In fact, a study conducted every 10 years showed that design-led companies such as Apple, Coca-Cola, IBM, Nike, and P&G\u00a0<\/span>have outperformed their S&P 500 by an extraordinary 211% (<\/span>Design Management Institute, 2015). <\/span>Many companies and start-ups in Vietnam have also followed that trend and experienced initial successes. But is it valuable? Are there compelling business reasons to prioritize design? Does it have a measurable positive impact on the bottom line? In this blog, we will give you an in-depth analysis of how good design helps businesses grow in <\/span>Vietnam<\/span><\/a>.<\/span><\/p>\n As hard as it might be to accept, sometimes superior marketing and a great launch can overshadow the actual attractiveness (and usefulness) of a product. And certainly, it\u2019s important to put enough emphasis on marketing, launching, and selling a product, but the true test of a brand is in its design and how useful it is for the user. That\u2019s where the important details and features of a product or service will truly shine. A great ad is one thing. A truly attractive and useful design is another. Marketing schemes come and go, but a great design lasts much longer and helps increase the stickiness of the users.\u00a0<\/span><\/p>\n A great design can set a company up for more success further down the line. Building trust with the consumer, and with investors, is the first step in a long-term relationship, and nothing seals that trust more than a well-designed experience that meets their needs. Think of it as the best first impression a business could possibly make, whether they have simply created a prototype to begin to attract financial interest or they are making hundreds to ship out to the marketplace. As surveyed in 2020, 21% of Vietnamese respondents stated that the website design and user experience was a factor influencing their online purchases (<\/span>Statista 2021<\/span><\/a>).\u00a0<\/span><\/p>\n A great design is the best foot forward in both those arenas.<\/span><\/p>\n In essence, highly successful companies have realized that the boundaries between products, services, and environments have blurred. As well as, they know that they need an integrated view to design end-to-end experiences that are truly valuable to consumers and successful in the market. It\u2019s not just about designing the best product or service but rather about striking the right combination and making sure the integrated customer experience is compelling. This kind of successful, convergence-designed strategy can deliver a durable competitive advantage.\u00a0<\/span>For instance, we at Lollypop Design Studio take our time to design every aspect of the business \u2014 recruiting, customer services, sales, marketing, operations, product, etc based on data and insights from customers, people within the company & we experiment with processes, and try new things.<\/span><\/p>\n As the #1 leading e-commerce website in Vietnam, Shopee is a key contributor to the country\u2019s digital economy with a firm commitment to helping brands and entrepreneurs succeed in e-commerce. In the fourth quarter of 2020, Shopee\u2019s number of monthly visitors amounted to approximately 68.6 million. Shopee\u2019s leading success has proven that user-friendly design plays a crucial role in grasping attention and generating sales.\u00a0\u00a0<\/span><\/p>\n In Shopee Design\u2019s recent webinar<\/a><\/span>, Shopee shared the 4 important elements to develop a cohesive design language system that focuses on user experience & interface design:<\/span><\/p>\n Ultimately, building a design system is, indeed, a learning journey. Designers have to encounter some challenges including having to balance a design & product\u2019s functionality, staying relevant while being unique, or giving room for a holistic perspective but making a true advancement, etc. By h<\/span>aving a deep understanding of design thinking and its business value, designers can definitely thrive on challenges and achieve better results.\u00a0<\/span><\/p>\n According to Don Norman, the father of modern UX, design-thinking can be applied to many different areas by considering whether consumers are being made happy on multiple levels. The three levels of design-thinking are:<\/span><\/p>\n While calculating the ROI of design efforts is difficult, some organizations have attempted to measure by analyzing the net effects that a design has on the overall profitability of a company. Thus, changes in performance can be easily compared to previous workflows.<\/span><\/p>\n Therefore, design thinking doesn\u2019t guarantee better products or solutions. Instead, it drives experimentation, data gathering, and analysis, and empowers designers to view their daily challenges in new ways. According to a survey conducted by <\/span>McKinsey & Co<\/span><\/a>, more than 300 companies from different industries that adopted a design-driven approach have outperformed their peers by far. The results are promising. Moving from the \u201cstandard\u201d model to one following user-centered design processes is a smart way to invigorate any organization to be faster, more organized, and more creative\u2014all of which in turn drives a greater return on investment.\u00a0<\/span><\/p>\nKey takeaways<\/h2>\n
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Why Design Matters & How It Generates Growth?<\/h2>\n
![\"Design](\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2021\/09\/01-importance-of-good-design.png\")
<\/p>\n1. Design is the foundation of a brand<\/strong><\/h3>\n
2. Design authenticates a company<\/strong><\/h3>\n
3. Design can make any product, service, and experience better<\/strong><\/h3>\n
![\"Lollypop](\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2021\/09\/blog-v-image-2.png\")
<\/p>\nA Great Example That Good Design Can Drive Growth<\/h2>\n
![\"Good](\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2021\/09\/02-e-commerce-success.png\")
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What is Design Thinking and Its Business Value<\/h2>\n
![\"Design](\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2021\/09\/03-design-thinking-and-its-value.png\")
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Conclusion<\/h2>\n