{"id":5694,"date":"2022-05-31T10:50:15","date_gmt":"2022-05-31T10:50:15","guid":{"rendered":"https:\/\/lollypop.design\/?p=5694"},"modified":"2026-04-26T14:11:57","modified_gmt":"2026-04-26T08:41:57","slug":"usability-testing-in-ux-design-what-you-need-to-know","status":"publish","type":"post","link":"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/","title":{"rendered":"Usability Testing in UX Design &#8211; What You Need To Know"},"content":{"rendered":"<h2><strong>Introduction<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">As you move into the world of UX design, there is one thing you must learn and understand continuously, that is usability testing. However, usability testing is a critical skill to master and is not as easy as you may think.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usability testing plan <\/span><span style=\"font-weight: 400;\">is important to conduct in each phase of the lifecycle of product development. It\u2019s important to conduct if you want to ensure your product is working well. Let\u2019s not forget how important it\u2019s to collect feedback throughout the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s not wait any further because, in this article, we will find out the most important things you need to know about usability testing.\u00a0<\/span><\/p>\n<h3><b>What is Usability Testing?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/maze.co\/guides\/usability-testing\/\">Usability testing<\/a> is when a researcher (moderator) asks participants to execute certain tasks and often uses one or more user interfaces. The participants complete tasks, and the researcher will observe their behavior and collect feedback during the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After feedback is collected, you can leverage it and try to complete the following objectives:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Determine if testers can complete tasks easily and without asking for help\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Assess participant\u2019s performance and how they feel whenever they complete the task<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find out how enjoyable it is for users to complete tasks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify issues that arise during the usability test<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find new solutions\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">How do you perform a usability test on a website?<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While usability testing is excellent at creating the right products, it shouldn\u2019t be your only focus when evaluating your users, and let\u2019s be honest, it won\u2019t improve usability overall.\u00a0<\/span><\/p>\n<h3><b>Usability Testing Leads to Excellent Products<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5699 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Leads-to-Excellent-Products.png\" alt=\"Usability Testing Isn\u2019t User Testing\" width=\"751\" height=\"451\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Leads-to-Excellent-Products.png 751w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Leads-to-Excellent-Products.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\"><\/p>\n<p><span style=\"font-weight: 400;\">While conducting usability testing, you can quickly identify design flaws, especially when gathering your users\u2019 feedback about your UX design.<\/span><\/p>\n<h3><b>The <\/b><b>Usability Testing Methods<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There are three different <\/span><span style=\"font-weight: 400;\">usability testing methods :\u00a0<\/span><\/p>\n<ul>\n<li><b>Remote Usability Testing: <\/b><span style=\"font-weight: 400;\">Remote research includes an insight platform for recording the screen for testing participants as they start to interact with your product in their own environment (home, office, and more).\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Guerilla Usability Testing: <\/b><span style=\"font-weight: 400;\">Aims to cut out time-consuming parts. The researcher conducts usability testing in public areas quickly and on-spot. For example, a researcher will go into a cafe and start asking users to complete a set of tasks for usability testing purposes.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>In-person: <\/b><span style=\"font-weight: 400;\">Live testing of participants and research experience researched to undergo the usability testing. This is similar to guerilla usability testing but doesn\u2019t involve only public areas. <\/span>The type of testing method you choose will depend on your product, your business requirements, and where you are in the <a href=\"https:\/\/lollypop.design\/blog\/2019\/february\/the-business-of-design\/\">design process<\/a>.<\/li>\n<\/ul>\n<h3><b>Usability Testing Isn\u2019t User Testing<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5700 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Isnt-User-Testing-.png\" alt=\"usability vs user testing\" width=\"751\" height=\"451\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Isnt-User-Testing-.png 751w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Isnt-User-Testing-.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\"><\/p>\n<p><span style=\"font-weight: 400;\">Even though you may think they are the same, usability and user testing are two different things. Before looking at what kind of differences they have in between each other, let\u2019s look at their similarities:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Both aim to create design solutions that meet real user needs\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both take time to listen to what users have to say, what their pain points are, and more<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Both methods seek to address issues and pain points\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Now let\u2019s discuss the differences. User testing is more concerned with asking users if they want the current product or what kind of product would benefit them initially. It\u2019s completely user-focused.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, <\/span><span style=\"font-weight: 400;\">usability testing goals <\/span><span style=\"font-weight: 400;\">are more product-focused and look at what users need in a product context. It takes your current existing product and places it in users\u2019 hands to see how it will work for them and if they can accomplish what they want with your product.<\/span><\/p>\n<h3><b>The Types of Usability Testing\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Usability testing is either quantitative or qualitative.<\/span><\/p>\n<ul>\n<li><b>Quantitative usability testing: <\/b><span style=\"font-weight: 400;\">Focuses primarily on collecting metrics that talk about how the user experience is. Two important metrics in quantitative usability testing are time on task and task success. Companies usually will use this type of usability testing for collecting benchmarks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Qualitative usability testing: <\/b><span style=\"font-weight: 400;\">Focuses on collecting insights, findings, and how people use their product. It\u2019s a favorite for identifying any issues users might have whenever they use their product.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The number of participants you need to conduct usability tests will vary on the study type. However, according to studies, the ideal number of participants you should be using for your usability testing should be no more than five participants in order to achieve the best results.\u00a0<\/span><\/p>\n<h3><b>In-Person vs Remote Testing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remote usability testing is often a popular method since it doesn\u2019t require lots of investment and doesn\u2019t only save you money but lots of time as well. There are two types of remote testing:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0<\/span><b>Remote unmoderated: <\/b><span style=\"font-weight: 400;\">This type of testing doesn\u2019t have the same interactions as in-person usability testing. In this type of testing, the researcher will use an <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/unmoderated-user-testing-tools\/\"><span style=\"font-weight: 400;\">online remote-testing tool,<\/span><\/a><span style=\"font-weight: 400;\"> to set up tasks for participants to complete. Participants will be conducting these tasks independently, while the testing tool provides instructions and follow-up questions if users have any.\u00a0<\/span><\/li>\n<li aria-level=\"1\"><b>Remote moderated: <\/b><span style=\"font-weight: 400;\">This type of usability testing is similar to in-person studies. The researcher (moderator) interacts with participants and asks them to complete a set of tasks. However, the participant and user will be in different geographical locations. Moderated tests can also be conducted using Zoom, Skype, and other screen-sharing platforms.\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>Usability Testing Costs<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5701 size-full\" src=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Costs.png\" alt=\"Frame\" width=\"751\" height=\"451\" srcset=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Costs.png 751w, https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/Usability-Testing-Costs.png 300w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\"><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you conduct <\/span><a href=\"https:\/\/www.nngroup.com\/articles\/discount-usability-20-years\/\"><span style=\"font-weight: 400;\">discount usability tests<\/span><\/a><span style=\"font-weight: 400;\">, they may not result in high costs but ask you to pay extra as incentives for participants. Testing sessions might occur in different areas, and one of the most simple tests will still take up to three days to complete. Assuming you\u2019ve already identified what you want and have gathered participants for your test:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Day 1 will include planning the testing phase\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Day 2 will include testing the ideal number of users (five)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Day 3 will analyze what kind of results were achieved and make any readjustments if needed\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alternatively, you can\u2019t always get away with cheap tests since in-depth research is sometimes required. However, the more research you include, the higher the costs will be and sometimes can even accumulate to several thousands of dollars.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the things that add up to these costs? They include the following:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">International testing in different countries worldwide<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing with multiple groups\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quantitative studies\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive testing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conducting usability lab testing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using expensive equipment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-depth insights and reports\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, the return on investment (ROI) for advanced research usability testing can be high even if prices are high. However, before you start conducting usability testing, you must know when and when not to do it.\u00a0<\/span><\/p>\n<h3><b>When Should You Not Conduct Usability Testing?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The only time usability testing won\u2019t help you gain any insights are when:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">You gather quantitative data regarding your product usage\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Estimate the market value and demand\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Validate desirability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test your product design and visuals\u00a0<\/span><\/li>\n<\/ul>\n<h3><b>How do you plan a usability test?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You should do usability tests in different phases of the product design &amp; development phases:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Whenever you form a design concept\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">At the very beginning of the project, so you ensure which areas you need to improve\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The UX design or redesign phases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">During the product design development phase<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s best to practice usability testing in every product design development cycle phase. This is because it can help improve the product\u2019s overall usability.<\/span><\/p>\n<h3><b>How Many Usability Tests Should You Conduct?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we mentioned before, the ideal number of people you should be testing is no more than <\/span><b>five participants, <\/b><span style=\"font-weight: 400;\">and with this amount of participants, you\u2019re unveiling <\/span><a href=\"https:\/\/www.bellomy.com\/blog\/how-many-participants-do-you-need-usability-testing\"><span style=\"font-weight: 400;\">85% of usability issues<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another popular framework is RITE (Rapid Iterative Testing and Evaluation), promoting faster solutions and processes. When using this framework, it\u2019s best to run one usability test and discover issues right after. Therefore, applying this framework allows you to conduct usability testing faster and more often.\u00a0<\/span><\/p>\n<h3><b>What is the best time to conduct usability testing?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If possible, conduct usability testing right at the beginning of your product development phase and before starting any new design work. This quickly helps you identify any areas that may not seem right and reduces the assumption rates your design team will make. Moreover, after the usability test analysis is over, your team should be able to identify what needs to be completed regarding project goals.\u00a0<\/span><\/p>\n<h2><b>Conclusion\u00a0\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Usability testing for websites <\/span><span style=\"font-weight: 400;\">is essential for having a successful product design and ensuring your product is functioning well after launch. Unfortunately, many companies fail to run the proper usability testing methods and are upset after their product launches with many issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The best thing to do above all is to get feedback from the beginning of the usability test and ensure you are well aware of issues from the start and not after the product launch!\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction As you move into the world of UX design, there is one thing you must learn and understand continuously, that is usability testing. However, usability testing is a critical skill to master and is not as easy as you may think. Usability testing plan is important to conduct in each phase of the lifecycle [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"blogs_category":[26,25],"class_list":["post-5694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blogs_category-banner-blog","blogs_category-top-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why your business needs usability testing | Lollypop<\/title>\n<meta name=\"description\" content=\"In this article, we&#039;ll go over the most important aspects of usability testing for a successful product design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why your business needs usability testing | Lollypop\" \/>\n<meta property=\"og:description\" content=\"In this article, we&#039;ll go over the most important aspects of usability testing for a successful product design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Lollypop\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-31T10:50:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-26T08:41:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/meta.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"631\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ranjit\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ranjit\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why your business needs usability testing | Lollypop","description":"In this article, we'll go over the most important aspects of usability testing for a successful product design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/","og_locale":"en_US","og_type":"article","og_title":"Why your business needs usability testing | Lollypop","og_description":"In this article, we'll go over the most important aspects of usability testing for a successful product design.","og_url":"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/","og_site_name":"Lollypop","article_published_time":"2022-05-31T10:50:15+00:00","article_modified_time":"2026-04-26T08:41:57+00:00","og_image":[{"width":1201,"height":631,"url":"https:\/\/storage.googleapis.com\/websiteasset\/uploads\/2022\/05\/meta.png","type":"image\/png"}],"author":"Ranjit","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Ranjit","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/#article","isPartOf":{"@id":"https:\/\/lollypop.design\/blog\/2022\/may\/usability-testing-in-ux-design\/"},"author":{"name":"Ranjit","@id":"https:\/\/lollypop.design\/#\/schema\/person\/3010a3b10985feb0005bab2c7f6047a4"},"headline":"Usability Testing in UX Design &#8211; 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