d\u00f5i ch\u1eb7t ch\u1ebd hi\u1ec7u qu\u1ea3 sau khi ra m\u1eaft website m\u1edbi.<\/span><\/p>\n<h3><b>4. M\u1ea5t bao l\u00e2u \u0111\u1ec3 t\u00e1i thi\u1ebft k\u1ebf m\u1ed9t website?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Th\u1eddi gian t\u00e1i thi\u1ebft k\u1ebf website t\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 v\u00e0 \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a d\u1ef1 \u00e1n. M\u1ed9t website c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 m\u1ea5t t\u1eeb 4\u20136 tu\u1ea7n, trong khi c\u00e1c d\u1ef1 \u00e1n l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng, c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb 3\u20136 th\u00e1ng ho\u1eb7c h\u01a1n. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m nghi\u00ean c\u1ee9u, thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 ki\u1ec3m th\u1eed k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi ra m\u1eaft.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u1ea7n g\u1ea7n nh\u1ea5t doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n t\u00e1i thi\u1ebft k\u1ebf Website (Website Redesign) l\u00e0 khi n\u00e0o? Trong b\u1ed1i c\u1ea3nh h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, c\u00f4ng ngh\u1ec7 v\u00e0 ti\u00eau chu\u1ea9n tr\u1ea3i nghi\u1ec7m s\u1ed1 li\u00ean t\u1ee5c thay \u0111\u1ed5i, website ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m ch\u1ea1m chi\u1ebfn l\u01b0\u1ee3c, \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u1ea3 n\u0103ng [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23255,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,13],"tags":[],"blogs_category":[26,27,25],"class_list":["post-23249","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-january","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Redesign l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?<\/title>\n<meta name=\"description\" content=\"C\u00e1c website ng\u00e0nh E-commerce, Fintech, IT,... th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Website Redesign l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?\" \/>\n<meta property=\"og:description\" content=\"C\u00e1c website ng\u00e0nh E-commerce, Fintech, IT,... th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Lollypop\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-06T07:25:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T03:37:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1461\" \/>\n\t<meta property=\"og:image:height\" content=\"942\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Ranjit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ranjit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"19 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Website Redesign l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?","description":"C\u00e1c website ng\u00e0nh E-commerce, Fintech, IT,... th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/","og_locale":"en_US","og_type":"article","og_title":"Website Redesign l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?","og_description":"C\u00e1c website ng\u00e0nh E-commerce, Fintech, IT,... th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.","og_url":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/","og_site_name":"Lollypop","article_published_time":"2026-01-06T07:25:49+00:00","article_modified_time":"2026-06-18T03:37:59+00:00","og_image":[{"width":1461,"height":942,"url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp","type":"image\/webp"}],"author":"Ranjit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ranjit","Est. reading time":"19 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#article","isPartOf":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/"},"author":{"name":"Ranjit","@id":"https:\/\/lollypop.design\/#\/schema\/person\/3010a3b10985feb0005bab2c7f6047a4"},"headline":"Website Redesign l\u00e0 g\u00ec? D\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website","datePublished":"2026-01-06T07:25:49+00:00","dateModified":"2026-06-18T03:37:59+00:00","mainEntityOfPage":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/"},"wordCount":5972,"publisher":{"@id":"https:\/\/lollypop.design\/#organization"},"image":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp","articleSection":["blogs","january"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/","url":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/","name":"Website Redesign l\u00e0 g\u00ec? Khi n\u00e0o c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website?","isPartOf":{"@id":"https:\/\/lollypop.design\/#website"},"primaryImageOfPage":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#primaryimage"},"image":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#primaryimage"},"thumbnailUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp","datePublished":"2026-01-06T07:25:49+00:00","dateModified":"2026-06-18T03:37:59+00:00","description":"C\u00e1c website ng\u00e0nh E-commerce, Fintech, IT,... th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u00e1i thi\u1ebft k\u1ebf kho\u1ea3ng 2 n\u0103m\/l\u1ea7n nh\u1eb1m duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i.","breadcrumb":{"@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#primaryimage","url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp","contentUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2026\/01\/what-is-website-redesign-2.webp","width":1461,"height":942,"caption":"what-is-website-redesign"},{"@type":"BreadcrumbList","@id":"https:\/\/lollypop.design\/blog\/2026\/january\/website-redesign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/lollypop.design\/"},{"@type":"ListItem","position":2,"name":"Website Redesign l\u00e0 g\u00ec? D\u1ea5u hi\u1ec7u cho th\u1ea5y doanh nghi\u1ec7p c\u1ea7n thi\u1ebft k\u1ebf l\u1ea1i Website"}]},{"@type":"WebSite","@id":"https:\/\/lollypop.design\/#website","url":"https:\/\/lollypop.design\/","name":"Lollypop","description":"Designing Human-Centered Digital Experiences.","publisher":{"@id":"https:\/\/lollypop.design\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/lollypop.design\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/lollypop.design\/#organization","name":"lollypop","url":"https:\/\/lollypop.design\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/lollypop.design\/#\/schema\/logo\/image\/","url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/01\/lollypop-new-logo-2.jpg","contentUrl":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/01\/lollypop-new-logo-2.jpg","width":350,"height":226,"caption":"lollypop"},"image":{"@id":"https:\/\/lollypop.design\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/lollypop.design\/#\/schema\/person\/3010a3b10985feb0005bab2c7f6047a4","name":"Ranjit","sameAs":["https:\/\/lollypop-website-new-1022519909156.asia-southeast1.run.app\/"],"url":"https:\/\/lollypop.design\/author\/lollypop\/"}]}},"_links":{"self":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts\/23249","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/comments?post=23249"}],"version-history":[{"count":0,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/posts\/23249\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/media\/23255"}],"wp:attachment":[{"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/media?parent=23249"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/categories?post=23249"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/tags?post=23249"},{"taxonomy":"blogs_category","embeddable":true,"href":"https:\/\/lollypop.design\/wp-json\/wp\/v2\/blogs_category?post=23249"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}