{"id":24951,"date":"2026-05-07T12:47:09","date_gmt":"2026-05-07T07:17:09","guid":{"rendered":"https:\/\/lollypop.design\/?p=24951"},"modified":"2026-05-21T11:49:33","modified_gmt":"2026-05-21T06:19:33","slug":"landing-page-la-gi","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2026\/may\/landing-page-la-gi\/","title":{"rendered":"Landing page l\u00e0 g\u00ec? H\u01b0\u1edbng d\u1eabn to\u00e0n di\u1ec7n: \u0110\u1ecbnh ngh\u0129a, Thi\u1ebft k\u1ebf, D\u1ecbch v\u1ee5 &#038; SaaS Landing Page"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch l\u1edbn cho qu\u1ea3ng c\u00e1o, nh\u01b0ng khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o landing page (trang \u0111\u00edch), h\u1ecd l\u1ea1i r\u1eddi \u0111i ch\u1ec9 sau v\u00e0i gi\u00e2y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf vi\u1ec7c trang ch\u01b0a \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00f3 l\u00e0 l\u00fac b\u1ea1n b\u1eaft \u0111\u1ea7u nh\u1eadn ra: kh\u00f4ng ph\u1ea3i c\u1ee9 c\u00f3 traffic l\u00e0 s\u1ebd c\u00f3 chuy\u1ec3n \u0111\u1ed5i. M\u1ed9t landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u00fang c\u00e1ch kh\u00f4ng ch\u1ec9 l\u00e0 n\u01a1i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n l\u00e0 \u0111i\u1ec3m ch\u1ed1t trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u2014 n\u01a1i quy\u1ebft \u0111\u1ecbnh h\u1ecd r\u1eddi \u0111i hay tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS, n\u01a1i ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 \u201ctr\u1ea3i nghi\u1ec7m ngay l\u1eadp t\u1ee9c\u201d nh\u01b0 h\u00e0ng h\u00f3a v\u1eadt l\u00fd, landing page c\u00e0ng \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t. Ch\u1ec9 trong v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean, trang c\u1ea7n gi\u1ea3i th\u00edch \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, x\u00e2y d\u1ef1ng ni\u1ec1m tin, v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed ho\u1eb7c \u0111\u1ec3 l\u1ea1i th\u00f4ng tin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u1eady \u0111i\u1ec1u g\u00ec khi\u1ebfn m\u1ed9t landing page th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3? L\u00e0 n\u1ed9i dung, thi\u1ebft k\u1ebf, hay c\u00e1ch d\u1eabn d\u1eaft tr\u1ea3i nghi\u1ec7m?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i t\u1eeb n\u1ec1n t\u1ea3ng nh\u01b0 <\/span><a href=\"https:\/\/lollypop.design\/blog\/2026\/may\/landing-page-la-gi\/\"><b>landing page l\u00e0 g\u00ec<\/b><\/a><span style=\"font-weight: 400;\">, \u0111\u1ebfn c\u00e1c bi\u1ebfn th\u1ec3 nh\u01b0 pre-landing page, v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng trong th\u1ef1c t\u1ebf. \u0110\u1ed3ng th\u1eddi, b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 c\u00e1ch thi\u1ebft k\u1ebf landing page (landing page design) hi\u1ec7u qu\u1ea3 v\u00e0 c\u00e1c nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf quan tr\u1ecdng c\u1ee7a SaaS landing page.<\/span><\/p>\n<h2><b>Landing Page l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u00e0n \u0111\u1ebfn thi\u1ebft k\u1ebf hay t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, ch\u00fang ta c\u1ea7n hi\u1ec3u \u0111\u00fang b\u1ea3n ch\u1ea5t c\u1ee7a landing page. Nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn nh\u1ea7m l\u1eabn gi\u1eefa landing page v\u00e0 website th\u00f4ng th\u01b0\u1eddng, d\u1eabn \u0111\u1ebfn vi\u1ec7c thi\u1ebft k\u1ebf sai m\u1ee5c ti\u00eau ngay t\u1eeb \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y xem th\u00eam b\u00ean d\u01b0\u1edbi \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 landing page:<\/span><\/p>\n<h3><b>1. \u0110\u1ecbnh ngh\u0129a landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page (trang \u0111\u00edch) l\u00e0 m\u1ed9t trang \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0: \u0111\u0103ng k\u00fd, mua h\u00e0ng, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, ho\u1eb7c b\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trang n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c truy c\u1eadp t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 qu\u1ea3ng c\u00e1o, email, ho\u1eb7c c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng m\u1ee5c ti\u00eau nhanh nh\u1ea5t, v\u1edbi n\u1ed9i dung v\u00e0 CTA \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo m\u1ed9t tr\u00ecnh t\u1ef1 r\u00f5 r\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ed d\u1ee5 th\u1ef1c t\u1ebf:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng click qu\u1ea3ng c\u00e1o \u2192 landing page gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u2192 CTA \u201cD\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng \u0111\u0103ng k\u00fd webinar \u2192 landing page ch\u1ec9 c\u00f3 form \u0111\u0103ng k\u00fd v\u00e0 th\u00f4ng tin s\u1ef1 ki\u1ec7n<\/span><\/li>\n<\/ul>\n<h3><b>2. Landing page kh\u00e1c v\u1edbi website th\u00f4ng th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong th\u1ef1c t\u1ebf, nhi\u1ec1u team s\u1eed d\u1ee5ng homepage ho\u1eb7c c\u00e1c trang s\u1ea3n ph\u1ea9m thay cho landing page, \u0111\u1eb7c bi\u1ec7t khi c\u1ea7n tri\u1ec3n khai nhanh chi\u1ebfn d\u1ecbch. Tuy nhi\u00ean, hai lo\u1ea1i trang n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho nh\u1eefng m\u1ee5c ti\u00eau ho\u00e0n to\u00e0n kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website th\u00f4ng th\u01b0\u1eddng ph\u1ee5c v\u1ee5 vi\u1ec7c kh\u00e1m ph\u00e1: ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111i nhi\u1ec1u h\u01b0\u1edbng, t\u00ecm hi\u1ec3u nhi\u1ec1u n\u1ed9i dung. Ng\u01b0\u1ee3c l\u1ea1i, thi\u1ebft k\u1ebf landing page \u0111\u1ec3 gi\u1ea3m t\u1ed1i \u0111a s\u1ef1 ph\u00e2n t\u00e1n v\u00e0 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng theo m\u1ed9t lu\u1ed3ng duy nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a landing page v\u00e0 website n\u1eb1m \u1edf m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24953 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/9004b238-landing-page-khac-voi-website-thong-thuong.webp\" alt=\"Landing page kh\u00e1c v\u1edbi website th\u00f4ng th\u01b0\u1eddng\" width=\"1440\" height=\"640\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/9004b238-landing-page-khac-voi-website-thong-thuong.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/9004b238-landing-page-khac-voi-website-thong-thuong.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/9004b238-landing-page-khac-voi-website-thong-thuong.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/9004b238-landing-page-khac-voi-website-thong-thuong.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h3><b>3. Khi n\u00e0o c\u1ea7n d\u00f9ng landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u1ea7n t\u1ea1o landing page ri\u00eang. N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng t\u00ecm hi\u1ec3u th\u00f4ng tin t\u1ed5ng quan (v\u1ec1 c\u00f4ng ty, s\u1ea3n ph\u1ea9m, t\u00e0i li\u1ec7u), website l\u00e0 \u0111\u1ee7. Nh\u01b0ng khi b\u1ea1n c\u1ea7n <\/span><b>chuy\u1ec3n \u0111\u1ed5i r\u00f5 r\u00e0ng trong m\u1ed9t phi\u00ean truy c\u1eadp<\/b><span style=\"font-weight: 400;\"> \u2014 nh\u01b0 \u0111\u0103ng k\u00fd, mua h\u00e0ng, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin \u2014 landing page s\u1ebd gi\u00fap ki\u1ec3m so\u00e1t th\u00f4ng \u0111i\u1ec7p v\u00e0 lu\u1ed3ng h\u00e0nh \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y, vi\u1ec7c d\u00f9ng landing page g\u1ea7n nh\u01b0 l\u00e0 b\u1eaft bu\u1ed9c:<\/span><\/p>\n<h4><b>1. Khi ch\u1ea1y qu\u1ea3ng c\u00e1o (Google Ads, Facebook, TikTok)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Traffic t\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u1eddng l\u00e0 \u201ccold traffic\u201d. Ng\u01b0\u1eddi d\u00f9ng ch\u01b0a c\u00f3 b\u1ed1i c\u1ea3nh v\u1ec1 b\u1ea1n, n\u00ean c\u1ea7n m\u1ed9t trang <\/span><b>kh\u1edbp \u0111\u00fang th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o<\/b><span style=\"font-weight: 400;\"> v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> B\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cD\u00f9ng th\u1eed mi\u1ec5n ph\u00ed 14 ng\u00e0y\u201d. Khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o, landing page c\u1ea7n ngay l\u1eadp t\u1ee9c nh\u1eafc l\u1ea1i \u01b0u \u0111\u00e3i n\u00e0y, gi\u1ea3i th\u00edch nhanh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1eb7t form \u0111\u0103ng k\u00fd \u1edf v\u1ecb tr\u00ed d\u1ec5 th\u1ea5y. N\u1ebfu trang d\u1eabn v\u1ec1 homepage chung, ng\u01b0\u1eddi d\u00f9ng s\u1ebd ph\u1ea3i t\u1ef1 t\u00ecm th\u00f4ng tin, v\u00e0 ph\u1ea7n l\u1edbn s\u1ebd r\u1eddi \u0111i tr\u01b0\u1edbc khi k\u1ecbp hi\u1ec3u b\u1ea1n \u0111ang offer g\u00ec.<\/span><\/p>\n<h4><b>2. Khi ra m\u1eaft s\u1ea3n ph\u1ea9m ho\u1eb7c t\u00ednh n\u0103ng m\u1edbi<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Landing page ri\u00eang gi\u00fap b\u1ea1n <\/span><b>tr\u00ecnh b\u00e0y gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch m\u1ea1ch l\u1ea1c<\/b><span style=\"font-weight: 400;\"> v\u00e0 th\u1eed nghi\u1ec7m th\u00f4ng \u0111i\u1ec7p (headline, CTA) nhanh h\u01a1n, thay v\u00ec l\u00e0m lo\u00e3ng n\u1ed9i dung tr\u00ean website ch\u00ednh.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> Khi ra m\u1eaft m\u1ed9t t\u00ednh n\u0103ng m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t landing page ri\u00eang v\u1edbi video demo ng\u1eafn, m\u00f4 t\u1ea3 r\u00f5 v\u1ea5n \u0111\u1ec1 m\u00e0 t\u00ednh n\u0103ng gi\u1ea3i quy\u1ebft, v\u00e0 CTA \u201cTr\u1ea3i nghi\u1ec7m ngay\u201d. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nhanh gi\u00e1 tr\u1ecb m\u00e0 kh\u00f4ng b\u1ecb ph\u00e2n t\u00e1n b\u1edfi c\u00e1c n\u1ed9i dung kh\u00e1c tr\u00ean website ch\u00ednh.<\/span><\/p>\n<h4><b>3. Khi t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n\/webinar\/chi\u1ebfn d\u1ecbch ng\u1eafn h\u1ea1n<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">B\u1ea1n c\u1ea7n gom to\u00e0n b\u1ed9 th\u00f4ng tin v\u00e0o m\u1ed9t n\u01a1i v\u00e0 h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn <\/span><b>m\u1ed9t h\u00e0nh \u0111\u1ed9ng duy nh\u1ea5t: \u0111\u0103ng k\u00fd<\/b><span style=\"font-weight: 400;\">. Landing page gi\u00fap lo\u1ea1i b\u1ecf menu v\u00e0 c\u00e1c \u0111\u01b0\u1eddng d\u1eabn kh\u00f4ng c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t landing page cho webinar th\u01b0\u1eddng ch\u1ec9 g\u1ed3m agenda, th\u00f4ng tin speaker, l\u1ee3i \u00edch khi tham gia, v\u00e0 form \u0111\u0103ng k\u00fd. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u1ea7n \u0111i \u0111\u00e2u kh\u00e1c \u2014 m\u1ecdi th\u00f4ng tin h\u1ecd c\u1ea7n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec1u n\u1eb1m tr\u00ean m\u1ed9t trang.<\/span><\/p>\n<h4><b>4. Khi c\u1ea7n t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">N\u1ebfu c\u00f3 traffic nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p, t\u00e1ch m\u1ed9t landing page chuy\u00ean bi\u1ec7t gi\u00fap b\u1ea1n <\/span><b>ki\u1ec3m so\u00e1t n\u1ed9i dung<\/b><span style=\"font-weight: 400;\"> (headline, CTA, layout) v\u00e0 A\/B test hi\u1ec7u qu\u1ea3 h\u01a1n.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o hai phi\u00ean b\u1ea3n landing page v\u1edbi hai headline kh\u00e1c nhau \u2014 m\u1ed9t nh\u1ea5n m\u1ea1nh \u201cti\u1ebft ki\u1ec7m chi ph\u00ed\u201d, m\u1ed9t nh\u1ea5n m\u1ea1nh \u201ct\u0103ng hi\u1ec7u su\u1ea5t\u201d. Sau \u0111\u00f3 ch\u1ea1y A\/B test \u0111\u1ec3 xem th\u00f4ng \u0111i\u1ec7p n\u00e0o mang l\u1ea1i nhi\u1ec1u \u0111\u0103ng k\u00fd h\u01a1n, thay v\u00ec \u0111o\u00e1n d\u1ef1a tr\u00ean c\u1ea3m t\u00ednh.<\/span><\/p>\n<h2><b>Pre-landing page l\u00e0 g\u00ec? Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trong nhi\u1ec1u chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 Facebook Ads v\u00e0 TikTok Ads d\u1eabn ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn landing page, h\u1ecd th\u01b0\u1eddng ch\u01b0a c\u00f3 \u0111\u1ee7 b\u1ed1i c\u1ea3nh \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh ngay khi v\u1eeba truy c\u1eadp. N\u1ebfu \u0111\u01b0a h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u1ebfn trang b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 tho\u00e1t th\u01b0\u1eddng cao v\u00ec th\u00f4ng \u0111i\u1ec7p qu\u00e1 \u201cth\u1eb3ng\u201d v\u00e0 thi\u1ebfu ni\u1ec1m tin ban \u0111\u1ea7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 l\u00fac pre-landing page \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t b\u01b0\u1edbc \u0111\u1ec7m trong h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi d\u00f9ng \u2014 gi\u00fap chuy\u1ec3n \u0111\u1ed5i t\u1eeb \u201cng\u01b0\u1eddi l\u1ea1\u201d th\u00e0nh \u201cng\u01b0\u1eddi \u0111\u00e3 hi\u1ec3u v\u00e0 quan t\u00e2m\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u01a1 \u0111\u1ed3 c\u01a1 b\u1ea3n: Ads \u2192 Pre-landing \u2192 Landing \u2192 Conversion<\/span><\/p>\n<p><span style=\"font-weight: 400;\">H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 pre-landing page \u1edf b\u00ean d\u01b0\u1edbi nh\u00e9!<\/span><\/p>\n<h3><b>1. Pre-landing page l\u00e0 g\u00ec<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pre-landing page l\u00e0 m\u1ed9t trang trung gian, n\u1eb1m gi\u1eefa qu\u1ea3ng c\u00e1o v\u00e0 landing page ch\u00ednh. Thay v\u00ec \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng \u0111i th\u1eb3ng \u0111\u1ebfn trang b\u00e1n h\u00e0ng, b\u1ea1n d\u1eabn h\u1ecd qua m\u1ed9t n\u1ed9i dung mang t\u00ednh \u201cgi\u1ea3i th\u00edch\u201d ho\u1eb7c \u201ck\u1ec3 chuy\u1ec7n\u201d tr\u01b0\u1edbc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trang n\u00e0y th\u01b0\u1eddng kh\u00f4ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, m\u00e0 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u v\u1ea5n \u0111\u1ec1, nh\u1eadn ra nhu c\u1ea7u, ho\u1eb7c ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m theo m\u1ed9t g\u00f3c nh\u00ecn d\u1ec5 ch\u1ea5p nh\u1eadn h\u01a1n.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t pattern ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam l\u00e0 qu\u1ea3ng c\u00e1o Facebook d\u1eabn v\u1ec1 m\u1ed9t b\u00e0i vi\u1ebft d\u1ea1ng review ho\u1eb7c c\u00e2u chuy\u1ec7n c\u00e1 nh\u00e2n. N\u1ed9i dung n\u00e0y k\u1ec3 l\u1ea1i tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1 m\u00e0 ng\u01b0\u1eddi d\u00f9ng g\u1eb7p ph\u1ea3i, v\u00e0 d\u1ea7n d\u1eabn d\u1eaft \u0111\u1ebfn gi\u1ea3i ph\u00e1p. Cu\u1ed1i b\u00e0i, ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u01b0\u1ee3c chuy\u1ec3n sang landing page b\u00e1n h\u00e0ng v\u1edbi CTA r\u00f5 r\u00e0ng.<\/span><\/p>\n<h3><b>2. Vai tr\u00f2 trong funnel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pre-landing page gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i. V\u1edbi nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bi\u1ebft b\u1ea1n l\u00e0 ai, vi\u1ec7c \u0111\u1ecdc m\u1ed9t n\u1ed9i dung mang t\u00ednh review, chia s\u1ebb kinh nghi\u1ec7m ho\u1eb7c case th\u1ef1c t\u1ebf s\u1ebd gi\u00fap h\u1ecd d\u1ec5 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ngo\u00e0i ra, pre-landing c\u00f2n gi\u00fap l\u1ecdc audience: nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng quan t\u00e2m s\u1ebd r\u1eddi \u0111i \u1edf b\u01b0\u1edbc n\u00e0y, c\u00f2n nh\u1eefng ng\u01b0\u1eddi ti\u1ebfp t\u1ee5c click sang landing page th\u01b0\u1eddng c\u00f3 m\u1ee9c \u0111\u1ed9 quan t\u00e2m cao h\u01a1n, t\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/span><\/p>\n<h3><b>3. Khi n\u00e0o N\u00caN d\u00f9ng pre-landing?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i m\u1ecdi chi\u1ebfn d\u1ecbch \u0111\u1ec1u c\u1ea7n pre-landing. N\u1ebfu ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 c\u00f3 s\u1eb5n nhu c\u1ea7u v\u00e0 ni\u1ec1m tin (brand m\u1ea1nh, offer r\u00f5), b\u1ea1n c\u00f3 th\u1ec3 d\u1eabn th\u1eb3ng v\u1ec1 landing page. Nh\u01b0ng trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p d\u01b0\u1edbi \u0111\u00e2y, pre-landing s\u1ebd gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3:<\/span><\/p>\n<h4><b>1. Khi traffic l\u00e0 cold traffic (ch\u01b0a bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u)<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn t\u1eeb qu\u1ea3ng c\u00e1o th\u01b0\u1eddng ch\u01b0a c\u00f3 b\u1ed1i c\u1ea3nh v\u1ec1 b\u1ea1n, n\u00ean n\u1ebfu \u201cpitch\u201d ngay tr\u00ean landing page, h\u1ecd d\u1ec5 b\u1ecf \u0111i. Pre-landing \u0111\u00f3ng vai tr\u00f2 t\u1ea1o b\u1ed1i c\u1ea3nh: gi\u1ea3i th\u00edch v\u1ea5n \u0111\u1ec1, \u0111\u1eb7t k\u1ef3 v\u1ecdng, v\u00e0 d\u1eabn d\u1eaft nh\u1eb9 nh\u00e0ng sang gi\u1ea3i ph\u00e1p.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> B\u1ea1n ch\u1ea1y qu\u1ea3ng c\u00e1o v\u1edbi th\u00f4ng \u0111i\u1ec7p \u201cT\u0103ng hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c cho team t\u1eeb xa\u201d. Thay v\u00ec \u0111\u01b0a th\u1eb3ng \u0111\u1ebfn trang \u0111\u0103ng k\u00fd, b\u1ea1n d\u1eabn v\u1ec1 m\u1ed9t b\u00e0i vi\u1ebft chia s\u1ebb \u201c5 sai l\u1ea7m khi qu\u1ea3n l\u00fd team remote\u201d. Trong b\u00e0i, b\u1ea1n l\u1ed3ng gh\u00e9p s\u1ea3n ph\u1ea9m nh\u01b0 m\u1ed9t c\u00e1ch gi\u1ea3i quy\u1ebft, r\u1ed3i m\u1edbi chuy\u1ec3n sang landing page \u0111\u1ec3 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed.<\/span><\/p>\n<h4><b>2. Khi s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c ch\u01b0a quen thu\u1ed9c v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">N\u1ebfu ng\u01b0\u1eddi d\u00f9ng ch\u01b0a hi\u1ec3u s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec ho\u1eb7c v\u00ec sao h\u1ecd c\u1ea7n n\u00f3, landing page s\u1ebd kh\u00f3 chuy\u1ec3n \u0111\u1ed5i. Pre-landing gi\u00fap \u201cgi\u1ea3i th\u00edch tr\u01b0\u1edbc, b\u00e1n sau\u201d, t\u1eeb \u0111\u00f3 gi\u1ea3m r\u00e0o c\u1ea3n khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng ng\u1ea7n ng\u1ea1i h\u00e0nh \u0111\u1ed9ng khi sang b\u01b0\u1edbc \u0111\u0103ng k\u00fd\/mua.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t s\u1ea3n ph\u1ea9m SaaS m\u1edbi v\u1ec1 \u201cAI note-taking\u201d c\u00f3 th\u1ec3 d\u00f9ng pre-landing d\u1ea1ng b\u00e0i so s\u00e1nh: \u201cGhi ch\u00fa th\u1ee7 c\u00f4ng vs ghi ch\u00fa b\u1eb1ng AI kh\u00e1c nhau th\u1ebf n\u00e0o?\u201d. Sau khi ng\u01b0\u1eddi \u0111\u1ecdc hi\u1ec3u l\u1ee3i \u00edch, h\u1ecd s\u1ebd s\u1eb5n s\u00e0ng h\u01a1n \u0111\u1ec3 chuy\u1ec3n sang landing page v\u00e0 th\u1ef1c hi\u1ec7n CTA nh\u01b0 \u201cD\u00f9ng th\u1eed mi\u1ec5n ph\u00ed\u201d.<\/span><\/p>\n<h4><b>3. Khi gi\u00e1 s\u1ea3n ph\u1ea9m cao, c\u1ea7n th\u1eddi gian thuy\u1ebft ph\u1ee5c<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">C\u00e1c quy\u1ebft \u0111\u1ecbnh chi ti\u00eau l\u1edbn hi\u1ebfm khi x\u1ea3y ra ngay l\u1eadp t\u1ee9c. Ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u00eam b\u1eb1ng ch\u1ee9ng, c\u00e2u chuy\u1ec7n, ho\u1eb7c g\u00f3c nh\u00ecn trung l\u1eadp tr\u01b0\u1edbc khi tin t\u01b0\u1edfng.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> V\u1edbi m\u1ed9t kh\u00f3a h\u1ecdc gi\u00e1 cao, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 d\u1eabn v\u1ec1 m\u1ed9t b\u00e0i case study k\u1ec3 l\u1ea1i h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecdc vi\u00ean (v\u1ea5n \u0111\u1ec1 ban \u0111\u1ea7u \u2192 qu\u00e1 tr\u00ecnh \u2192 k\u1ebft qu\u1ea3). Cu\u1ed1i b\u00e0i m\u1edbi chuy\u1ec3n sang landing page b\u00e1n h\u00e0ng v\u1edbi th\u00f4ng tin chi ti\u1ebft v\u00e0 CTA.<\/span><\/p>\n<h4><b>4. Khi th\u00f4ng \u0111i\u1ec7p c\u1ea7n gi\u1ea3i th\u00edch s\u00e2u<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">N\u1ebfu qu\u1ea3ng c\u00e1o kh\u00f4ng \u0111\u1ee7 \u201ckh\u00f4ng gian\u201d \u0111\u1ec3 truy\u1ec1n t\u1ea3i to\u00e0n b\u1ed9 gi\u00e1 tr\u1ecb, pre-landing s\u1ebd l\u00e0 n\u01a1i m\u1edf r\u1ed9ng n\u1ed9i dung theo c\u00e1ch d\u1ec5 \u0111\u1ecdc v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t s\u1ea3n ph\u1ea9m B2B c\u00f3 quy tr\u00ecnh ph\u1ee9c t\u1ea1p c\u00f3 th\u1ec3 d\u00f9ng pre-landing d\u1ea1ng \u201cexplainer article\u201d (gi\u1ea3i th\u00edch c\u00e1ch ho\u1ea1t \u0111\u1ed9ng, use case, ROI). Sau \u0111\u00f3, landing page t\u1eadp trung v\u00e0o demo v\u00e0 form li\u00ean h\u1ec7.<\/span><\/p>\n<h2><b>C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i m\u1ecdi landing page \u0111\u1ec1u gi\u1ed1ng nhau. T\u00f9y v\u00e0o m\u1ee5c ti\u00eau kinh doanh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng, m\u1ed7i lo\u1ea1i landing page s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi c\u1ea5u tr\u00fac, n\u1ed9i dung v\u00e0 CTA kh\u00e1c nhau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c hi\u1ec3u r\u00f5 t\u1eebng lo\u1ea1i s\u1ebd gi\u00fap b\u1ea1n ch\u1ecdn \u0111\u00fang format ngay t\u1eeb \u0111\u1ea7u, thay v\u00ec \u201cd\u00f9ng m\u1ed9t ki\u1ec3u cho m\u1ecdi tr\u01b0\u1eddng h\u1ee3p\u201d, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24952 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/34e928ca-cac-loai-landing-page-pho-bien.webp\" alt=\"C\u00e1c lo\u1ea1i Landing Page ph\u1ed5 bi\u1ebfn\" width=\"1440\" height=\"520\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/34e928ca-cac-loai-landing-page-pho-bien.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/34e928ca-cac-loai-landing-page-pho-bien.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/34e928ca-cac-loai-landing-page-pho-bien.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/34e928ca-cac-loai-landing-page-pho-bien.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i landing page th\u01b0\u1eddng hay b\u1eaft g\u1eb7p:<\/span><\/p>\n<h3><b>1. Landing page b\u00e1n h\u00e0ng (Sales page)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 lo\u1ea1i landing page ph\u1ed5 bi\u1ebfn nh\u1ea5t, v\u1edbi m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua ngay trong m\u1ed9t l\u1ea7n truy c\u1eadp.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sales page th\u01b0\u1eddng kh\u00e1 d\u00e0i, v\u00ec c\u1ea7n gi\u1ea3i th\u00edch \u0111\u1ea7y \u0111\u1ee7 t\u1eeb v\u1ea5n \u0111\u1ec1 \u2192 gi\u1ea3i ph\u00e1p \u2192 l\u1ee3i \u00edch \u2192 b\u1eb1ng ch\u1ee9ng \u2192 CTA. N\u1ed9i dung \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo h\u01b0\u1edbng thuy\u1ebft ph\u1ee5c, k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 testimonial, case study v\u00e0 \u01b0u \u0111\u00e3i.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t landing page b\u00e1n kh\u00f3a h\u1ecdc online t\u1ea1i Vi\u1ec7t Nam th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u b\u1eb1ng pain point, sau \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 h\u1ecdc vi\u00ean \u0111\u1ea1t \u0111\u01b0\u1ee3c, review th\u1ef1c t\u1ebf, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 CTA \u201c\u0110\u0103ng k\u00fd ngay\u201d k\u00e8m \u01b0u \u0111\u00e3i gi\u1edbi h\u1ea1n th\u1eddi gian.<\/span><\/p>\n<h3><b>2. Lead generation landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Lo\u1ea1i landing page n\u00e0y kh\u00f4ng nh\u1eb1m b\u00e1n ngay, m\u00e0 t\u1eadp trung thu th\u1eadp th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng nh\u01b0 email ho\u1eb7c s\u1ed1 \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 s\u1eed d\u1ee5ng cho m\u1ee5c \u0111\u00edch sau \u0111\u00f3. N\u1ed9i dung th\u01b0\u1eddng ng\u1eafn g\u1ecdn h\u01a1n sales page, v\u1edbi m\u1ed9t offer r\u00f5 r\u00e0ng (ebook, demo, t\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed), form \u0111\u0103ng k\u00fd \u0111\u01a1n gi\u1ea3n, v\u00e0 CTA c\u1ea7n tr\u1ef1c ti\u1ebfp v\u00e0 d\u1ec5 hi\u1ec3u.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t c\u00f4ng ty SaaS cung c\u1ea5p ebook \u201cH\u01b0\u1edbng d\u1eabn tri\u1ec3n khai CRM cho doanh nghi\u1ec7p nh\u1ecf\u201d v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 l\u1ea1i email \u0111\u1ec3 t\u1ea3i v\u1ec1. Sau \u0111\u00f3, h\u1ecd ti\u1ebfp t\u1ee5c g\u1eedi email qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h3><b>3. Click-through landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Click-through landing page \u0111\u00f3ng vai tr\u00f2 trung gian, gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u gi\u00e1 tr\u1ecb tr\u01b0\u1edbc khi chuy\u1ec3n sang b\u01b0\u1edbc ti\u1ebfp theo (th\u01b0\u1eddng l\u00e0 trang thanh to\u00e1n ho\u1eb7c \u0111\u0103ng k\u00fd).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi lead gen, trang n\u00e0y th\u01b0\u1eddng kh\u00f4ng c\u00f3 form, m\u00e0 ch\u1ec9 c\u00f3 CTA d\u1eabn sang m\u1ed9t trang kh\u00e1c. M\u1ee5c ti\u00eau l\u00e0 gi\u1ea3m s\u1ef1 \u201cb\u1ea5t ng\u1edd\u201d khi ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn b\u01b0\u1edbc cu\u1ed1i.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5: <\/span><\/i><span style=\"font-weight: 400;\">\u00a0M\u1ed9t trang gi\u1edbi thi\u1ec7u g\u00f3i ph\u1ea7n m\u1ec1m s\u1ebd tr\u00ecnh b\u00e0y t\u00ednh n\u0103ng, l\u1ee3i \u00edch v\u00e0 pricing overview, sau \u0111\u00f3 d\u1eabn ng\u01b0\u1eddi d\u00f9ng sang trang \u201cStart Free Trial\u201d ho\u1eb7c checkout.<\/span><\/p>\n<h3><b>4. Squeeze page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Squeeze page l\u00e0 phi\u00ean b\u1ea3n t\u1ed1i gi\u1ea3n c\u1ee7a lead generation landing page, th\u01b0\u1eddng ch\u1ec9 c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t: thu th\u1eadp email.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trang n\u00e0y lo\u1ea1i b\u1ecf g\u1ea7n nh\u01b0 to\u00e0n b\u1ed9 n\u1ed9i dung kh\u00f4ng c\u1ea7n thi\u1ebft, ch\u1ec9 gi\u1eef headline, m\u1ed9t l\u1ee3i \u00edch ch\u00ednh, v\u00e0 m\u1ed9t tr\u01b0\u1eddng input.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">V\u00ed d\u1ee5:<\/span><\/i><span style=\"font-weight: 400;\"> M\u1ed9t trang v\u1edbi headline \u201cNh\u1eadn checklist 10 b\u01b0\u1edbc t\u1ed1i \u01b0u landing page\u201d v\u00e0 ch\u1ec9 c\u00f3 m\u1ed9t \u00f4 nh\u1eadp email. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn kh\u00e1c ngo\u00e0i vi\u1ec7c \u0111\u0103ng k\u00fd ho\u1eb7c r\u1eddi \u0111i.<\/span><\/p>\n<p>Xem th\u00eam: <a href=\"https:\/\/lollypop.design\/blog\/2024\/january\/ui-ux-design-la-gi-khai-niem-va-quy-trinh-thiet-ke-ux-ui-linh-hoat\/\" target=\"_blank\" rel=\"noopener\">UI\/UX Design l\u00e0 g\u00ec?<\/a><\/p>\n<h2><b>SaaS Landing Page l\u00e0 g\u00ec?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i m\u1ecdi landing page \u0111\u1ec1u gi\u1ed1ng nhau, v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t \u0111\u00fang v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS. Kh\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd c\u00f3 th\u1ec3 \u201chi\u1ec3u nhanh \u2013 mua ngay\u201d, SaaS th\u01b0\u1eddng c\u1ea7n th\u1eddi gian \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m, v\u00e0 tin t\u01b0\u1edfng tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, SaaS landing page kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t trang gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 n\u01a1i gi\u1ea3i th\u00edch r\u00f5 gi\u00e1 tr\u1ecb ph\u1ea7n m\u1ec1m v\u00e0 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111i \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng nh\u01b0 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed ho\u1eb7c y\u00eau c\u1ea7u demo.<\/span><\/p>\n<h3><b>1. \u0110\u1ecbnh ngh\u0129a SaaS landing page\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/lollypop.design\/blog\/2025\/june\/saas-landing-page-design\/\" target=\"_blank\" rel=\"noopener\">SaaS landing page<\/a> l\u00e0 m\u1ed9t trang web \u0111\u1ed9c l\u1eadp, \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t s\u1ea3n ph\u1ea9m SaaS v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng: chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o SaaS landing page sau khi t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t \u0111i\u1ec3m ch\u1ea1m marketing (v\u00ed d\u1ee5: qu\u1ea3ng c\u00e1o, email, ho\u1eb7c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm). To\u00e0n b\u1ed9 c\u1ea5u tr\u00fac, n\u1ed9i dung v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a trang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau r\u1ea5t c\u1ee5 th\u1ec3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ee5c ti\u00eau n\u00e0y c\u00f3 th\u1ec3 l\u00e0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1eaft \u0111\u1ea7u d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c demo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u1ea3i t\u00e0i li\u1ec7u (ebook, whitepaper, template)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Y\u00eau c\u1ea7u t\u01b0 v\u1ea5n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ho\u1eb7c \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">V\u00ec v\u1eady, SaaS landing page \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t c\u1ea7u n\u1ed1i gi\u1eefa ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 h\u00e0nh \u0111\u1ed9ng b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n. N\u00f3 lo\u1ea1i b\u1ecf c\u00e1c y\u1ebfu t\u1ed1 g\u00e2y ph\u00e2n t\u00e1n, l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1eabn ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn b\u01b0\u1edbc chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<h3><b>2. \u0110\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a SaaS landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">SaaS landing page kh\u00f4ng ch\u1ec9 kh\u00e1c v\u1ec1 n\u1ed9i dung, m\u00e0 c\u00f2n kh\u00e1c v\u1ec1 c\u00e1ch thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng so v\u1edbi landing page th\u00f4ng th\u01b0\u1eddng (\u0111\u1eb7c bi\u1ec7t l\u00e0 sales page). Do s\u1ea3n ph\u1ea9m mang t\u00ednh tr\u1eebu t\u01b0\u1ee3ng v\u00e0 th\u01b0\u1eddng c\u1ea7n tr\u1ea3i nghi\u1ec7m tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh, trang c\u1ea7n gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u r\u00f5 gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3m th\u1ea5y \u0111\u1ee7 tin t\u01b0\u1edfng \u0111\u1ec3 th\u1eed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Kh\u00e1c v\u1edbi landing page b\u00e1n h\u00e0ng \u201cch\u1ed1t nhanh\u201d, SaaS landing page t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3m r\u00e0o c\u1ea3n quy\u1ebft \u0111\u1ecbnh v\u00e0 d\u1eabn d\u1eaft t\u1eebng b\u01b0\u1edbc. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a Saas landing page:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>D\u00f9ng th\u1eed mi\u1ec5n ph\u00ed \/ \u0111\u1eb7t l\u1ecbch demo: <\/b><span style=\"font-weight: 400;\">Thay v\u00ec y\u00eau c\u1ea7u \u201cmua ngay\u201d, SaaS th\u01b0\u1eddng \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u00edt r\u1ee7i ro h\u01a1n nh\u01b0 d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed ho\u1eb7c \u0111\u1eb7t l\u1ecbch demo. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi cam k\u1ebft, t\u1eeb \u0111\u00f3 d\u1ec5 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh h\u01a1n.<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>B\u1ea3ng gi\u00e1 r\u00f5 r\u00e0ng:<\/b><span style=\"font-weight: 400;\"> Ng\u01b0\u1eddi d\u00f9ng SaaS th\u01b0\u1eddng c\u1ea7n hi\u1ec3u c\u00e1ch t\u00ednh ph\u00ed (theo user, theo g\u00f3i ho\u1eb7c theo t\u00ednh n\u0103ng) tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd. N\u1ebfu b\u1ea3ng gi\u00e1 kh\u00f4ng r\u00f5 r\u00e0ng, h\u1ecd s\u1ebd r\u1eddi \u0111i tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>So s\u00e1nh t\u00ednh n\u0103ng: <\/b><span style=\"font-weight: 400;\">V\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 g\u00f3i kh\u00e1c nhau, SaaS landing page c\u1ea7n tr\u00ecnh b\u00e0y th\u00f4ng tin theo c\u00e1ch c\u00f3 c\u1ea5u tr\u00fac, gi\u00fap ng\u01b0\u1eddi d\u00f9ng so s\u00e1nh v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ee7a t\u1eebng l\u1ef1a ch\u1ecdn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Testimonials t\u1eeb doanh nghi\u1ec7p<\/b><span style=\"font-weight: 400;\">: Ni\u1ec1m tin l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong SaaS. Vi\u1ec7c hi\u1ec3n th\u1ecb logo kh\u00e1ch h\u00e0ng, case study, ho\u1eb7c l\u1eddi nh\u1eadn x\u00e9t t\u1eeb doanh nghi\u1ec7p gi\u00fap gi\u1ea3m s\u1ef1 ho\u00e0i nghi v\u00e0 t\u0103ng \u0111\u1ed9 tin c\u1eady.<\/span><\/li>\n<\/ol>\n<h3><b>3. SaaS landing page kh\u00e1c landing page th\u00f4ng th\u01b0\u1eddng nh\u01b0 th\u1ebf n\u00e0o?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 c\u00f9ng l\u00e0 landing page, nh\u01b0ng c\u00e1ch ti\u1ebfp c\u1eadn gi\u1eefa SaaS v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t. \u0110i\u1ec1u n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1ch ng\u01b0\u1eddi d\u00f9ng ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Landing page b\u00e1n h\u00e0ng th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c \u201cch\u1ed1t nhanh\u201d, trong khi SaaS landing page c\u1ea7n gi\u1ea3i th\u00edch r\u00f5 s\u1ea3n ph\u1ea9m, ch\u1ee9ng minh gi\u00e1 tr\u1ecb, v\u00e0 gi\u1ea3m r\u1ee7i ro tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y s\u1ebd r\u00f5 r\u00e0ng h\u01a1n khi b\u1ea1n nh\u00ecn v\u00e0o b\u1ea3ng so s\u00e1nh d\u01b0\u1edbi \u0111\u00e2y:\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24957 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/f7332416-saas-landing-page-vs-landing-page.webp\" alt=\"SaaS landing page vs Landing Page\" width=\"1440\" height=\"580\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/f7332416-saas-landing-page-vs-landing-page.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/f7332416-saas-landing-page-vs-landing-page.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/f7332416-saas-landing-page-vs-landing-page.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/f7332416-saas-landing-page-vs-landing-page.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h2><b>T\u1ea1i sao SaaS c\u1ea7n Landing Page t\u1ed1i \u01b0u?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">V\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS, landing page kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t k\u00eanh marketing m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 kinh doanh. Kh\u00e1c v\u1edbi c\u00e1c m\u00f4 h\u00ecnh b\u00e1n h\u00e0ng truy\u1ec1n th\u1ed1ng, SaaS ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng t\u1eeb \u201cch\u01b0a bi\u1ebft\u201d \u2192 \u201cd\u00f9ng th\u1eed\u201d \u2192 \u201ctr\u1ea3 ph\u00ed\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110i\u1ec1u n\u00e0y khi\u1ebfn m\u1ed7i l\u01b0\u1ee3t truy c\u1eadp v\u00e0o landing page \u0111\u1ec1u c\u00f3 gi\u00e1 tr\u1ecb. N\u1ebfu trang kh\u00f4ng \u0111\u1ee7 r\u00f5 r\u00e0ng ho\u1eb7c thuy\u1ebft ph\u1ee5c, b\u1ea1n kh\u00f4ng ch\u1ec9 m\u1ea5t m\u1ed9t ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng, m\u00e0 c\u00f2n l\u00e0m t\u0103ng chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1ec3 th\u1ea5y r\u00f5 t\u00e1c \u0111\u1ed9ng n\u00e0y, h\u00e3y nh\u00ecn v\u00e0o nh\u1eefng y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t SaaS landing page:<\/span><\/p>\n<h3><b>1. Conversion rate c\u1ee7a SaaS landing page \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn CAC v\u00e0 MRR<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">V\u1edbi SaaS, conversion rate (t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i) l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t, v\u00ec n\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn CAC (chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng) v\u00e0 MRR (doanh thu \u0111\u1ecbnh k\u1ef3).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y t\u1ea1o ra t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ebfu conversion rate th\u1ea5p, b\u1ea1n c\u1ea7n nhi\u1ec1u traffic h\u01a1n \u0111\u1ec3 \u0111\u1ea1t c\u00f9ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u2192 CAC t\u0103ng<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">N\u1ebfu conversion rate cao, b\u1ea1n t\u1eadn d\u1ee5ng t\u1ed1t h\u01a1n traffic hi\u1ec7n c\u00f3 \u2192 CAC gi\u1ea3m v\u00e0 MRR t\u0103ng nhanh h\u01a1n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">N\u00f3i c\u00e1ch kh\u00e1c, t\u1ed1i \u01b0u landing page kh\u00f4ng ch\u1ec9 l\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m m\u00e0 c\u00f2n t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<h3><b>2. UX\/UI t\u00e1c \u0111\u1ed9ng th\u1ebf n\u00e0o \u0111\u1ebfn bounce rate v\u00e0 time-on-page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Trong ph\u1ea7n l\u1edbn tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn landing page t\u1eeb qu\u1ea3ng c\u00e1o ho\u1eb7c t\u00ecm ki\u1ebfm v\u00e0 ch\u01b0a c\u00f3 nhi\u1ec1u b\u1ed1i c\u1ea3nh v\u1ec1 s\u1ea3n ph\u1ea9m. V\u00ec v\u1eady, h\u1ecd th\u01b0\u1eddng ch\u1ec9 m\u1ea5t v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh c\u00f3 \u1edf l\u1ea1i trang hay kh\u00f4ng. Trong kho\u1ea3ng th\u1eddi gian ng\u1eafn \u0111\u00f3, UX\/UI \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu th\u00f4ng \u0111i\u1ec7p kh\u00f4ng r\u00f5 r\u00e0ng, b\u1ed1 c\u1ee5c r\u1ed1i, ho\u1eb7c t\u1ed1c \u0111\u1ed9 t\u1ea3i ch\u1eadm, ng\u01b0\u1eddi d\u00f9ng s\u1ebd r\u1eddi \u0111i ngay l\u1eadp t\u1ee9c. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng bounce rate (t\u1ef7 l\u1ec7 tho\u00e1t) v\u00e0 gi\u1ea3m time-on-page (th\u1eddi gian \u1edf l\u1ea1i trang).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t landing page \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t s\u1ebd:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nhanh gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">D\u1eabn d\u1eaft h\u1ecd theo m\u1ed9t lu\u1ed3ng logic<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">T\u0103ng kh\u1ea3 n\u0103ng h\u1ecd ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c ho\u1eb7c \u0111\u0103ng k\u00fd<\/span><\/li>\n<\/ul>\n<h2><b>C\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t SaaS Landing Page hi\u1ec7u qu\u1ea3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 landing page n\u00e0o ho\u00e0n to\u00e0n gi\u1ed1ng nhau, nh\u01b0ng c\u00e1c trang hi\u1ec7u qu\u1ea3 th\u01b0\u1eddng chia s\u1ebb m\u1ed9t c\u1ea5u tr\u00fac chung. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i v\u00e0 vai tr\u00f2 c\u1ee7a t\u1eebng ph\u1ea7n trong vi\u1ec7c d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24959 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp\" alt=\"y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a m\u1ed9t SaaS Landing Page\" width=\"1440\" height=\"2672\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 162w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 552w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 768w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 828w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/4c6f41cd-yeu-to-cot-loi-cua-mot-saas-landing-page.webp 1104w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<h3><b>1. Ti\u00eau \u0111\u1ec1 ch\u00ednh<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u00eau \u0111\u1ec1 ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp. Ph\u1ea7n n\u00e0y c\u1ea7n truy\u1ec1n t\u1ea3i ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i \u00edch ch\u00ednh ho\u1eb7c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m. M\u1ed9t ti\u00eau \u0111\u1ec1 hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u to\u00e0n b\u1ed9 trang v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1.<\/span><\/p>\n<h3><b>2. N\u1ed9i dung b\u1ed5 tr\u1ee3<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7t ngay b\u00ean d\u01b0\u1edbi ti\u00eau \u0111\u1ec1 ch\u00ednh, n\u1ed9i dung b\u1ed5 tr\u1ee3 cung c\u1ea5p th\u00eam ng\u1eef c\u1ea3nh v\u00e0 l\u00e0m r\u00f5 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i. Ph\u1ea7n n\u00e0y c\u1ea7n gi\u1ea3i th\u00edch ng\u1eafn g\u1ecdn s\u1ea3n ph\u1ea9m l\u00e0m g\u00ec v\u00e0 c\u00e1ch n\u00f3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u ho\u1eb7c v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ed3ng th\u1eddi c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p \u0111\u00e3 n\u00eau \u1edf ti\u00eau \u0111\u1ec1.<\/span><\/p>\n<h3><b>3. K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">CTA l\u00e0 th\u00e0nh ph\u1ea7n d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, nh\u01b0 \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed ho\u1eb7c y\u00eau c\u1ea7u t\u01b0 v\u1ea5n. M\u1ed9t l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb n\u1ed5i b\u1eadt, s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef r\u00f5 r\u00e0ng, mang t\u00ednh h\u00e0nh \u0111\u1ed9ng v\u00e0 \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c v\u1ecb tr\u00ed h\u1ee3p l\u00fd tr\u00ean trang \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng \u1edf t\u1eebng th\u1eddi \u0111i\u1ec3m.<\/span><\/p>\n<h3><b>4. H\u00ecnh \u1ea3nh ho\u1eb7c video ph\u1ea7n \u0111\u1ea7u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh \u1edf ph\u1ea7n \u0111\u1ea7u trang gi\u00fap truy\u1ec1n t\u1ea3i nhanh b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m. D\u00f9 l\u00e0 h\u00ecnh \u1ea3nh, chuy\u1ec3n \u0111\u1ed9ng hay video minh h\u1ecda, n\u1ed9i dung tr\u1ef1c quan n\u00e0y n\u00ean th\u1ec3 hi\u1ec7n s\u1ea3n ph\u1ea9m \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o, gi\u00fap ng\u01b0\u1eddi d\u00f9ng nhanh ch\u00f3ng hi\u1ec3u ch\u1ee9c n\u0103ng v\u00e0 l\u1ee3i \u00edch.<\/span><\/p>\n<h3><b>5. Ti\u00eau \u0111\u1ec1 ph\u1ee5<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ti\u00eau \u0111\u1ec1 ph\u1ee5 b\u1ed5 sung cho ti\u00eau \u0111\u1ec1 ch\u00ednh b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin ho\u1eb7c nh\u1ea5n m\u1ea1nh m\u1ed9t l\u1ee3i \u00edch c\u1ee5 th\u1ec3. Ph\u1ea7n n\u00e0y gi\u00fap gi\u1eef s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng c\u00e1ch gi\u1ea3i th\u00edch r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd.<\/span><\/p>\n<h3><b>6. T\u00ednh n\u0103ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n n\u00e0y tr\u00ecnh b\u00e0y c\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m. C\u00e1c t\u00ednh n\u0103ng n\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng, ng\u1eafn g\u1ecdn, d\u1ec5 qu\u00e9t v\u00e0 \u0111i k\u00e8m v\u1edbi gi\u1ea3i th\u00edch v\u1ec1 gi\u00e1 tr\u1ecb m\u00e0 m\u1ed7i t\u00ednh n\u0103ng mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<h3><b>7. \u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng (Social proof)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, case study ho\u1eb7c logo doanh nghi\u1ec7p gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 \u0111\u1ed9 tin c\u1eady. Vi\u1ec7c cho th\u1ea5y ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 \u0111\u1ea1t k\u1ebft qu\u1ea3 v\u1edbi s\u1ea3n ph\u1ea9m gi\u00fap gi\u1ea3m s\u1ef1 nghi ng\u1ea1i v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n<h3><b>8. Nh\u1ea5n m\u1ea1nh l\u1ea1i gi\u00e1 tr\u1ecb<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 ph\u1ea7n nh\u1eafc l\u1ea1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a s\u1ea3n ph\u1ea9m, th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf gi\u1eefa ho\u1eb7c g\u1ea7n cu\u1ed1i trang. N\u00f3 \u0111\u00f3ng vai tr\u00f2 c\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p tr\u01b0\u1edbc khi ng\u01b0\u1eddi d\u00f9ng nh\u00ecn th\u1ea5y l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo.<\/span><\/p>\n<h3><b>9. L\u1ee3i \u00edch<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Ph\u1ea7n l\u1ee3i \u00edch gi\u00fap l\u00e0m r\u00f5 s\u1ea3n ph\u1ea9m c\u1ea3i thi\u1ec7n c\u00f4ng vi\u1ec7c ho\u1eb7c cu\u1ed9c s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o. Vi\u1ec7c nh\u1ea5n m\u1ea1nh k\u1ebft qu\u1ea3 \u0111\u1ea1t \u0111\u01b0\u1ee3c gi\u00fap ng\u01b0\u1eddi d\u00f9ng h\u00ecnh dung r\u00f5 gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf v\u00e0 khi\u1ebfn \u0111\u1ec1 xu\u1ea5t tr\u1edf n\u00ean thuy\u1ebft ph\u1ee5c h\u01a1n.<\/span><\/p>\n<h2><b>Thi\u1ebft k\u1ebf landing page: Quy tr\u00ecnh chu\u1ea9n t\u1eeb A-Z<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">M\u1ed9t landing page hi\u1ec7u qu\u1ea3 kh\u00f4ng \u0111\u1ebfn t\u1eeb vi\u1ec7c \u201cthi\u1ebft k\u1ebf \u0111\u1eb9p\u201d ngay t\u1eeb \u0111\u1ea7u, m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t quy tr\u00ecnh r\u00f5 r\u00e0ng \u2014 t\u1eeb hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau \u0111\u1ebfn ki\u1ec3m ch\u1ee9ng b\u1eb1ng d\u1eef li\u1ec7u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ecf qua nh\u1eefng b\u01b0\u1edbc c\u01a1 b\u1ea3n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m ra m\u1ed9t trang nh\u00ecn \u1ed5n nh\u01b0ng kh\u00f4ng t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ed9t quy tr\u00ecnh thi\u1ebft k\u1ebf landing page b\u00e0i b\u1ea3n s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m so\u00e1t c\u1ea3 tr\u1ea3i nghi\u1ec7m l\u1eabn hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-24958 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/650b9333-thiet-ke-landing-page.webp\" alt=\"Thi\u1ebft k\u1ebf landing page\" width=\"1440\" height=\"850\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/650b9333-thiet-ke-landing-page.webp 1440w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/650b9333-thiet-ke-landing-page.webp 300w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/650b9333-thiet-ke-landing-page.webp 1024w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/650b9333-thiet-ke-landing-page.webp 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/p>\n<p><span style=\"font-weight: 400;\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 quy tr\u00ecnh thi\u1ebft k\u1ebf landing page theo t\u1eebng b\u01b0\u1edbc, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m SaaS:<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 1 \u2014 Research: x\u00e1c \u0111\u1ecbnh audience, m\u1ee5c ti\u00eau v\u00e0 KPI<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc n\u1ec1n t\u1ea3ng nh\u01b0ng th\u01b0\u1eddng b\u1ecb l\u00e0m qua loa. N\u1ebfu kh\u00f4ng hi\u1ec3u r\u00f5 ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau, to\u00e0n b\u1ed9 c\u00e1c b\u01b0\u1edbc ph\u00eda sau s\u1ebd d\u1ec5 b\u1ecb l\u1ec7ch h\u01b0\u1edbng, t\u1eeb th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00e1ch tr\u00ecnh b\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf landing page, b\u1ea1n c\u1ea7n c\u1ea7n l\u00e0m r\u00f5:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau l\u00e0 ai? (vai tr\u00f2, nhu c\u1ea7u, b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd \u0111\u1ebfn t\u1eeb \u0111\u00e2u? (qu\u1ea3ng c\u00e1o, t\u00ecm ki\u1ebfm, email\u2026)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u1ecd \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o trong h\u00e0nh tr\u00ecnh? (ch\u01b0a bi\u1ebft \u2192 \u0111ang c\u00e2n nh\u1eafc \u2192 s\u1eb5n s\u00e0ng th\u1eed)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n l\u00e0 g\u00ec? (\u0111\u0103ng k\u00fd, d\u00f9ng th\u1eed, \u0111\u1ec3 l\u1ea1i th\u00f4ng tin)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">KPI \u0111o l\u01b0\u1eddng l\u00e0 g\u00ec? (conversion rate, s\u1ed1 lead, cost per lead)<\/span><\/li>\n<\/ul>\n<h3><b>B\u01b0\u1edbc 2 \u2014 Wireframe: ph\u00e1c th\u1ea3o b\u1ed1 c\u1ee5c v\u00e0 lu\u1ed3ng ng\u01b0\u1eddi d\u00f9ng<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi \u0111\u00e3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng v\u00e0 m\u1ee5c ti\u00eau, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh c\u00e1ch n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp tr\u00ean trang. \u0110\u00e2y l\u00e0 l\u00fac b\u1ea1n quy\u1ebft \u0111\u1ecbnh \u201cc\u00e2u chuy\u1ec7n\u201d c\u1ee7a landing page s\u1ebd \u0111\u01b0\u1ee3c k\u1ec3 nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wireframe kh\u00f4ng ph\u1ea3i l\u00e0 b\u01b0\u1edbc l\u00e0m \u0111\u1eb9p, m\u00e0 l\u00e0 b\u01b0\u1edbc \u0111\u1ecbnh h\u00ecnh logic. B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u00ecn th\u1ea5y g\u00ec tr\u01b0\u1edbc, hi\u1ec3u g\u00ec ti\u1ebfp theo, v\u00e0 \u0111\u01b0\u1ee3c d\u1eabn \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng \u1edf \u0111\u00e2u.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Th\u1ee9 t\u1ef1 n\u1ed9i dung (v\u1ea5n \u0111\u1ec1 \u2192 gi\u1ea3i ph\u00e1p \u2192 l\u1ee3i \u00edch \u2192 b\u1eb1ng ch\u1ee9ng \u2192 CTA)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lu\u1ed3ng \u0111\u1ecdc t\u1ef1 nhi\u00ean c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (t\u1eeb tr\u00ean xu\u1ed1ng)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">V\u1ecb tr\u00ed v\u00e0 t\u1ea7n su\u1ea5t xu\u1ea5t hi\u1ec7n c\u1ee7a CTA<\/span><\/li>\n<\/ul>\n<h3><b>B\u01b0\u1edbc 3 \u2014 Thi\u1ebft k\u1ebf giao di\u1ec7n (UI Design)<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi \u0111\u00e3 c\u00f3 c\u1ea5u tr\u00fac r\u00f5 r\u00e0ng, b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u \u0111i v\u00e0o ph\u1ea7n giao di\u1ec7n. Tuy nhi\u00ean, v\u1edbi landing page, UI kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ea9m m\u1ef9 m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 l\u00e0m r\u00f5 th\u00f4ng \u0111i\u1ec7p v\u00e0 d\u1eabn d\u1eaft h\u00e0nh vi.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n chuy\u1ec3n wireframe th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n \u01b0u ti\u00ean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ti\u00eau \u0111\u1ec1 r\u00f5 r\u00e0ng, th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb ngay t\u1eeb ph\u1ea7n \u0111\u1ea7u<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTA n\u1ed5i b\u1eadt, d\u1ec5 nh\u00ecn v\u00e0 nh\u1ea5t qu\u00e1n xuy\u00ean su\u1ed1t<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">H\u00ecnh \u1ea3nh ho\u1eb7c video gi\u00fap ng\u01b0\u1eddi d\u00f9ng hi\u1ec3u nhanh s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">B\u1ed1 c\u1ee5c r\u00f5 r\u00e0ng, d\u1ec5 qu\u00e9t (scan)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng \u0111\u1ed9 tin c\u1eady<\/span><\/li>\n<\/ul>\n<h3><b>B\u01b0\u1edbc 4 \u2014 Build: tri\u1ec3n khai landing page<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n t\u1ea5t thi\u1ebft k\u1ebf, b\u1ea1n c\u1ea7n bi\u1ebfn n\u00f3 th\u00e0nh m\u1ed9t trang c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng th\u1ef1c t\u1ebf. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc nhi\u1ec1u team \u0111\u00e1nh gi\u00e1 th\u1ea5p, nh\u01b0ng l\u1ea1i \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m (t\u1ed1c \u0111\u1ed9 t\u1ea3i, responsive, tracking\u2026).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u00f9y v\u00e0o ngu\u1ed3n l\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1ch tri\u1ec3n khai ph\u00f9 h\u1ee3p:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Webflow: linh ho\u1ea1t, ph\u00f9 h\u1ee3p v\u1edbi team design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">WordPress (Elementor): d\u1ec5 d\u00f9ng, ph\u1ed5 bi\u1ebfn<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Figma to Code: ph\u00f9 h\u1ee3p khi c\u00f3 dev<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u00e1c c\u00f4ng c\u1ee5 no-code kh\u00e1c<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Quan tr\u1ecdng \u1edf b\u01b0\u1edbc n\u00e0y l\u00e0 \u0111\u1ea3m b\u1ea3o trang ho\u1ea1t \u0111\u1ed9ng m\u01b0\u1ee3t, hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb v\u00e0 tracking \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 d\u1eef li\u1ec7u (form, CTA, conversion).<\/span><\/p>\n<h3><b>B\u01b0\u1edbc 5 \u2014 Testing &amp; t\u1ed1i \u01b0u<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sau khi ho\u00e0n t\u1ea5t landing page, b\u1ea1n v\u1eabn c\u1ea7n theo d\u00f5i c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c, xem h\u1ecd d\u1eebng \u1edf \u0111\u00e2u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i n\u1ed9i dung, CTA ho\u1eb7c b\u1ed1 c\u1ee5c cho ph\u00f9 h\u1ee3p. Tr\u00ean th\u1ef1c t\u1ebf, phi\u00ean b\u1ea3n \u0111\u1ea7u ti\u00ean hi\u1ebfm khi l\u00e0 phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t. N\u1ebfu kh\u00f4ng \u0111o l\u01b0\u1eddng v\u00e0 c\u1ea3i thi\u1ec7n, b\u1ea1n s\u1ebd kh\u00f4ng bi\u1ebft v\u00ec sao ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n li\u00ean t\u1ee5c ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u1ed9t s\u1ed1 c\u00e1ch ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B test ti\u00eau \u0111\u1ec1, CTA, h\u00ecnh \u1ea3nh<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Theo d\u00f5i h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng b\u1eb1ng Hotjar ho\u1eb7c Microsoft Clarity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ph\u00e2n t\u00edch \u0111i\u1ec3m r\u01a1i (drop-off) \u0111\u1ec3 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i \u1edf \u0111\u00e2u<\/span><\/li>\n<\/ul>\n<h2><b>D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page: Khi n\u00e0o n\u00ean thu\u00ea?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o b\u1ea1n c\u0169ng c\u1ea7n \u0111\u1ebfn d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page. Trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, team n\u1ed9i b\u1ed9 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ef1 tri\u1ec3n khai b\u1eb1ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Webflow ho\u1eb7c Elementor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tuy nhi\u00ean, khi y\u00eau c\u1ea7u v\u1ec1 hi\u1ec7u qu\u1ea3, t\u1ed1c \u0111\u1ed9 ho\u1eb7c \u0111\u1ed9 ph\u1ee9c t\u1ea1p t\u0103ng l\u00ean, vi\u1ec7c t\u1ef1 l\u00e0m c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111i\u1ec3m ngh\u1ebdn. L\u00fac n\u00e0y, l\u1ef1a ch\u1ecdn gi\u1eefa t\u1ef1 l\u00e0m v\u00e0 thu\u00ea agency kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n chi ph\u00ed m\u00e0 c\u00f2n l\u00e0 b\u00e0i to\u00e1n v\u1ec1 hi\u1ec7u qu\u1ea3 kinh doanh.<\/span><\/p>\n<h3><b>Khi n\u00e0o n\u00ean t\u1ef1 thi\u1ebft k\u1ebf landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">T\u1ef1 thi\u1ebft k\u1ebf landing page l\u00e0 l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p n\u1ebfu b\u1ea1n \u0111ang \u1edf giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m ho\u1eb7c c\u00f3 ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf. \u1ede giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i ngay l\u1eadp t\u1ee9c, m\u00e0 l\u00e0 ki\u1ec3m ch\u1ee9ng th\u00f4ng \u0111i\u1ec7p, s\u1ea3n ph\u1ea9m ho\u1eb7c k\u00eanh traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vi\u1ec7c t\u1ef1 l\u00e0m gi\u00fap b\u1ea1n ch\u1ee7 \u0111\u1ed9ng thay \u0111\u1ed5i nhanh, th\u1eed nhi\u1ec1u phi\u00ean b\u1ea3n v\u00e0 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o quy tr\u00ecnh b\u00ean ngo\u00e0i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch khi b\u1ea1n c\u1ea7n t\u1ef1 th\u1eed nghi\u1ec7m ph\u01b0\u01a1ng \u00e1n li\u00ean t\u1ee5c \u0111\u1ec3 t\u00ecm ra h\u01b0\u1edbng \u0111i \u0111\u00fang.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean c\u00e2n nh\u1eafc t\u1ef1 l\u00e0m khi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ng\u00e2n s\u00e1ch th\u1ea5p ho\u1eb7c c\u1ea7n t\u1ed1i \u01b0u chi ph\u00ed<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n tri\u1ec3n khai nhanh cho c\u00e1c chi\u1ebfn d\u1ecbch nh\u1ecf<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110\u00e3 c\u00f3 s\u1eb5n k\u1ef9 n\u0103ng thi\u1ebft k\u1ebf ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 no-code<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing page kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p (v\u00ed d\u1ee5: landing page b\u00e1n h\u00e0ng \u0111\u01a1n gi\u1ea3n ho\u1eb7c lead form c\u01a1 b\u1ea3n)<\/span><\/li>\n<\/ul>\n<h3><b>Khi n\u00e0o n\u00ean thu\u00ea d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Khi landing page \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong m\u1ed9t chi\u1ebfn d\u1ecbch l\u1edbn, vi\u1ec7c thu\u00ea d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page s\u1ebd gi\u00fap gi\u1ea3m r\u1ee7i ro v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3. L\u00fac n\u00e0y, m\u1ed7i l\u01b0\u1ee3t click \u0111\u1ec1u c\u00f3 chi ph\u00ed, n\u00ean b\u1ea5t k\u1ef3 \u0111i\u1ec3m ngh\u1ebdn n\u00e0o trong tr\u1ea3i nghi\u1ec7m c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thay v\u00ec t\u1ef1 l\u00e0m v\u00e0 \u201c\u0111o\u00e1n\u201d, m\u1ed9t team c\u00f3 kinh nghi\u1ec7m s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng trang theo h\u01b0\u1edbng \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng, t\u1eeb th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u1ea5u tr\u00fac v\u00e0 c\u00e1ch \u0111\u1eb7t CTA.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ea1n n\u00ean c\u00e2n nh\u1eafc thu\u00ea khi:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u0110ang ch\u1ea1y campaign l\u1edbn v\u1edbi ng\u00e2n s\u00e1ch ads \u0111\u00e1ng k\u1ec3<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n thi\u1ebft k\u1ebf custom cho SaaS landing page ho\u1eb7c s\u1ea3n ph\u1ea9m ph\u1ee9c t\u1ea1p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Kh\u00f4ng c\u00f3 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c n\u1ed9i b\u1ed9 (design, copy, dev)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C\u1ea7n tri\u1ec3n khai A\/B testing ho\u1eb7c t\u1ed1i \u01b0u conversion \u1edf m\u1ee9c s\u00e2u<\/span><\/li>\n<\/ul>\n<h3><b>L\u1ee3i \u00edch khi thu\u00ea agency chuy\u00ean nghi\u1ec7p<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">M\u1ed9t agency chuy\u00ean v\u1ec1 thi\u1ebft k\u1ebf landing page kh\u00f4ng ch\u1ec9 \u201cl\u00e0m \u0111\u1eb9p\u201d landing page, m\u00e0 c\u00f2n mang l\u1ea1i kinh nghi\u1ec7m t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t n\u1eb1m \u1edf c\u00e1ch h\u1ecd ti\u1ebfp c\u1eadn v\u1ea5n \u0111\u1ec1: kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb giao di\u1ec7n, m\u00e0 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ee5c ti\u00eau kinh doanh v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nh\u1edd kinh nghi\u1ec7m t\u1eeb nhi\u1ec1u d\u1ef1 \u00e1n, h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn ra nhanh nh\u1eefng \u0111i\u1ec3m c\u00f3 th\u1ec3 g\u00e2y drop-off v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1ch c\u1ea3i thi\u1ec7n ngay t\u1eeb \u0111\u1ea7u, thay v\u00ec ph\u1ea3i th\u1eed sai nhi\u1ec1u l\u1ea7n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u1eb7c bi\u1ec7t, v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m SaaS ho\u1eb7c funnel c\u00f3 pre-landing page, vi\u1ec7c t\u1ed1i \u01b0u to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh (ads \u2192 pre-landing \u2192 landing page) s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang t\u00ecm m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn b\u00e0i b\u1ea3n h\u01a1n \u2014 t\u1eeb research, thi\u1ebft k\u1ebf \u0111\u1ebfn t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i \u2014 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o th\u00eam d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page c\u1ee7a <\/span><b>Lollypop<\/b><span style=\"font-weight: 400;\"> \u0111\u1ec3 hi\u1ec3u c\u00e1ch ch\u00fang t\u00f4i tri\u1ec3n khai trong th\u1ef1c t\u1ebf.<\/span><\/p>\n<h2><b>T\u1ea1m k\u1ebft<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Landing page kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t trang \u0111\u1ec3 \u201c\u0111\u1eb7t form\u201d hay gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 n\u01a1i b\u1ea1n chuy\u1ec3n \u0111\u1ed5i s\u1ef1 quan t\u00e2m th\u00e0nh h\u00e0nh \u0111\u1ed9ng \u2014 v\u00e0 c\u0169ng l\u00e0 \u0111i\u1ec3m ch\u1ea1m tr\u1ef1c ti\u1ebfp gi\u1eefa marketing v\u00e0 k\u1ebft qu\u1ea3 kinh doanh.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Khi hi\u1ec3u r\u00f5 landing page l\u00e0 g\u00ec, c\u00e1ch n\u00f3 kh\u00e1c v\u1edbi website th\u00f4ng th\u01b0\u1eddng, v\u00e0 c\u00e1ch thi\u1ebft k\u1ebf landing page theo m\u1ed9t quy tr\u00ecnh b\u00e0i b\u1ea3n, b\u1ea1n s\u1ebd ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch. Thay v\u00ec t\u0103ng th\u00eam traffic, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c t\u1ed1i \u01b0u nh\u1eefng g\u00ec m\u00ecnh \u0111\u00e3 c\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trong th\u1ef1c t\u1ebf, kh\u00f4ng c\u00f3 m\u1ed9t c\u00f4ng th\u1ee9c c\u1ed1 \u0111\u1ecbnh cho m\u1ecdi landing page. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng, \u0111\u1eb7t \u0111\u00fang m\u1ee5c ti\u00eau v\u00e0 li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m \u0111\u1ec3 c\u1ea3i thi\u1ec7n conversion rate theo th\u1eddi gian.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng SaaS landing page ho\u1eb7c landing page b\u00e1n h\u00e0ng cho chi\u1ebfn d\u1ecbch quan tr\u1ecdng, vi\u1ec7c \u0111\u1ea7u t\u01b0 \u0111\u00fang ngay t\u1eeb \u0111\u1ea7u s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u chi ph\u00ed v\u1ec1 sau.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T\u1ea1i <\/span><a href=\"https:\/\/lollypop.design\/ui-ux-design-agency-vietnam-vie\/\" target=\"_blank\" rel=\"noopener\"><b>Lollypop Design Studio<\/b><\/a><span style=\"font-weight: 400;\">, ch\u00fang t\u00f4i h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p thi\u1ebft k\u1ebf landing page theo h\u01b0\u1edbng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u r\u00f5 r\u00e0ng \u2014 t\u1eeb x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac, \u0111\u1ebfn c\u1ea3i thi\u1ec7n conversion rate d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf.<\/span><\/p>\n<p><a href=\"https:\/\/lollypop.design\/contact\/\" target=\"_blank\" rel=\"noopener\"><b>Li\u00ean h\u1ec7 v\u1edbi Lollypop<\/b><\/a><span style=\"font-weight: 400;\"> \u0111\u1ec3 c\u00f9ng trao \u0111\u1ed5i v\u1ec1 c\u00e1ch thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u landing page ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a b\u1ea1n.<\/span><\/p>\n<h2><b>C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p (\u200bFAQs)<\/b><\/h2>\n<h3><b>1. Landing page kh\u00e1c g\u00ec website th\u00f4ng th\u01b0\u1eddng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page kh\u00e1c v\u1edbi website th\u00f4ng th\u01b0\u1eddng \u1edf ch\u1ed7 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, th\u01b0\u1eddng l\u00e0 chuy\u1ec3n \u0111\u1ed5i. Trong khi website cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng kh\u00e1m ph\u00e1 nhi\u1ec1u n\u1ed9i dung, landing page gi\u1edbi h\u1ea1n l\u1ef1a ch\u1ecdn v\u00e0 d\u1eabn d\u1eaft theo m\u1ed9t lu\u1ed3ng r\u00f5 r\u00e0ng \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd ho\u1eb7c mua h\u00e0ng.<\/span><\/p>\n<h3><b>2. Thi\u1ebft k\u1ebf landing page c\u00f3 c\u1ea7n bi\u1ebft coding kh\u00f4ng?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Thi\u1ebft k\u1ebf landing page kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i bi\u1ebft coding n\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Webflow ho\u1eb7c WordPress (Elementor). Tuy nhi\u00ean, v\u1edbi c\u00e1c y\u00eau c\u1ea7u ph\u1ee9c t\u1ea1p h\u01a1n nh\u01b0 t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t ho\u1eb7c custom interaction, vi\u1ec7c c\u00f3 developer h\u1ed7 tr\u1ee3 v\u1eabn s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n.<\/span><\/p>\n<h3><b>3. 1 landing page thi\u1ebft k\u1ebf h\u1ebft bao nhi\u00eau ti\u1ec1n?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Chi ph\u00ed thi\u1ebft k\u1ebf landing page ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed9 ph\u1ee9c t\u1ea1p, m\u1ee5c ti\u00eau v\u00e0 c\u00e1ch tri\u1ec3n khai. N\u1ebfu t\u1ef1 l\u00e0m, chi ph\u00ed c\u00f3 th\u1ec3 th\u1ea5p. N\u1ebfu s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf landing page chuy\u00ean nghi\u1ec7p, m\u1ee9c gi\u00e1 s\u1ebd cao h\u01a1n, nh\u01b0ng \u0111\u1ed5i l\u1ea1i l\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, t\u1ed1c \u0111\u1ed9 v\u00e0 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i \u1ed5n \u0111\u1ecbnh h\u01a1n.<\/span><\/p>\n<h3><b>4. N\u00ean d\u00f9ng WordPress hay Webflow \u0111\u1ec3 l\u00e0m landing page?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">WordPress v\u00e0 Webflow \u0111\u1ec1u c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 thi\u1ebft k\u1ebf landing page, nh\u01b0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1c nhau. WordPress d\u1ec5 ti\u1ebfp c\u1eadn v\u00e0 ph\u1ed5 bi\u1ebfn, trong khi Webflow linh ho\u1ea1t h\u01a1n cho thi\u1ebft k\u1ebf v\u00e0 ki\u1ec3m so\u00e1t giao di\u1ec7n. L\u1ef1a ch\u1ecdn ph\u1ee5 thu\u1ed9c v\u00e0o k\u1ef9 n\u0103ng c\u1ee7a team v\u00e0 m\u1ee9c \u0111\u1ed9 t\u00f9y ch\u1ec9nh b\u1ea1n c\u1ea7n.<\/span><\/p>\n<h3><b>5. Landing page c\u1ea7n d\u00e0i bao nhi\u00eau t\u1eeb \u0111\u1ec3 hi\u1ec7u qu\u1ea3?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Landing page kh\u00f4ng c\u00f3 \u0111\u1ed9 d\u00e0i c\u1ed1 \u0111\u1ecbnh, m\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ee9c t\u1ea1p c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng. V\u1edbi SaaS ho\u1eb7c s\u1ea3n ph\u1ea9m gi\u00e1 cao, n\u1ed9i dung th\u01b0\u1eddng d\u00e0i h\u01a1n \u0111\u1ec3 gi\u1ea3i th\u00edch r\u00f5 gi\u00e1 tr\u1ecb. Quan tr\u1ecdng kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed9 d\u00e0i, m\u00e0 l\u00e0 m\u1ed7i ph\u1ea7n \u0111\u1ec1u d\u1eabn d\u1eaft ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00f4ng \u00edt doanh nghi\u1ec7p \u0111\u1ea7u t\u01b0 ng\u00e2n s\u00e1ch l\u1edbn cho qu\u1ea3ng c\u00e1o, nh\u01b0ng khi ng\u01b0\u1eddi d\u00f9ng click v\u00e0o landing page (trang \u0111\u00edch), h\u1ecd l\u1ea1i r\u1eddi \u0111i ch\u1ec9 sau v\u00e0i gi\u00e2y. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y v\u1ea5n \u0111\u1ec1 n\u1eb1m \u1edf vi\u1ec7c trang ch\u01b0a \u0111\u1ee7 thuy\u1ebft ph\u1ee5c \u0111\u1ec3 gi\u1eef ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i v\u00e0 d\u1eabn h\u1ecd \u0111\u1ebfn h\u00e0nh [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":24955,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,17],"tags":[],"blogs_category":[26,27,25],"class_list":["post-24951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogs","category-may","blogs_category-banner-blog","blogs_category-blogs","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page L\u00e0 G\u00ec? 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